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I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping … According to the American Marketing Association, Merchandising for SMEs is a set of techniques based mainly on the presentation, distribution and / or rotation of products, comprising a set of actions carried out at the point of sale aimed at Cayman-Islands Mobile Database increasing profitability, placing the product in place, for the time, in the most convenient form, price and quantity. Merchandising includes any activity carried out at a point of sale, which aims to reaffirm or change the purchasing behavior in favor of the most profitable items for the establishment. The basic objectives of merchandising are: to attract attention, direct the customer to the product, facilitate the purchase action. The main objective of merchandising for SMEs in the premises is to reinforce the customer’s “experience”, make it pleasant and simple, of course, with this we want them to be more motivated to buy, return in the future and recommend us. 
The itinerary of the clients in your premises is determined by its shape: walls, columns, corridors, entrance and exit of the premises, but it will also depend on how the furniture is arranged and where the products are placed. Here Brother Cell Phone List some simple and practical tips to take into account when distributing your local SME. Identify the Zones in your Local. Merchandising takes into account the areas within your premises and there are usually two areas depending on the circulation of your customers: Hot area: which is the natural circulation area. Cold zone: the one that we must encourage to achieve greater passage of people.
The most common direction of traffic is to the right and to circulate in an anti-clockwise direction. Typically the entrance is on the right and the checkout box on the left. (If your place is upside down, it does not matter, it is necessary to identify your areas) Hot Zone . You must place launch, new or testing products. You can also place higher consumption products, but few to be able to enhance your cold area with them. This area is excellent for locating everything that we are interested in promoting with the best posters and advertisements. Cold Zone . They are the ones with less circulation or those that go through very quickly, so we must invite some ideas to be more attractive: Take advantage of the customer’s last stop and post important information for them to take with them: business cards, information leaflet or brochure, product displays, etc. It is also ideal that you place secondary products in this area in a very striking way, either on the shelf, its packaging or advertising. Remember that the last purchases at the Checkout are the most emotional, so try to place products that are acquired on impulse, rather than by necessity.
