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  • Society, the mirror (shattered) in which you no longer want to look at advertising

    In the last year liters and liters of saliva have been spent singapore phone number talking about the digitization (to a certain extent forced) of advertising. But little has been said about the ad industry’s resounding failure to singapore phone number portray a collective tragedy that will inevitably go down in the history books: the coronavirus pandemic . It’s almost impossible not to talk about failure after looking at the track record of the latest Cannes Lions, a track record in which campaigns born in the heat of the COVID-19 crisis have played a singapore phone number surprisingly insignificant role.

    And the question inevitably singapore phone number arises as to how far the advertising industry can boast of portraying the prevailing “zeitgeist” in truly relevant messages. Has advertising perhaps ended up becoming a mere provider of colorful and striking images disconnected from what is singapore phone number happening in the world? asks Santiago Campillo-Lundbeck in an article for Horizont . In recent decades there has been a lot of discussion about the real relevance of the prizes awarded to espuertas at events such as Cannes Lions . Is the singapore phone number advertising that parades through there “real”

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    advertising that has reached the eyes of the singapore phone number audience or is it rather a “creation” (more or less Pharisee) conceived above all and above all to show off palm hearts at festivals ? Does the most successful advertising really have an impact sale leads on the success of brands? These and other questions will continue to be the germ of heated debates in the future, but what seems singapore phone number clear is that events like Cannes Lions are a kind of “performance show” for the advertising industry. And they should show potential clients what agencies can do for brands and consumers in their singapore phone number everyday lives

  • This is how the stories with filters that Facebook copied from Snapchat will work

    After the announcements made by Facebook to combat false news, the “Fake News” , the company unveiled the stories that it will implement, which are short personalized videos that only remain 24 hours in the timeline of the page. Although it only revealed it in Spain, Facebook Turkey Mobile Number Database copied the tool from its other platform, Instagram, Stories, which shows a personalized story. Although it had already been announced for a long time, the new tool also has filters almost identical or very similar to those of Snapchat, with which you can customize the photo or video.

    Facebook’s strategy is timely because it boosts Instagram and weakens Snapchat, which had previously reported quarterly losses, as well as lower growth and interest from new consumers. The expansion of Facebook Stories is by region, so it will not be enough to have the latest version of the application. The only thing that the user will need is to click on the Stories logo and then the camera will be activated and you will be able to slide it to create a video or photo, but previously you will have the option to see the filters in which you want to record it, as well as the effects you want to achieve .

    With the filters you can change colors, compositions, even effects and masks, which you can change to taste. This is how the stories with filters that Facebook copied from Snapchat will work. The expansion Phone Number List of Facebook Stories is by region, so it will not be enough to have the latest version of the application. Before sharing, you can edit your story to your liking, even if it only lasts 24 hours, it will help you position yourself among your friends, since the more viewed it is, it will be positioned among the first options.

  • Spotify, Epic Games and other technology companies form a coalition to fight against the Google and Apple app stores

    Several technology companies such as the singapore telephone search streaming audio platform Spotify , the video game developer Epic Games and the company that owns Tinder Match Group have joined forces to form the Coalition for App Fairness , a non-profit coalition that aims to fight singapore telephone search so that legal action is taken against the owners of the Apple and Google app stores.Specifically, these companies – which are joined by other companies such as Basecamp, ProtonMail and Tile – allege three main problems that singapore telephone search exist in the current ecosystem of app stores, according to Fast Company . First, they ensure that app store owners prefer the owner’s apps over third-party apps.

    Second, they consider the 30% fee singapore telephone search charged by Apple and Google app stores to be excessive . Finally, they declare that app stores are “prisons for which consumers must pay and from which developers cannot escape.” This alliance, under the name Coalition for App singapore telephone search Fairness, comes at a time when Epic Games and Apple are fighting their own battle . After the video game developer implemented its own payment method within the successful Fortnite due to the high fees singapore telephone search from Apple,

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    the company led by Tim Cook decided to singapore telephone search withdraw the game from its store after considering that this move violated the rules of its store. Epic Games sued Apple for alleged monopolistic practices and Apple fought back by claiming sale leads damages for breach of contract. singapore telephone search Epic Games have been joined by other application manufacturers who, like the company that created Fortnite, seek to fight against the fees imposed by Google and Apple in their application stores, as well as the singapore telephone search rules by which they are governed.

  • YouTube relents and will stop mandatory 30-second advertising

    Social media have become one of the preferred channels for brands to contact audiences, not only because of their penetration into the world population, but also because of the amount of resources and functions that make it possible to generate a great variety of content that results attractive and reinforce engagement. However, it is clear that for users they are not Turkey Phone Number List related to seeing advertising while browsing, in particular while enjoying some multimedia content, such as music or video -videclip, series, movies, etc.- something that providers already take into account. Spotify -has a free version that does pass advertising-, Apple Music, Netflix and Amazon Prime are paid but, as part of their added values ​​they offer that their contents are 100 percent free of advertising, this has translated into a factor to the time that users determine to contract the service or not.

