Category: Phone number List

It is clear that video games is one of the industries that can generate the most expectation in audiences, it is not for nothing that it is a market that could represent up to 84.1 billion dollars by 2017, to reach almost 90 billion dollars in 2018, according to PwC estimates. This week Warner Bros. sought to awaken the interest and curiosity of gamers thanks to an Jamaica Phone Numbers image in which with the simple message of: “ Save the date / 8 March 2017 ”, it managed to get various international media to speculate about what it will present that day . Everything had its origin in a tweet shared by the IGN site in its France section on the afternoon of January 31, something that was immediately replicated in the media in Spain, the United Kingdom, the United States and, of course, Mexico.

Speculation centers on what Warner Bros. will present that day. Some specialists point out that it could be Shadow of Mordor 2 -game that had good reviews in 2014-, but most say that it will be something related to one of their DC Comics licenses , particularly with the Batman: Arkham saga , perhaps a lot has to see the layout of the shared image. It should be noted that Warner Bros. has not commented on this tweet, has not denied or confirmed it, but given this second option, it will arouse the interest of many fans of both the comic and the world of video games. Remember that you are in the middle of a marketing campaign for Injustice 2 .

In addition, the interest will be in boosting its video games division in a market that is not a leader -unlike that of entertainment-, since it represented revenues of about 2.2 billion dollars in 2015, somewhat Phone Number List far from Tencent (with Supracell) – Clash Royale and Clash of Clans – which made more than 11 billion and Activision ( Call of Duty ) with 6.7 billion, according to data from Statista. The strategy of generating expectation and mystery has worked for Nintendo, and even for PlayStation and Xbox, it is likely that if Warner presents one of the titles with the highest engagement with the public, it will have positive results that translate into sales.

The demand for immediacy is one of the most important consequences that the emergence of new technologies brought to the relationship between brands and consumers. The relevance of social networks in the communication strategies of advertisers was the first notice about Jamaica Phone Number List the demand of audiences to establish connections with organizations in which the speed and proximity of response set the tone. This phenomenon evolved at the same time that new interaction platforms were born that rewarded interaction in real time, added to privacy and the construction of private communication networks.

In this sense, it is no secret to anyone that instant messaging applications currently play a leading role in the communication habits of audiences, a trend that will continue to grow with significant long-term development expectations. EMarketer estimates indicate that the penetration of this type of platform among mobile users worldwide will register a relevant increase, going from 25.2 percent to 43.3 percent between 2014 and 2019. If we talk about the general population, it is estimated that in the In the same period, the increase will go from 14.8 percent to 29.1 percent. This situation will radically change the communication strategies with which the brands hope to remain in the same communication channels as consumers. Instant messaging apps propose much more intimate dialogues that, if properly capitalized, can result in the initiation of strong long-term relationships with the consumer.

However, the change in behaviors and habits of users of social interaction platforms seem to make it difficult to control efforts to monitor social media efforts if it is considered that instant messaging platforms are one of the main sources of dark social. According to a recent RadiumOne study, 69 percent of what is shared online globally belongs to the category of hard-to-track information, while in Europe the percentage stands at 59 percent and in Phone Number List North America it is as low as 77 percent. In this same sense, eConsultancy reports that e-mail is the main source of dark social, followed by the use of instant messaging applications such as WhatsApp, Facebook Messenger or Snapchat. Thus we speak of an evolution of the concept of advertising, where strategies will be increasingly required to be useful in the eyes of users rather than just informative, a phenomenon that will involve changes both in the conception of brands and in the business structures that they support them.

For at least a couple of years, social networks have become one of the main sources of information for users, sporting events are the clearest example of this trend, since the FIFA World Cup , the Champions League , the recent Olympic Games and, mainly, the Super Bowl are followed by millions of people through this type of platform. Twitter is one of the social Ivory-Coast Phone Numbers networks that has bet the most to create alliances that consolidate it as a channel through which audiences follow in detail the main sporting events worldwide. The Super Bowl LI that will be played next Sunday could not escape this trend and for this the company led by Jack Dorsey has implemented various actions, in order to make the microblogging network the option of fans.

The strategy consists, among other things, in the usual hashtag of the event with emojis, in this case it is # SB51 with which it motivates users to generate conversation by directly addressing the official accounts of the Atlanta Falcons (AtlantaFalcons) and New England Patriots (Patriots) . In addition, it launched another series of hashtags alluding to Phone Number List this year’s edition and to Pepsi, the sponsor brand of the halftime show that, this year will be in charge of Lady Gaga and is already considered the most expensive in history. Thus, users can also use #SuperBowl, #RiseUp, #Patriots, #PepsiHalftime and #Gaga . The bet of Twitter is to consolidate itself as an alternative means for audiences to follow sporting events, it already has an alliance with the NFL that includes sharing content during some games. It also has similar agreements with the NBA, PGA Tour and ATP .

Next Sunday, the NRG stadium in Houston will host one of the biggest sporting events: Super Bowl 51 , which will be contested by the New England Patriots and the Atlanta Falcons. For this year, television stations and sports channels will promote their streaming services to watch Ivory Coast Phone Number List the game, in case you do not have a television nearby. The exclusive rights this year are held by the Fox network , however, fans who do not have that cable channel will have several options to watch the great game in high definition, either on a smartphone, tablet, computer or television, which will include the medium. time, with Lady Gaga.

