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Loyalty cards when buying or acquiring tourist services have stopped having an influence on the consumption of leisure travelers in Spain. This is demonstrated by the data from the second wave of the 2016 Tourism Barometer prepared by the consulting firm Brain Trust Consulting Services. According to the Barometer, only one in four Spaniards who travel for leisure regularly use the loyalty cards of companies related to the tourism sector. Of those who use them, 52% do so to accumulate points Bahrain Mobile Database compared to 32% who use them to redeem them and only 16% who use them for both purposes. For Ángel García Butragueño, head of the Tourism and Leisure Division of Brain Trust CS and Director of the Tourism Barometer, “Customer loyalty in the tourism industry is now something much more complex than giving them points for their purchases. New travelers expect from companies a personalized treatment, based on their customs and preferences, demand tailored offers and, although price continues to be a relevant factor,

The analysis of travelers’ data, through an intelligent use of Big Data, will be essential in understanding the client, and in its application to offer them completely personalized proposals. The travelers interviewed state that, far from being members of a loyalty club, which are less and less Brother Cell Phone List selective, what they want is to feel unique, and that the offer given to them is individualized, and not only with quantitative but also qualitative benefits. As can be seen from the Barometer data, it seems that the use of loyalty cards is not carried out due to a need to lower prices, nor to obtain prizes that would not be available to users without them. Because, in fact, the greatest use of loyalty cards is among people with the highest family income (over € 60,000) and by age, young people under 35 years of age are the ones who use them the least.

“Young people demand much more from brands, and they are the travelers of the future,” says García Butragueño. “On the one hand, they demand multichannel, to be able to access and purchase tourism products from wherever they want and through any device. On the other, they look for innovative, differentiated and personalized offers that, despite having a good price, indicate that they are acquiring something unique. designed especially for them. ” In an increasingly globalized world, where thanks to technology travelers have immediate access to all information, tourism providers must place themselves in the minds of consumers from an emotional point of view if they want to retain their users, since, once the product has been commoditized, they behave in a promiscuous way with respect to brands, through the philosophy of “smart shopping”. Despite this change in mentality, there are still cards that are going to be and are being used this summer, such as airline, hotel, and gas station cards.

Leisure travel users who do use them opt for some loyalty cards over others, with Iberia being the leader in airlines with 51%, followed by Vueling with 12% and Air Europa with 10%. NH Hoteles leads hotel loyalty cards with 29%, followed by Meliá with 19%. Regarding other providers, Travel Club ranks first with 46%, and after it, gas station cards with 20%, highlighting the low use of the Renfe card with a meager 4%, or car rental cards with a marginal percentage of 2%. By Autonomous Communities, the Canary Islands, and the Basque Country with 36% of use, they are positioned as the most likely to use loyalty cards compared to Catalonia with 20%, and the Valencian Community with 14%, where the use of these cards It is notably lower, while in Madrid 28% are used. Companies in the travel industry have the opportunity before them to look at and learn from other more advanced sectors, where the concept of loyalty has become more sophisticated, offering spaces and communities in which the frequent customer not only benefits from the discounts of the loyalty programs, but rather communicates, shares and disseminates their experiences, with the feeling of belonging to similar and exclusive groups, with benefits not so much economic but social, according to the statements of the travelers interviewed. They have also concluded in their answers that the loyalty programs of airlines, hotels, rent a car, and even travel agencies, have stagnated in time, and have a certainly obsolete format, while they await new, more revolutionary concepts.

Advertising is one of the most important activities of any company. Making yourself known is not an easy task, especially when the competitive environment is very crowded. For this reason, it is essential to find strategies that Bahamas Mobile Database allow companies to clearly stand out from their competitors and do so at a reasonable cost. Currently, the digital environment is establishing itself as one of the most recurrent channels for advertising, easily controlling costs, but it is important to bear in mind that, in an increasingly digitized context, consumers continue to value personal and individualized treatment very positively .

It is at this point that promotional gifts are positioned as one of the preferred options, since they allow to provide unique and fully personalized gifts that are presented as a tangible part of the company with which you can interact. One of the main benefits of this type of advertising is the fact of being able to opt for a traditional and physical type of promotion at an affordable cost. Not only large companies can access it, since there are promotional gifts starting from a few cents per unit. This fact allows even the smallest companies to access them, contributing to their brand image and popularity.

