New technologies, artificial intelligence and automation processes are being included by brands, companies, and recently the media, who assure that automation will reduce their growth barriers. An analysis by Ooyala indicates that 180 media executives in 9 countries Buy UAE Cell Phone Number List and cities, including Mexico City, report that automation will help the media to business growth, greater business efficiency, as well as a lower burden job and greater satisfaction. In addition, the growing use of mobile devices requires the implementation of new processes, systems, hardware and software, as well as human capital with new knowledge and techniques. 
Specifically, automation systems in the broadcast industry consist of the modification of supply chains, changes of dates in installations or program updates, cloud services. For 60 percent of media managers , automation represents a way to improve their income, and they are aware that they are “not at the forefront” in technological matters, that is, they recognize that their production business needs of proper logistics.
Likewise, automation in the broadcast industry allows the media to improve its analytical functionality to identify and quantify bottlenecks in its multimedia operation, it also represents a Phone Number List guarantee of optimal performance, that is, the speed with which it monetizes its programming. According to Ooyala , a correct automation in the media could reduce costs by 76 percent of labor, which would go from 150 to 600 thousand dollars per year , as well as a reduction of up to 85 percent of time to implement projects.