Tag: telemarketing list

Once again it is found that the Marvel Cinematic Universe (MUC), along with Star Wars , are the best business of The Walt Disney Company , establishing it as one of the main entertainment companies Greece Phone Number List globally. This week Marvel Entertainment applied a strategy similar to that of 21th Century Fox (yesterday) by announcing on Monday through digital marketing actions that on February 28 it would launch the new trailer for Guardians of the Galaxy Vol. 2.

The producers were surprised because Chris Pratt , who plays ‘Star-Lord’, attended the Jimmy Kimmel Live program as a guest to make the presentation of the trailer for the film that is expected to hit theaters next May. The action turned out, the show shared the trailer on its YouTube channel and on Jimmy Kimmel’s Twitter . In the Google video platform it exceeds one million 200 thousand reproductions, while in the profile of the driver it motivated the interaction of users, accumulates more than 17 thousand retweets and 22 thousand Likes.

This time Marvel was able to overdo it a bit, as the shared video shows a lot of the plot of the film. We also see Star Lord, Gamora, Drax, Rocket and Baby Groot . But there are also Ego (Star-Lord’s father Phone Number List and played by Kurt Russel), as well as Ayesha (Elizabeth Debicki) and Nebula (Karen Gillan). Despite this, it is clear that Disney will seek to repeat the success obtained with ‘Guardians of the Galaxy’ (2014) which, according to Box Office data, had an estimated budget of 170 million, but grossed more than 774 million at the box office at world level.

Its digital strategy is important , as we mentioned at the beginning of the report, in addition to presenting the trailer, it also published a new poster for the film on its social networks. In addition, the sequel is written and directed by James Gunn, it is the beginning for the new stage of the MUC , since at some point they will meet The Avengers for the film in which they will face Thanos.

Content marketing and social networks are two concepts that are intrinsic in the new stage of the marketing industry. Content -beyond traditional promotional efforts- has become one of the main vehicles to connect with audiences increasingly skeptical of traditional advertising formats, while social networks are positioned as one of the media with the greatest German Mobile Number Database possibilities for connect effectively with more specific audiences from a space that has become one of the most common sources of information for content consumers. Under this umbrella, figures published by Outbrain highlight that social networks are the most used distribution resource (83 percent) by brands within their content marketing strategies, thus ranking above other platforms such as e -mail (78 percent) or third-party websites (67 percent).

In this regard, Alfonso Bribiesca, founder of Vexilo, highlights that “one of the main benefits of social networks is that they allow generating close and effective communication with users. In this way, social interaction platforms seem to be the place where all brands should be to Phone Number List optimize their opportunities to connect effectively with the consumer ”. Although Algorithms in social networks: allies or enemies of your content marketing strategy? this relationship is not new -with time it has only evolved- the reality is that in current times, in which automation seems to be the norm, we are talking about a terrain that for brands and their strategic teams poses significant challenges, a phenomenon that seems be dictated by a single word: algorithms.

Have you ever wondered how logistics work is optimized in courier companies? Personally, I always imagined it as something extremely complicated, as a process that requires a whole team of “geniuses” working hand in hand; the same as a dumbbell between statistics, mathematics, big data and logistics that would result in the effective reduction of distance, time and cost to deliver a single parcel. But is it really done this way? Indeed, there Germany Phone Number List are professionals whose job it is to mathematically solve the so-called “Vehicle Routing Problem” (VRP), which is achieved with a set of complicated algorithms that help streamline the logistics process. However, taking the US company UPS as an example, one of the largest courier companies in the world, we realize that even the most complicated optimization process must start with a simple and small change, which has to be carried out with awareness that the result for the company will be palpable in a long term. In the case of UPS drivers, the recommendation is surprisingly trivial: please don’t turn left.

Yes, you read that right. UPS introduced a policy that requires its couriers to minimize the number of left turns as much as possible. Consequently, only 10 percent of its turns are to the left. How did they make this policy impact the overall performance of the company? UPS assures that thanks to this rule, they spend 38 million liters of gasoline less, that they emit 22 thousand liters less of carbon dioxide and that they deliver more than 350 thousand additional packages to those they already did each year. In addition, they have cut the number of their trucks to 1,100, which gives the company a total savings of 45 million kilometers traveled per year. But this impressive story of UPS, even though it is part of logistics, can become an invaluable lesson not only for couriers or companies involved in the transportation business; There are also significant aspects that today can be transferred to digital marketing.

