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The e-mail marketing is one of the tools more travel in digital marketing, and although there are some who think it’s going out of style or no longer functional, 56 percent of 256 marketers surveyed for the study “Selligent & StrongView 2016 Marketing Tends Survey ”, carried out Russia Phone Number List by Selliegen, considers that it is more current than ever. Therefore, it is important to take into account aspects that can help the marketer to enrich his strategy, here are at least nine keys to consider: ONE. Use an appropriate communication tone, that is, similar to that of your website. TWO. It allows a quick review by means of a visually organized design, which results in the so-called scan.

THREE. Avoid sending attachments, this practice is not recommended because it hides important information, better send a link to the downloadable document.
FOUR. Do not use capital letters unless especially necessary, as it gives a feeling that the sender is shouting. FIVE. Good spelling is essential to denote professionalism and avoid deterioration in the company’s image. SIX.Highlight the important part in bold and not underline, as this gives Phone Number List a visual sense of clutter when used heavily. SEVEN. The e-mail should not include half an article, in fact, the ideal is less than 50 words per idea, an image and the link with the complete information. EIGHT. Identify the time when the emails work best, for this you can previously test with shipments at different times. NINE. It is important to verify that the links actually lead to the page you want, since all the effort cannot be wasted on a site that you do not want to reach.

Just almost a month after the launch of the Samsung Galaxy S8, several photos have been leaked of what the new appearance of this mobile device could be, as well as specifications, features and price. And although many believed that the appearance of the new S8 would be at the MWC 2017 event, this will not be the case since in a surprise announcement, the brand Russia Phone Number List confirmed that the Galaxy S8 will be unveiled in April. It is speculated that the Galaxy S8 is guaranteed to be one of the best smartphone models when it comes to mobile hardware, but Samsung is maintaining great security in the details. You have also heard various rumors that the Galaxy S8 may have much smaller bezels than the Galaxy S7. According to, Park Won-Sang, principal engineer at Samsung Display, revealed that the company aimed to introduce an OLED screen with a ratio of more than 90 percent of the screen and that it was hoped to create a phone with a ratio of 99 percent. percent of screen in the next few years. For comparison, most phones currently have an average ratio of around 80 percent.

Among the rumors it is also speculated that it is expected to remove the physical home button and bury this function at the bottom of the glass. One thing we could foresee is that this could be the year that Samsung moves to a 4K display, after the Galaxy S6’s introduction of a QHD display. A Weibo report suggested that the Galaxy S8 will use a 4K resolution Phone Number List display. In the event that the brand will use a 4K panel, users could enjoy a significantly improved VR experience, it is worth noting that the Snapdragon 820, which powers the Galaxy S7, already supports native 4K displays at 60fps. There is also a rumor that the Galaxy S8 will only be available with a curved-edge screen, after a Samsung executive recently hinted that flat screens could be gone forever, according to the Korea Herald, in the words of the head of Samsung Mobile, DJ Koh. These are some of the new features that we can expect from the new Samsung Galaxy S8.

For a few weeks we have talked about how social networks have become a channel of great value for transmitting content, particularly for sports. Facebook is one of the platforms that has turned its attention to the main sports leagues to expand its brand and become an option for them Poland Mobile Number Database to broadcast games, in a comprehensive way, similar to how it is done through a television signal. It already has alliances with Univisión and Liga MX to broadcast matches of the highest category of Mexican soccer in the United States, also with LaLiga , from Spain for the games that are played every Friday , and there are already cases in the Premier League.

He is now in advanced talks with MLB (Major League Baseball) to reach a similar agreement, according to a Reuters report . The deal would be to broadcast one game a week for next season, an important step toward entering the major leagues in the United States. The MLB is the second highest-value league in the world , a business that generates revenues of 9.5 billion dollars, only behind the NFL that generates 13 billion, according to a ranking prepared by the site Howmuch.net . It should be noted that neither Facebook nor MLB have Phone Number List confirmed or rejected the existence of such a negotiation, however, if confirmed, for the social network it would be of great importance since it would be in a position to compete with other social networks that have similar agreements such as Twitter that has a strong presence in sports with alliances with leagues of great projection such as the NFL, NBA , and sports of a very defined niche such as golf with the PGA Tour and the ATP. Meanwhile, YouTube has looked to entertainment, with the Coachella Festival and with Youtubers. Even more important, in the social network the MLB franchises have millions of followers, an example of this is that the New York Yankees have about 9 million fans, followed by the Boston Red Sox, with 5.23 million, according to Statista data.

