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  • Disney + conquers the Spanish market just a few months after its launch

    Disney + has been the last major platform to join the sales leads singapore extensive list of streaming content services that users have at their disposal. Just a few months after its launch in Spain, on March 24, this platform has already sales leads singapore managed to position itself as a rival to Netflix and Amazon Prime , two of the most prominent players in the streaming universe. Its success in the Spanish market is echoed by a study prepared by Wavemaker that focuses on the change that the pandemic has produced in the subscription and viewing of streaming sales leads singapore television .

    One of the keys to the success of Disney + is sales leads singapore both its children’s offer , thanks to Disney and Pixar films, and its youth offer , thanks to Marvel and Star Wars. As the months have passed since its launch, Disney + has added advantages to its platform, such as the recent sales leads singapore GroupWatch, a feature that it is currently testing in Canada and that allows up to six subscribers to have a “simultaneous viewing party . ” In the United States, Amazon launched a similar feature called Prime Video Watch Party , which allows you to watch sales leads singapore content at the same time as your

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    According to data provided by LIVE Panel, sales leads singapore Wavemaker’s exclusive single-source global survey conducted in 54 countries of nearly 400,000 people, India is the country with the highest number of Disney + subscribers. Specifically, 41% of those sale leads surveyed are subscribed to the sales leads singapore platform . Its success in the country is driven by the acquisition of Hotstar and the low cost of the subscription. To this is added that Disney + plans to release Bollywood films that have not been able to see the light in theaters as the theaters are still closed sales leads singapore due to the pandemic.

  • Are Marketers Chasing True Efficiency?

    Efficiency rises as the Holy Grail of marketing and advertising, singapore mobile company list but what do we understand by efficiency? Is it really what specialists in this area are after? Digital marketing expert Dr. Augustine singapore mobile company list Fou reflects on this term and the avenues used to achieve it in a recent article for Forbes. In digital marketing terms, he explains, “efficiency” should mean the ratio of business results to the total money spent to achieve singapore mobile company list those results . Unfortunately, he cautions, ”

    profitability” has come to mean simply “low cost.” singapore mobile company list That profitability has been touted by media agencies as the key benefit of betting on programmatic. However, Fou plans, “How can there be continually more ad impressions to buy as CPM prices go lower and lower? As far as I know, the number of humans on earth has not skyrocketed recently and the amount of tsingapore mobile company list ime they spend online, on mobile devices, and on social media has stagnated since 2013 (that is, completely saturated). ‘ singapore mobile company list Therefore, Is it “efficient” to spend your advertising budgets on programmatic media, even if the prices are lower, sometimes much lower?

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    First, it addresses the question: “Is it singapore mobile company list efficient if it doesn’t produce results?” . The first thing to question is whether programmatic digital ads are producing singapore mobile company list overall results. At this point he cites the sale leads example of P&G , which in 2018 reduced its digital spending by $ 200 million and registered no change in business results. Something similar happened with Chase, which reduced the number of sites where its ads were shown, or Uber, which paused 80% of paid marketing aimed at getting more users to singapore mobile company list download the app.

  • Podcast Day: What big audio consumer trends await us in the future?

    Almost 10 million people consume online audio in singapore landline number example Spain although, without a doubt, it is the podcast that has more and more prominence in our daily lives . In fact, its growth has doubled among Spaniards since 2016, reaching 918,000 users per day. These singapore landline number example are data from an analysis prepared by dentsu X and its Consumer Insights & Strategy department, who have analyzed the current situation and new trends in audio consumption in our country on the occasion of International singapore landline number example Podcast Day.

    The growth of the podcast is singapore landline number example undeniable but, by age, it is people under 45 years of age (70%) with the most economic resources who listen to it the most. The main reasons why they choose this format are related to availability and accessibility – because singapore landline number example they can hear how and where users want (71%) and carry out other activities at the same time (68%) – and the great variety of topics they cover ( 62.9%). It is also expected that the use of the podcast will continue to increase exponentially, as is singapore landline number example already the case in other countries.