In order to appreciate the Super Bowl from smartphones and tablets , viewers must have any of these options, either the updated iOS operating system, or an Apple TV, Android Services, Android TV, Chromecast, Kindle Fire Devices, Kindle Fire TV , Roku, Windows Desktop, Windows Mobile or Xbox One . This year, Fox will be offering HD streaming of the game on FoxSportsGo.com, where you can access it even if you don’t have a cable subscription. This means that all browsers, Chrome, Firefox, Explorer and Safari should have no problem displaying the game.

Last year, the CBS company offered the option of watching the Super Bowl for free and for this year it will no longer be CBS Sports, but the viewer will be able to download the Fox Sports Go application for iOS and Android, and the network will broadcast the entirety of the party, with everything and commercials and part time. The Fox app will also be compatible Phone Number List with Roku or Apple TV. Although fans will be able to watch the game from the Fox Sports Go application on tablets , smartphones are a different case, since due to the confidentiality agreement that Verizon has with the NFL, the only way to watch the Super Bowl through a cell phone is through the official NFL Mobile application, which will be ideal for fans who are on the road, plane or in another place where there is no television.

The Super Bowl is one of the most important sports and television events of the year, each edition is expected to have a large audience, last year alone it had 119 million viewers in the United States , according to data from Nielsen. Its ability to generate expectation is well known by brands that each year pay millions of dollars in order to project an advertisement Israel Phone Numbers or campaign before, during and after the final game that defines the NFL champion. The film industry is one of those that seeks to take advantage of this showcase to boost the marketing campaigns of various productions. Paramount Pictures is one of the production companies that plan to take advantage of the Super Bowl LI that the New England Patriots and the Atlanta Falcons will play at the NRG Stadium in Houston.

The above because this Friday he published the 30-second ad that he will screen on Sunday during the party to promote the tape ‘ Transformers: The Last Knight ‘, the fifth installment of the franchise produced together with Hasbro. This is part of the marketing strategy for the film directed by Michael Bay and starring Mark Wahlberg, Josh Duhamel, Tyrese Gibson, in addition to the inclusion of the cast of Anthony Hopkins, and that includes what was already seen in the teaser trailer released in December .

We said that Paramount Pictures seeks to make the most of Super Bowl LI because it will not only screen the spot for ‘Transformers: The Last Knight’, we already told you that it will also screen a spot for ‘Ghost in the Shell’ , a live action based on the film by anime from the nineties and Phone Number List starring Scarlett Johansson. Universal Pictures is another production company that has taken advantage of ‘Big Sunday’ to activate marketing strategies for its films. Last year, after Super Bowl 50, he released the first official trailer for Jason Bourne, the latest installment in this saga, through his official Twitter, Facebook, and YouTube accounts.

The e – commerce in Mexico live a good time, because I had a growth of 59 percent in 2015 and reached 257 billion pesos, according to the Mexican Internet Association, so analysts expect for there Israel Phone Number List to be major consumers should be improved advertising with personalized ads. According to digital marketing agency, Criteo , in Latin America the sales derived from the Black Friday increased mobile sales by 50 percent, and expected new trends boost the e-commerce this 2017 , provided ongoing analysis run consumption habits, as well as constant marketing strategies. According to the analysis, Digital Commerce and Marketing Outlook , these will be the keys to digital commerce in 2017:

Although it is not a novelty, the remarkable thing is that purchases from computers will decrease to a minimum and 2017 will be definitively consolidated as the year in which consumers bought more from their mobiles, since only in the last quarter of 2016, purchases mobile phones in Latin America grew 26 percent. According to Digital Commerce, 2017 will be the year that retail stores come together to face growing online competition from Amazon and Walmart. And it is that a greater number of independent technology companies will allow retailers to share resources, such as customer metadata to better position themselves against the big ones, as well as reduce their dependence on social networks.

As examples, HookLogic’s advertising, which offers retailers a reach comparable to Amazon. Other companies like RichRelevance and Kenshoo provide solutions to compete against Amazon and Walmart. Also known as Product Listing Ads, retailers will place their products on Google, through AdWords ads , which show their product information with Phone Number List everything, and will also expand their search capacity to increase customers. According to Criteo, the automation of video ads will be optimized and find fresh ways that do not irritate the consumer. From variations, new dynamics and new formats will allow sellers to execute more specific and personalized campaigns for each individual. With all sorts of data on consumer habits, companies will demand more accurate and unbiased measurements for ROI, while sales and marketing budgets will converge as the consumer becomes more identifiable.

The e – commerce in Mexico live a good time, because I had a growth of 59 percent in 2015 and reached 257 billion pesos, according to the Mexican Internet Association, so analysts expect for there Hungary Phone Numbers to be major consumers should be improved advertising with personalized ads. According to digital marketing agency, Criteo , in Latin America the sales derived from the Black Friday increased mobile sales by 50 percent, and expected new trends boost the e-commerce this 2017 , provided ongoing analysis run consumption habits, as well as constant marketing strategies.

