Google elimina millones de contenidos con fake news y publicidad engañosa

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Google elimina millones de contenidos con fake news y publicidad engañosa

For months the issue of misleading advertising and false news that spread both in search engines and on social networks has become very important; The first case has resulted in significant fines for several brands, while the second has harsh questions about the role that Internet service providers play in spreading disinformation. One of the companies Morocco Phone Numbers that has been questioned in this regard is Google, so the company has decided to take action against both problems. The Mountain View company reported that during 2016 it removed about 1.7 billion ads that violated its advertising policies, more than double the previous year, when it removed 780 million “bad” ads.

This becomes relevant, especially for companies or people who are users of services such as AdSense, Ad-Exchange or Doubleclick, given that Google intensified its policy against misleading advertising, malware and harmful formats.According to Scott Spencer, Direct of Product Management for Sustainable Ads in Google, cited by the Genbeta site, the technology company decided to tighten its policy in order to increase the protection of users against misleading and abusive offers. But the actions not only go against advertising and malware, they also seek to eliminate fake news. According to the Bad Ads Report itself, Google has detected that there are advertisers posing as media, which it classifies as tabloid cloakers (cover-ups as news).

Of this type of publication, they located and eliminated more than 1,300 users who are dedicated to disseminating content with false or misleading information. An example of the impact of this, according to the Californian company is that only last December they detected 22 accounts Phone Number List distributing advertisements seen by more than 20 million people. Both topics are of great relevance for brands, media and digital services such as search engines and social networks. Last year both Google and Facebook were highly questioned for not taking real action against false information. In particular, Mark Zuckerberg’s social network was accused of having an important role in the intention of citizens to vote in the US presidential elections.

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