Tag: telemarketing list

The power that new technologies give to audiences brings with it a higher level of criticism from users, who will underestimate and question everything that brands say, where one of the references that grows in terms of validity and credibility are the opinions of their peers. The phenomenon Paraguay Phone Number List that puts the proliferation of false news on the table will harden these behaviors , a trend that, although for brands opens a certain area of ​​opportunity, also poses important challenges, within which it will be vital to align the brand to the values, philosophies and consumer dynamics. This will have to stop being a simple speech to become a primary axis within marketing and communication actions.

Under this tenor, one of the trends that will gain even greater prominence will be the strategies that will favor collaborations with influencers. This makes sense if you consider that estimates published by Nielsen indicated that until 2015, 83 percent of people said that the recommendations of other consumers were ‘the type of advertising’ in which they trusted the most, even above those actions developed in social networks by companies that hold 42 percent and editorial content signed by some commercial firm that take 66 percent. That is why it is not surprising that 59 percent of companies affirm that they will increase their investments in influencer marketing campaigns during the next twelve months, as revealed by Burst Media, with the main objectives of optimizing branding actions. (33 percent) as well as increasing customer loyalty and retention (31 percent) , according to eConsultancy data.

For Alejandro Campos, brand director for Cerveza Modelo, “influencer marketing works, because in the digital age you cannot stand out without connecting with consumers. We want people to identify with us and influencers help us to highlight the personality of the brand and start a Phone Number List conversation with our target ”. The weight that new celebrities or influencers born on the net have as allies for brands is undeniable. However, we are talking about a discipline that both in frequency of use and in number of users – to call it somehow – begins to register the first signs of saturation.

Today the term of Barack Obama ended when the controversial and current President of the United States Donald Trump protested, and as expected thousands of Americans showed their feelings of gratitude after an era that has ended. During his stay at the White House, we could see Panama Phone Numbers the former president dancing, helping, assisting and supporting those most in need in the company of his family, today the nation that ruled for eight years says goodbye to him with a special and emotional image made through gifs.

The Deep Focus agency was in charge of carrying out this magnificent idea where thousands of people participated to show their love through this project, carried out by the king of short videos, Giphy. The microsite called The Standing O, works by gathering thousands of gifs where users say goodbye, in such a way that as a whole you can see Obama’s face smiling. Once the files were gathered, they went through a filter that only approved those who actually said goodbye, later they programmed an algorithm based on the base of colors they contained in order to create their appearance.

For his part, John Reid creative director of this agency said “This movement is destined to be a bright light in the darkness of the division generated in the last six months”. It is worth mentioning that Phone Number List Obama has been one of the most positive images for the United States economy, and his great charisma and popularity led him to remain in many American hearts.

KIA was the first brand to launch a message of support for Mexico in the face of President Donald Trump’s threats towards company investments in the Mexican nation. He did it through Facebook, gaining a large number of followers: In #KIA we have full confidence in Mexico, that is why Gonher joins the brands that take advantage of the rejection of Trump we Panama Phone Number List invested more than 3 billion dollars in our Fishery Plant in which, by the end of the year, we will employ more than 14 thousand Mexicans and we will produce 300 thousand units per year. Now Gonher joins , the auto parts and accessories distributor company tries to boost consumption in Mexican companies, with the aim of uniting the nation against the attacks of the US President.

Gohner’s strategy could boost its acceptance on social networks, since Facebook has only 615,338 likes. President Trump’s strategy also did not work with Nissan Mexicana , Gonher joins the brands that take advantage of the rejection of Trump which confirmed to Notimex that the production plans for its Compas plant in Aguascalientes, Mexico, Gonher joins Phone Number List the brands that take advantage of the rejection of Trump where premium vehicles will be produced, remain unchanged. Not with Toyota , which specifically said that, while it looks forward to collaborating with the tycoon’s administration, Gonher joins the brands that take advantage of the rejection of Trump it will not withdraw its investment in Mexico because it does not interfere at all with jobs in the United States.

The streaming became one of the main tools used by brands for their marketing and sales strategies through social networks like Facebook and Twitter , to popular applications such as Periscope . According to the US Music Industry Report, it reported that physical sales of records in Norway Phone Numbers the music industry fell 15.6 percent, but consumption through streaming platforms grew 4.9 percent. In addition, audiovisual material already represents 78 percent of the content consumed on the Internet. According to Cisco, Sandvine and Youtube , more than 100 million people consume video daily, while 9 out of 10 consume videos of the brands that follow, and streaming is expected to represent 84 percent of internet traffic by 2018 .

