Author: adminp

Undoubtedly, one of the forms of entertainment that has not stopped growing in recent years is that of streaming music on digital platforms, Spotify, Apple Music, Tidal, SoundCloud , they are a clear example that the user now prefers to control what listens. The data is cold, in Hong Kong Mobile Number Database 2014 there were about 166 million subscribers in the world in this type of services (free and paid), but it is estimated that by 2020 it will reach 335 million users globally, according to data by Statista. A brand that seeks to gain a presence in the user’s preference is the Swedish SoundCloud, which announced a ‘ low cost’ subscription service for $ 5 per month, launching a cheaper offer at the market average of $ 10.

This new format of its service is an alternative to the one it already offers since last year that also has a cost of 10 dollars, which it launched in order to expand its cloud storage service, well known among producers and musicians. It should be noted that streaming music services grew largely due to free versions, which are paid for through advertising, but brands began offering Premium services in order to offer users a more enjoyable experience. The above would mean that they would not be successful, however, the fact that Spotify Phone Number List and Apple Music continue to grow in user base shows that the model is profitable and convinces users. The Swedish platform, for example, last year had revenues of more than 2.2 billion dollars, (the majority from payments of more than 30 million subscribers), according to data from Statista.

This is what SoundCloud is betting on with a ‘ low cost ‘ service, the advantage is that it frees advertising and allows listening to music even without an internet connection, but the disadvantage is that it leaves the user without access to millions of tracks that will only be available on their $ 10 service. This service option is similar to that offered by Pandora and Amazon, which have low-cost options but also limit certain content.

A massive problem in Amazon’s cloud services, better known as Amazon Web Service (AWS), has become the cause of significant problems in various web pages around the world that use the support of the e-commerce giant to function. From broken images to excessive loading times, various web pages have been affected by the problem cited by the official Amazon website as “Increased Error Rates”. From its official website, AWS reported Hong Kong Phone Number List on these impacts reported since the early hours of this Tuesday: “We have identified the problem as high error rates with S3 in US-EAST-1. It is affecting S3-dependent applications and services. We are actively working to solve the problem ”. The problem is not less if it is considered that important firms whose business is on the web as well as important media use these services. According to information published by VentureBeat, among the firms affected by this flaw are the services of Adobe, Business Insider, Expedia, Expensify, FanDuel, FiftyThree, Flipboard, Lonely Planet, Mailchimp, Medium, Microsoft’s HockeyApp, the MIT Technology Review, Quora, razer, Signal, Slack, Social Sprout, Airbnb, Pinterest, SendGrid, Snapchat’s Bitmoji and Time Inc . Similarly, various Amazon products are down.

The economic losses due to this failure will be significant, where the first affected is undoubtedly Amazon. It is estimated that during 2020 the cloud IaaS market will have a value of 91.7 billion dollars, a figure that will triple the 34.9 billion forecast at the end of 2016. Until the end of 2015, Amazon was the great leader in the sector with a share of market of 15.8 percent Phone Number List globally, followed by IBM (with 10.4 percent), Google -as a business unit of Alphabet- (4.7 percent) and AT&T (4.3 percent). However, after the fall of its services, Amazon shares register a downward trend. The company’s shares began operations today with a value of $ 851.45 per fraction, a figure that until the time of publishing this note registered a fall of more than 3.61 points (0.43 percent) to settle at $ 843.80. This fact makes clear once again the risks posed by managing the internet concentrated in a few companies, an issue that not only represents a direct impact on Amazon’s business, but also represents significant losses for those brands that depend, to a large extent, measure, of their services.

The 21th Century Fox studios reinforce the marketing strategy for ‘Alien: Covenant’, a film with which director Ridley Scott revives the saga started by himself in 1979. After taking action on social networks announcing that it would be tomorrow, March 1, when would launch the Greece Mobile Number Database official trailer, it is anticipated and released it this Tuesday in its various accounts, motivating the reaction of thousands of users. The video shared on Facebook, in the official ‘Alien’ account, exceeds 2.7 million views, more than 9.5 thousand comments, has been shared by more than 75 thousand people and generated more than 61 thousand Reactions.

Meanwhile, the accounts of 21th Century Fox, although it had a lower reception, was followed by more than one hundred thousand reproductions on Facebook, on YouTube more than 300 thousand. In ‘Alien: Covenant’, we see how Scott takes up the saga that he created in the late seventies and that Fox has been responsible for remembering by appealing to the engagement that the franchise has through various publications on social networks in which he takes up a lot of that darkness, spatial terror. This franchise, although Phone Number List it already has a lot that the last film delivered -in 1997-, caused an impact for several generations, since it currently has thousands of fans around the world, there is even a day dedicated to the franchise: the “Alien Day ”, Which is celebrated every April 26 (or 4/26), a date that refers to LV-426, a planet that appears in the second film (this one directed by James Cameron).

