Category: Phone number List

For some time now, the fast food industry has struggled not to be surpassed in consumer preferences when adopting healthier habits and lifestyles, where food takes on special importance on the subject. The growth of this trend led us to think that the displacement of foods high in fat and calories would come to menus and dishes that offer healthier alternatives India Mobile Number Database that attract vegetarian, vegan or those who take more care of their diet. This motivated brands like McDonald’s to think of menus that offer an alternative to these types of customers in order not only to attract new audiences, but not to lose existing ones. However, these marketing strategies have not worked quite well, largely because it is not about changing the turn of a brand or chain since they have a well-defined target.

This has been understood by some other companies that even see in this trend an opportunity to position their brands and decide to implement some marketing actions . Such is the case with KFC UK and Ireland , as it made some posts on social media with a “new product”. It is a “clean eating” hamburger, made with some ingredients that few would imagine in this type of fast food. The hamburger, according to publications on Twitter and Facebook – where it has more than 4.6 million reproductions – is made with a cauliflower bun with chia seeds, unsweetened almond yogurt, and chicken breast, among other ingredients.

The action that -we infer- is a joke, immediately motivated the conversation of users in social networks, many positive comments, others in criticism and ridicule, but the point in this regard is that KFC UK & Ireland got a great exposure. In short, we cannot know if the cauliflower burger Phone Number List will be real – until it ends this week or we see another action on social media – but that it achieved its mission, that is clear. This type of actions with humor or ‘trolling’ can be a great resource to highlight the essence of the brands, which in this case is that of fried chicken, they do not need to change radically, they can include healthier foods or change some ingredients that are less harmful to health, even warning that they can cause certain effects such as overweight and high cholesterol, in the end, the decision is up to the consumer.

The possibility of space travel has been a dream that humanity has tried to realize and that has been in the imagination for centuries, this has motivated from fictional literary works such as those of Jules Verne, through comics and superheroes, or film productions . Finally humanity managed India Phone Number List to leave the planet and reach the Moon, thanks to the space race between the United States and Russia (then USSR) and currently several countries can participate in missions that go to the International Space Station. But, returning to the natural satellite of the earth – in debate whether it is a planet or not – remains a goal for humanity. Now, SpaceX will go back to doing something that has characterized it that Elon Musk founded it in 2002: marketing the work it does .

This Monday the aerospace company reported that it plans to take two people into space in 2018, aboard a spacecraft it is developing for NASA and the Falcon Heavy rocket , which will make its first test flight next summer. Musk himself confirmed that, for the moment, it is about two citizens – from the private sector and anonymous – who have hired them to carry out the first SpaceX space tour . In a message to the media, he points out that they are “excited to announce that we have been contacted by two private citizens to make a trip around the Moon at the end of next year.” The businessman is one of the main drivers of the conquest of space, he believes that a world in balance with the existence of tunnels with futuristic transport, electric cars, artificial intelligence, and the arrival of man on Mars, is possible.

Musk used, as is usual for him, social networks to share the ad, in fact he promoted it on Twitter in order for users to be aware of what SpaceX confirmed this day. Their engagement is evident, the ‘ad’ had more than 6.5 thousand retweets, 25 thousand Likes and conversation with more than a thousand people. While the ‘official announcement’ soared to 15 thousand Phone Number List retweets, 24 thousand Likes and interaction with more than 1,300 users. For months we have addressed issues related to space, where we discussed how missions and team development for it have become marketing strategies for related brands. From NASA, which last week became a world Trending Topic by convening a conference in which it announced that it found planets that could have water and favorable conditions to host life as we know it. Going through their campaigns to involve ‘common’ people in the work of the space agency.

Pixar Animation Studios shared a new trailer for Cars 3 this weekend , with which the studio seeks to rekindle expectations about the film that is scheduled to hit theaters next June. In the video shared on Facebook and YouTube, it motivated the conversation of hundreds of users; on the social network it accumulates more than 395 reproductions, while on the Google Buy Iceland Mobile Number Database video platform it has just over 214 thousand views. The objective of Disney and Pixar is to reinforce the marketing strategy that the film has had in recent days, in which the one made in collaboration with NASCAR, in the United States, stands out, which over the weekend started a new season of automotive cereal .

The new installment of this franchise -and saga- will have as its mission to surpass what was achieved by the first film that in 2006, despite getting just over 461 million dollars at the box office, according to Box Office -profitable considering that it cost 120 million dollars- failed to rank among the most successful animated films of all time. Despite this, it does have great engagement, something that is reflected in the amount of merchandising that is generated in its environment, since the two previous deliveries took various products such as clothing, accessories, souvenirs, both in movie chains and by other brands.

