The crisis of cookies, which are destined to disappear in the immediate future or at least to cease to be effective since large browsers will block them by default, has caused advertisers and the online advertising industry to once again focus on a old acquaintance, contextual Saudi-Arabia Mobile Database advertising . These ads were the first to operate on the network and used the content as a guide to determine which ad to serve. If you were reading an article about hotels in the Caribbean, contextual advertising would position you travel messages in the medium you were visiting. A few years ago it was the great queen of online advertising, until programmatic advertising and its personalization to the person became the stars. That change didn’t necessarily mean that contextual advertising didn’t work. Studies have been pointing out over the last few years that internet advertising is closely connected to the content that accompanies it. That is, the quality of the medium in which online ads are served ‘infects’ the ads that appear in it, so appearing in reference media and headlines with a good image is key. 
But does that imply anything in relation to contextual advertising? Studies have also tried to see how consumers’ perception of brands and products impacts using contextual advertising. A US study noted a few months ago that the response to the ad was better with contextual ads. If the ad fits Brother Cell Phone List the content, he added, the ads became 93% more memorable than when it didn’t. Of course, to this we must add that for the media and for advertisers, contextual advertising – at least the one that is offered now – gives more control over the type of content in which it is positioned and the brand security it offers. These studies and analyzes have now been joined by a British study , prepared by Integral Ad Science, which has focused on the recall of advertisements and consumer preference.
Their conclusions are in favor of contextual advertising: according to their tests, in 70% of cases, the consumer is more likely to remember a contextual ad more than another online advertising format. That the advertising is aligned with the content makes it perceived as more memorable. Contextual advertising also generates other types of positive emotions. Thus, 81% of those surveyed assure that they prefer to see ads that are relevant in relation to the content they are viewing, which impacts the perception of brands. 65% of the consumers surveyed indicate that, in general terms, they have a more favorable view of those brands that offer them ads that are relevant in their context. Of course, brands must take great care in which content they position themselves and in which they do not. 73% of those surveyed recognize that the feelings that the content generates affect the perception of the ads that accompany it.