Often when I talk to clients or marketers, I get the impression that we pay close attention to the huge and revolutionary changes that are supposed to bring us substantial improvement every day. We want to change many things at the same time, try radical solutions, even develop our own websites or online stores from the beginning; meanwhile, there is Phone Number List often a much simpler way to improve the results of our page, and even if they are small changes, these will be entered successively and consistently. And those small modifications that started with something as simple as the place or the color of the CTA button on our website, an improvement in the structure or way of exposing certain elements can increase our financial results by a certain percentage, which, annually it means a significant increase in income, without the need to add other costs that are not convenient.

The change in the consumption of audiovisual content is increasingly evident, especially those focused on entertainment, since streaming platforms (SVoD) and Video-on-Demand (VoD) continue to increase. It is estimated that by the end of 2017, VoD revenues will be in excess of $ 16 billion globally. Only the SVoD will have a market volume of 11 billion Buy Chinese Mobile Number Database dollars, according to data from Statista. One of the leading brands in this sector is Netflix -which, in the last year grew 35 percent , reported revenues of 8,800 million dollars-, a position that it maintains thanks to various factors, such as being one of the first in enter this market, but others that stand out are its original content and the marketing strategies it implements.

Recent action is to design a gadget oo wearable sport that allows users to have a ‘personal trainer’ that motivates while doing some physical activity. All with the voice of your favorite person from the original series that the platform has. It is about ‘Netflix personal trainer’ , a device that connects to smartphones or tablets via Bluetooth that, through an accelerometer, is capable of detecting the level of physical activity so that, every time it detects that it is reduced, it plays a face ‘ motivating ‘very much in the style of the character chosen. Thus, you can hear Frank Underwood, Jessica Jones, Queen Elizabeth herself, or Pablo Escobar tell you something while listening to music, watching Netflix or any other multimedia content.

The idea is that users are the ones who assemble their own ‘personal trainer’, for this the Los Gatos company published the instructions – basic knowledge in electronics and programming is required – on its site ‘ Netflix Make It ‘, a space that the company has to encourage others Phone Number List to share ideas that can be executed by people themselves. This type of initiative is not new, we already know the ‘Netflix stocks’, which detect when the user falls asleep and pauses the series or movie that is being watched, or the ‘Halloween doorbell’, which allows the transmission to be paused while children are served who touch the sunset in search of sweets. We know that Netflix has positioned itself as one of the main producers of the moment, thanks to original productions such as Stranger Things or Narcos , – something that it will reinforce with films , documentaries and animated series-, however, these types of projects are a great action to reinforce engagement with your audience.

The marketing budgets between brands are the highest of any area in the company, which determines by 50 percent if the products or releases will Exio, according to an analysis of the Digital Trends. Brands, according to the analysis, use pay per click (PPC) to promote and market a product , however, that does not determine success, since a poorly planned strategy can eat China Phone Number List up the budget. to those areas without obtaining the desired results. Therefore, the analysis portal details the following points as the common errors of brands in this area: Writing in pay-per-click ads is challenging as you have little space for the title and little description, which requires essential information, so if the title is crucial, readers will decide whether or not to read the content of the link. . Your headline must attract attention and use the right keywords.

Ad extensions are staples of PPC advertising that are often ignored, which is why Adwords offers a wide range of designed extensions, plus it allows you to reinforce your ads by displaying your phone number, location, product price, or even reviews. of your service along with the rest of your ad content, so the correct ad extensions can improve click-through rate. The right keywords can have a huge impact on marketing results, but too often, PPC budgets are wasted because negative keywords are ignored; And it is that by adding words of that type, you can ensure that the ads are not placed in irrelevant results.

According to the analysis, brands do not think correctly about how much money they will actually receive from a client, since many startups tend to spend more money on acquiring their clients Phone Number List than they would receive in return, so it is recommended that if You do not take steps to ensure that you will earn the investment, they will end up running out of money. The keyword matching system in Google Adwords can be confusing for those who do not understand these categories, which can cause money to be invested and not recovered, that is, a broad match will serve the ad that includes the keywords in any order as exact matches only show results for exact terms.

