What is email marketing

Email marketing is one of the most powerful and easy-to-use marketing tools your brand can use to build strong r sales.

This direct channel allows you to send messages directly to your customers’ inboxes while generating an ROI still unmatched by its main competitors (social media, SEA, SEO, etc.)

Elationships with its audience and boost

In 2022, 68% of brands reported  china phone number library using email to communicate with their leads and customers. All the more reason to make it the cornerstone of your digital marketing strategy.

Beyond the degree of specialization, and especially if you have a comfortable budget to allocate to your email marketing, it’s also important to ensure the agency provides you with a dedicated team. This team will work exclusively (or primarily) on your project, and you’ll always deal with the same people. More than just a luxury, this will have a huge impact on your collaboration and make it easier to monitor your email marketing strategy.

Also, make sure the agency is hiring its talent internally and isn’t outsourcing projects to freelance marketers. This will, once again, ensure better results (especially in the long run) and more effective communication.

 

What is emailing: definition

Generally speaking, email marketing serves several strategic objectives for businesses:

Your goal is to break the ice and start a conversation.  B2B prospecting email include:

  • Make yourself known to your resource data prospects and make a good first impression;
  • Open the door to a potential partnership or sale;
  • Stand out from the competition by giving a more human and relevant image of your organization.

 

 

 

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