The animated film is almost a guarantee of success , example is Zootopia the night of Sunday won the Oscar for best film in this category and, at the box office raised more than a thousand 023 million dollars, according to Box Office Mojo. Undoubtedly, for just over 20 years this type of cinema has gained a special place in audiences, either because the children of the Toy Story generation grew up or because both children and older Phone Number List audiences enjoy stories. that not only tell an adventure, but leave a message. In the case of Cars 3, it will continue with several positive messages, among them that of work and perseverance to achieve success, and may not be able to match other films such as The Lion King, Finding Dory, Frozen or Zootopia , but it is very It is likely to be a profitable film given in franchise engagement that has exceeded $ 10 billion in related merchandise sales worldwide.

The Mobile World Congress (MWC) 2017 began this weekend in Barcelona, ​​an event in which hundreds of brands come together to present their main novelties and innovations. In the considered largest mobile technology fair in the world – in 2015, for example, more than 90 thousand Iceland Phone Number List people attended – are the main firms, as well as the new ones that seek to gain a presence in the market. This year brands like Sony, LG, Moto and Huawei are looking to win MWC 2017 by presenting new smartphones . But not everything is smartphones in Barcelona, ​​other types of gadgets, technologies and innovations were also presented that seek to surprise specialists and consumers. We present some of the highlights of this edition:

It does not come with many new features but its performance has satisfied the specialists attending MWC 2017. With a 9.7-inch AMOLED screen (2,048 x 1,536 pixel resolution), 13 megapixel rear camera and 5 MP front. It also has a Qualcomm Snapdragon 820 processor, 4GB of RAM and 32GB of internal storage. Opinions are divided, but it is a fact that it will be able to compete with two of the main brands: Apple iPad Pro and Microsoft Surface Pro. We already know a little about this laptop, but at the Barcelona event, the Chinese brand sought to surprise attendees with the presentation of the improvements. Primetime was given to the Yoga 720, which has a 15.6-inch screen (another 13.3-inch version) and FullHD resolution (can scale to UltraHD), as well as a GeForce GTX 1050 card, and an Intel Core. i7 of the seventh generation. In Memory; 16GB of RAM and 1TB of hard disk, conditions that will appeal to designers and gamers.

A toy for big children with great purchasing power. In reality, the Robocar is a project developed by Roborace, an organization that seeks to develop at a high level the competencies of autonomous and electric cars. They work hand in hand with the FIA ​​and Formula E. They also have Phone Number List the support of major brands such as Lego, Visa, DHL, Allianz, Nvidia, Charge and Michelin. Sony seeks to take the user experience in projectors to the next level. Almost as if it were a projection of Tony Stark’s computers, the Xperia Touch, a projector that will allow us to touch the images as if it were a touch screen. In this way, Sony presented it at MWC 2017, highlighting its features such as: 1366 × 768 resolution, a laser diode with 100 lumens of brightness, a multi-touch thermal image sensor up to 10 points and it works with Android 6.0 Marshmallow software. It has 3GB of RAM and 32GB internal storage (although it can grow), it also has WiFi connectivity, Bluetooth 4.2 and NFC, as well as a 13MP camera, Microphone and most of the sensors that we can see on a mobile.

Undoubtedly, one of the forms of entertainment that has not stopped growing in recent years is that of streaming music on digital platforms, Spotify, Apple Music, Tidal, SoundCloud , they are a clear example that the user now prefers to control what listens. The data is cold, in Hong Kong Mobile Number Database 2014 there were about 166 million subscribers in the world in this type of services (free and paid), but it is estimated that by 2020 it will reach 335 million users globally, according to data by Statista. A brand that seeks to gain a presence in the user’s preference is the Swedish SoundCloud, which announced a ‘ low cost’ subscription service for $ 5 per month, launching a cheaper offer at the market average of $ 10.

This new format of its service is an alternative to the one it already offers since last year that also has a cost of 10 dollars, which it launched in order to expand its cloud storage service, well known among producers and musicians. It should be noted that streaming music services grew largely due to free versions, which are paid for through advertising, but brands began offering Premium services in order to offer users a more enjoyable experience. The above would mean that they would not be successful, however, the fact that Spotify Phone Number List and Apple Music continue to grow in user base shows that the model is profitable and convinces users. The Swedish platform, for example, last year had revenues of more than 2.2 billion dollars, (the majority from payments of more than 30 million subscribers), according to data from Statista.

