The statistics make it clear: Internet advertisers’ favorite format for video advertising. Videos have become fashionable, have become successful content and have positioned themselves as the universe in which brands want to put their dollars for online marketing and advertising. But how long Finland Mobile Database does a video take to work? The truth is that, no matter how much the videos have and no matter how much marketers see them as an upward element to connect with audiences, the margin of maneuver available to get them to reach the audience is very short. That is, the window to succeed with them is very small. The data from a QuickFrame study collected by The Drum indicates this and the fact that we are increasingly surrounded by online videos does not help to make things easier. 
The study’s findings indicate that marketers have a limited opportunity to make videos stick, before consumers are saturated and conversion drops. The first days are key: on Instagram or Facebook, if users do not see the video ad in the first 5 days after its launch, the video will not work. Viewings are concentrated in those first five days, which are the Brother Cell Phone List ones with the highest moment of success. After that window, the reception is falling. Starting on the 8th, the video enters a kind of purgatory. Only 1.5% of users see it in its entirety and 64% quit after watching a quarter of the video. But it’s not just about whether or not consumers see it, but also how they react to the content. Conversion occurs during the first 14 days: after two weeks, conversion costs skyrocket and CPA rises 18%.
One of the easiest ways to see how this works is with specific cases. If the ad seeks to convince the user to download an app, it only really works in the first three days. After the first three days of the campaign, the facilities drop and the cost of the campaign rises. Things are not going to get better in the immediate future. With 82% of all global consumer traffic expected to be video by 2022, saturation will be on the rise. If you add to that the fact that marketers see online video as a kind of goose that lays golden eggs, all this is better understood.
A study from last year that was also recovered in The Drum pointed out that 70% of marketers claimed that the return of videos is higher than that of Google Ads and 61% that video is a “very important” part or “extremely important” in your marketing strategy. The problem is not only in the success of the video and in the expectations that marketers have linked to its impact on the audience. It is also closely connected to the general perception that consumers have of advertising. Internet users are tired of so many advertisements and directly they no longer see them on many occasions. Banners suffer from the effect of so-called “banner blindness”, but videos could follow a similar direction.