    YouTube is Google’s video platform that currently has a user base of more than one billion, and is one of the main engines of advertising revenue for the company -5.18 billion dollars, according to estimates with figures from eMarketer- . However, the Mountain View giant has already realized that users are quite uncomfortable having to wait 30 seconds to see a video clip, series, movie or even some YouTuber, so it will leave behind this format of mandatory ads. A Google spokesperson confirmed this measure that will be in force from 2018 and is part of its strategy to improve the user experience, and the deployment of advertising in video format, according to a report by the British site Campaign Live .

    For more than a year, YouTube has been displaying six-second advertising videos without being able to skip -they are more common when a playlist is played- and since before it has inserted 30-second ads every certain time, which can be skipped at 6 seconds, despite to this, they are still annoying for many users who wish they did not see advertising. It should Phone Number List be noted that Google has not confirmed it, but doing so would be a step towards becoming a competitive option for users who like audiovisual content on demand, since it has been reinforcing other platforms to improve its service such as YouTube Gaming for some time. YouTube Kids, YouTube Red, and recently YouTube Go. Why the interest? In 2016 alone, the revenue generated by Video-on-Demand was estimated at 16 thousand 291 million dollars, of which the consumption of content via Video Streaming (SVoD) represented a market volume estimated at 9 thousand 753 million, of according to data from Statista.

  • Job offers related to digitization rise after the pandemic

    The new normal has left with it a series of factors that from singapore phone no search now on will be essential for the development of any activity. These factors include flexibility, technology, and telecommuting. Ultimately, singapore phone no search digitization has become essential. According to a study carried out by StudentFinance , in recent months professional roles related to this field have experienced a dizzying boom. Now that the online singapore phone no search environment can determine the survival or not of a business, everyone wants web developers, computer engineers and other similar profiles on their teams.

    According to Student singapore phone no search Finance, “so far this month, a total of 13,285 specialized job offers have been published in the IT area in the main job search portals in Spain and, of all of them, 33% belong to the area of Web Development or Web Development ”. In terms singapore phone no search of professional profiles, specialized web developers take the first positions: in this first fortnight of the month they are Full Stack Developer, singapore phone no search with 1,114 positions announced, followed by Front End Developer

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    Another area that has also begun to singapore phone no search interest companies more is that of Data Science . This is an idea closely related to the aforementioned boom, since to squeeze the benefits of an online environment it is not only necessary to enable web sale leads platforms, it is also necessary to singapore phone no search interpret the data and the interaction of users with the portals. On the other hand, the introduction of teleworking in the context of confinement tends to be extended as a long-term measure. Research by StudentFinance reveals that “70% singapore phone no search of jobs posted in September are remote.”

  • Amazon’s new Echo speakers: spherical, recycled and sustainable

    Home gadgets are becoming increasingly popular , especially singapore cell phone price list after lockdown, which brought the entire market for gadgets that could enhance the home experience into the spotlight. Amazon is taking singapore cell phone price list advantage of this pull with the production of a new range of devices that, in addition, are committed to the sustainability of the planet. One of the most striking products is the Echo speakers. The new range of smart speakers, “Echo”, uses 100% recycled singapore cell phone price list materials .

    Their design has replaced the cylindrical shape singapore cell phone price list with the spherical one and, in addition, they consume less energy. The Echo and Echo Dot feature a processor upgrade (Amazon AZ1 Neural Edge) to enable faster responses. Other improved features include usingapore cell phone price list p to 85% less memory consumption and 20% reduction in power consumption. The three main versions of the range are “Echo”, “Echo Dot” and “Eco Show”: uality is the automatic adaptation to different acoustics depending on the space in singapore cell phone price list which we find ourselves.

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    The Echo Dot, priced at € 59.99 , has a singapore cell phone price list 1.6-inch front speaker. It comes in a version adapted to child users with an animal-inspired design and learning-focused configuration options The “Eco Show”, of 149.99 euros , has been the bomb of the range. Its sales volume has been the one that has grown the most within all the brand’s sale leads devices. Its new include singapore cell phone price list automatic intelligent movement that follows the user around the room. In this way we can hold video calls or follow content through space without being aware of the screen. Another new feature is the multiconferencing option that allows you to singapore cell phone price list speak with up to eight people

  • What happens on the internet in a minute?

    6 hours and 43 minutes, that is the global average buy singapore phone number time that users spend a day on the Internet. According to a study by Visual Capitalist , the digital activity that is generated in a minute in the online world buy singapore phone number is infinite: in a minute on Instagram around 347,000 new stories will be published , WhatsApp users will send 41.6 million messages and 319 people they will open an account on Twitter.

    These figures are a small sample of the buy singapore phone number frenetic pace with which data and activities are generated and exchanged on the network. And, as if this were not enough,buy singapore phone number  everything indicates that Internet activity will continue to increase over the next few years. How will it happen? Thanks to the adoption of 5G and the increase in the number of people with internet access that will evolve increasingly over buy singapore phone number time.

