What’s considered a good open rate varies greatly from one industry to another. In France, the average open rate was 11.02% in 2023. In B2B, it rises to 22.22% . Therefore, anything below this figure can and should be improved.
Some sectors are also known for having better open rates
Such as media (23.9%), education (28.5%), and financial services (27.1%). Conversely, consumer goods, digital marketing , and wellness and fitness barely exceed 20%.
However, there’s no definitive answer armenia phone number library to this question, and what constitutes a good open rate will largely depend on the effort and resources you’ve invested in your email marketing strategy. For example, if you’re just getting started, a lower open rate isn’t necessarily a bad sign, as your contacts haven’t yet gotten used to receiving emails from your company or developed a strong connection to your brand.
Your open rates will naturally be lower during certain times of the year
Depending on your industry (and generally in the summer, when we check our emails less regularly). promotional campaigns will also hav examples of ai applications that use real-time data e generally higher open rates than more general newsletters. The first element to optimize is probably the last one you’d expect: the sender’s name. Consider character length so that the address is displayed in its entirety. The same goes for the content preview, which follows the email subject line. Remember to optimize this teaser well to entice mobile readers to open your email. Don’t repeat your subject line, but support it with a CTA, a teaser, a unique value proposition, etc.
Also, don’t hesitate to directly engage your most engaged/loyal customers to foster a stronger connection to your brand. You can also add emojis to stand out in your subscribers’ inboxes.
Be careful, however , not to use excessive
punctuation or phrases that could land south africa numbers you directly in the spam category (like “Click here” or “Make money”). In general, stay subtle and avoid click baiting (by making sure the subject line remains relevant to the content of the email).
With Brevo, you can easily A/B test different subject lines to determine what works best with your different reader segments. This way, you can gradually improve your email open rate.
