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The short video and photo platform Instagram announced that it will offer brands the ability to create ads that will be displayed between Stories. We tell you which are the first companies to be announced Tunisia Phone Number List in Mexico. Five months ago, Instagram introduced Stories, an option to post photos or vertical videos that disappear in a day, a feature totally inspired by Snapchat, the app that became very popular last year. The strategy has worked well for the Facebook company and they will now monetize it. In an interview for Merca2.0, Jim Squires , director of Market Operations for Instagram, pointed out that Stories has more than 150 million users a day. “In the last three months, 50 million users started using it,” he says.

Squires says that the percentage of users who follow brands on Instagram grew to 70 and that a third of the most viewed content is produced by businesses. In the case of Mexico, the first advertisers to participate in Stories will be Coca-Cola and Netflix. In the United States, there will be around 30 brands such as Nike, Airbnb and Capital One. In the Mexican Republic, 55 percent of users believe that Instagram is a good place to discover brands, according to a company spokesperson. Regarding the content that is most Phone Number List successful for brands on Instagram, Jim Squires gave Mercedes Benz as an example, which uses Stories to show from the cameras of a photoshoot and in the feed puts the photo of the result. “We also see brands putting one-day promotions on Stories. They capture more spontaneous moments and are a highlight that adds to the feed, ”he adds.

Another novelty that Instagram presented this Wednesday is the possibility of seeing insights of the Stories that are published, where CMs will be able to see data about what their followers do, such as impressions, reach, replies and outputs. Last December, Instagram announced that it exceeded 600 million users, that is, it gained 100 million in less than six months. Credit Suisse estimates suggest that Instagram’s revenue this year will be more than $ 5.3 billion.

Social networks have functioned as one of the most efficient springboards in the launch of digital marketing campaigns carried out by companies, this being one of the channels that provide the opportunity to increase the numbers of a company. Thanks to them, you can know fundamental aspects of the buyer, thus achieving that the effectiveness in the realization Tunisia Phone Number List of the sales process is so good that you meet the commercial objective. These digital media provide the opportunity to have a closer relationship with potential customers. This is when Social Selling comes in, which begins with the creation of the personal brand of the seller, the owner or the person in charge of positioning themselves as an opinion leader, specialist or expert; basically, using social networks to generate business opportunities.

Figures revealed by Social Center Selling last year indicate that 40 percent of social media users use this medium as a sales tool, generating between two and five negotiations. Using this medium to perform a better sales task will allow us to obtain a more cordial relationship with our prospects, since the sales cycle here is much shorter and allows us to better analyze the preferences and tastes of consumers. In the same way, they Phone Number List indicated that 23 percent of sellers who rely on social networks, exceeded their sales expectations against 18.9 percent of sellers who, without using them, reached their goals. Thanks to their corporate profiles, these sales specialists developed a personal brand that allowed them to position themselves as experts in a certain field. Remember that it is easier to reach and connect with the right people in the decision process, that starting the whole process and social networks are an instrument to understand the business objectives and the ambitions of the audience.

Social networks are a great tool for brands to approach and interact with users, because it is a scenario where people have greater power to express their feelings regarding a product or service. In fact, the social media platforms preferred by marketers globally are Facebook, Twitter, and LinkedIn at 93, 76, and 67 percent, respectively, according to an Tunisia Phone Numbers estimate from the Social Media Examiner. That brands are present on social networks places them in a space of great opportunity to reinforce their engagement, but it also poses a risk in the event of a crisis. Consumers now have the power and tools to express dissatisfaction or disagreement, and they do not hesitate to do so.

In this regard, the 2016 Social Media Crisis Study , carried out by the Merca2.0 Research Department reveals that the main action that brands must take when facing a situation that threatens their image is to provide an immediate response through the community manager. This is what 56 percent of the people refer to. However, there are those who consider that reacting instantly is not the best response, since 28 percent of those Phone Number List consulted indicate that the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact . However, the study that had a sample of 319 people surveyed indicates that for 10 percent, the ideal is not to offer any answer. However, this can be a risk as the pressure from users on social networks can last longer than it would in the case of a response and subsequent branding actions to rebuild the brand image.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this regard, the Direct Marketing website recalls that, above all, the tag is a measure Tunisia Phone Number List equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure. A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’.

Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time. If many mentions and retweets are achieved for more than one day, the social network has a lock: the topic will become a trend again only if on the second day it is more mentioned and shared with respect to the first. Otherwise, it will be ignored, even if it adds more mentions than other topics that do enter that list.

