But how can you increase your email open rate, what is the right formula to calculate it (or to track it easily) and how can you know whether it needs to be improved or not?
Email open rate vs. send rate, deliverability rate, and click-through rate
Email open rate (or the rate of emails opened) isn’t the only KPI you should measure to assess the effectiveness of your marketing afghanistan phone number library campaigns. You can also compare it to other metrics such as:
- Your email delivery rate: the total number of emails sent to people subscribed to your mailing list.
- Email deliverability rate . This is the percentage of emails that actually arrive in their recipients’ inboxes. Some of your emails will be bounced back to the sender due to an invalid email address or because they were blocked by a spam filter.
- Click-through rate, which is the percentage of people who clicked on a link in your message (compared to the total number of people who received the email). You can also measure the conversion rate of your campaigns, which is the number of clicks that result in a purchase.
How to calculate the open rate of your emails?
To calculate the open rate of your email campaigns, you can use the following formula:
Email open rate = number of emails opened / number of emails delivered × 100
Multiplying this figure by 100, you get an email open rate of 50%.
Any decent email marketing software how to do a swot analysis? will save you from having to pull out your calculator to calculate your campaign’s open rate. With Brevo, it’s easy to view statistics for a specific campaign or period thanks to our detailed reports. To do this, simply go to the “Statistics” tab of your Campaigns and select the period you want to view.
In this comprehensive guide
We explain what constitutes a good emai l south africa numbers open rate in your industry and how to achieve (and even exceed) this number. By optimizing your campaigns , you can easily increase their reach and turn this marketing channel into a real lever for awareness and growth for your business.
To learn more, please consult our guide to Understanding the statistics of your email campaigns .
