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  • Eugenie Bouchard paid a bet she made on Twitter with a fan

    Undoubtedly, sports figures are the perfect ambassador for brands to potentiate their reach and presence in the top of mind of the audiences, this due to their deep engagement that, to a large extent, is Algeria Phone Number List nourished by their triumphs, but in addition to the management of your personal branding . This point is something that tennis player Eugenie Bouchard worked very successfully, who showed that she is a person of her word by fulfilling a bet she made with a fan through Twitter. The culprit that lost was the Atlanta Falcons.

    It all started when John Goehrke proposed a bet to the Canadian tennis player if the New England Patriots managed to beat the Falcons in Super Bowl LI , while they were winning the game. Bouchard replied: “sure.” After the unthinkable happened, the Pats made the biggest comeback in Super Bowl history by coming back from a 25-point deficit to take the NFL title , the tennis player posted again on Twitter that she would fulfill the bet. The 44th player in the WTA ranking fulfilled by having a date with Goehrke by going together to a game between the Brooklyn Nets and the Milwaukee Bucks, at the Barclays Center, in New York.

    The personal branding is relevant to all professionals, in the case of athletes have even greater value as this can place them in a more attractive level for brands. In fact, he often strays from his sporting moment. Such is the case of Bouchard, who at the moment is not at his best tennis Phone Number List level – he reached 5 in the WTA world ranking – but this has not diminished his engagement with the public and neither with the brands. The tennis player currently wears the Nike brand during her official competitions and has just participated in the Sports Illustrated Swimsuit 2017 . It should be noted that for any professional, the proper management of their social networks is an aspect that they must take into account as part of their personal branding . One piece of data that proves this is that 59 percent of online consumers worldwide recommend a brand or character to friends and acquaintances if they trust it, according to Edelman.

     

     

  • Verizon vs. AT&T battle for the throne over unlimited plans

    The battle between the telecommunications companies, Verizon and AT&T to win mobile users is at its best, and that is that the second firm has launched an unlimited data plan for all its customers of all plans, that is, it is unprecedented, but it did so 30 seconds after Verizon made a Albania Mobile Number Database similar move. Verizon vs. AT&T battle for the throne over unlimited plans. The new plan will cover talk, text and data on four lines for the price of $ 180 per month, with an additional credit of $ 40 if the user registers a credit of $ 40 for a fourth line, as long as you use less than $ 220 per month, which is the limit, however, AT&T has not made it clear if your credit applies to all contracts for all plans.

    Verizon’s plan is similar in that it now offers an unlimited data plan, similar to AT & T’s, for $ 80 per month per line, however AT&T is much cheaper when it comes to all four lines. Verizon vs. AT&T battle for the throne over unlimited plans. However, telecoms analysts believe AT & T’s Phone Number List offering is confusing because it could slow down during periods of network congestion, when it has used 22GB. Likewise, T-mobile also offers four lines for $ 40, which does not make it “unlimited”, although it does offer a “more secure” plan than AT&T. It should be remembered that both companies (AT&T and Verizon) were accused last month of violating net neutrality, since their aggressive offers prevent small competitors from having attractive offers for mobile users.

  • 4 out of 10 adults forget their web passwords

    Due to a slower pace of activities, adults tend to forget an average of three facts a day in their usual tasks, ranging from passwords , household chores or to-dos, according to research by the National Lottery. In today’s connected world, tasks have become digitized, so that Albania Phone Number List everything requires a password , from actions like accessing medical records, food orders, or paying taxes online, it can be daunting for adults to create a password. A report by the Pew Research Center pointed out that 39 percent of adults have problems remembering their password , while 60 percent do not have difficulties keeping up with their password, as they said they are “on the lookout” not to forget them.

    According to the Pew Research Center , those who find it difficult to manage their passwords are more likely to not remember them than those who do not care about having more memory. Almost two-thirds of older adults in the United States alone have been victims of some data theft or digital fraud, which has generated distrust of them towards private or public institutions, when it is their fault that they do not constantly remember or modify their passwords .

    The consultant gave an example that 41 percent of older adults use easy and less secure passwords because they are easier to remember, while 14 percent of them reported feeling comfortable using more Phone Number List complex passwords, while 36 percent assured use the same passwords on all your websites. Age influences people who have difficulty managing their passwords, since those with the same problems remembering are between 30 and 60 years old, while those who do not have difficulties are between 18 and 29 years old.

  • The 3 marketing strategies that every company must use to consolidate its brand

    Companies face constant challenges in promoting their high-quality products or invaluable services, since these require a good marketing strategy , otherwise the products “are worth little or nothing,” says a Nextiva report. According to Nextiva, a good marketing strategy is the key to Afghanistan Phone Number selling any product, so new companies have to have experienced staff in the area and not newbies, since it depends on increasing the customer base and income. Among the recommended strategies are: As there are profiles of people with different needs, it becomes “impossible” to involve everyone with a product, since it may be essential for one but totally disposable for others, so it is advisable not to create ads for the masses, but messages for certain groups of people, since determining your target audience will obtain the channels to publish the ads

    Nextiva advises studying the consumption habits of students and their grandparents, adults who also use the internet and social networks, to find the differences in the social channels to which they belong. It is not enough to have a brand that sells shoes on a social network, since consumers now want to know that a company strives for a greater good , that is, consumers buy brands, not products, because they are interested in Phone Number List contributing to a social good , so the recommendation is to create a vision, a mission that is more in contact with the current consumer. According to the report, marketing does not end only when an ad completes its execution. To persuade consumers towards the final exit, companies need to have an experienced team in terms of product or service that knows how to deal with the flaws and weaknesses that come with the commercialization of a product. Getting familiar with the product must be a task for the staff from the beginning, and they are the ones who must be updated before there is any change in the market to be “armed” with answers to any question.

  • Apocalypse Now failed to raise funds on Kickstarter

    Francis Ford Coppola is one of the most recognized film directors in the United States and the world, mainly because he is responsible for the saga of ‘The Godfather’ , and films such as’ Bram Stoker’s Dracula ‘and’ Apocalypse Now ‘ . Undoubtedly, his way of telling stories Afghanistan Phone Number List and translating them into images have been elements taken up by other directors and film producers, as well as by other industries such as in marketing (storytelling) and advertising. In January we told you that Coppola was in charge of a project on Kickstarter that wanted to make the video game based on ‘ Apocalypse Now’ . His goal was to raise $ 900,000 to realize the idea .

    But, less than a month after the campaign began on the crowdfunding platform, it was canceled by the applicants, as they have only managed to collect $ 172,000. However, the project launched by the American Zoetrope production company , in which some directors, creators and designers of video games such as “Fallout: New Vegas”, “Everquest”, “Star Wars Galaxies”, among others, also participate, do not decide on the idea so they will move their initiative to a site called ‘Apocalypse Now’, from where they will seek to obtain 5.9 million dollars. Now, fans who want to support the project have 457 days to make their donations. The idea of ​​bringing projects to Kickstarter that appeal to nostalgia for past glories is not bad, it may not have worked for American Zoetrope and Coppola, but it could be due to many factors, including that their promotion was not so loud.

    Some brands that have managed through crowdfunding to specify a product that reaches the market and the final consumer are Atari, which, in alliance with Gameband, launched a campaign Phone Number List for a smartwatch for gamers . Apocalypse Now failed to raise funds on Kickstarter. Or the case of Oculus Rift , a project that actually ended up being sold to Facebook , which provoked the ire of some of the users who financed the original project.