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  • Learn about the New York Times’ new strategy on its social networks

    The American newspaper, The New York Times , announced that it will begin to highlight its best publications in a new section of the newspaper, promoted by its own reporters, since the newspaper intends to recover its capitalization in social networks to the print medium. The New York Times said that it wants its reporters to be the ones who promote their best France Mobile Number Database works of the newspaper on social networks and then be printed, as if they were celebrities or renowned politicians. With this, the newspaper seeks that reporters promote its trajectory, which would become a seal of the newspaper on social networks and vice versa.

    The changes are part of a newspaper’s strategy to bring greater coverage and reputation to reporters and its digital and print platform, which Times editors have described as “strengthening a friendly relationship with social media, readers and the print media.” The activity will be scheduled on pages A2 and A3 of the newspaper, in the “Spotlight” banner Phone Number List section, where when you show the reporters’ tweets, in its iPad or smartphone version you can also access the links. The new social media structure for the print newspaper required redesigned pages, which for the Times is “a step towards creating a print newspaper for a digital age,” as it will also include a new summary section of the most popular online messages. In addition, it will highlight its audio and video content and a mini crossword, among other new features.

  • Google to invest $ 1 billion in partnerships with news publishers

    Google has announced the investment it will make in the telemarketing company singapore next three years in partnerships with different news publishers . The Mountain View company will pay $ 1 billion to the media to use its news on the new Google News Showcase platform . “I have always valued quality journalism and have believed telemarketing company singapore that a vibrant news industry is critical to the functioning of a democratic society,” says Google CEO Sundar Pichai in an official blog post announcing his plans. . Pichai also assures that it becomes in the same vital way “to organize the world’s information and make it visible to telemarketing company singapore everyone” , thus recalling Google’s mission.

    This financial commitment by the company to publishers telemarketing company singapore will be made under the framework of the Google News Showcase, a new product that, according to Pichai, will benefit both publishers and readers . With it, he will present a selection of “high-telemarketing company singapore quality content” to provide readers with more information about the stories that matter and to help publishers develop deeper relationships with their telemarketing company singapore audiences.

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    The News Showcase content, structured in telemarketing company singapore sections, will initially appear on Google News on Android . In addition, it will soon be launched on Google News on iOS and will come to Google Discover and Search in the future. The sale leads different sections of the News telemarketing company singapore Showcase will give publishers the ability to group the stories that appear within Google news products , providing more context thanks to features such as telemarketing company singapore timelines

  • They cut a Nintendo Switch with a squirt gun (and it still works)

    For months, Nintendo launched an important marketing campaign in order to promote the Nintendo Switch , with which the Japanese company seeks to return to the top places in sales of consoles worldwide and fight from you to you to PlayStation and Xbox . The launch date of this new Great N device for the West was last Friday and caused the impact that Buy Denmark Cell Phone Number Database the brand wanted, because in the first weekend it has broken the (internal) sales records of any other console. Now, some YouTube users took to the crazy task of testing the strength and functionality of the new Big N console and they did it big. They set out to cut fragments of the Switch’s screen with a water-jet cutter.

    In the video shared on Waterjet Channel – dedicated to destroying every object that passes through it -, which currently exceeds 255 thousand reproductions, it is appreciated how they cut three triangular fragments of the screen, after the first the screen is still playing a video game, but proto stops working with the second and third definitely dies. It should be noted that the water injection gun is a precision tool used in many industries (particularly those working with metal) and that it works with a pressure of up to 60 thousand PSI, which makes fine and precise cuts possible. This video that puts the Switch to the test rather than harming the brand, turns out to be (accidental or not) an excellent advertisement for Nintendo, especially at times when the console has received some criticism.