Advertising through these products is generated from the visual impact produced by the articles together with the logo, phrase or slogan of the company. As they are products strategically chosen to be very useful, their frequent use allows a large number of people to be able to view their stamping and all the information on it, thus increasing the chances of attracting new customers. A clear example of this are the advertising bags , which stand out for being very useful and for having a large marking area, a fact that allows the inclusion of a large design easily visible from a distance. In addition, they have established themselves as one of the promotional gifts preferred by many companies given their low cost and great advertising effect.

Another factor to note is that advertising claims stimulate customer curiosity. When you see a logo, the desire to investigate the company to find out more about it is born. Therefore, one of the latest trends is to insert the brand’s website, since in this way the search for information is much easier and the conversion possibilities are increased, creating a direct bridge between the physical and digital world. The personalization of promotional gifts has evolved considerably in recent years. Long ago, it took a considerable time to arrive at Brother Cell Phone List the ideal product, having to constantly be in contact with the responsible agency to explore all the available articles and their respective models. However, today the process is much simpler, since there are specialized pages in the sector that allow you to customize any product in a short time. An example of this is Moloon , which incorporates a configurator in which the visitor himself can personalize his article in less than five minutes and can see the final result instantly. According to all the above, there is no doubt that advertising through promotional gifts is currently an ideal option for all those companies that seek to complement their digital promotion with their tangible and personal presence. Its use can be key to helping consumers decide on one or the other companies.

“Fostering and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online.” It is one of the outstanding conclusions that during our talk Azerbaijan Mobile Database and interview with Fran Compés , Product Manager of VCG PromoRisk , with which we addressed different aspects of the current panorama that companies and brands face. Fran Compés is also a Certified Insurance Broker and Legal Expert expert in insurance, with 30 years of national and international activity in different Brokers in the insurance sector, always closely linked to the technical / commercial part managing sales teams. For the past 3 years, together with his commercial team, he has headed the office for Spain and Portugal of VCG PROMORISK, the world leader in the management and coverage of promotional sales campaigns.

What is your assessment of the current situation in the promotional marketing sector? As a consequence of the pandemic, we have all been affected in one way or another, but in terms of the promotional marketing sector, we have Brother Cell Phone List seen that food establishments are being forced to adjust their commercial and marketing actions to cope with the new habits. and post-covid consumer needs. Consumers have started to go out less frequently to buy and when they do they give great importance to saving, in addition to looking for efficient purchases.

Now more than ever it is essential that brands continue to retain their customers and reward their purchases both in physical stores and online, so promotional marketing turns out to be a great ally in these times of uncertainty. You who work with large consumer brands, would you say that there have been changes in customer consumption habits?Indeed, all the changes that we are currently facing bring new consumer habits at the time of planning and materializing purchases. The emergence of telecommuting and the exponential use of electronic commerce has completely changed the way we see brands and make purchases. Post-covid consumers want to make their purchases quickly and easily, with demand for the best offers / promotions and not only at physical points of sale, as demonstrated by the exponential increase in online purchases.

The habits of Spaniards have changed due to the coronavirus in the use of the media and leisure, as well as in the purchases of basic products both online and in person, where visits to super and hypermarkets have risen by 45%. In addition to the appearance of the new consumer profile, in my opinion, the acceleration of digital transformation has been the great trend. Companies have been forced to radically change their strategies and include online actions in order to stay afloat, and as we know this has been a great challenge.

Encouraging and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online. In recent months it has been seen that consumers have interacted with their brands online and this has allowed them not to lose customers. In short, today every company must consider implementing an omnichannel strategy or what is known as blended marketing in its business in order to compete in the market.

Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness Austria Mobile Database of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it.

But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it.

But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent Brother Cell Phone List themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Organizing a good gift campaign -both if you want to reach the consumer market as well as the B2B market- is still a good idea to do branding and to increase the visibility of the brand. Companies must adjust what they give away and how to the moment in which we find ourselves. The coronavirus crisis has changed many of the social practices in which branded gifts shone, but it has also created potential new opportunities for promotional gifts.

