Coca-Cola cancels its promotional marketing campaign with Wayne Rooney

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Coca-Cola cancels its promotional marketing campaign with Wayne Rooney

 

The Coca-Cola company has confirmed the cancellation of the advertising campaign that would feature the English Manchester United player, Wayne Rooney. The company’s decision would have been the result of recent Czech-Republic Mobile Database sensational revelations about his alleged relationship with a prostitute. Rooney, who is estimated to generate more than 7 million pounds sterling a year through advertising, would be the protagonist of the campaign that Coca-Cola Zero wanted to launch soon and that would carry the image of the player on its cans and soft drink bottles. Czech-Republic Mobile Database

In this sense, just a few weeks ago the Coca-Cola company spoke about it, announcing the change of plans in its marketing strategy given the media coverage of the scandal that surrounded the English star, stating that given the situation the image of the player it was not appropriate for the Brother Cell Phone List planned promotion. However, the relationship between Wayne and Coca-Cola remains alive as the English player is currently part of the “Coke Zero Street Striker” program, which has served to encourage thousands of young people to get involved in football. Currently Ronney also has different advertising and image commitments with different brands, including Nike, Tiger and EA Sports.

 

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