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  • The promising future of the video game industry as a form of entertainment and connection

    The video game industry stepped on the gas during the months list mobile phone numbers
    that, due to the coronavirus pandemic, consumers were forced to spend more time at home. Over the last year, the sector responded to the list mobile phone numbers  increase in user consumption and engagement with events, virtual concerts and actions with celebrities. This growth trend that has set the pace of this industry during 2020 is expected to continue in the coming months and years, even when vaccines allow the population to approach life in pre-Covid times, list mobile phone numbers  according to Nielsen .

    Even before the pandemic, the video games sector list mobile phone numbers  was gaining weight thanks to mobile connectivity and the increase in free games , but it was during the pandemic that its growth soared. In the months of confinement, 55% of American consumers played video games , the firm reveals. By way of comparison, television reach was 83% among those over 18 years list mobile phone numbers  of age. Time invested in video games was not the only thing that increased. During the pandemic, users increased their spending on games . In January and February, the profits of this industry rose 6% and as the year list mobile phone numbers  progressed the figure almost doubled.

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    Similarly, from Nielsen they emphasize that the relationship list mobile phone numbers  of consumers with gaming goes beyond playing. Many users enjoy watching others play different titles . 71% of millennial gamers said they viewed gaming-related online video content at the end of last year, and GVC’s entire audience grew 18% to 1.2 billion this year, sale leads generating more than 9 billion in list mobile phone numbers  revenue. . During this time, Twitch has taken on a leadership role , helping the Battle Royale Fall Guys: Ultimate Knockout platform become a huge hit in August. Additionally, Twitch streamers managed to skyrocket the popularity of list mobile phone numbers  Among Us.

  • 7 keys to understanding where the shots of digital advertising will go in 2021

    In the next twelve months, digital advertising will continue to cell phone number database for sale
    stick like a limpet to which it has ended up turning into its Siamese sister: technology . Digital advertising and technology are, cell phone number database for sale  after all, two sides of the same coin and in the next twelve months they will fuel new developments together. We review below with Adzine the developments that await digital advertising around the corner and that will mark its future in the course of the coming cell phone number database for sale months:

    The digitization (accelerated to infinity and beyond) cell phone number database for sale of television continues Television and the advertising that makes its way into it are changing rapidly. On the one hand, television consumption is cell phone number database for sale increasingly shifting towards new digital channels (it forces advertisers to give their messages a twist to connect with their target). And on the other hand, technology is closing the gap (once unbridgeable) that separates linear television from the digital universe. In 2020 digital television and the technology behind it took a giant step despite the coronavirus pandemic (or perhaps thanks to cell phone number database for sale COVID-19).

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    And in the months to come, there will continue to be ad tech cell phone number database for sale innovations that will fuel the digitization of the small screen. Outdoor advertising and audio pay homage to programmatic buying In addition to television, the sale leads unstoppable digitization is also cell phone number database for sale taking deep roots in traditional channels such as outdoor advertising and radio. Technological advances allow advertising space in the external media and on the radio (which perhaps should be renamed as audio) to be acquired in a cell phone number database for sale % programmatic way .

  • “Most Fintech companies are born with greater adaptation to the client and the ability to reach them than traditional banking”, J. Rentero (Pecunpay)

    The Fintech ecosystem is revolutionizing traditional banking. Most of the telephone number databasecases, these entities are born with a greater adaptation to the client and with a much greater capacity to reach them than traditional banking, which implies that they are dominating the digital and mobile environment. telephone number database One of the latest developments in the Fintech environment is POROS, the platform developed by Pecunpay that provides services to agencies and companies that manage incentive or loyalty telephone number database programs.