It was one of the pioneering services for video transmission. It is an app that is constantly updated, and now has the option of real-time chat and a timeline to see the popularity of the most viewed videos in the world. Well known, Livestream is an application that allows you to broadcast in high definition, depending on your internet speed. Among its pluses is integrating a transmission from a GoPro camera, at the same time that you can follow the streaming on devices such as Apple TV, Roku, even Google Chromecast. The application was launched in 2015 with the aim of competing with Periscope. Among the options you have is, broadcast in real time and share it on your social networks with just one button, plus it will be automatically saved in your profile so you can see it later or broadcast when you consider it. Available on Android and iOS.

Thought to be a YouTube competition, YouNow was made for millennials, for users between 13 and 24 years old. Among its functions are the transmission and chat in real time, while the app has a function to Phone Number List see you in selfie mode. In addition, it allows you to interact and do musical and DJ challenges. It is not a simple transmission, it is a platform where broadcasters can monetize their streams. It is an application that allows you to offer services and sell or request resources to enrich the content. It is a more professional app, which also includes chat and allows you to broadcast on YouTube, plus you can integrate some GoPro models.

Like every week, we invite you to take a few minutes to read the most relevant articles of the week on marketing, advertising and marketing topics. After the company Constellation, an importer of Corona, Modelo and Pacífico, expressed concern that it would lose about 2 million consumers if the President of the United States, Donald Trump, deported them to Norway Phone Number List Mexico and Latin America, Grupo Modelo responded to the threats that the Republican president has against migrants with an advertisement on social networks under the hashtag # AméricaEsGrande. The video with which Pixar confirms that all its movies are connected For many years, some fans have formulated theories that Pixar films are connected and occur in the same universe. This week a video was posted on the official Toy Story page confirming the idea.

Five books you have to read if you plan to start a business in 2017 Reading is a great source of inspiration, creativity, knowledge and learning. Nothing better than being able, today, to have endless resources to consolidate our experience and to take a safe step when it comes to starting a business. The disturbing video of Ksi-merito from the Distroller brand Distroller, a Mexican brand, which has captivated children with its famous products such as neonates, virgins and its wide variety of accessories to supply the needs of these dolls, launched a video in 2012 on the brand’s YouTube channel, with the possible objective that its users (the infantile public) knew more about Ksi-merito, which is part of neonates.

Facebook took two weeks to delete the video of the suicide of the 12-year-old girl and criticism rains Katelyn Nicole Davis, just 12 years old) broadcast live on Facebook Live how she took her own life on December 30. The video, although it was removed by his parents that same day, had already gone viral on the internet. And while platforms like YouTube Phone Number List promptly vetoed it, Facebook has taken two weeks. They reveal cruel video about the tender movie Dog’s Purpose and Peta has already reacted A cruel video reveals how a dog is forced into rough waters, despite resistance to the action. The scene captured is part of the production of the film Dog’s Purpose, a film that tells the story of a dog’s soul and the relationship it has with its owner at various stages of its life. Why is the BBC withdrawing its channels from Latin America?

After its success on iOS , Nintento achieved nearly 90 million downloads of its iconic game Super Mario Run in January, causing a fever among its followers, although only millions bought the full version, for 169 pesos, according to the Wall Street Journal. For the three million Nigeria Phone Numbers downloads in less than a month, Nintendo made 30 million dollars, since each full version had a cost of 10 dollars. To increase their numbers, the Japanese firm announced the Load of Coins event, where Super Mario Run players will be able to get more coins for a limited time.

Nintendo announced that Super Mario Run will be ready for the Android platform until March , and even users of the operating system will be able to activate the option to be notified once the app is available to download. Although the exact day of March on which it will be released has not yet been revealed, the truth is that there are two months left, three months after being presented for the iOS platform , a time when it may not have the same impact on Android and the furor that it caused in the operating system of the manzanita.

With the launch of the app on Android, Nintendo will close a cycle of new products that it has made throughout 2016, such as the limited edition of NES Mini , which is currently sold out and whose prices Phone Number List of the remaining ones have doubled, In addition to his new Nintendo Switch console , along with his appearance at the closing of the Rio Olympics, where the carpenter, Mario, embarks on a journey from Japan to Brazil, through a tunnel of his iconic game.

The digital world has been a very big step for all companies that sell a product or service, as it gives consumers a new opportunity to be heard, that is, it is regularly being used to publicize their discomforts, listen to new offers and be aware of brand launches. The question is knowing Nigeria Phone Number List how to use social networks correctly, although you may not believe it, 50 percent of marketing and social media managers such as community managers cannot imagine the level of responsibility that this channel has as it directly influences tangible sales and measurable for your brands.

But the s-commerce is not only a perfect way to put the reach of consumers the chance to purchase the items, it is rather a campaign that has to do with the brand and values to promote and facilitate the purchase of products and services on -line . In 2005, one of the precursors to s-commerce was Yahoo, which included in some of its publications a tool that indicated that it was called “collaborative shopping”, which did not work and ended up being a total failure, as people bought and the sector firms themselves decided to abort their efforts in the area.