There are other factors that add to the emergence of a new trend. The ‘influencers’, for example, are a way that assists the growth or collapse of a topic on Twitter. The term refers to profiles that have thousands of unpaid followers. Many brands and companies have seen in them a kind of opinion leaders, capable of influencing the image that users have of their product Phone Number List or service. Firms such as the English Social Chain use this strategy to establish publications of companies such as Apple, Spotify or Microsoft in the list of topics that are trending. In fact, sometimes the ‘influencers’ are able to generate a ‘trending topic’ more easily than in the case of a very popular profile. This is because many of them connect with their target audience in a more natural way, according to marketing consultant Vilma Núñez. For this reason, there are some brands that use ‘influencers’ to become trends. Companies like Social Chain sell precisely access to this type of channel.

The need for brands to invest in digital marketing grows due to the strengthening of this ecosystem in which brands (personal, commercial) and users / consumers coexist through communication or consumer channels. This has opened the door to strategies such as omnichannel, which has Taiwan Phone Numbers led brands to understand that a user’s smartphone is a new point of sale that mixes with the offline market and opens the way to phenomena such as webrooming or showrooming. From this perspective, there are at least three pieces of information that help us to believe in the results of and the guarantee of strategic digital marketing.

The estimated number of smartphone-type phone users will grow to 51.8 million in 2017, when in 2016 the estimate was 45.2 million, according to Statista DMO. Internet penetration estimated in 2017 is 61.2 percent, a figure that exceeds the 57.8 percent estimated in 2016 by eMarketer. In 2017, there are an estimated 61 million users of social networks. The Statista (Digital Market Outlook) projection warns of growth against the 55.3 million that were estimated to exist in 2016.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this Phone Number List regard, the Direct Marketing website recalls that, above all, the tag is a measure equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure.

A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’. Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time.

This way of promoting and positioning a brand or product aims to carry out strategies based on digital campaigns, of which you only have to pay if the desired results are achieved. This tactic is perfect for those who want to avoid the problem of training salespeople, achieving through this system to achieve higher-dimensional transactions. One Taiwan Phone Number List of the most important aspects that we must take into account is to define what type of methods and channels are the ones that will be adjusted in the best way to achieve your goals, they must be those capable of optimizing the campaigns and obtaining greater performance, therefore For this reason, we advise you to hire professionals who know how to polish your products without having to invest a lot of capital.

This business model is used in internet sales, we often see it in ecommerce, for example, in miracle products where a brand is responsible for selling the product or service through its platform, without taking credit from the creator or distributor. of the article, in the end the owners can Phone Number List be unconcerned if things go wrong. The key to be successful in the implementation of this strategy is to facilitate the interpretation of the on and offline data, in the same way the option of sending a personalized message to the consumer, tools that will facilitate the purchase process.

We know that many times the investments that are made in the undertaking of a company are not enough to pay for a large advertising campaign, but there is this alternative that gives you direct results. The indicated thing is to allocate a capital to be able to invest in a campaign that positions you in the mind of the user and then pay in direct results.

Mass mailing is one of the measures that companies take to help better understand and direct a brand to the public, in addition to increasing web traffic. One of its greatest qualities is that it gives you unlimited benefits in terms of the distribution of flayers or digital catalogs, not to Sri Lanka Phone Numbers mention that the cost is minimal compared to other marketing strategies. Sending emails as a method of marketing propaganda can develop a connection between users and brands, large companies add a search engine optimization (SEO) strategy to improve your search engine ranking.

According to a study carried out by the Mexican Internet Association (AMIPCI), 44 percent of Internet users have bought a product after seeing online advertising or receiving a promotion by mail. In a world in which technology is consuming us, not using the internet is a very bad decision because digital marketing has a large number of resources that today are essential for business growth.

To start with the mass mailing plan, you must have the complete data of your users, although this point is very basic, many people begin to carry it out without having a well-established database; This can Phone Number List cause us to take longer to get a response or the submission may be ignored outright. Time is one of the factors so that your campaign does not work, you must pay close attention not to cause any disturbance in the routine of your audience, remember that they are very sensitive and when receiving an email at dawn it may be inconsiderate on your part.

For some years now, emojis have become an important part of user conversations on social networks, so much so that they have been transferred to other fields such as marketing and advertising. Thus, brands and personalities have this type of visual representation. The most recent is a peculiar case, it is that of the French Paul Pogba, since he generated a whole Sri Lanka Phone Number List dynamic on Twitter on the occasion of the launch of his emoji, which consisted of the publication of images and videos that showed the process of choosing the image that it would represent it generating an important reaction on the part of the users; became a trend with more than 37.1 tweets.