The battle between these two companies determines many of the guidelines taken by online communication and advertising as well as the access and control of user data, a phenomenon that by definition has implications and collateral effects for other companies that are forced to manage their A report delivered by comScore and Web Designer HUB indicates that France Phone Number List the use of applications such as Facebook (21.2 percent), Snapchat (14.3 percent) or Netflix (5.6 percent) exceeds searches made from Google (3.9 percent) through of mobile devices. presence in the online field, sooner or later they face the changes and modifications that both the social network and the recognized search engine impose to maintain supremacy in the market.

One of the indicators that allow us to understand more clearly the leadership of these two technological giants are the figures that illustrate the advertising distribution in the world. According to a report provided by Visual Capitalist, Facebook and Google control more than half (57.6 percent) of the digital advertising market worldwide. This means that Phone Number List each time that organizations around the world invest for this concept, 60 cents remain in the basket of said duopoly. To be more specific, the document indicates that during 2015, the company led by Mark Zuckerberg would have increased its advertising revenue by 59 percent, an increase that contrasts drastically with that recorded by recognized media such as The New York Times, which it barely got $ 200 million a year from digital advertising.

The American newspaper, The New York Times , announced that it will begin to highlight its best publications in a new section of the newspaper, promoted by its own reporters, since the newspaper intends to recover its capitalization in social networks to the print medium. The New York Times said that it wants its reporters to be the ones who promote their best France Mobile Number Database works of the newspaper on social networks and then be printed, as if they were celebrities or renowned politicians. With this, the newspaper seeks that reporters promote its trajectory, which would become a seal of the newspaper on social networks and vice versa.

The changes are part of a newspaper’s strategy to bring greater coverage and reputation to reporters and its digital and print platform, which Times editors have described as “strengthening a friendly relationship with social media, readers and the print media.” The activity will be scheduled on pages A2 and A3 of the newspaper, in the “Spotlight” banner Phone Number List section, where when you show the reporters’ tweets, in its iPad or smartphone version you can also access the links. The new social media structure for the print newspaper required redesigned pages, which for the Times is “a step towards creating a print newspaper for a digital age,” as it will also include a new summary section of the most popular online messages. In addition, it will highlight its audio and video content and a mini crossword, among other new features.

For months, Nintendo launched an important marketing campaign in order to promote the Nintendo Switch , with which the Japanese company seeks to return to the top places in sales of consoles worldwide and fight from you to you to PlayStation and Xbox . The launch date of this new Great N device for the West was last Friday and caused the impact that Buy Denmark Cell Phone Number Database the brand wanted, because in the first weekend it has broken the (internal) sales records of any other console. Now, some YouTube users took to the crazy task of testing the strength and functionality of the new Big N console and they did it big. They set out to cut fragments of the Switch’s screen with a water-jet cutter.

In the video shared on Waterjet Channel – dedicated to destroying every object that passes through it -, which currently exceeds 255 thousand reproductions, it is appreciated how they cut three triangular fragments of the screen, after the first the screen is still playing a video game, but proto stops working with the second and third definitely dies. It should be noted that the water injection gun is a precision tool used in many industries (particularly those working with metal) and that it works with a pressure of up to 60 thousand PSI, which makes fine and precise cuts possible. This video that puts the Switch to the test rather than harming the brand, turns out to be (accidental or not) an excellent advertisement for Nintendo, especially at times when the console has received some criticism.

Although it is important to point out that, although there are users who have reported failures with their Nintendo Switch, due to an error in the synchronization of the left joy-con and defective screens, in particular with the appearance of “dead pixels”, the reports indicate that it has Phone Number List been a best seller. This is pointed out by Reggie Fils-Aime, president of Nintendo of America , who in an interview with The Wall Street Journal , points out that the Switch surpassed the sales of the Wii U console during its first weekend. And, although it did not give figures, media in Europe estimate that only in the United Kingdom some 80 thousand consoles were sold, while in France some 105 thousand, therefore, it is estimated that more than 600 thousand units were sold -which were the ones that placed the Wii U when it was released in 2012-.