Tag: telemarketing list

Nintendo Switch is a ‘hybrid’ console designed to allow users to have both a base (or home) and portable gaming experience, since it is modular, so it has a mode for mobile devices. Since the Big N presented it, it was officially presented to the world at the beginning of January , although it had been announced months ago, it has generated a lot of expectation, not only because of the experience and resolution of graphics that it promises, but because of the titles that accompany it. For this, Nintendo undertook an important Iran Phone Number List marketing campaign, mainly with digital marketing actions on the web and social networks, but it has made an effort to be very careful not to “reveal” too much. Despite this, it was not released from one or another spoiler, in fact, a few days ago we told you that a YouTube user was ahead of the Japanese company by sharing a video that shows details of the Nintendo Switch.

The video was shared by an anonymous user of the NeoGAF video game forum, from whom it is unknown how he had access to a console in advance, but it did show the unboxing and the first images of the operating system, including its menus and the process to create a Username. Given this, the Japanese company undertook the task of responding in some way. He did it from the voice of the president of Nintendo Europe himself, Mr. Satoru Shibata who also shared a video in which he shows more details of the contents of Phone Number List the box and how each device comes. Previously, from the official YouTube channel, a video was shared in which the Japanese company itself, through two spokespersons, made its own unboxing to show everything that the Nintendo Switch box contains. The video already has more than a million views.

The answer is accompanied by more marketing actions to maintain the expectation in Nintendo Switch, which will be launched to the western market on March 3 – price will be $ 299.99, although in the pre-sale in Mexico it was 9,999 pesos, somewhat more expensive – as the bet of the house of Mario Bros. to compete with PlayStation (Sony) that last year sold more than 13 million devices, while Xbox (Microsoft) little more than 6 million, according to figures from VGChartz.

Netflix original productions have promoted it as one of the main producers of the moment. Stranger Things is a very representative case of that success, it became an entertainment phenomenon during 2016. It is a fact that the platform – which currently has more than 93 million users worldwide, according to data from Statista – seeks to reinforce its content in Indonesia Mobile Number Database order not to lose ground compared to other services that are working with a strategy similar, as in the case of Amazon Prime, Apple Music and HBO GO . In the case of Netflix, it comes in two formats: original films and animated series or in co-production. The most recent product that he has just promoted is Bright, a science fiction and fantasy film with which he will seek to stand out at the end of this 2107.

The Los Gatos company chose a very particular moment to start the marketing strategy of its new film: the night of the Oscars . At the same time that the event that awards the best of the film industry began, Netflix released the teaser of its new film, which aroused the interest of users on social networks. On Twitter it caused the conversation of thousands of users, while on Facebook (Mexico account) it exceeds 247 thousand views. This Monday it was shared on YouTube and within a few hours it already exceeds 10 thousand views. According to some film specialists, Bright is one of Netflix’s strongest bets to prop up its original films. The feature film starring Will Smith and directed by David Ayer (Suicide Squad and Fury) had a budget of $ 90 million and is expected to premiere next December.

We are entering a time where the competition for audience-users will grow significantly, because not only Netflix is ​​betting on large productions in subtractions and movies. We already know the case Phone Number List of HBO and series like ‘Game Of Thrones’ but, with its GO service, it seeks to grow in content offerings. There is also the case of Amazon Primer, which already also distributes films – as in the case of ‘The Salesman’, among other productions – Apple Music will be the platform that distributes the original content of the Cupertino company.

Yesterday, the 89th edition of the Oscar ceremony was held, in which the film with the highest nominations was La La Land, including best film, equaling the number of nominations that “Titanic” had a few years ago. However, this year the results were different, during 2008 “Titanic” was awarded as the best film of the year by the Academy and this year La La Land, obtained 5 awards including the best actress, giving an Oscar to Emma Stone. But, the fact that has undoubtedly marked history in the delivery of the Oscars, is the confusion when naming as the winner of best film La La Land, when the award went Indonesia Phone Number List to “Moonlight.” From this event, multiple explanations have been given for what happened, comparing it with Steve Harvey’s error in the Miss Universe pageant during 2015 where he mistakenly mentioned that the winner was the Colombian participant Ariadna Gutiérrez, when really who was crowned as Miss Universe was Pia Wurtzbach from the Philippines.

But how did the United States Academy of Motion Picture Arts and Sciences win? From that mistake, he became the center of attention for social networks, media, and even brands. Despite these figures, there is doubt if it was a marketing strategy by the Academy or simply a human error. According to Warren Beatty, opening the red envelope said “Emma Stone, La La Land, so I took a long look at Faye Dunaway.” However, minutes earlier, actress Emma Stone had been awarded the award for best actress for her performance in La La Land. She herself claimed that at the time of the wrong announcement, she was holding the envelope for the best actress category. So where was the error really?

