From lawyer to copywriter, and from creative agency – saudi arabian phone number working with brands such as Spotify and Netflix – to Spotify . This has been the trajectory of Ricardo Motti , head of creative solutions for EMEA at saudi arabian phone number Spotify, who has participated in the “Conversations with …” section of c de c 2020 . The landmark event organized by the Club de Creativos has prepared this type of meeting in which leading professionals from brands and agencies answer interesting questions from the creative community.
In the first place, those attending this saudi arabian phone number talk were interested in knowing Motti’s opinion on online advertising on platforms such as Facebook and Instagram, as well as on its advertising content. “Advertising offers many possibilities for brands,” he replied. saudi arabian phone number Motti is clear: “The key is creativity: if you have an interesting message, people will pay attention and this is our fight. For Ricardo Motti, making the leap from creative agency to Spotify was a very simple and natural process , since before signing for the streaming audio platform he worked with her as the main client. “They were the best years saudi arabian phone number of my advertising life,” he confessed.
On the differences between working in a saudi arabian phone number creative agency and in a company like Spotify, he has focused on the different skills that are needed in each position. «When you work in a creative agency you have your brief and a very specialized role. sale leads Your job is to create ideas, saudi arabian phone number present them to the client and produce them ” , he explained. On Spotify, however, you have to have different skills and play a “more varied” role. Ricardo Motti recommends young aspiring creatives to “always keep learning” and when they saudi arabian phone number stop learning, it will be time to take the next step.
