The service to the customer is crucial in the relationship between a brand and its consumers, to the point that Impact Report by Harris Interactive revealed that 86 percent of customers unconnected with a company because of poor service. Therefore, brands and marketers Morocco Phone Number List place special emphasis on meeting the needs of consumers when they go to the corresponding departments, but with the inclusion of social networks, which is expected that the number of users will reach 61 million this 2017 , that medium it becomes one of the most important.
Through Facebook or Twitter, consumers express their demands on various occasions, as they did at the time with Hawkers or Volaris, even making their disagreements with the product or service a trend. But do Mexicans really consider that they are listened to and cared for? Is customer service effective in social networks? According to the 2016 Customer Service Services study, with a universe of 250 people, treatment of consumers is regular, at least 46.3 percent of those surveyed expressed it.
According to UNESCO , creative industries are sectors of organized activity whose objective is the production, reproduction, promotion or dissemination of goods, services and activities, ranging from graphic design, advertising, among others. According to the consulting firm PwC , creative industries in Mexico grow more than 8 percent annually, with our country Phone Number List being one of the top 20 exporters of creative goods. Animation, special effects, videogames and interactives stand out in Monterrey, Guadalajara and Mexico City. For Alejandra Luzardo, co-founder of the innovation and creative economies area of the Inter-American Development Bank ( IDB ), there is still no database of creative industries in Mexico and Latin America, or of accelerators, which makes it difficult for companies to want to be incubated.