Given the current situation and the change of direction within the market, we have asked Diederik de Koning, CEO of Gift Campaign and whose company is dedicated to promotional gifts, about the outlets are being the keys to adapt to this exceptional context. They tell us: “We have not only incorporated all kinds of products for health and protection such as masks, gels, screens or anti-contagion kits to be able to have personalized products in this area, but we have also incorporated a line of articles for companies to help to teleworkers, being able to send them as individual packages and including options such as reusable bottles, webcam caps, headphones, cups or anti-stress balls

Today more than ever, health is something important that we must value. That is why the role of professionals who are dedicated to helping people improve their diet is important. Well, as a professional you should apply these 5 marketing strategies for nutritionists and dietitians if you want your business to be known digitally.It is necessary Australia Mobile Database that you know these effective marketing strategies to reach your potential clients properly, especially now that we consult everything on the internet. Therefore, it is important that you are visible inline and that you know how to do it well. For that reason, I recommend that you continue reading if you want to know 5 effective marketing strategies for nutritionists and dietitians to follow as a professional in your sector. It is very likely that you have heard that it is important to do marketing for your business to work and also that it has to be striking for them to buy from you.

And it is true, if you think and analyze, you realize that everything you want to buy and consume is sold to you and they use marketing strategies so that you can buy their product or service. The difference between one and the other that makes you decide to buy what they sell is that some sell you better than others. And the key is to make those marketing Brother Cell Phone List strategies as effective as possible . Therefore, I am going to tell you what are the effective marketing strategies that you should follow to succeed if you are both a nutritionist, a dietician or if you have a physical business such as a nutrition and dietetics office. first-marketing-strategy-for-nutritionists-and-dietitians The first thing you have to do is identify your target audience for the service you offer, as a professional you are, whether you have a nutrition and dietetics center or if you are self-employed and offer your service online.

That is, you have to be clear about who you are going to address and focus your efforts so that you can help that profile of patients to solve their problems. For example: if you are going to address children, adolescents, adults, athletes, etc. And from here, after having defined your ideal client, you will be able to develop the rest of the strategies and know how and where to act to attract your clients.
It is interesting that you create your website so that people know what you do, and get to know you or the team that is part of the nutrition and dietetics center. Especially in these times when people first do is check if you have a website and more if you want to buy something or have more information about something in particular. It is for that reason that I recommend that you have your digital presence using this tool. In addition, by creating your blog you can offer important content in the sector that you offer your service as a nutritionist or dietician that you are. And it allows you to stand out as a professional and make yourself known to future clients. Another strategy, extremely important if you want to have more visibility and know that your business exists is social networks. It should be said that, it is not necessary that you be in all of them, but where is your target audience. The advantage of social networks is that there is immediate and instant content creation . In addition, to have a direct and close interaction between brand-clients . Therefore, it is a marketing strategy that is very useful to convey what you want and easily and quickly.

The role of the Community Manager has become increasingly important and today it has become a fundamental piece for companies. The Community Manager is a relatively new profession, that many times it is not clear what a Community Manager is and what functions it performs on a day-to-day basis within a business. For this reason, today I am Armenia Mobile Database going to reveal everything about this most common profession in the Digital Marketing sector. But, first I want to clarify that a Community Manager goes beyond publishing photos or posts on social networks and doing different tasks on social networks as many users do in their own personal accounts. Attentive, this article goes about delving into the subject of this profession and I hope that when you finish reading it it will be clear to you what is the role it has within a business. The word Community Manager has been assigned to that professional within the Digital Marketing sector who is in charge of managing the online community of a business.

That is, it is responsible for creating, managing and engaging with an online community around a brand or company. How you will see at first glance these tasks may seem easy, however it is not easy, since many factors depend on the figure of the Community Manager to do a good job. And if you wonder what a Community Manager does in a company, well I will tell you that he is the person who is in charge of online communication between users of social networks and the business. Therefore, to develop this fundamental role in the company, training, tools and skills are required to have a good profile as a Community Manager. Many times, tasks or functions that are not typical of a Community Manager (CM) are often confused or attributed to this professional profile.

A CM is not a web designer, or graphic designer, or Copywriter, or Digital Analyst, or Seo Consultant who are other profiles of Digital Marketing, whose specialization Brother Cell Phone List is other than that of a Community Manager. Clarifying this issue, I hope it is clear to you that the main function of this profile is around the online community, but not to be specialized in all or some of the profiles that I have mentioned above. Functions of a Community Manager The functions of the Community Manager are closely related to the figure of the Social Media Manager (who is in charge of the strategic part of a brand’s social networks). Well, the CM is in charge of executing and putting into action the strategy defined by this professional.
To consistently communicate what you want to convey about a brand or company that you represent as a professional, it is important to know your audience well. That is, who are you going to talk to through social networks to speak in the same language about their concerns, doubts, interests, preferences, news of the sector in which they operate. Therefore, it is interesting to have previously analyzed your target audience and have knowledge about the type of people you are going to refer to.