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    But, what are the four great audio singapore landline number example trends that are driving a revolution in its consumption and that brands should take into account in the short and medium term? Sound will be essential when it comes to talking about the corporate identity of brands. Choosing appropriate music and sounds to convey your messages sale leads will help create connection singapore landline number example points with your audiences, which may be stronger thanks to the ability of sound to evoke memories, feelings and emotions. It will also make it possible to associate the brand with tastes, interests and lifestyles. streaming environment, but in the coming years it will also be transferred to other platforms such as voice assistants, singapore landline number example applications or social networks.

  • The fall in advertising investment in digital will be between 8.6% and 11.4% at the end of 2020

    has presented this morning the 2nd wave of the 2020 how to find phone number in singapore Digital Media Advertising Investment Study . The report, prepared by the consulting firm PwC, updates the forecasts of last February . And, as a result of the pandemic, investments in H1 are not those expected in the study presented seven how to find phone number in singapore months ago. According to the new data, the market in H1 shows a drop of 16.5% compared to the 2019 data . However, it improves its vision for the second quarter and expects a year-end with a fall of between 8.6% and 11.4% in investment. From IAB Spain they hope that digital will maintain its how to find phone number in singapore leadership as a recipient of advertising investment in Spain.

    In addition, they reveal that the results-oriented how to find phone number in singapore and lead generation segments are the ones that have best withstood the crisis caused by the coronavirus. By formats, they point out that Total Display (non-video display, video, native advertising and branded content), the collapse has been 25% , with an investment of 349.3 million euros. Non-video how to find phone number in singapore display has decreased 20%, reaching H1 investment values ​​of 231 million euros. For its part, Video fell 37% (81.7 million euros in H1 2020). Branded content decreased by 22% (25.7 million euros), and Publicidad Nativa is the only how to find phone number in singapore one that presents a positive growth of 23% and achieves an investment of 15 million euros.

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    Según el informe, redes sociales también how to find phone number in singapore disminuye un 22% con una inversión de 315 millones de euros. La caída Search es menos pronunciada (2%) y la inversión llega a los 492 millones de euros. DOOH se desploma un 58% en H1 con una inversión de 17 millones de euros y Audio Online un 8,4% con 16,7 millones de euros. sale leads Por el contrario, lTelevisión how to find phone number in singapore Conectada crece un 37% y se sitúa en los 3,3 millones de euros. Esta 2ª ola del Estudio de Inversión Publicitaria en Medios Digitales 2020 muestra también las perspectivas para 2020 en cada disciplina. En cuanto a Display total, la how to find phone number in singapore caída estimada en 2020 se sitúa

  • The hyperconnectivity brought by the pandemic increases the risk of cyberbullying in minors

    Due to the confinement and massive digitization that how to find residential phone numbers in singapore dominates the new post-Covid reality, the rise of the Internet and social networks is the order of the day. Children are being particularly affected by these changes. With no school, parks to play in, or the chance to meet up, his how to find residential phone numbers in singapore relationship with the web has been magnified. This context increases exposure to groomers and harassment. The White Rabbit agency highlights the need for an education that helps prevent and combat the risks of possible cyberbullying of how to find residential phone numbers in singapore children.

    By definition, the grooming encompasses various forms how to find residential phone numbers in singapore of harassment “involving an adult who comes into contact with a child or young person in order to gain their confidence gradually and then involve him in a sexual activity.” With how to find residential phone numbers in singapore more than one billion children affected by the extraordinary post-Covid 19 context, the record of cases of this nature has skyrocketed Laura Sali Pérez, CEO of White Rabbit, and Mercè Rovira, graduate in Psychology, how to find residential phone numbers in singapore psychopedagogue and psychoanalyst, give us the keys to combat this phenomenon:

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    The need to be familiar with the risks of the Internet how to find residential phone numbers in singapore and social networks and education in their responsible use is of vital importance. “The danger in the networks is always, but it is not necessary to sale leads educate children in fear, but in responsibility and knowledge for oneself, and this also includes parents”, says Mercè Rovira. “In the same how to find residential phone numbers in singapore way that we insist that if an adult approaches a child and offers him a candy, he must not take it, or he must not go with strangers, we must transmit the same thing in that other world, that of the how to find residential phone numbers in singapore Internet.”

