National consumers of video on demand services, Over The Top (OTT) have increased, while consumers of private and public television have decreased. Although all three services have Lebanon Phone Number List entertainment offers, users give preferences to productions, formats and type of programs. According to the telecommunications analysis firm The CIU, at the end of 2016 6.7 million OTT subscribers were counted in Mexico, such as Netflix, Claro Video, Blim, Amazon, HBO GO, Cinépolis Click, Crackle , among others, which was equivalent to to a growth of 39.6 percent growth, compared to 2015.
Given the growing impact of OTTs, The CIU estimates that the trend would be close to reaching the base of households that consume broadcast television, which are 14.4 million, and even in the long term those with restricted TV, 19.3 million consumers. Among the largest consumers of these services are millennials , aged 20 to 31 and baby boomers , over 50, whose consumption is due to the growing adoption of the internet among households, which is equivalent to 43.2 percent of households in Mexico , which has turned OTT services into an alternative for users and a direct competitor to free and pay television.
Likewise, new consumption habits have redefined the competitive ecosystem of audiovisual content, however, The CIU points out that Mexico is not yet aligned in market terms with the global trend of diversifying access to audiovisual content. At the end of 2016, the OTT platform implementation firm, Soonara , revealed that the global market for these services could Phone Number List reach a value of 62 thousand 300 million dollars in 2020 , in addition to that the sports industry is a niche market that has not yet been exploited. According to Soonara, the American basketball league, NBA , has set the example by transmitting more than 1,300 games per season, 15 games per day, as well as exclusive content for subscribers worth 2,499 pesos per year, with which they have managed to reach an audience of 1.7 million people per game.