If you are interested in the digital marketing sector and want to learn about everything related to it. These 35 digital marketing blogs will be of great help to you, whether you are just starting out or if you already know something Argentina Mobile Database about the subject. Because you never finish learning, that has happened to me. Next, I recommend that you look and read what I consider the best digital marketing blogs in Spanish. If you are not a reader of blogs, you do not know what you are missing, because they provide a lot of value on different sectors. I have become a consumer of blogs about digital marketing not long ago and believe me you discover things you did not know and learn a lot.

That is why you should make use of this valuable resource called blog, and the best that it is free and you learn from the best professionals who are dedicated to this field. Marketing strategies for nutritionists and dietitian index of content The Best Digital Marketing Blogs in Spanis What is the best Digital Marketing Blog in Spanish for you? The Best Digital Marketing Blogs in Spanish Next, I am going to mention the 35 best digital marketing blogs in Spanish that I have selected so that they can help you and learn from these professionals. I have listed them in alphabetical order, so take a look at all of them and start reading the articles that interest you the most, which will Brother Cell Phone List surely help you to improve your knowledge about everything related to digital marketing. Alfonso Alcántara is a professional expert in psychology that has led him to currently dedicate himself as a trainer, motivator, presenter of social and company events, lecturer for companies and coach for professionals. So, in his professional blog Oriento you can see content on business psychology and HR. Alvaro Fontal is a young professional, entrepreneur, speaker and trainer specialized in WordPress, Woo commerce, and WPO And if you want to know more about him and about the content he shares, visit his website where you will learn a lot of his knowledge about his specialization in digital marketing. Ana Invars is a passionate digital marketing professional, especially on Facebook and Instagram Ads and Online Strategy. In addition, she is a consultant, trainer and speaker at digital marketing conferences. On the other hand, you cannot miss all the content he has on his blog about the latest news and evolution of digital marketing.

Aula CM is a school of communication and digital marketing with great reference in this sector. In whose blog you can find many resources on Community Manager, Content Marketing, Blogs and SEO that will add much value to you if you want to train in these areas and put them into practice. It is a very influential blog in this sector that will help you when you want to consult anything related to marketing and digital communication. It is like a library of concepts about this sector. So, I encourage you to visit their website that has a lot of content on current concepts and trends in digital marketing. Cyberclick is a marketing agency that specializes in Online Marketing and Digital Advertising. Which is a company that highly values ​​the human factor in its work team and has also been awarded several times for this reason. On its website you can find valuable content with reference to the concepts of advertising and digital marketing.

Surely if you have a business and want to improve the management of your social networks, you have wondered what to do to make them work better and attract the target audience that interests you. Well, the answer to this question is to first do an Audit on Social Networks. To know from what point you are starting and how you are doing in each social network Armenia Mobile Database and second to design a good strategy in the social channels that work for you. That is why you should know how to do a Social Media Audit and follow the steps that I recommend below, if you want to stand out and do better than your competition. I recommend that you use the social media audit template that I provide you to What is an Audit in Social Media or Social Networks? How to do an Audit on Social Networks? Example of a social media audit Has it been clear to you what a social media audit is and what it is for?

What is an Audit in Social Media or Social Networks?
The Social Media Audit is the first thing you have to do to develop the entire design of the social media strategy. Therefore, it is the study that serves as a starting point to analyze the actions that currently work and do not work Brother Cell Phone List on your social profiles. In addition, it helps you detect that you can improve in the management of social networks. In addition to knowing what a social media audit is for, there are a number of advantages why you should do it if or if you want your online presence to be better. Since it allows you:

In conclusion, the Social Networks Audit will analyze the strengths and weaknesses of our project or business and will provide us with information to correct and improve our management of social networks. How to do an Audit on Social Networks?
Now we go to the main thing and what interests you so that you learn how to do a correct Audit in Social Networks. Mainly, you have to take into account both internal (own) and external (competition) factors to analyze your project. And you must perform the following steps: Next, we are going to apply these steps to perform a Social Media Audit in a real example so that you understand it better. Example of a social media audit In this section I am going to analyze all the steps that I have mentioned before to carry out a correct Social Network Audit and you can do it yourself without any problem. I will go on saying what data is important to analyze from your business and from your competition, which you can do with different analytical tools. But in this case I will use metricool for social networks Analysis of the target audience or audience of your business Before starting to carry out the Social Media Audit, it is important that you be clear about the target audience or buyer persona of your business.