    Although it is important to point out that, although there are users who have reported failures with their Nintendo Switch, due to an error in the synchronization of the left joy-con and defective screens, in particular with the appearance of “dead pixels”, the reports indicate that it has Phone Number List been a best seller. This is pointed out by Reggie Fils-Aime, president of Nintendo of America , who in an interview with The Wall Street Journal , points out that the Switch surpassed the sales of the Wii U console during its first weekend. And, although it did not give figures, media in Europe estimate that only in the United Kingdom some 80 thousand consoles were sold, while in France some 105 thousand, therefore, it is estimated that more than 600 thousand units were sold -which were the ones that placed the Wii U when it was released in 2012-.

  • “They are not available”, that says Netflix on International Women’s Day

    Today is Wednesday , March 8, the date that, as every year since 1975 – officially declared by the UN – marks the International Women’s Day , which recalls their struggle to claim equal rights. This day is remembered – it should be every day – women who have shone throughout Denmark Phone Number List history in various fields. From very early on, he was part of the conversation of millions of people around the world on social networks. On Twitter alone, the hashtag #International WomenDay exceeds one million 530 thousand tweets, while in other regions labels have also been generated to celebrate, remember, and question the role and recognition of women in society.

    Thus, for example, in Mexico the hashtag #DiaInternacional DeLaMujer tops the list of trends with more than 492 thousand messages published, while the hashtag  DiaDaMulher has more than 83.8 thousand posts . International Women’s Day is an opportunity in which many brands decide to join in the celebration of the female gender, through various marketing actions. This day we already told you about those undertaken by Aeroméxico and Interjet , in the case of Mexico, while in Spain, Suzuki did it with a campaign to highlight that women at the wheel are safer, more reliable and less prone to accidents. Another brand that does it and, very much in its style, is Netflix, which launched a campaign to make it clear that ” They are not available “, referring to all the powerful characters embodied by women who are protagonists in their series.

    Thus, Eleven, from ‘Stranger Things’, Clare Underwood, from ‘House of Cards’, Isabel Iglesias, from ‘Club de Cuervos’, and Queen Isabel herself, in ‘The Crown’ , took the day because they are not available ”on this International Women’s Day. The video shared by Netflix on Facebook Phone Number List exceeds 294 thousand views on Facebook and more than 6 thousand Reactions. It was also published on Twiter and YouTube where it has also motivated the conversation of users. The day is commemorated worldwide , however, it should be noted that in many areas women work more, earn less and in terms of sponsorships they also receive smaller contracts . However, despite inequality, they have managed to occupy some of the most influential positions in the world.

     

  • Marvel reveals the new look of Thor: Ragnarok

    Marvel Entertainment continues on its mission to transform its main characters into important film and entertainment franchises, where the Avengers saga demonstrates the engagement Buy Canada Mobile Number List of this superhero universe , something they seek to replicate with many of their characters. Now it is the turn of Thor: Ragnarok , a film that is scheduled to hit theaters in October of this year -in the United States on November 3- and that the studios reveal a little about the new look it will have, something very close to what that we saw in Guardians of the Galaxy Vol. 2.

    Since they presented the third installment of this saga at Comic-Con 2016 , with a very retro aesthetic and color. This is confirmed thanks to a series of photographs published by Entertainment Weekly in which we see Chris Hemsworth (Thor) with short hair – something that comic book fans probably do not like – and the presentation of Cate Blanchett (Hela) and Tessa Thompson (Valkyrie) . According to film specialists, Marvel will seek to give the film more humor -something that was seen in Thor: The Dark World-, so the new aesthetic will seek to give it a fresher image, more color .

    Thor: Ragnarok, will have as a mission to overcome what was done by the two previous installments; Thor (2011) raised more than 449 million dollars, while Thor: The Dark World (2013) exceeded 644 million, both profitable if you consider that they had an estimated budget Phone Number List between 150 and 170 million, respectively. In addition, it is one of the three Marvel bets for this year, the other two are Guardians of the Galaxy Vol. 2, in May and Spider-Man: Homecoming , in July. We already saw that spidey also has a retro vibe – although not so colorful – but this raises the question if the Kinematic Universe will seek to take a turn in aesthetics.