It is important to know that there are always two envelopes, one for the presenters and one for backup, which could explain the reason for the error. Faced with this situation, PricewaterhouseCoopers, in charge of controlling the Oscar ballots, issued a statement assuming responsibility Phone Number List for the error and offering apologies. Recall that it is not the first time that the Oscars have been involved in marketing strategies, in 2014 the famous selfie by Ellen Degeneres put the Academy in the crosshairs for a couple of days, a strategy that was accompanied by a sponsorship from Samsung , giving a more fun touch to the award ceremony. This year, “the supposed mistake of the best movie of the year” could be the protagonist of this story.

For some time now, the fast food industry has struggled not to be surpassed in consumer preferences when adopting healthier habits and lifestyles, where food takes on special importance on the subject. The growth of this trend led us to think that the displacement of foods high in fat and calories would come to menus and dishes that offer healthier alternatives India Mobile Number Database that attract vegetarian, vegan or those who take more care of their diet. This motivated brands like McDonald’s to think of menus that offer an alternative to these types of customers in order not only to attract new audiences, but not to lose existing ones. However, these marketing strategies have not worked quite well, largely because it is not about changing the turn of a brand or chain since they have a well-defined target.

This has been understood by some other companies that even see in this trend an opportunity to position their brands and decide to implement some marketing actions . Such is the case with KFC UK and Ireland , as it made some posts on social media with a “new product”. It is a “clean eating” hamburger, made with some ingredients that few would imagine in this type of fast food. The hamburger, according to publications on Twitter and Facebook – where it has more than 4.6 million reproductions – is made with a cauliflower bun with chia seeds, unsweetened almond yogurt, and chicken breast, among other ingredients.

The action that -we infer- is a joke, immediately motivated the conversation of users in social networks, many positive comments, others in criticism and ridicule, but the point in this regard is that KFC UK & Ireland got a great exposure. In short, we cannot know if the cauliflower burger Phone Number List will be real – until it ends this week or we see another action on social media – but that it achieved its mission, that is clear. This type of actions with humor or ‘trolling’ can be a great resource to highlight the essence of the brands, which in this case is that of fried chicken, they do not need to change radically, they can include healthier foods or change some ingredients that are less harmful to health, even warning that they can cause certain effects such as overweight and high cholesterol, in the end, the decision is up to the consumer.

The possibility of space travel has been a dream that humanity has tried to realize and that has been in the imagination for centuries, this has motivated from fictional literary works such as those of Jules Verne, through comics and superheroes, or film productions . Finally humanity managed India Phone Number List to leave the planet and reach the Moon, thanks to the space race between the United States and Russia (then USSR) and currently several countries can participate in missions that go to the International Space Station. But, returning to the natural satellite of the earth – in debate whether it is a planet or not – remains a goal for humanity. Now, SpaceX will go back to doing something that has characterized it that Elon Musk founded it in 2002: marketing the work it does .

This Monday the aerospace company reported that it plans to take two people into space in 2018, aboard a spacecraft it is developing for NASA and the Falcon Heavy rocket , which will make its first test flight next summer. Musk himself confirmed that, for the moment, it is about two citizens – from the private sector and anonymous – who have hired them to carry out the first SpaceX space tour . In a message to the media, he points out that they are “excited to announce that we have been contacted by two private citizens to make a trip around the Moon at the end of next year.” The businessman is one of the main drivers of the conquest of space, he believes that a world in balance with the existence of tunnels with futuristic transport, electric cars, artificial intelligence, and the arrival of man on Mars, is possible.

Musk used, as is usual for him, social networks to share the ad, in fact he promoted it on Twitter in order for users to be aware of what SpaceX confirmed this day. Their engagement is evident, the ‘ad’ had more than 6.5 thousand retweets, 25 thousand Likes and conversation with more than a thousand people. While the ‘official announcement’ soared to 15 thousand Phone Number List retweets, 24 thousand Likes and interaction with more than 1,300 users. For months we have addressed issues related to space, where we discussed how missions and team development for it have become marketing strategies for related brands. From NASA, which last week became a world Trending Topic by convening a conference in which it announced that it found planets that could have water and favorable conditions to host life as we know it. Going through their campaigns to involve ‘common’ people in the work of the space agency.