The marketing digital p ould achieve a global investment for 2020 of 306 billion dollars, according to TechNavio. An important part of this type of strategy is what is done on the social network . So much so that the number of social network users is expected to reach 61 million this 2017. If to this is added an attractive practice for consumers, such as contests, an Poland Phone Number List outstanding strategy is obtained. However, it is important to consider important aspects so that you do not fail, here are seven of them: Before launching any type of activation, you have to check if there is any entity in charge of regulating it. It is important to keep the followers informed about everything related to the contest, obviously the procedure and after the winners.
The name of the winners must be published, transparency plays a preponderant role in consumer confidence.

It is essential to verify that the winners have not carried out a fraudulent practice.
Once selected and notified, a good strategy is to Contests on social network: 7 points to consider request that they publish a photo with the prize in hand, as this will positively impact the image of the Phone Number List company. If to this is added an attractive practice for consumers, such as contests, an outstanding strategy is obtained. However, it is important to consider important aspects so that you do not fail, here are seven of them: Before launching any type of activation, you have to check if there is any entity in charge of regulating it. Do not forget to notify the largest number of users who failed to obtain the triumph. Users who are dissatisfied with the result should be monitored, as they often seek to impact brand reputation.

Extremism and tension over possible terrorist attacks in Europe has put the magnifying glass on all the activities that arise around refugees, from social programs to corporate advertising, which caused Jaguar , Land Rover and Sandals to be singled out for their errors Philippine Mobile Number Database in their digital advertising . The English newspaper, The Times , revealed that these companies, in addition to others, invested in digital and print advertising in the same spaces where ads for terrorists, extremists, white supremacists and even pornographic ads were published.

Before the publication, the firms immediately withdrew their ads, being that Jaguar, Land Rover and Sandals are now re-evaluating where to place their digital advertising, and the latter was more strict by asking that each site, portal or medium where it would publish its advertising be investigated. The Times investigation revealed the “modus operandi” of the companies, who inserted their advertisements in videos or propaganda of the Islamic State , without even questioning or withdrawing it, for which they were accused of “financing terrorism.”

The Times argued that brands must take care of their safety, that is, now they must show interest that they are willing to face the problems. The analysts of the English newspaper believe that the effort of the companies is “a first step” to stop this type of advertising, since they must include Phone Number List security seals, blockers of extremist content, however, that will not give 100 percent of guarantee to firms because they are not responsible for the content people consume on the internet. However, it has been shown that in any medium, brands must select media placement as carefully as they design their marketing strategies.

This Wednesday, one of the trending topics is the seven planets discovered by scientists. In addition to the finding, there are things we must learn from NASA’s communication strategy. On Wednesday afternoon, NASA announced that a team of astronomers discovered seven planets Philippines Phone Number List that could have water and favorable conditions to support life as we know it . The planets are located in a solar system 40 light years from Earth. During the last decade, scientists have discovered hundreds of planets but very few with characteristics similar to the one we inhabit. The topic of the newly discovered planets became a trend on social media and has been taken up by thousands of digital and traditional media outlets around the world. And all this is not by chance, it is part of a marketing and communication strategy that works perfectly.

The US space agency is an agency that depends on the budget assigned by the federal government. After a time when interest in space research fell dramatically, NASA has opted for digital marketing to stay current. NASA, in addition to doing science, has also been a Hollywood consultant. He collaborated on films such as Gravity, Interstellar, and The Martian. One of NASA’s techniques is mystery. When you have a press conference, the Phone Number List topic is sometimes saved until the last minute, sparking interest and speculation. Yesterday he announced about the conference on Wednesday and, as had happened before, there were not a few who believed that the existence of extraterrestrial life would be made public.

In addition to showing scientific discoveries or new photos of distant planets, NASA also runs its own viral campaigns . For example, last year he organized the “global selfie”, an image of the Earth made up of the photos of more than 36 thousand people who sent their selfie through social media. NASA, despite being a government entity, has stood out in the digital environment for its strategy and creativity to promote scientific thinking.