You have to take into account data such as age range, sex, geographical location, lifestyle, etc. This will allow you to know in what way and how you have to transmit your content on each social network to your potential customers. You can extract this information with the Google analytics tool and know in general what the audience of your business is. However, to know about the target audience of each social network, it is better that you go to each one of them and obtain the data provided by your own profile.

Surely you have heard this phrase “Instagram algorithm” that sounds very strange and you do not know what it is about many times Well, in this article I’m going to help you understand it and make it clear to you how Instagram works, that every so often it presents news on its platform and its algorithm So if you are interested in Algeria Mobile Database working on your Instagram in a serious way and you want to do it in the best way this 2021, you should continue reading index of contents What is the Instagram algorithm?

How does the instagram algorithm work? How the new algorithm of Instagram 2021 works Conclusions of the Instagram algorithm What is the Instagram algorithm? You could define the term Instagram algorithm as the system that Instagram uses within the platform to adapt to each user who uses this social network.

That is, the algorithm collects a set of elements that makes it work in a certain way and that it is constantly changing instagram Since this social network is being updated every so often and bringing out new features to improve the experience of those of us who are fans of this social network How does the instagram algorithm work?
The instagram algorithm works in a simple way and as a general rule it has been this way in recent years That is, when you publish an Instagram content, it will show it to a small group of users who are Brother Cell Phone List active at that moment and if this publication is interested and receives interaction from those users.

Instagram will consider the content relevant and decide to show it to more people and thus more likely that people will be interested and interact with your content Assuming that the Instagram algorithm is based on a series of elements that as a general rule is always repeated, regardless of the new updates or modifications that occur Below I mention those 3 key elements that the algorithm considers important to choose what content may be relevant to you as a user The algorithm can detect your future interests, due to your past behavior with accounts on a related topic and in which you have indicated in some way either by a like, a comment, etc. that you have been interested.

Advertising on Instagram was previously an option, now it is necessary to invest and plan a budget to publicize your business on this social network. Currently, more and more businesses are joining Instagram for free. And what is clear is that it is increasingly difficult to publicize a business Albania Mobile Database or capture the attention of users in an organic (free) way with the content that is published. That is why investing in advertising has taken on an important and essential role to reach more people and have more visibility on Instagram. However, you have to invest in advertising with a clear objective and do it effectively to get results. What is the Instagram algorithm and how does it work?

Instagram advertising works the same way as Facebook. Well, they are paid ads whose function is to be shown on the platform to a certain group of users. And showing the ad to one person or another will be based on the interests that users have within Instagram and their behavior in general within the internet, to detect if that paid advertising is of interest and thus recommend it. To make Instagram ads you need to access the Facebook Ads ad manager, that is why it has the same dynamics as the ads that are created for Facebook and the same tools to advertise on Instagram Ads.

Instagram ads present different formats such as image, carousel, videos, stories that adapt to the platform and that you must choose according to your objectives. Before getting into the topic of how to advertise on Instagram, it is necessary that you know what are the different types of advertising ads on Instagram that you can create to take them into account and Brother Cell Phone List choose the one that best suits you. This format is perhaps one of the most used, most practical and easy to design. However, keep in mind that the image or photo of the advertisement has to be very powerful and striking that it is related to what you want to communicate so that it attracts attention.

In this way people will stop to see it and as a result they will read the text that complements the ad and thus you will achieve the objective that you have in particular with that advertising on Instagram. Within this type of advertising there are 2 styles of formats for the ad: the square and the vertical. This type of ad is a format that is also widely used on Instagram, but it requires more preparation and work to prepare it. Although, it’s worth it because it works so well on this platform. In this case, I recommend that you create an ad that grabs attention from the first post of the publication sequence so that users can see it until the end. The interesting thing about this format is that you can expand more on what you want to communicate, be it for example showing different types of products, mentioning different benefits, telling a story during the ad sequence and adding a call to action that is consistent with the purpose of that particular ad.