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    We spend more and more time online, no matter the buy singapore phone number device (tablet, smartphone or computer). Spain is below the global average with 5 hours and 41 minutes , well ahead are Colombians with an average navigation of 9 hours and 10 sale leads minutes; also Mexicans who spend 8 hours and 21 minutes of their time surfing the net. Behind the Spanish is Japan, with 4 buy singapore phone number hours and 22 minutes. Digital, mobile and social media have become an indispensable part of people’s daily lives around the world, with a remarkable upswing during the spread of the pandemic that has forced millions of people to buy singapore phone number be confined to their homes. homes. This ongoing explosion in activity is the total output of 4.5 billion int

  • 5 keys to face the new normal (the coronavirus is not our only problem)

    Digital transformation was a pending issue in all singapore mobile phone number format companies long before the coronavirus entered our country, but as in many other aspects, the pandemic has made this type of action a priority. Many professionals have already come to light to speak and advise those who still have a digital singapore mobile phone number format change pending in their offices . Ignacio Babé , general secretary and CEO of the Club Excelencia en Gestión, a non-profit business association that helps share knowledge about excellent, innovative and sustainable management, has joined this list of professionals to list the strategic guidelines and singapore mobile phone number format manage with excellence the transformation in times of crisis .

    In this way, it has provided 5 keys to face the singapore mobile phone number format business uncertainty in which companies are immersed Unity is strength : If there is something that characterizes good management, it is communication and teamwork. If employees feel they singapore mobile phone number format belong to the organization, it will be much easier for them to act in favor of it. That they follow the path that leads to constant and sustainable growth and that companies that follow the same line join in all this. The more support, the singapore mobile phone number format better results.

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    Digital transformation : When the WHO singapore mobile phone number format declared the coronavirus a pandemic, companies had no choice but to adapt to move forward. It was a singapore mobile phone number format great challenge for many, sale leads but also a learning that has immersed us in the great world of technologies. Now communicating remotely is easier and useful for daily work. But this should not be left behind, but rather continue to take singapore mobile phone number format advantage of it and improve

  • IAB Spain launches the first edition of the Advanced TV White Book, sponsored by Smartclip

    The association of advertising, marketing and digital singapore number communication in Spain, IAB Spain, has collaborated with the Commission on TV Connected to develop the first edition of the White Paper Advanced TV , sponsored by singapore number Smartclip. It is a book aimed at all agents in the industry . The objective of this project is to try to deepen the framework of constant evolution . What they seek is to publicize access to new consumption and target audiences, how to activate audiences and standardize concepts, models and metrics in fragmented singapore number environments.

    We currently have a multitude of options to singapore number consume. We can choose what, when and how . In addition, we not only have a single channel, but the grill of our television is infinite. In this way, the consumer has to choose between a more than varied offer of digital content. singapore number But audience fragmentation is multi-nuanced today, and content remains the leader in this battle. Context in which the book we were talking about and which they have called Advanced TV has been revealed. In it , new marketing models, new formats and new singapore number ways of operating and measuring advertising campaigns emerge .

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    Thus, the challenge of this new project is to converge singapore number with effort and dedication, with constancy , the Advanced TV models that operate internationally and that are a reference, in a unified measurement between linear and digital. In this way, sale leads purchasing models are simplified, singapore number campaigns are optimized and the objectives required by the advertiser can be achieved . Although this requires that the entire industry work in this singapore number same line, although this requires time in execution and technique.

  • The brawl between Apple and Fortnite will be resolved in court in July 2021

    The bitter dispute between Apple and Epic residential phone listing singapore Games , the parent company of the famous Fortnite video game, has a date to be settled in court. The judge responsible for the case is preparing a trial between the two parties that is expected to be held in July 2021. Yvonne González Rogers , the magistrate who is handling the legal dispute between Apple residential phone listing singapore and Epic Games, also said Monday that it would be appropriate to leave the decision regarding this case to a popular jury. And the residential phone listing singapore apple company and Epic Games must decide now whether to accept the judge’s proposal.

    The way in which the dispute between residential phone listing singapore Apple and Epic is resolved will ultimately affect the way apps are marketed in app stores and the percentage that the Apple App Store and Apple Play Store take by each sale closed on their respective platforms. The residential phone listing singapore altercation between Epic Games and the Cupertino company emerged when the Fortnite developer refused to continue to adhere to Apple’s policies for in-app sales in its app store. For each sale channeled through its Apple App residential phone listing singapore Store, a 30% commission is taken.

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    The apple company refused to modify the residential phone listing singapore policies governing its application store and Epic Games chose to create an alternative payment system so that Fortnite users could make in-app purchases in the video game sale leads without the mediation of Manzana For its residential phone listing singapore part, Apple claims in a counterclaim to Fortnite’s parent company for damages. And meanwhile E pic Games seeks the return of Fortnite to the App Store through a court order Rogers made it clear yesterday in a virtual hearing that the residential phone listing singapore 3r its “cheating” ,