The world of digital marketing has always been search phone number iran characterized by the immediacy it offers and constant changes. Still, in the coming months you will enter uncharted territory, and this environment will change forever. Google has search phone number iran announced that from 2022 it will eliminate third-party cookies. For those who are not familiar with the subject, this may not be important, they will think – surely other cookies can be used -. But for those of us in business, we know it is a sea change . For years, brands have relied on third-party cookies to track users, collect data, search phone number iran and impact and segment their digital advertising.
Confused with so much term? Here’s a search phone number iran summary explanation to better understand how cookies fall apart: are stored and how they are used. The use of third-party cookies to track users on the web, without transparency or explicit consent, is no longer a valid option. What comes next? In a cookieless world, where brands can no longer rely on third-party data to search phone number iran segment and impact their advertising, what are the alternatives? Antonio Molina, CMO of Qualifio , the leading platform for data collection and generation of engagement in Europe, argues that these movements “are pushing brands to focus on their users, listen to them, search phone number iran understand them and interact with them in terms of how to do it.
Marketing will change positively. Brands search phone number iran will be closer to their audiences, offering them a fair value exchange and caring more about their needs ”. Today is the opportunity to create solid data collection strategies, relying on the most important asset that brands have: their customers , their main competitive advantage. In the near future, an attempt sale leads will be made to ask the user search phone number iran for their information, rather than infer it based on their online behavior. Cookies are not completely disappearing, but companies’ data collection strategies are maturing. And this is where zero-party and first-party data are gaining strategic importance in search phone number iran advertisers.