Super Bowl LI is undoubtedly one of the most anticipated events of this year, its impact on television will be reflected in the following days, however, the fact that FOX has the exclusive broadcasting rights for this edition (they are rotating ) and, that in countries like Mexico, four Georgia Phone Number List television stations dedicated more than three hours to the game, without mentioning other countries, confirm its relevance. Brands know this, and that’s why a large number of them paid an average of $ 5 million to FOX to have a 30-second ad space during the broadcast.
But the television signal is not the only means to reach audiences, also social media, in particular social networks. Snickers is one of the brands that is used to being present in the Super Bowl, for the game between the New England Patriots and the Atlanta Falcons held at the NRG Stadium in Houston, Texas decided to innovate by making the first broadcast of a live advertisement during the Super Bowl.
The production of the spot was carried out by the agency BBDO New York, and was broadcast during the first advertising space of the third This is the Snickers ad that was broadcast live during Super Phone Number List Bowl LI quarter in the meeting between the Pats and Falcons, but it was also shared on Twitter through Periscope where it had an audience of 386.3 one thousand accounts, at the same time as on his YouTube channel (after 1:10:20).