This is what SoundCloud is betting on with a ‘ low cost ‘ service, the advantage is that it frees advertising and allows listening to music even without an internet connection, but the disadvantage is that it leaves the user without access to millions of tracks that will only be available on their $ 10 service. This service option is similar to that offered by Pandora and Amazon, which have low-cost options but also limit certain content.

A massive problem in Amazon’s cloud services, better known as Amazon Web Service (AWS), has become the cause of significant problems in various web pages around the world that use the support of the e-commerce giant to function. From broken images to excessive loading times, various web pages have been affected by the problem cited by the official Amazon website as “Increased Error Rates”. From its official website, AWS reported Hong Kong Phone Number List on these impacts reported since the early hours of this Tuesday: “We have identified the problem as high error rates with S3 in US-EAST-1. It is affecting S3-dependent applications and services. We are actively working to solve the problem ”. The problem is not less if it is considered that important firms whose business is on the web as well as important media use these services. According to information published by VentureBeat, among the firms affected by this flaw are the services of Adobe, Business Insider, Expedia, Expensify, FanDuel, FiftyThree, Flipboard, Lonely Planet, Mailchimp, Medium, Microsoft’s HockeyApp, the MIT Technology Review, Quora, razer, Signal, Slack, Social Sprout, Airbnb, Pinterest, SendGrid, Snapchat’s Bitmoji and Time Inc . Similarly, various Amazon products are down.

The economic losses due to this failure will be significant, where the first affected is undoubtedly Amazon. It is estimated that during 2020 the cloud IaaS market will have a value of 91.7 billion dollars, a figure that will triple the 34.9 billion forecast at the end of 2016. Until the end of 2015, Amazon was the great leader in the sector with a share of market of 15.8 percent Phone Number List globally, followed by IBM (with 10.4 percent), Google -as a business unit of Alphabet- (4.7 percent) and AT&T (4.3 percent). However, after the fall of its services, Amazon shares register a downward trend. The company’s shares began operations today with a value of $ 851.45 per fraction, a figure that until the time of publishing this note registered a fall of more than 3.61 points (0.43 percent) to settle at $ 843.80. This fact makes clear once again the risks posed by managing the internet concentrated in a few companies, an issue that not only represents a direct impact on Amazon’s business, but also represents significant losses for those brands that depend, to a large extent, measure, of their services.

The 21th Century Fox studios reinforce the marketing strategy for ‘Alien: Covenant’, a film with which director Ridley Scott revives the saga started by himself in 1979. After taking action on social networks announcing that it would be tomorrow, March 1, when would launch the Greece Mobile Number Database official trailer, it is anticipated and released it this Tuesday in its various accounts, motivating the reaction of thousands of users. The video shared on Facebook, in the official ‘Alien’ account, exceeds 2.7 million views, more than 9.5 thousand comments, has been shared by more than 75 thousand people and generated more than 61 thousand Reactions.

Meanwhile, the accounts of 21th Century Fox, although it had a lower reception, was followed by more than one hundred thousand reproductions on Facebook, on YouTube more than 300 thousand. In ‘Alien: Covenant’, we see how Scott takes up the saga that he created in the late seventies and that Fox has been responsible for remembering by appealing to the engagement that the franchise has through various publications on social networks in which he takes up a lot of that darkness, spatial terror. This franchise, although Phone Number List it already has a lot that the last film delivered -in 1997-, caused an impact for several generations, since it currently has thousands of fans around the world, there is even a day dedicated to the franchise: the “Alien Day ”, Which is celebrated every April 26 (or 4/26), a date that refers to LV-426, a planet that appears in the second film (this one directed by James Cameron).

Fox sees in ‘Alien’ a franchise that can still be exploited from a marketing point of view. You could even think of a new crossover with ‘Predator’, since the studios will also revive this franchise. The new tape called “The Predator” is directed by director Shane Black, and it was he himself who reported the first day of filming through Twitter. This installment is scheduled to premiere in March 2018.

Once again it is found that the Marvel Cinematic Universe (MUC), along with Star Wars , are the best business of The Walt Disney Company , establishing it as one of the main entertainment companies Greece Phone Number List globally. This week Marvel Entertainment applied a strategy similar to that of 21th Century Fox (yesterday) by announcing on Monday through digital marketing actions that on February 28 it would launch the new trailer for Guardians of the Galaxy Vol. 2.

