At the beginning of his speech, Sáez shared an irancell database free download image of protest against outdoor advertising that has been viralized on social networks. It has served him to make self-criticism because, as he has affirmed, the sector has not known how to transfer to society what it truly contributes and hides behind a billboard or irancell database free download marquee sign. His speech continued with the presentation of ‘Creating the future of media’ , Clear Channel Europe’s value proposition . This consists of the transformation of the company’s assets for the benefit of all the actors irancell database free download involved in the business.
He also spoke of the corporate mission ‘A platform for brands & a platform for good’, which consists of offering a irancell database free download flexible, creative and responsible means for brands to achieve their objectives. At the same time, it serves the municipalities and society and has a positive impact on its environment. Clear Channel Spain’s corporate mission and what they can contribute to irancell database free download society “Our corporate mission is two sides of the same coin and one cannot exist without the other. Thanks to the investment in advertising, we can install 100% accessible canopies and thanks to the fact that we have these well-maintained and well-located supports, irancell database free download the brands want to be in them,
The intervention continued with another reflection on the commitment of companies and what they can irancell database free download contribute to society. In this sense, this is what the expert said: «At Clear Channel we consider the city just another shareholder, someone to whom we must be accountable. irancell database free download For example, sale leads here in Spain 60% of our advertising revenue on urban furniture returns to the city in the form of direct canon to city councils or in the form of other types of investments that irancell database free download improve the lives of citizens ”.