  • Google to invest $ 1 billion in partnerships with news publishers

    Google has announced the investment it will make in the telemarketing company singapore next three years in partnerships with different news publishers . The Mountain View company will pay $ 1 billion to the media to use its news on the new Google News Showcase platform . “I have always valued quality journalism and have believed telemarketing company singapore that a vibrant news industry is critical to the functioning of a democratic society,” says Google CEO Sundar Pichai in an official blog post announcing his plans. . Pichai also assures that it becomes in the same vital way “to organize the world’s information and make it visible to telemarketing company singapore everyone” , thus recalling Google’s mission.

    This financial commitment by the company to publishers telemarketing company singapore will be made under the framework of the Google News Showcase, a new product that, according to Pichai, will benefit both publishers and readers . With it, he will present a selection of “high-telemarketing company singapore quality content” to provide readers with more information about the stories that matter and to help publishers develop deeper relationships with their telemarketing company singapore audiences.

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    The News Showcase content, structured in telemarketing company singapore sections, will initially appear on Google News on Android . In addition, it will soon be launched on Google News on iOS and will come to Google Discover and Search in the future. The sale leads different sections of the News telemarketing company singapore Showcase will give publishers the ability to group the stories that appear within Google news products , providing more context thanks to features such as telemarketing company singapore timelines

  • The 7 most unknown apps where Gen Z spends their idle hours

    They order food at home through an app, share every singapore address database detail of their life on social networks and are moved by the creativity that overflows from their pores. They are the consumers of the present and of the singapore address database future and it is important to know what applications move them We already know that TikTok, Instagram and Twitch are the most successful apps among Generation Z, but are there other tools and social networks in which these young people spend their idle hours? Of singapore address database course.

    It is important to know the trends that move a whole singapore address database generation that represents 35% of the world’s population , according to the Zebra IQ 2020 study. They order food at home through an app, share every detail of their life on social networks and move them creativity that overflows from your pores. They are the consumers of the present and of the future and, singapore address database therefore, we wanted to collect the list of apps that succeed in Generation Z prepared by Adweek . They are as follows: Discord offers its users the ability to create a site to belong to. The Discord server is your home, where you share only singapore address database with the special people you invite.

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    This app allows you to have text channels ordered singapore address database by topics that allow Generation Z to talk about everything they love in an organized way, in addition to sharing their creations while planning a game night or other sale leads events for the next week . Although it was originally created as a place to play online, now people use Discord for all kinds of activities: singapore address database from karaoke nights to drawing in a group sharing the screen or celebrating virtual weddings . People create Discord servers for games, yoga classes, comedy fan clubs, and even run entire podcast businesses. This app is for anyone who wants a place to singapore address database talk with their friends and communities.

  • Intelligence, caution and total control of expenses: this is how Spanish consumers are

    The economic situation that will drag the post-Covid crisis augurs a find mobile number in saudi arabia future full of doubts and difficulties for Spaniards. A study carried out by Klarna, a company specialized in online shopping and payment services, reveals the importance of this factor when drawing the profile of Spanish consumers. According find mobile number in saudi arabia to the report, we are “cautious and smart, and we want full control of our expenses.” In short, the data points to a trend of customer empowerment as a differentiating feature and challenge for companies. Klarna proposes six keys to businesses to face this scenario find mobile number in saudi arabia successfully.