    POROS is a platform that we have developed to telephone number database be able to provide service to all agencies and companies that manage incentive programs, loyalty programs, etc. in some way. We, as issuers of financial cards, work with several agencies in the sector, but we realized all the time that was allocated by both parties to order physical or virtual cards, and it occurred to us to develop a telephone number database platform for each agency could be autonomous when placing their own orders, and create their own campaigns with different expiration dates and amounts , without having to send emails, etc. From Pecunpay, being a financial telephone number database entity with our own technology and banking platform, we decided to develop it.

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    I think that the fact that an agency can request 100 telephone number database virtual cards with € 20 of balance and that they can have them within 30 seconds is a very important advantage. Of course, they are VISA or Mastercard financial cards and they sale leads would be accepted in any type of telephone number database business or the agency itself, it could establish the restrictions of use that best suit the profile of the telephone number database campaign.

  • Twitch surrenders at the feet of Spanish streamers

    Last week Twitch saw how a record was fulfilled on its platform: the buy mobile phone number lists most watched stream in its history with more than 2.4 million users following a live stream . It was that of the streamer TheGrefg , a 23-year-old Spanish man who showed his Fortnite skin for the first time, his avatar in one of the fashionable buy mobile phone number lists games for gaming lovers. They are not the only relevant data that the Spanish have obtained on Twitch. On December 31, New Year’s Eve, the communicator and streamer Ibai Llanos achieved historical audiences (more than 552,000 viewers) with his retransmission of the traditional bells on his buy mobile phone number lists profile.

    The views came to surpass the data of the broadcasts buy mobile phone number lists of traditional television networks , such as Cuatro or LaSexta. The Minister of Health, Salvador Illa, published on his Twitter profile that he had ‘eaten the grapes’ with Ibai Llanos , the streamer of the moment. buy mobile phone number lists We cannot celebrate this New Year’s Eve like other years. I have welcomed 2021 with my family watching the chimes of . It was fun and we had a great time. Thank you Ibai for working so that more people stay buy mobile phone number lists home.

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    Spaniards are succeeding on the streaming platform, at a time buy mobile phone number lists when we must be aware that the way of communicating has changed forever. The more traditional youtubers, such as ElRubius or WillyRex, have long moved to sale leads this’ new platform, slamming YouTube buy mobile phone number lists due to changes in their monetization policy. On Twitch they earn more money with lower numbers . And it has turned out well. Rubén Doblas, known worldwide as ‘El Rubius’, confirmed a few days ago through his Twitter profile that he buy mobile phone number lists had surpassed a whopping 8 million followers on Twitch . In fact, the Malaga is one of the

  • “El Rubius” se une a otros youtubers y se traslada a Andorra, país en el que pagan menos impuestos

    In recent years, the figure of influencers has been gaining more cell phone number database and more weight. These prescribers are already a very important part of the marketing and communication industry and there are many brands that are betting on them (and on their content) to reach the largest number of consumers possible . cell phone number database But the growth of influencer marketing has not been without its challenges and, in many cases, controversy. First, the challenges related to the regulation of this profession with the aim of pursuing transparency, and now those that have to do with the taxes paid by these cell phone number database professionals.

    In recent days, this issue has come to the fore again cell phone number database after learning that Rubén Doblas Gundersen (El Rubius) has joined the list of Spanish youtubers who have decided to move their residence to Andorra and, therefore, not pay taxes in Spain . During a broadcast cell phone number database on Twitch, El Rubius confessed that he has spent 10 years of his YouTube career “paying here” and that he was aware of the criticism he would receive after his decision, something that does not worry him However, despite the fact that many cell phone number database youtubers are moving their

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    « It is normal that people who earn a lot of money or cell phone number database people who are rich take a lot of money , and perhaps more that they should take. And less should be taken from those who earn 2,000, 1,500 or less, “says Ibai Llanos in the video in sale leads which he expressed his opinion cell phone number database on taxes. “I do not care if they take half of me because I continue to live to spare,” he says, making it clear that there are many YouTubers who share his vision. That said, Llanos also claims that he understands the decision of other cell phone number database influencers