Pogba not only made publications on the social network, he also involved Adidas, of which he is an ambassador, and Manchester United , a team for which he plays in the Premier League and that made him one of the most expensive signings in football history international (more than 100 million dollars) since he has great football and marketing expectations in the player, given his talent and engagement in social networks. This seems to be part of a whole strategy to improve his personal branding, as the Frenchman had received criticism for his lack of play and for showing certain listless attitudes in his first season with the English team. Thus, the emoji joins other actions, among them, not referring to himself as one of the best footballers in the world, since recently, in an interview in which he was asked about who are the footballers who will be the stars of the future , to which the French replied that among them will be Neymar, Hazard or Reus.

Its marketing potential with this action on Twitter is important, since Pogba has 5.9 million followers on Facebook, 3 million on Twitter and 11.9 million on Instagram, while Manchester United is one of the clubs with the highest engagement in the world. world, on Facebook it has 73 million fans, Twitter 9.8 million and Instagram 15.4 million. In this way, French joins Phone Number List other sports personalities who already have an emoji. In the NBA there was an action with this visual language for the All Star Game last season, the emjis of Kobe Bryant and Stephen Curry stood out. It should be noted that, according to data from Statista, 49.7 percent of the population uses emojis in their conversations because it allows them to establish a more personal relationship. Meanwhile, 0.4 percent consider that it helps them to express more clearly what they want to express.

Over The Top (OTT) streaming video services had a video entertainment market penetration of more than 21 percent last year, while cable services such as Izzy and Megacable barely achieved 18 and 13 percent, respectively. According to the consultancy at The Competitive South Africa Phone Numbers Intelligence Unit, also known as The CIU , OTTs in our country, such as Claro Video, Netlifx , Cinépolois Click, Cracker, HBO GO, Dish OTT, Fox +, Amazon, Youtube Red , among others , “Are revolutionizing” entertainment, and foresees that in 2018 the consumption of Mexican users on these platforms will exceed 450 million dollars. However, the constant increase in the dollar, which is currently around 22 pesos, will affect consumers of these services in 2017. In an interview with El Financiero, The CIU analyst Gonzalo Rojón said that these streaming services will go up price, although none of these companies has spoken.

According to the analyst, despite a possible increase, services are in full growth in our country, since at the end of last year, Izzy and Sky increased their rates due to volatility. As they are private services that govern their prices by the free market, their entertainment offer will not be affected, on the contrary, some platforms are already preparing exclusive series launches, other OTTs include well-known series and movies, but Netflix and HBO GO create original content, leaving external content to a minimum. According to Phone Number List the Federal Telecommunications Institute (IFT) , in order for the consumption of these services to increase, internet is required throughout the country. Until the second half of 2016, there were 56 broadband subscriptions per 100 inhabitants, so pay TV will become a complement to streaming services.

An analysis by the Business Bureau indicates that the Mexican OTT consumer spends an average of 9.8 hours per week watching these platforms, while pay TV consumers spend 10.2 hours. The growth of the industry in 2016 was higher than 60.3 percent, that is, consumers disbursed more than 7.8 billion pesos, and it is expected that this year the growth will be greater than 65 percent.

For 8 years, Barack Obama was the president who broke all kinds of protocols to go public, attend many late-night television programs, stop touring and get out of the car to live with citizens, be invited on South Africa Phone Number List political humor programs, eat in supermarkets, popular restaurants, among others, that were part of the winks that a president made with freshness, relaxation and in a natural way.

The next former president of the United States , Barack Obama, broke the schemes in which his predecessors distinguished themselves by being the opposite, in such a way that Obama’s actions were recorded in videos and photographs that went viral for the most part, and of the ones that will remain records of the marketing lessons to be followed by leaders, entrepreneurs and aspiring public officials.

Since he was a presidential candidate, Obama established a personal brand, a ” Personal Branding “, since with his campaign team he added millennial support , mainly through Facebook and Twitter . Aspects such as believing in yourself, occupying the place you deserve, having an identity at work and abroad, are aspects that the next former president Phone Number List dominated since he was a candidate. His constant appearances in Late Nights , coupled with their good times, triggered his popularity among young people not so young and adults. He even lent himself to be part of the dynamics of these shows, like when he read public tweets about what people thought of him. He read them openly and without any kind of censorship.