  • 3 ways to leverage Facebook Live in your strategies

    Facebook is the social network with the highest penetration in the world, it has a user base of more than 1.7 billion, according to figures published by Statista . Its Live feature , for live streaming, has taken off in recent months. Mark Zuckerberg’s network has not given figures on Canada Phone Number List Database how many people use Facebook Live, but claims that video streaming has increased more than four times since last May, according to Business Insider. Thus, Facebook Live can be used for the benefit of a campaign, in at least the following three effective ways: Special events. Making a broadcast with an original idea that keeps consumers expectant, just as Doritos did, simulating a Doritos launch into space, achieving more than 200 thousand reproductions in its broadcast.

    Advisory. With Facebook Live you can attract consumers, offering them free advice or providing knowledge and information that adds value. 3 ways to leverage Facebook Live in your strategies Phone Number List Behind the camera. An effective way to engage is to do a Thus, Facebook Live can be used for the benefit of a campaign, in at least the following three effective ways: 3 ways to leverage Facebook Live in your strategies. Special events. Making a broadcast with an original idea  behind-the-scenes look like Fox Network did by using it for potential viewers to see behind the scenes and behind the scenes during the premiere of “Grease: Live.”

  • Ridley Scott’s Not Enough Alien: Covenant, Will Make Six More Tapes

    While 21th Century Fox promises that ‘ Alien: Covenant’ will be the bloodiest and most terrifying film in the saga, as well as featuring Michael Fassbender – reaffirming the continuation of Prometheus – Ridley Scott reveals that there will be more of the Xenoform. The main Brazil Mobile Number Database promoter of this saga is its creator, since on Wednesday Scott declared to a Sydney newspaper that he is willing to make six more films. “If they want a franchise, I am willing to do another six more. This time I will not abandon the saga. No sir ”, stated the director in an interview with The Sydney Morning Herald . His words refer to the fact that he did not direct the second installment of Alien.

    While, Neil Corbould , visual effects supervisor of ‘Alien: Covenant’, revealed to the IGN site that they used ‘basic’ fake blood (coloring and cornstarch) but that they made many liters, so he promised that it is the bloodiest of all . It seems that everything is part of the marketing strategy that 21th Century Fox has active for the new installment, because on Wednesday it published a new advance in which Walter gives signs of the presentation that, with the hashtag #MeetWalter asks the audience to Look out for March 10 to introduce the second, mysterious character played by Michael Fassbender in the film.

    In ‘Alien: Covenant’ , we see how Scott takes up the saga that he created in the late seventies and that Fox has been responsible for remembering by appealing to the engagement that the franchise has Phone Number List through various publications on social networks in which he takes up a lot of that darkness, spatial terror. The production company knows that it is a franchise that can still be exploited from a marketing point of view. If it is true that six more films will be made, it encourages thinking about a new crossover with ‘Predator’, since the studios will also revive this franchise.

  • The 7 most unknown apps where Gen Z spends their idle hours

    They order food at home through an app, share every singapore address database detail of their life on social networks and are moved by the creativity that overflows from their pores. They are the consumers of the present and of the singapore address database future and it is important to know what applications move them We already know that TikTok, Instagram and Twitch are the most successful apps among Generation Z, but are there other tools and social networks in which these young people spend their idle hours? Of singapore address database course.

    It is important to know the trends that move a whole singapore address database generation that represents 35% of the world’s population , according to the Zebra IQ 2020 study. They order food at home through an app, share every detail of their life on social networks and move them creativity that overflows from your pores. They are the consumers of the present and of the future and, singapore address database therefore, we wanted to collect the list of apps that succeed in Generation Z prepared by Adweek . They are as follows: Discord offers its users the ability to create a site to belong to. The Discord server is your home, where you share only singapore address database with the special people you invite.

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    This app allows you to have text channels ordered singapore address database by topics that allow Generation Z to talk about everything they love in an organized way, in addition to sharing their creations while planning a game night or other sale leads events for the next week . Although it was originally created as a place to play online, now people use Discord for all kinds of activities: singapore address database from karaoke nights to drawing in a group sharing the screen or celebrating virtual weddings . People create Discord servers for games, yoga classes, comedy fan clubs, and even run entire podcast businesses. This app is for anyone who wants a place to singapore address database talk with their friends and communities.