Fox sees in ‘Alien’ a franchise that can still be exploited from a marketing point of view. You could even think of a new crossover with ‘Predator’, since the studios will also revive this franchise. The new tape called “The Predator” is directed by director Shane Black, and it was he himself who reported the first day of filming through Twitter. This installment is scheduled to premiere in March 2018.

Once again it is found that the Marvel Cinematic Universe (MUC), along with Star Wars , are the best business of The Walt Disney Company , establishing it as one of the main entertainment companies Greece Phone Number List globally. This week Marvel Entertainment applied a strategy similar to that of 21th Century Fox (yesterday) by announcing on Monday through digital marketing actions that on February 28 it would launch the new trailer for Guardians of the Galaxy Vol. 2.

The producers were surprised because Chris Pratt , who plays ‘Star-Lord’, attended the Jimmy Kimmel Live program as a guest to make the presentation of the trailer for the film that is expected to hit theaters next May. The action turned out, the show shared the trailer on its YouTube channel and on Jimmy Kimmel’s Twitter . In the Google video platform it exceeds one million 200 thousand reproductions, while in the profile of the driver it motivated the interaction of users, accumulates more than 17 thousand retweets and 22 thousand Likes.

This time Marvel was able to overdo it a bit, as the shared video shows a lot of the plot of the film. We also see Star Lord, Gamora, Drax, Rocket and Baby Groot . But there are also Ego (Star-Lord’s father Phone Number List and played by Kurt Russel), as well as Ayesha (Elizabeth Debicki) and Nebula (Karen Gillan). Despite this, it is clear that Disney will seek to repeat the success obtained with ‘Guardians of the Galaxy’ (2014) which, according to Box Office data, had an estimated budget of 170 million, but grossed more than 774 million at the box office at world level.

Its digital strategy is important , as we mentioned at the beginning of the report, in addition to presenting the trailer, it also published a new poster for the film on its social networks. In addition, the sequel is written and directed by James Gunn, it is the beginning for the new stage of the MUC , since at some point they will meet The Avengers for the film in which they will face Thanos.

Content marketing and social networks are two concepts that are intrinsic in the new stage of the marketing industry. Content -beyond traditional promotional efforts- has become one of the main vehicles to connect with audiences increasingly skeptical of traditional advertising formats, while social networks are positioned as one of the media with the greatest German Mobile Number Database possibilities for connect effectively with more specific audiences from a space that has become one of the most common sources of information for content consumers. Under this umbrella, figures published by Outbrain highlight that social networks are the most used distribution resource (83 percent) by brands within their content marketing strategies, thus ranking above other platforms such as e -mail (78 percent) or third-party websites (67 percent).

In this regard, Alfonso Bribiesca, founder of Vexilo, highlights that “one of the main benefits of social networks is that they allow generating close and effective communication with users. In this way, social interaction platforms seem to be the place where all brands should be to Phone Number List optimize their opportunities to connect effectively with the consumer ”. Although Algorithms in social networks: allies or enemies of your content marketing strategy? this relationship is not new -with time it has only evolved- the reality is that in current times, in which automation seems to be the norm, we are talking about a terrain that for brands and their strategic teams poses significant challenges, a phenomenon that seems be dictated by a single word: algorithms.

Have you ever wondered how logistics work is optimized in courier companies? Personally, I always imagined it as something extremely complicated, as a process that requires a whole team of “geniuses” working hand in hand; the same as a dumbbell between statistics, mathematics, big data and logistics that would result in the effective reduction of distance, time and cost to deliver a single parcel. But is it really done this way? Indeed, there Germany Phone Number List are professionals whose job it is to mathematically solve the so-called “Vehicle Routing Problem” (VRP), which is achieved with a set of complicated algorithms that help streamline the logistics process. However, taking the US company UPS as an example, one of the largest courier companies in the world, we realize that even the most complicated optimization process must start with a simple and small change, which has to be carried out with awareness that the result for the company will be palpable in a long term. In the case of UPS drivers, the recommendation is surprisingly trivial: please don’t turn left.

Yes, you read that right. UPS introduced a policy that requires its couriers to minimize the number of left turns as much as possible. Consequently, only 10 percent of its turns are to the left. How did they make this policy impact the overall performance of the company? UPS assures that thanks to this rule, they spend 38 million liters of gasoline less, that they emit 22 thousand liters less of carbon dioxide and that they deliver more than 350 thousand additional packages to those they already did each year. In addition, they have cut the number of their trucks to 1,100, which gives the company a total savings of 45 million kilometers traveled per year. But this impressive story of UPS, even though it is part of logistics, can become an invaluable lesson not only for couriers or companies involved in the transportation business; There are also significant aspects that today can be transferred to digital marketing.

Often when I talk to clients or marketers, I get the impression that we pay close attention to the huge and revolutionary changes that are supposed to bring us substantial improvement every day. We want to change many things at the same time, try radical solutions, even develop our own websites or online stores from the beginning; meanwhile, there is Phone Number List often a much simpler way to improve the results of our page, and even if they are small changes, these will be entered successively and consistently. And those small modifications that started with something as simple as the place or the color of the CTA button on our website, an improvement in the structure or way of exposing certain elements can increase our financial results by a certain percentage, which, annually it means a significant increase in income, without the need to add other costs that are not convenient.

