Like all communication channels, email has its pros and cons. Before adopting it (or optimizing its use), it’s important to understand its strengths and weaknesses.
Advantages of email:
- Easy and fast: It’s a very simple method of communication, as it only takes a few minutes to write and send an email. The latency (the time between sending and receiving) is just a few seconds.
- Cost-effective: Email is a austria phone number library very convenient service for communicating with a large number of people since it is free for individuals (and even for businesses up to a certain number of contacts).
Versatile: Email is easily adaptable to different uses. It can be sent in a schedule, in groups, or with multimedia files, etc.
Facilitate communication with a large group of people
It’s the ideal channel for sending the content operations specialist same information to all your employees or customers. Mailing lists are a great way to simplify mass mailings, whether for newsletters (internal or external), marketing campaigns, or anything else.
- Environmentally friendly: Email is considered more environmentally friendly than postal mail (precisely because it saves paper). However, this does not mean that it has no impact on our environment. The journey of an email can generate from 0.3 g to 50 g of CO2 . However, there are ways to limit your carbon footprint, for example by archiving your emails on your computer to limit data storage on networks. Thanks to Brevo, you can also easily calculate and reduce your carbon footprint.
Disadvantages of Email
- Security: Email can be used south africa numbers maliciously, impersonating your company and spreading malware, particularly via a link or attachment. This is one of the most common methods for infiltrating electronic devices (Mac or Android). Security is therefore a key consideration to
