How does email work?
Emails are sent from software and web browsers called email clients. These clients are responsible for transferring messages from a sender to […]
Email marketing
Email marketing
Email marketing
The advantages and disadvantages of email
Like all communication channels, email has its pros and cons. Before adopting it (or optimizing its use), it’s important to
Email marketing
Email: Definition and Use Cases
You’ve probably already sent and received an email. On average, the French receive 33 emails per day , for a total of 1.4 billion
Email marketing
What is a good email open rate?
What’s considered a good open rate varies greatly from one industry to another. In France, the average open rate was 11.02% in 2023. In
Email marketing
How to improve your email open rate?
You certainly don’t spend hours designing and perfecting your email campaigns only for them to never be read by their
Email marketing
Train your subscribers to open your emails
Just as you asked your recipients to whitelist your email, your new subscribers should also know what content and email
Email marketing
Differentiated marketing targeting
Email open rate refers to the percentage of people who, after receiving your email, decide to open it. In concrete terms,
Email marketing
Email open rate how to calculate and improve
More subscribers opening your emails also means more engagement with your audience and potentially more sales. But how can you increase your