Experts indicate that those who best carry out this digital marketing strategy are niche companies because they understand their consumers better and it is easier for them to communicate. Some of the Phone Number List benefits of s-commerce for brands is that your message can reach you first, opening up new possibilities to communicate to the brand. You can also identify those users who are always by your side and take advantage of them in a way that helps you connect with other users, for example, you could turn them into true influencers.

Although recreation is essential for the optimal performance of a person, distractions can encourage or spoil your activities, which when you try to resume them will take you twice as long and you will kill free time that you had in mind. According to the International Labor Nepal Phone Numbers Organization ( ILO ), economic losses caused by absenteeism, distractions, illnesses or injuries represent more than 12 percent of the Gross Domestic Product ( GDP ) of Latin America , coupled with the fact that productivity in companies could decrease in 13 percent.

The action of delaying activities or situations that must be addressed is called procrastination, which is when your obligations are postponed or replaced by irrelevant or pleasant situations. It is an application that helps you stay focused when you are working or studying. As its name implies, it consists of planting a seed that will grow into a tree as long as you don’t use your cell phone. The growth of the tree varies, from 10 minutes to 2 hours in which you do not use your cell phone, more trees and forests will grow. Otherwise, your tree will dry up and die. The app is available for iOS and Android. Based on the theme of the book “the habits of highly effective people”, My Effectiveness helps you control your productivity, meet your goals or generate other goals and meet them, through some tabs where you can write them down. It has options like, tasks, urgent, weekly, or wish list, it even has a lightning bolt, which is when it alerts you to a task that needs to be done.

Launched since 2015, Focuslock is made for stressed students or employees in distress, since it consists of blocking other applications that are stealing your time without any warning, but you can schedule Phone Number List the time you take break so that it is de-programmed and you use that time eating or watching Facebook. The application consists of creating mind maps with schedules and activities that you have to do. You can design the maps to your liking, in a simple way, but it will not warn you or interrupt you of your activities to give you reminders.

Currently, companies use applications to get closer to consumers, to understand consumer habits and to monetize content, so the development of apps is constantly changing. According to the web analysis firm, Localytcs , it is expected that 200 million new applications will be developed this year, since only in June 2016 there were 2.2 million apps in download on Nepal Phone Number List Google Play and 2 million on the App Store . For the firm, global application consumption habits show that only 6 out of 10 apps are used weekly by people, while when it comes to new downloaded applications, only 3.3 percent of people had them active after 30 days after downloading them.

The panorama is widely known by developers , who now have the task of developing more attractive, useful apps that have a certain degree of addiction, so that consumers see them as if they were indispensable, that is, any new application must satisfy specific needs immediately and evolve fast. According to AppsFlyer , consumers are always on the move and go to the cell phone when they need something more and more constantly, something like I want to go, I want to buy, I want to know, I want to do, micro moments that consumers seek to dominate, and that is when a application is successful or not.

Points to be considered by developers include showing in advance the value of the application, labeling menu categories that are easy to use, allowing users to easily go back in one step, facilitating manual change of the location, as well as automatically detecting the location of users. Also, create transitions between mobile applications and the web, show search change, introduce Phone Number List efficient searches, provide filters and sorting options, provide search and purchase preview information, allow user reviews to be viewed and filtered, enable search functions. comparison of purchases, provide payment options to third parties, facilitate the payment method, authenticate password, among others. The analysis firm estimates that there is no final product, on the contrary, developers expect applications to be more personal, since users have high expectations all the time, but they have empathy with developers when they like an app .

In Mexico, 55 million 300 thousand people were registered in at least one of the numerous social networks in 2016. The use of social networks has become popular in the Mexican nation, with the number Namibia Phone Numbers of users expected to reach 61 million this 2017, according to Statista estimates. Thus, these are platforms in which brands are quite affected when they do not properly handle a crisis, therefore, the following figures could help you manage one. ONE. First, you have to know that the social media platforms preferred by marketers globally are Facebook, Twitter and LinkedIn at 93, 76 and 67 percent, respectively, according to an estimate from the Social Media Examiner.

TWO. Data from the Study of Crisis in Social Networks 2016, prepared by the Merca2.0 Research Department, revealed that 38 percent of the 319 respondents said that they must respond immediately to a crisis. While 38.7 percent, considered that in less than an hour, so it is a short Phone Number List period in which the brand must act, according to users. THREE. For 28 percent of those consulted by Merca2.0 researchers, the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact, that is, organize to implement a contingency plan that it must have been designed previously.

FOUR. 83 percent of companies do not know how and what to measure regarding the perception of their brand in social networks, so it is important that the company consider going to agencies to, first, know the perception of their brand and later know how to act before an inconvenience in social networks.