Colombia.- A reader of a Colombian online medium criticized what she considered non-relevant content and the community manager had a surprising response. The content of the media is an issue Switzerland Phone Number List that has been present in journalism since its genesis. However, in recent years, with the emergence of the internet and the massification of social networks , everything – for better or for worse – has been distorted. The big newspapers must fight every day to try to win an audience that seems to be more interested in high-impact news than in big reports and investigations. Journalism is in that dichotomy today and, it seems, this community manager knows it well.
It happened this weekend, when a reader from Publimetro Colombia commented ironically in an article on Facebook that she found it banal and unproductive. “Uff, what important news,” he pointed out. The response of the community manager is the one that later traveled the networks. This is what he replied: It is not, we know, but it is a curiosity that has the highest traffic of the week … Unfortunately people do not seem to care about our specials on corruption, the peace process, the mobility crisis in Bogotá, etc., but we will follow them doing because they are necessary, they are important and it is our mission as a medium. This is to pay the payroll that does those other investigations and to please a mass that seems to despise true journalism, but loves the viral.
The answer, which to tell the truth even seems that it was not written by a simple community manager but by someone with greater weight in the medium, also went viral and reached countless likes Phone Number List on Facebook. See ” Keys to being a good community manager” . In addition, it reached praise on other social networks, where a screenshot of the screen went viral. An example of a quick response community manager is this one from last year in Argentina, after the former presidential candidate and former governor of Buenos Aires, Daniel Scioli , hinted on a TV program that the country’s economic crisis was causing the lack of sexual desire and, in this context, the drop in sales of condoms (condoms or condoms).