Of the big technology companies, Apple had remained the one that was not yet making money with online advertising. The essence of the business model of Google or Facebook has always been based on the revenue generated by ads. Amazon’s wasn’t at first, but advertising is a growing source of revenue for the company. Apple’s latest moves, however, are El-Salvador Mobile Database positioning it to try to capture more revenue via advertising. Apple has opened more spaces for advertising in its App Store. At the moment, everything is still very limited and it seems more tentative than a real hit of the deck to get the advertising revenue. Even so, it must be borne in mind that something has to be started and that the potential is not so much in what may happen right now as in what it may assume in sight. 
The first reaction from advertisers is not being very good. If Apple wants to conquer the online advertising market and compete with the Facebook-Google duopoly and the growing power of Amazon, it will have to adjust what it does and, above all, what this means for advertisers. According to said sources from the industry itself to Insider , the new advertising Brother Cell Phone List format is expensive and the results achieved are disappointing. Apple plays with an advantage. Just before the launch of its new ad format, it had released its operating system update . This update limits access to information for mobile app users. In order to track their data, users have to give their express approval, something that is not happening . In doing so, Apple has blocked access to the essence of what makes online advertising work for many players.
In that context, your advertising offering is a kind of potential checkmate. Online advertising is still very important and advertisers still want to reach those consumers. Apple is giving how to do it. In its traditional ad format – linked to App Store searches and paid per click – the new format is priced at CPM and appears as a content suggestion. A very expensive CPM The data that Insider has had access to indicate that on average they have already paid $ 31.10 for the CPM, although in the most sought-after categories it shot up to 49.90. This causes the cost of installation (the ads are used to promote apps) have skyrocketed. At the very least, a marketer’s scores say they are 30% higher than existing search ads.
The results that are achieved are not worth those costs and the ads, as explained by the industry itself to the American media, are not profitable in terms of branding either, since they are too small and therefore not so visually relevant. So are Apple’s ads a ruinous gamble? The new ad format has only been on the market for a few weeks, so it could still be going through the first adjustments. What is clear is that if Apple really wants to position itself as a strong player in the online advertising market, it will have to listen to what advertisers have to say.