The change in the consumption of audiovisual content is increasingly evident, especially those focused on entertainment, since streaming platforms (SVoD) and Video-on-Demand (VoD) continue to increase. It is estimated that by the end of 2017, VoD revenues will be in excess of $ 16 billion globally. Only the SVoD will have a market volume of 11 billion Buy Chinese Mobile Number Database dollars, according to data from Statista. One of the leading brands in this sector is Netflix -which, in the last year grew 35 percent , reported revenues of 8,800 million dollars-, a position that it maintains thanks to various factors, such as being one of the first in enter this market, but others that stand out are its original content and the marketing strategies it implements.

Recent action is to design a gadget oo wearable sport that allows users to have a ‘personal trainer’ that motivates while doing some physical activity. All with the voice of your favorite person from the original series that the platform has. It is about ‘Netflix personal trainer’ , a device that connects to smartphones or tablets via Bluetooth that, through an accelerometer, is capable of detecting the level of physical activity so that, every time it detects that it is reduced, it plays a face ‘ motivating ‘very much in the style of the character chosen. Thus, you can hear Frank Underwood, Jessica Jones, Queen Elizabeth herself, or Pablo Escobar tell you something while listening to music, watching Netflix or any other multimedia content.

The idea is that users are the ones who assemble their own ‘personal trainer’, for this the Los Gatos company published the instructions – basic knowledge in electronics and programming is required – on its site ‘ Netflix Make It ‘, a space that the company has to encourage others Phone Number List to share ideas that can be executed by people themselves. This type of initiative is not new, we already know the ‘Netflix stocks’, which detect when the user falls asleep and pauses the series or movie that is being watched, or the ‘Halloween doorbell’, which allows the transmission to be paused while children are served who touch the sunset in search of sweets. We know that Netflix has positioned itself as one of the main producers of the moment, thanks to original productions such as Stranger Things or Narcos , – something that it will reinforce with films , documentaries and animated series-, however, these types of projects are a great action to reinforce engagement with your audience.

The marketing budgets between brands are the highest of any area in the company, which determines by 50 percent if the products or releases will Exio, according to an analysis of the Digital Trends. Brands, according to the analysis, use pay per click (PPC) to promote and market a product , however, that does not determine success, since a poorly planned strategy can eat China Phone Number List up the budget. to those areas without obtaining the desired results. Therefore, the analysis portal details the following points as the common errors of brands in this area: Writing in pay-per-click ads is challenging as you have little space for the title and little description, which requires essential information, so if the title is crucial, readers will decide whether or not to read the content of the link. . Your headline must attract attention and use the right keywords.

Ad extensions are staples of PPC advertising that are often ignored, which is why Adwords offers a wide range of designed extensions, plus it allows you to reinforce your ads by displaying your phone number, location, product price, or even reviews. of your service along with the rest of your ad content, so the correct ad extensions can improve click-through rate. The right keywords can have a huge impact on marketing results, but too often, PPC budgets are wasted because negative keywords are ignored; And it is that by adding words of that type, you can ensure that the ads are not placed in irrelevant results.

According to the analysis, brands do not think correctly about how much money they will actually receive from a client, since many startups tend to spend more money on acquiring their clients Phone Number List than they would receive in return, so it is recommended that if You do not take steps to ensure that you will earn the investment, they will end up running out of money. The keyword matching system in Google Adwords can be confusing for those who do not understand these categories, which can cause money to be invested and not recovered, that is, a broad match will serve the ad that includes the keywords in any order as exact matches only show results for exact terms.

The battle between these two companies determines many of the guidelines taken by online communication and advertising as well as the access and control of user data, a phenomenon that by definition has implications and collateral effects for other companies that are forced to manage their A report delivered by comScore and Web Designer HUB indicates that France Phone Number List the use of applications such as Facebook (21.2 percent), Snapchat (14.3 percent) or Netflix (5.6 percent) exceeds searches made from Google (3.9 percent) through of mobile devices. presence in the online field, sooner or later they face the changes and modifications that both the social network and the recognized search engine impose to maintain supremacy in the market.

One of the indicators that allow us to understand more clearly the leadership of these two technological giants are the figures that illustrate the advertising distribution in the world. According to a report provided by Visual Capitalist, Facebook and Google control more than half (57.6 percent) of the digital advertising market worldwide. This means that Phone Number List each time that organizations around the world invest for this concept, 60 cents remain in the basket of said duopoly. To be more specific, the document indicates that during 2015, the company led by Mark Zuckerberg would have increased its advertising revenue by 59 percent, an increase that contrasts drastically with that recorded by recognized media such as The New York Times, which it barely got $ 200 million a year from digital advertising.