Proper management of social networks is an aspect that sports figures and entertainment must take into account as part of their personal branding . One piece of data that proves this is that 59 percent of online consumers worldwide recommend a brand or character to friends and acquaintances if they trust it, according to Edelman. One of the Buy Pakistan Consumer People Phone List personalities who perfectly know the power of this type of platform to create and reinforce their engagement is Emma Watson , who gained fame thanks to her role as ‘Hermione’ in the ‘Harry Potter’ saga – which earned income in box office for more than 7 thousand 700 million dollars altogether-, but that has managed to forge a very solid personal brand thanks to her work in social causes such as being an ambassador for the “ He for She ” campaign , for which she has given speeches in the UN .

Another of the convictions that distinguish the English actress is her affinity with pro-environmental products, in fact it is common to see her at public events wearing clothes of this type. Now, Watson decided to create a new Instagram account -parallel to the personal one- with which he will seek to support fashion brands that use sustainable materials to manufacture their products. The new profile called ‘ The Press Tour ‘ was created for the actress to share images of all the publicity events she attended during the Phone Number List promotional tour for the new Beauty and the Beast movie . The profile created just a few days ago already has more than 300 thousand followers, very close to the 349 thousand that the official Instagram account of the live action of the classic Disney tale has , something that shows Watson’s engagement . It should be noted that the actress is a great influencer, an example of this are her social networks, on Twitter she is followed by more than 23.8 million people, on Facebook she has 34.5 million followers, while on Instagram she is followed by 23.7 million fans.

After US President Donald Trump brought the term “Fake News” into the public eye by rejecting information that is critical of him, Russia has come out in the same vein. The Russian government accused the main US media outlets, such as Bloomberg, The New York Times Pakistan Phone Number List and NBC, of ​​spreading “Fake News”, false news about their country. The Russian Foreign Ministry pointed out that these media, in addition to the Santa Monica Observer, the Daily Telegraph, among others, emit “false information”, since it “does not correspond to reality.

According to the Russian authorities, the information circulating in the West about the alleged hacking of Moscow to the US elections, or the Russian submarines operating in northern Europe, are “Fake News”. Fake news has become a global trend, as misleading stories that are named as “real” flood the network and have the objective of influencing voters, as happened in the United States and as it can happen in France. The other stories Phone Number List labeled “false” by Moscow range from the New York Times report on Russia’s secret deployment of a new missile, the violation of the arms control treaty, or the alleged information that Russian officials were attempting overthrow the government of Montenegro. For their part, Bloomberg and the New York Times asserted that “they were on the right side of the story of their reporters,” and also Russia, who denied its influence on foreign governments, such as the United States.

The Walt Dinsney Company is one of the largest entertainment companies in the world, only during the first fiscal quarter (which ended on December 31) reported revenues of $ 14.78 billion. However, it had a contraction of 2.2 percent compared to the same period of a previous year Oman Phone Number List when it entered 15,240 million. The reason? The unexpected fall was the result of the decrease in advertising sales, analysts point to ESPN, its sports network as responsible for this negative impact, since this medium, together with its cable channels focused on young audiences, fell 2.1 percent. one hundred to 4.430 billion dollars.

Disney does not want this to happen, so it seeks to rescue the sports network with a new approach to generating content for its digital platforms in order to remain attractive to advertisers. The idea is that ESPN transforms SportCenter, its brand of informative spaces focused on sports in a new direction characterized by the creation of content for digital platforms such as ESPN.com, its mobile apps, in order to generate a distinction of what that they offer on television shows. The goal is to grow its digital reach, in which, according to comScore, ESPN’s mobile app has about 16 million unique visitors per month, and SportsCenter generated 290 million video views on Facebook, Instagram and Vine. during the month of January, according to Tubular Labs.

It is clear that Disney does not want to get rid of ESPN, something that some analysts speculated, on the contrary, it wants to renew the chain to bring it closer to new audiences . They are aware that the advancement of new technologies and the emergence of new services is Phone Number List modifying people’s consumption habits. The executive director of Disney, Bob Iger, has already spoken about the subject, even declaring that from his point of view television has too many advertisements because they were already analyzing whether the ESPN and ABC channels (owned by Disney) should reduce the number of commercials. This new approach for SportCenter is probably one of those alternatives.