According to the analysis, Digital Commerce and Marketing Outlook , these will be the keys to digital commerce in 2017: Although it is not a novelty, the remarkable thing is that purchases from computers will decrease to a minimum and 2017 will be definitively consolidated as the year in which consumers bought more from their mobiles, since only in the last quarter of 2016, purchases mobile phones in Latin America grew 26 percent. According to Digital Commerce, 2017 will be the year that retail stores come together to face growing online competition from Amazon and Walmart. And it is that a greater number of independent technology companies will allow retailers to share resources, such as customer metadata to better position themselves against the big ones, as well as reduce their dependence on social networks.

As examples, HookLogic’s advertising, which offers retailers a reach comparable to Amazon. Other companies like RichRelevance and Kenshoo provide solutions to compete against Amazon and Phone Number List Walmart. Also known as Product Listing Ads, retailers will place their products on Google, through AdWords ads , which show their product information with everything, and will also expand their search capacity to increase customers. According to Criteo, the automation of video ads will be optimized and find fresh ways that do not irritate the consumer. From variations, new dynamics and new formats will allow sellers to execute more specific and personalized campaigns for each individual.

After online commerce grew in 2016, there is still skepticism on the part of potential consumers about the cybersecurity that retail sites handle, and their constant fear of possible data theft. A study by the digital services firm, ABN AMRO , revealed that digital security is one of the biggest Hungary Phone Number List trends for this year, as online transactions demonstrate the rapid proliferation of online financial services, and the banking sector is the most concerned for innovating new security systems. Among the challenges facing the banking sector to create a safer shopping environment , the following stand out:

According to PwC , the banking sector has to drive innovation and anticipate the impacts of these changes on consumers, not the other way around, because retailers need greater cyber security to create better payment experiences. Banks need to invest in more analytical capabilities, building on a solid foundation of more personalized consumer experiences. For ABN AMRO, banks have the opportunity to innovate, by connecting existing technologies with new products, instead of creating new technologies and “announcing it from the rooftops”. They cite as an example, the Tikkie platform , which was built under that premise, of a totally personalized service and that added value to their service.

E-commerce eradicates borders and sellers and buyers have real-time contact, but for some merchants, especially retailers, the main challenge lies in the ability to send and receive payments in their currency in a timely and efficient manner. According to estimates, the consumer economy in China will expand to 6.5 trillion dollars in 2020, so they will have to Phone Number List improve digital resources, whose improvements lie in: easier solutions, simple and profitable payments, among others. For PwC, millennials have grown confident in their digital purchasing power, because they see it easy and uncomplicated to pay, divide invoices and comment on what they are buying on their social networks, so the recommendation is to stay up to date on consumer taste, banks will have to rethink their innovation approaches.

Trends have become key factors to help us understand the behavior and tastes of large audiences and the market in general, therefore, companies and those responsible for the especially digital marketing area have lived minute by minute attentive to trend changes, working so Honduras Phone Numbers that none go unnoticed. In recent years, brands have struggled to focus their strategies on the digital world, which has generated trial and error attempts to discover the key to their success. However, the environment has changed and companies must continue to adapt to new trends that are continually developing.

But after always being on the lookout for this type of detail, we wonder if it really works in the campaigns we want to carry out. Experts indicate that brands have to be able to not follow trends, rather to be ahead of them, to achieve a better result when profiling customers. According to the Association of Digital Agencies, 70 percent of companies with an Internet presence monitor everything that is said about them in digital media, which they then integrate into their business strategies. One of the main problems with using trends is that many businesses misuse them, losing their potential and sometimes even avoiding connecting with customers.

Clearly, companies must change their mindset to participate successfully in the future. Salespeople must tap into Phone Number List their inner creativity and learn to love technology. To take advantage of trends, they need to look beyond their borders, especially towards the more developed countries in these media. Realizing that your current techniques are outdated will lead brands to new strategies for success in the next decade.

Recently, Mozilla announced that the most recent version of its browser, Firefox Focus for iOS has 27 languages, in addition to that they will continue to announce more languages, however, the company announced that it was permanently shutting down its operating system. The Honduras Phone Number List company made it official that it is officially abandoning its Firefox OS project, which included putting 50 engineers out of work, including high-level employees, as well as software directors, because “they have modified their strategy related to opportunities.”

According to Mozilla , they will now focus on launching commercial products and focus on advanced research and development, as they will apply what they learned about connected devices to other emerging technologies. Mozilla’s achievements include bringing firefox to the screens to the Panasonic 4K television in 2015, however, they have not implemented software for the iOS and Android operating systems, coupled with the fact that they do not have a great presence on computers, since users they prefer Google Chrome , so their market share went from 14.9 to 6.8 percent.

Despite this, his foundation showed revenues of 421 million dollars in 2015, thanks to its agreements with Yahoo in the Phone Number List United States , Yandex in Russia and Baidu in China . Analysts report that the disappearance of the Firefox operating system , one of the free operating systems written from scratch disappears. It was an alternative to mainstream mobile systems, highlighting web applications, it was mainly aimed at emerging markets.