Now that we’ve defined exactly what email marketing is and what goals it can achieve, it’s time to start refining your strategy and developing an action plan. Here are 5 tips to get started and make email marketing a growth driver.
1. Define your overall and campaign objectives
First and foremost, it’s important to identify the results you want to achieve with your email marketing. This applies to your costa rica phone number library overall email marketing strategy , but also to each campaign you launch. Do you primarily want to boost brand awareness and loyalty? Boost sales and increase customer retention? Increase the company’s value and improve customer success?
Defining clear objectives will also allow you to identify the KPIs to monitor and therefore better track the effectiveness of your campaigns.
Retention email to keep customers engaged and boost repeat purchases
Retention emails play an important role innovate at your points of sale and improve the shopping experience in brand strategy by maintaining contact after the initial touchpoint or purchase. The goal of these messages is to help customers use your product or service and thus meet their needs more effectively.
Loyalty campaigns can serve multiple purposes and take different forms. This category includes the famous welcome email , which initiates the customer journey and guides the new buyer in their relationship with the brand. But birthday emails and cross-selling/upselling campaigns also serve a retention objective. Regardless of the content, the goal should always be to address the audience’s pain point with a personalized solution.
Transactional email to facilitate the customer experience and remove barriers to purchase
During their purchasing journey, customers may encounter numerous obstacles or frictions. For example, they may not be able to resource data find the information they need in your product sheet, be unable to access their customer account, or encounter difficulties when paying for their order.
By automating email triggers based on the most common e-commerce scenarios, email marketing (and marketing automation in particular) allows you to streamline the purchasing process and significantly reduce your shopping cart abandonment rate. Shared content (whether to confirm an order or reset a password) helps build trust and therefore boost your conversion rate.
