The move isn’t exactly unexpected – it was, in fact, one of the big changes Google made to data and advertising at the end of the summer. In September, Google changed how it offered the search data that its advertisers received. It did so, it explained then, for reasons related to the privacy of its users. From that moment on, Google was only going to Russia Mobile Database provide data on search terms for those that had a number of users considered significant. Searches with few users, even if they generate advertising impact, will not be reported as data. This was an important change, as the specialized press explained then, because until then marketers received all the data generated by their paid searches. If a search for a term only generated a click or an impression, they received that data as well. 
For advertisers, the change was not something they liked very much. The vast amount of data they had been receiving so far helped them better understand how and what worked in their campaigns and what their consumers were like. The information gave them more granular access to what their consumers were like. In addition, the disappearance of that data report did not make those searches disappear. Advertisers feared Brother Cell Phone List
they were facing an onslaught of invisible searches, which they paid for and didn’t know much about. The most common estimates were that it would be 20% of searches, but some marketers feared even half. Now, a couple of months after the change, it’s time to take stock. A study by Tinuiti, which starts from the data generated in the United States by dozens of accounts of its largest clients, suggests that there has been a drop in the percentage of advertising spending that is attributed to searches. Although the impact it has had on the loss of visibility has changed and varied according to companies, the study indicates that there has been a “significant” drop.
For example, the percentage of desktop text ads that were attributed to searches has plummeted 24 percentage points. In August, before the change came into force, they were 98%. In September, right after, it was 74%. On the phone it has gone from 96 to 75% and on tablets from 94 to 76%. All this change in the data you have and in what you know about the market affects how advertisers understand what is happening. As explained in Search Engine Land , it becomes a challenge for advertisers. It is also a special way for those of those brands that move in a very niche market. For them, the searches that drive their products and the keywords behind them are more likely to have lower search data.
Therefore, it is more likely that the amount of information available has been reduced. Against them, the most mainstream market brands have the advantage of reaching more massive audiences and having more popular searches. How do you survive this situation and how not to damage your online advertising and search-related marketing strategy? As they point out in Search Engine Land , brands must evolve their search and keyword management team and start working operating with reduced visibility. Search is a very important part of online campaigns and, despite everything that has been said in recent years, it continues to be so and is growing. With less data, managing that work is more complex, but not impossible. As they point out in the American media, instead of waiting to see data to make decisions about negative or poor matches between the keywords used and the brand, you have to be more proactive. You have to act before the potential problem occurs.