  • This is what really happened with La Hamburguería after Barcelona’s triumph in the Champions League

    A promotion for a hamburger establishment in Mazatlán, in the Mexican state of Sinaloa, went viral on Wednesday after Barcelona defeated Paris St Germain (PSG) in the round of 16 of the UEFA Champions League. “La Hamburguería” launched a promotion on its social networks, which stated that “if Barcelona goes back and goes to Rooms, all the accounts of those Brazil Phone Number List attending the event are free.” The digital marketing strategy had a good call, since two days before the game was held at the Camp Nou stadium, the 120 reservations in its two branches were already sold out. “The idea arises because I am a Barcelona fan and why not say, if my team wins the house it pays,” said Erick Mandujano, founder of ‘La Hamburguería’ in an interview with Merca 2.0.

    The ridicule through the various digital platforms was immediate, with comments such as that the community manager and the owner of the establishment “would have made the establishment bankrupt” by promoting paying the bill for the attendees. The businessman pointed out that the promotion’s bet was out of fanaticism, but also because he wanted people to have an experience in his establishment. Mandujano points out that such a result was already budgeted and that he even spoke with his team about “not being mortified” if the house paid the bill. The phase of the competition, which was played back and forth, had been 4-0 in favor of PSG in the first chapter, and in the second leg of the game, a last-minute goal left the match 6- 1 in favor of Barcelona, ​​which left the aggregate score 6-5.

    Once the game ended, social media users began to circulate a video in which all the people who attended the place were observed celebrating because they would not have to pay the bill. “The idea we had was to get a little bit into people’s minds, but we didn’t think we were going to be Phone Number List as successful as we did,” said the founder of “La Hamburguería”. The restaurant was inaugurated on March 10, 2016 by Erick Mandujano and by chef Marco Antonio García González with a single branch on Carlos Canseco avenue in the port of Sinaloa. Its dissemination strategy is through social networks, since its market is aimed at young people, without neglecting the family environment. The impact that this fact generated— in an advertising frame —- was very interesting, since we must consider the following numbers:

     

     

  • Intelligence, caution and total control of expenses: this is how Spanish consumers are

    The economic situation that will drag the post-Covid crisis augurs a find mobile number in saudi arabia future full of doubts and difficulties for Spaniards. A study carried out by Klarna, a company specialized in online shopping and payment services, reveals the importance of this factor when drawing the profile of Spanish consumers. According find mobile number in saudi arabia to the report, we are “cautious and smart, and we want full control of our expenses.” In short, the data points to a trend of customer empowerment as a differentiating feature and challenge for companies. Klarna proposes six keys to businesses to face this scenario find mobile number in saudi arabia successfully.

    The study was carried out through focus group analysis. find mobile number in saudi arabia It is worth highlighting the important role of the youngest sector of the population in regard to the concern for a millimeter management of expenses. Definitely; Spaniards plan their consumption to control that their expectation of minimized spending is met. Therefore, offers, promotions, comfort and find mobile number in saudi arabia adaptation to user needs have become key factors when selecting a brand from the entire range of competition . Similarly, flexibility and ease in terms of payment tools is essential for the purchase process to be completed find mobile number in saudi arabia successfully.

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    functions for businesses to promote their find mobile number in saudi arabia financial control According to Klarna, “consumers look for a way to buy now and pay later, but always in the most responsible way possible.” Against this background, the company proposes 6 solutions for businesses to maintain their financial control: The freedom to sale leads choose without fear: In the online find mobile number in saudi arabia environment, it is advisable to offer the option of testing products before payment to combat consumer distrust. Banish regret: Payment segmentation (installments, for example) is a good way to encourage quick “clicks” without hesitation, find mobile number in saudi arabia doubts or fear of an item being out of stock.