Pixar Animation Studios shared a new trailer for Cars 3 this weekend , with which the studio seeks to rekindle expectations about the film that is scheduled to hit theaters next June. In the video shared on Facebook and YouTube, it motivated the conversation of hundreds of users; on the social network it accumulates more than 395 reproductions, while on the Google Buy Iceland Mobile Number Database video platform it has just over 214 thousand views. The objective of Disney and Pixar is to reinforce the marketing strategy that the film has had in recent days, in which the one made in collaboration with NASCAR, in the United States, stands out, which over the weekend started a new season of automotive cereal .

The new installment of this franchise -and saga- will have as its mission to surpass what was achieved by the first film that in 2006, despite getting just over 461 million dollars at the box office, according to Box Office -profitable considering that it cost 120 million dollars- failed to rank among the most successful animated films of all time. Despite this, it does have great engagement, something that is reflected in the amount of merchandising that is generated in its environment, since the two previous deliveries took various products such as clothing, accessories, souvenirs, both in movie chains and by other brands.

The animated film is almost a guarantee of success , example is Zootopia the night of Sunday won the Oscar for best film in this category and, at the box office raised more than a thousand 023 million dollars, according to Box Office Mojo. Undoubtedly, for just over 20 years this type of cinema has gained a special place in audiences, either because the children of the Toy Story generation grew up or because both children and older Phone Number List audiences enjoy stories. that not only tell an adventure, but leave a message. In the case of Cars 3, it will continue with several positive messages, among them that of work and perseverance to achieve success, and may not be able to match other films such as The Lion King, Finding Dory, Frozen or Zootopia , but it is very It is likely to be a profitable film given in franchise engagement that has exceeded $ 10 billion in related merchandise sales worldwide.

The Mobile World Congress (MWC) 2017 began this weekend in Barcelona, ​​an event in which hundreds of brands come together to present their main novelties and innovations. In the considered largest mobile technology fair in the world – in 2015, for example, more than 90 thousand Iceland Phone Number List people attended – are the main firms, as well as the new ones that seek to gain a presence in the market. This year brands like Sony, LG, Moto and Huawei are looking to win MWC 2017 by presenting new smartphones . But not everything is smartphones in Barcelona, ​​other types of gadgets, technologies and innovations were also presented that seek to surprise specialists and consumers. We present some of the highlights of this edition:

It does not come with many new features but its performance has satisfied the specialists attending MWC 2017. With a 9.7-inch AMOLED screen (2,048 x 1,536 pixel resolution), 13 megapixel rear camera and 5 MP front. It also has a Qualcomm Snapdragon 820 processor, 4GB of RAM and 32GB of internal storage. Opinions are divided, but it is a fact that it will be able to compete with two of the main brands: Apple iPad Pro and Microsoft Surface Pro. We already know a little about this laptop, but at the Barcelona event, the Chinese brand sought to surprise attendees with the presentation of the improvements. Primetime was given to the Yoga 720, which has a 15.6-inch screen (another 13.3-inch version) and FullHD resolution (can scale to UltraHD), as well as a GeForce GTX 1050 card, and an Intel Core. i7 of the seventh generation. In Memory; 16GB of RAM and 1TB of hard disk, conditions that will appeal to designers and gamers.

A toy for big children with great purchasing power. In reality, the Robocar is a project developed by Roborace, an organization that seeks to develop at a high level the competencies of autonomous and electric cars. They work hand in hand with the FIA ​​and Formula E. They also have Phone Number List the support of major brands such as Lego, Visa, DHL, Allianz, Nvidia, Charge and Michelin. Sony seeks to take the user experience in projectors to the next level. Almost as if it were a projection of Tony Stark’s computers, the Xperia Touch, a projector that will allow us to touch the images as if it were a touch screen. In this way, Sony presented it at MWC 2017, highlighting its features such as: 1366 × 768 resolution, a laser diode with 100 lumens of brightness, a multi-touch thermal image sensor up to 10 points and it works with Android 6.0 Marshmallow software. It has 3GB of RAM and 32GB internal storage (although it can grow), it also has WiFi connectivity, Bluetooth 4.2 and NFC, as well as a 13MP camera, Microphone and most of the sensors that we can see on a mobile.

Undoubtedly, one of the forms of entertainment that has not stopped growing in recent years is that of streaming music on digital platforms, Spotify, Apple Music, Tidal, SoundCloud , they are a clear example that the user now prefers to control what listens. The data is cold, in Hong Kong Mobile Number Database 2014 there were about 166 million subscribers in the world in this type of services (free and paid), but it is estimated that by 2020 it will reach 335 million users globally, according to data by Statista. A brand that seeks to gain a presence in the user’s preference is the Swedish SoundCloud, which announced a ‘ low cost’ subscription service for $ 5 per month, launching a cheaper offer at the market average of $ 10.