  • The longest YouTube video is over a year long and was posted by Google mistake

    he longest YouTube video is 13,165 hours, 23 minutes, and telephone number list seconds. During this time he has emitted relaxing music with a Japanese characterization drawing studying in the background. YouTube has achieved telephone number list undoubted popularity. The platform allows users to upload videos on topics of all kinds for users to play on their devices. If the account is not verified, the maximum time allowed is 15 minutes , although the platform itself advises its content creators to be even less. It is rare to find videos of more than an hour on the platform, This is what is commonly known as “chillhop”, telephone number list a musical genre whose function is based on relaxing the mind to eliminate problems.

    This video was generated from a non-stop telephone number list broadcast that began in the summer of 2018 and ended on February 22, 2020 . The live broadcast was followed by more than 218 million people who found a moment of disconnection in the music of the video. The question is why the platform, which recommends uploading videos of less than 15 minutes, has allowed a telephone number list video of more than a year to be published. Verified accounts have no time limit, but none of them have reached this many hours of playback before. It seems that the answer to the question lies in the company telephone number list itself.

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    Google closed the channel in question, but after telephone number list acknowledging the error, it reopened it and it was automatically converted to video . Google removed the account on February 22 for considering that the video violated the terms of service. sale leads Ten hours later, the company telephone number list allowed the account to be recovered. YouTube confirmed in a tweet that it was a mistake and apologized to the creator of the video. In this way, video has become a phenomenon on the platform. ChilledCow , the channel that created the telephone number list video, reissued the content and has more than

  • E-commerce will grow 14.3% globally in 2021

    This is stated by eMarketer , a market research firm that mobile number list for marketing in the midst of the pandemic forecast an e-commerce growth of 16.5%, forecasts that are well below the figures finally registered. Although total retail sales worldwide fell 3% last year, the truth is that e-commerce showed great performance. mobile number list for marketing Everything indicates that the habits acquired during the last year will continue in the coming months. “We anticipate that consumers will maintain many of their new digital behaviors in 2021, ” said Ethan Cramer-Flood, eMarketer Forecast Writer at Insider Intelligence and author of the “Global mobile number list for marketing Ecommerce Update 2021” report.

    However, says the expert, with the great growth mobile number list for marketing experienced in 2020 and with a full year of “relatively normalized” physical commerce, the growth rate in 2021 “will decelerate to some extent , despite the constant enthusiasm for e-commerce.” . Specifically, mobile number list for marketing according to the company’s forecasts, the growth of e-commerce this year will be 14.3% (611,000 million dollars more), below the mobile number list for marketing % registered in 2019 and 27.6% in 2020.

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    Despite this slowdown, the rise of e-commerce is mobile number list for marketing more than remarkable. In 2018, just 3 years ago, sales through e-commerce worldwide did not exceed 3 trillion dollars, in 2020 they exceeded 4 trillion, in 2022 sale leads they will reach 5 trillion and in 2024 they will mobile number list for marketing exceed 6 trillion . Likewise, eMarketer analysts reveal that last year 18% of sales in the retail sector were made online , a figure that will rise to 21.8% in mobile number list for marketing 2024.

  • “Jedi Blue”, el acuerdo secreto al que han llegado Google y Facebook para no competir

    The reason for the withdrawal of Facebook, which was never purchase phone number lists revealed by the social network, seems to be due to a secret deal that the company carried out with Google. This is revealed by the New York Times , a medium that has agreed to an antitrust lawsuit filed by ten prosecutors in the purchase phone number lists United States last month in which the secret agreement that both giants of the online universe have reached under the name “Jedi Blue” is discovered (Blue Jedi). The rest of the companies that are part of the alliance did not receive the same advantages from Google as Facebook , according to the executives purchase phone number lists of 6 of the more than 20 companies that make it up.