The producers were surprised because Chris Pratt , who plays ‘Star-Lord’, attended the Jimmy Kimmel Live program as a guest to make the presentation of the trailer for the film that is expected to hit theaters next May. The action turned out, the show shared the trailer on its YouTube channel and on Jimmy Kimmel’s Twitter . In the Google video platform it exceeds one million 200 thousand reproductions, while in the profile of the driver it motivated the interaction of users, accumulates more than 17 thousand retweets and 22 thousand Likes.

This time Marvel was able to overdo it a bit, as the shared video shows a lot of the plot of the film. We also see Star Lord, Gamora, Drax, Rocket and Baby Groot . But there are also Ego (Star-Lord’s father Phone Number List and played by Kurt Russel), as well as Ayesha (Elizabeth Debicki) and Nebula (Karen Gillan). Despite this, it is clear that Disney will seek to repeat the success obtained with ‘Guardians of the Galaxy’ (2014) which, according to Box Office data, had an estimated budget of 170 million, but grossed more than 774 million at the box office at world level.

Its digital strategy is important , as we mentioned at the beginning of the report, in addition to presenting the trailer, it also published a new poster for the film on its social networks. In addition, the sequel is written and directed by James Gunn, it is the beginning for the new stage of the MUC , since at some point they will meet The Avengers for the film in which they will face Thanos.

Content marketing and social networks are two concepts that are intrinsic in the new stage of the marketing industry. Content -beyond traditional promotional efforts- has become one of the main vehicles to connect with audiences increasingly skeptical of traditional advertising formats, while social networks are positioned as one of the media with the greatest German Mobile Number Database possibilities for connect effectively with more specific audiences from a space that has become one of the most common sources of information for content consumers. Under this umbrella, figures published by Outbrain highlight that social networks are the most used distribution resource (83 percent) by brands within their content marketing strategies, thus ranking above other platforms such as e -mail (78 percent) or third-party websites (67 percent).

In this regard, Alfonso Bribiesca, founder of Vexilo, highlights that “one of the main benefits of social networks is that they allow generating close and effective communication with users. In this way, social interaction platforms seem to be the place where all brands should be to Phone Number List optimize their opportunities to connect effectively with the consumer ”. Although Algorithms in social networks: allies or enemies of your content marketing strategy? this relationship is not new -with time it has only evolved- the reality is that in current times, in which automation seems to be the norm, we are talking about a terrain that for brands and their strategic teams poses significant challenges, a phenomenon that seems be dictated by a single word: algorithms.

Have you ever wondered how logistics work is optimized in courier companies? Personally, I always imagined it as something extremely complicated, as a process that requires a whole team of “geniuses” working hand in hand; the same as a dumbbell between statistics, mathematics, big data and logistics that would result in the effective reduction of distance, time and cost to deliver a single parcel. But is it really done this way? Indeed, there Germany Phone Number List are professionals whose job it is to mathematically solve the so-called “Vehicle Routing Problem” (VRP), which is achieved with a set of complicated algorithms that help streamline the logistics process. However, taking the US company UPS as an example, one of the largest courier companies in the world, we realize that even the most complicated optimization process must start with a simple and small change, which has to be carried out with awareness that the result for the company will be palpable in a long term. In the case of UPS drivers, the recommendation is surprisingly trivial: please don’t turn left.

Yes, you read that right. UPS introduced a policy that requires its couriers to minimize the number of left turns as much as possible. Consequently, only 10 percent of its turns are to the left. How did they make this policy impact the overall performance of the company? UPS assures that thanks to this rule, they spend 38 million liters of gasoline less, that they emit 22 thousand liters less of carbon dioxide and that they deliver more than 350 thousand additional packages to those they already did each year. In addition, they have cut the number of their trucks to 1,100, which gives the company a total savings of 45 million kilometers traveled per year. But this impressive story of UPS, even though it is part of logistics, can become an invaluable lesson not only for couriers or companies involved in the transportation business; There are also significant aspects that today can be transferred to digital marketing.

Often when I talk to clients or marketers, I get the impression that we pay close attention to the huge and revolutionary changes that are supposed to bring us substantial improvement every day. We want to change many things at the same time, try radical solutions, even develop our own websites or online stores from the beginning; meanwhile, there is Phone Number List often a much simpler way to improve the results of our page, and even if they are small changes, these will be entered successively and consistently. And those small modifications that started with something as simple as the place or the color of the CTA button on our website, an improvement in the structure or way of exposing certain elements can increase our financial results by a certain percentage, which, annually it means a significant increase in income, without the need to add other costs that are not convenient.