This new format of its service is an alternative to the one it already offers since last year that also has a cost of 10 dollars, which it launched in order to expand its cloud storage service, well known among producers and musicians. It should be noted that streaming music services grew largely due to free versions, which are paid for through advertising, but brands began offering Premium services in order to offer users a more enjoyable experience. The above would mean that they would not be successful, however, the fact that Spotify Phone Number List and Apple Music continue to grow in user base shows that the model is profitable and convinces users. The Swedish platform, for example, last year had revenues of more than 2.2 billion dollars, (the majority from payments of more than 30 million subscribers), according to data from Statista.

This is what SoundCloud is betting on with a ‘ low cost ‘ service, the advantage is that it frees advertising and allows listening to music even without an internet connection, but the disadvantage is that it leaves the user without access to millions of tracks that will only be available on their $ 10 service. This service option is similar to that offered by Pandora and Amazon, which have low-cost options but also limit certain content.

A massive problem in Amazon’s cloud services, better known as Amazon Web Service (AWS), has become the cause of significant problems in various web pages around the world that use the support of the e-commerce giant to function. From broken images to excessive loading times, various web pages have been affected by the problem cited by the official Amazon website as “Increased Error Rates”. From its official website, AWS reported Hong Kong Phone Number List on these impacts reported since the early hours of this Tuesday: “We have identified the problem as high error rates with S3 in US-EAST-1. It is affecting S3-dependent applications and services. We are actively working to solve the problem ”. The problem is not less if it is considered that important firms whose business is on the web as well as important media use these services. According to information published by VentureBeat, among the firms affected by this flaw are the services of Adobe, Business Insider, Expedia, Expensify, FanDuel, FiftyThree, Flipboard, Lonely Planet, Mailchimp, Medium, Microsoft’s HockeyApp, the MIT Technology Review, Quora, razer, Signal, Slack, Social Sprout, Airbnb, Pinterest, SendGrid, Snapchat’s Bitmoji and Time Inc . Similarly, various Amazon products are down.

The economic losses due to this failure will be significant, where the first affected is undoubtedly Amazon. It is estimated that during 2020 the cloud IaaS market will have a value of 91.7 billion dollars, a figure that will triple the 34.9 billion forecast at the end of 2016. Until the end of 2015, Amazon was the great leader in the sector with a share of market of 15.8 percent Phone Number List globally, followed by IBM (with 10.4 percent), Google -as a business unit of Alphabet- (4.7 percent) and AT&T (4.3 percent). However, after the fall of its services, Amazon shares register a downward trend. The company’s shares began operations today with a value of $ 851.45 per fraction, a figure that until the time of publishing this note registered a fall of more than 3.61 points (0.43 percent) to settle at $ 843.80. This fact makes clear once again the risks posed by managing the internet concentrated in a few companies, an issue that not only represents a direct impact on Amazon’s business, but also represents significant losses for those brands that depend, to a large extent, measure, of their services.

The 21th Century Fox studios reinforce the marketing strategy for ‘Alien: Covenant’, a film with which director Ridley Scott revives the saga started by himself in 1979. After taking action on social networks announcing that it would be tomorrow, March 1, when would launch the Greece Mobile Number Database official trailer, it is anticipated and released it this Tuesday in its various accounts, motivating the reaction of thousands of users. The video shared on Facebook, in the official ‘Alien’ account, exceeds 2.7 million views, more than 9.5 thousand comments, has been shared by more than 75 thousand people and generated more than 61 thousand Reactions.

Meanwhile, the accounts of 21th Century Fox, although it had a lower reception, was followed by more than one hundred thousand reproductions on Facebook, on YouTube more than 300 thousand. In ‘Alien: Covenant’, we see how Scott takes up the saga that he created in the late seventies and that Fox has been responsible for remembering by appealing to the engagement that the franchise has through various publications on social networks in which he takes up a lot of that darkness, spatial terror. This franchise, although Phone Number List it already has a lot that the last film delivered -in 1997-, caused an impact for several generations, since it currently has thousands of fans around the world, there is even a day dedicated to the franchise: the “Alien Day ”, Which is celebrated every April 26 (or 4/26), a date that refers to LV-426, a planet that appears in the second film (this one directed by James Cameron).

Fox sees in ‘Alien’ a franchise that can still be exploited from a marketing point of view. You could even think of a new crossover with ‘Predator’, since the studios will also revive this franchise. The new tape called “The Predator” is directed by director Shane Black, and it was he himself who reported the first day of filming through Twitter. This installment is scheduled to premiere in March 2018.