Coupons are an important incentive when buying. As reflected in the survey by The Integer Group and M / A / R / C Research, almost half of consumers (44%) admit that they take these types of discounts into account in their purchasing decisions. A relevant fact is that these coupons reinforce Belgium Mobile Database brand loyalty. Customers preferably use these coupons to buy products from brands they already know. This is how 66% of those surveyed refine it. When it comes to evaluating the use of coupons, 68% mainly value the discount it offers. An advantage that takes precedence over whether this coupon can be used in any store, or its validity period. 
The survey data also shows different goals for consumers when using these coupons, depending on their purchasing power. Thus, households with higher incomes are not so concerned with obtaining the greatest discount (43%), but rather with obtaining higher quality products. For Brother Cell Phone List their part, the main objective of consumers with more limited resources is to save (65%); rather than enjoying the best quality (56%). Who is the most adept target audience for coupons? The study showed the great enthusiasm on the part of young people between 18 and 24 in taking advantage of the coupons. In addition, they bet on buying products from well-known brands.
Another aspect to take into account when analyzing the use and use of coupons is what type of coupons work best. Thus, the study indicates that those that are distributed in the company’s brochures and publications are the most demanded, followed by those that are inserted in the daily press. Printed coupons are still more widely accepted than those obtained online. However, the report sees rapid growth in mobile apps, though it has yet to overshadow traditional methods. This is especially important in the case of young people under 25 years of age, who consider it important to be able to conveniently redeem coupons online. Although all is said, in later generations this predisposition is hardly significant.