    According to Google and Facebook, private deals purchase phone number lists with hidden terms through confidentiality clauses are common in the digital advertising industry. The complaint “misrepresents this agreement, as well as many other aspects of our ad technology business,” says Julie Tarallo McAlister, Google spokeswoman, and picks up the New York Times . And for purchase phone number lists Christopher Sgro, spokesman for Facebook, agreements like his with Google “help increase competition in ad auctions “, which benefits advertisers and purchase phone number lists publishers.

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    In the milliseconds from when a user clicks on a link purchase phone number lists until the ads on that page are loaded, an auction takes place to fill the available advertising space, explains elDiario.es . Google, which dominated that auction, managed to prevent sale leads Facebook from entering to purchase phone number lists compete through a series of closed advantages in the agreement . Among them, more time to launch an offer and direct billing with the websites where the ads would appear. Under the “Jedi Blue” agreement, Google also agreed to help purchase phone number lists Facebook understand the

  • Demandan a Apple y le exigen eliminar Telegram de su tienda de aplicaciones

    In recent weeks, and especially after the assault on the mobile number list United States Capitol at the beginning of the year, the debate around the role that apps such as mobile messaging play in moderating hate content mobile number list has been fueled. And now it is Telegram that has come to the fore . The messaging app has registered a significant increase in users after WhatsApp notified its users of the change in its conditions of use with a deadline of May 15. But what could be good news for Telegram is accompanied by a big shadow: there are people who are asking Apple for the immediate expulsion of the mobile number list app .

    According to The Washington Post , a mobile number list Washington nonprofit group sued Apple in federal court on Sunday demanding that Tim Cook’s company remove Telegram from its app store. The group, called Coalition for a Safer Web, alleges that the messaging app has not taken the mobile number list necessary measures to moderate an extremist and violent conversation after the assault on the Capitol on January 6. According to the coalition’s attorney, Keith Altman, they are planning a similar lawsuit against mobile number list Google.

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    Both Apple and Google have already removed from mobile number list their stores Parler , a social network that was filled with violent content before the attack in Washington, according to the information of the investigators, and whose policies regarding the moderation of this type of content they considered lax. Amazon Web Services also sale leads removed support and disabled Parler last mobile number list wee Telegram stands out by itself as the super broadcaster [of hate speech] , even compared to Parler,” said Marc Ginsberg, president of the coalition, in an interview collected by the medium. According to mobile number list Ginsberg,

  • Appetite for Cookie Alternatives Growing (Packing Marketers)

    What alternatives to third-party cookies are particularly phone number database unfolding these days? What is the best method for marketers to collect first-party data? A recent study carried out in Germany by Annalect seeks answers to these phone number database and other questions. To carry out this report, the Omnicom Media Group subsidiary has examined 13 data providers and DSPs and has also evaluated more than 6,000 million ad impressions in the programmatic buying ecosystem. From the research undertaken by Annalect it is inferred that phone number database cookies are definitely on the decline . If in 2020 its scope was still 82%, this figure will be lowered this year to just 72%.

    In 2021, 18% of targeting will be carried out phone number database using mobile identifiers, compared to 16% the previous year. For its part, the «share» of «login data» will grow from 1% to 9% over the next twelve months . It seems, in this sense, more than evident that the marketing industry has phone number database finally come to terms with the idea that cookies are doomed to die. Not surprisingly, Google plans to block the once ubiquitous third-party cookies in its Chrome browser in early 2022. And this blocking will mean the de facto death of the controversial phone number database cookies.

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    Dependence on cookies is stronger in some industries phone number database than others In her study Annalect also examined individually seven different sectors (automotive, FMCG, B2B, retail, “tech & durables”, finance and insurance, and media and entertainment) and from their analysis very phone number database interesting trends can be gathered. sale leads The proportion of personal information rooted in login data will double, for example, from 5% to 11% over the next few months in the FMCG industry , where mobile advertising IDs (MAIDs) will also increase from 3% to phone number database . In this sector, contextual targeting will also jump from 4% to 10%.