    The study was carried out through focus group analysis. find mobile number in saudi arabia It is worth highlighting the important role of the youngest sector of the population in regard to the concern for a millimeter management of expenses. Definitely; Spaniards plan their consumption to control that their expectation of minimized spending is met. Therefore, offers, promotions, comfort and find mobile number in saudi arabia adaptation to user needs have become key factors when selecting a brand from the entire range of competition . Similarly, flexibility and ease in terms of payment tools is essential for the purchase process to be completed find mobile number in saudi arabia successfully.

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    functions for businesses to promote their find mobile number in saudi arabia financial control According to Klarna, “consumers look for a way to buy now and pay later, but always in the most responsible way possible.” Against this background, the company proposes 6 solutions for businesses to maintain their financial control: The freedom to sale leads choose without fear: In the online find mobile number in saudi arabia environment, it is advisable to offer the option of testing products before payment to combat consumer distrust. Banish regret: Payment segmentation (installments, for example) is a good way to encourage quick “clicks” without hesitation, find mobile number in saudi arabia doubts or fear of an item being out of stock.

  • In 2021 there will be in Spain more than 20 million users subscribed to OTT services

    Streaming services are conquering more and how to check mobile number owner in saudi arabia more users across the globe and the list of options available in terms of platforms and content continues to increase. So much so, that users subscribed to OTT video services will reach 20.2 million in Spain next year . That is, 40.1% of the how to check mobile number owner in saudi arabia population. These data come through the figures that eMarketer handles in relation to streaming services and give a good account of the growth of users who have opted for this way of entertainment in recent years. Proof of this is that in 2019 there were 16.3 million subscribers how to check mobile number owner in saudi arabia to these services. By 2024, they are projected to reach 22 million

    According to eMarketer, the rise of subscription how to check mobile number owner in saudi arabia OTT services is due to increased competition between different studios . Added to this is the impact how to check mobile number owner in saudi arabia of confinement due to the coronavirus, weeks in which Spaniards spent more time viewing online videos. During the second quarter of 2020, especially marked by COVID-19, Netflix added 10.1 how to check mobile number owner in saudi arabia million subscribers to its ranks ,

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    adding to the 15.8 million in the first quarter of the how to check mobile number owner in saudi arabia . Based on these figures, eMarketer analysts have released their estimates as to how many users Netflix will boast in each Western European market in 2020 . The share of sale leads users of the streaming queen how to check mobile number owner in saudi arabia will be 77.1% in Germany, 70.6 in Finland, 70% in Spain and 65.1% in Italy , while in Norway, United Kingdom, Sweden, France , Denmark and the Netherlands how to check mobile number owner in saudi arabia will

  • Bing goes through the “operating room” to undergo a rebranding and is renamed Microsoft Bing

    Microsoft has decided to reinvigorate its Bing search engine saudi mobile number with a rebrading. The famous search engine of the Redmond company will be renamed Microsoft Bing from now on (although it is likely that most people will saudi mobile number continue to refer to it as Bing). Although it does not give much detail about its decision to add the name of the parent company to the name of the search engine, the company led by Satya Nadella notes that the change is due to its desire to “continue with the integration of our search experiences in the whole saudi mobile number Microsoft family « .

    The Bing rebranding also includes an updated saudi mobile number version of the brand ‘s logo and the inclusion of the Microsoft Bing logo (with the characteristic emblem of the software manufacturer) on the search engine’s homepage It is unclear whether Microsoft will eventually withdraw the saudi mobile number Bing logo in favor of the parent company’s look & feel emblem or concurrent use of both in the future Microsoft’s branding has become increasingly present in the brand image of its various subsidiaries in recent saudi mobile number years.

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    In recent months, Microsoft has been experimenting with the Bing logos , saudi mobile number some of which have been temporarily seen on the search engine’s website As it has now done with Bing, Microsoft has added the tagline “saudi mobile number Microsoft” to many of its products over the past few years. Windows Store was renamed, for example, Microsoft Store, sale leads and Office 365 was also recently renamed Microsoft Microsoft Edge and Microsoft Teams also use the branding of their parent company , while Surface and Xbox have for the saudi mobile number moment escaped, from a branding point of view, the tentacles of their parent company.