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It is no secret to anyone that content development is considered the “king” among marketers. Only in 2016, MarketingProfs studies report that it was the destination of 25 percent of the investment in advertising worldwide. The foregoing occurs to a large extent, because beyond the Uganda Phone Number List implementation of various conventional advertising and promotional strategies, content marketing is one of the best ways to connect with the current consumer. In Latin America, for example, 62 percent of companies and marketing professionals stated that during 2016 they included in their budgets considerably increasing their investments in these practices, according to a study signed by Genwords.

It is clear that last year was important in terms of investment for content marketing , but what does 2017 hold for this area? We share 5 statistics that you should pay attention to during this year to have greater chances of success in your strategies: More campaigns. 70 percent of B2B marketers plan to create more content marketing strategies in 2017 compared to 2016, according to the Content Marketing Institute. Longer blog. Before, pieces with a short length were created in order to offer valuable content and prevent users from leaving. This begins to change, because according to Orbit Media Studios, blog posts are now more extensive; last year they grew on average 19 percent, reaching up to 1,050 words.  Always the Mobile. We live in a society where people increasingly need to be connected and their smartphones, tablets and other mobile devices are the way to reach them. This is a trend that will not stop growing as brands increase their mobile advertising expenses. In markets like the United States alone, Mobile will account for 72 percent of digital advertising expenses for 2019, according to eMarketer projections.

Visual. The contents in blogs are becoming more extensive and reaching all platforms -especially mobile devices- are trends that will require a fundamental factor to connect with audiences: to be visually attractive. Thus, 46 percent of advertisers indicate that photography and images are crucial to their current marketing strategies , according to data from the CMO Council.  Social Networks. They have become almost indispensable Phone Number List for millions of people and are therefore channels through which audiences can be effectively contacted. Thus, 94 percent of B2B marketers use LinkedIn as part of their content strategy. Naturally, they do not leave out other traditional social networks such as: Twitter (87 percent), Facebook (84 percent), YouTube (74 percent) and Google+ (62 percent), according to the Content Marketing Institute. Having data of this type can help marketers, as well as brands, to identify some of the trends that will occur in content marketing this year. This is important if you consider that every day 27 million pieces are shared on the internet that are actually brand content.

The short video and photo platform Instagram announced that it will offer brands the ability to create ads that will be displayed between Stories. We tell you which are the first companies to be announced Tunisia Phone Number List in Mexico. Five months ago, Instagram introduced Stories, an option to post photos or vertical videos that disappear in a day, a feature totally inspired by Snapchat, the app that became very popular last year. The strategy has worked well for the Facebook company and they will now monetize it. In an interview for Merca2.0, Jim Squires , director of Market Operations for Instagram, pointed out that Stories has more than 150 million users a day. “In the last three months, 50 million users started using it,” he says.

Squires says that the percentage of users who follow brands on Instagram grew to 70 and that a third of the most viewed content is produced by businesses. In the case of Mexico, the first advertisers to participate in Stories will be Coca-Cola and Netflix. In the United States, there will be around 30 brands such as Nike, Airbnb and Capital One. In the Mexican Republic, 55 percent of users believe that Instagram is a good place to discover brands, according to a company spokesperson. Regarding the content that is most Phone Number List successful for brands on Instagram, Jim Squires gave Mercedes Benz as an example, which uses Stories to show from the cameras of a photoshoot and in the feed puts the photo of the result. “We also see brands putting one-day promotions on Stories. They capture more spontaneous moments and are a highlight that adds to the feed, ”he adds.

Another novelty that Instagram presented this Wednesday is the possibility of seeing insights of the Stories that are published, where CMs will be able to see data about what their followers do, such as impressions, reach, replies and outputs. Last December, Instagram announced that it exceeded 600 million users, that is, it gained 100 million in less than six months. Credit Suisse estimates suggest that Instagram’s revenue this year will be more than $ 5.3 billion.

Social networks have functioned as one of the most efficient springboards in the launch of digital marketing campaigns carried out by companies, this being one of the channels that provide the opportunity to increase the numbers of a company. Thanks to them, you can know fundamental aspects of the buyer, thus achieving that the effectiveness in the realization Tunisia Phone Number List of the sales process is so good that you meet the commercial objective. These digital media provide the opportunity to have a closer relationship with potential customers. This is when Social Selling comes in, which begins with the creation of the personal brand of the seller, the owner or the person in charge of positioning themselves as an opinion leader, specialist or expert; basically, using social networks to generate business opportunities.

Figures revealed by Social Center Selling last year indicate that 40 percent of social media users use this medium as a sales tool, generating between two and five negotiations. Using this medium to perform a better sales task will allow us to obtain a more cordial relationship with our prospects, since the sales cycle here is much shorter and allows us to better analyze the preferences and tastes of consumers. In the same way, they Phone Number List indicated that 23 percent of sellers who rely on social networks, exceeded their sales expectations against 18.9 percent of sellers who, without using them, reached their goals. Thanks to their corporate profiles, these sales specialists developed a personal brand that allowed them to position themselves as experts in a certain field. Remember that it is easier to reach and connect with the right people in the decision process, that starting the whole process and social networks are an instrument to understand the business objectives and the ambitions of the audience.

Social networks are a great tool for brands to approach and interact with users, because it is a scenario where people have greater power to express their feelings regarding a product or service. In fact, the social media platforms preferred by marketers globally are Facebook, Twitter, and LinkedIn at 93, 76, and 67 percent, respectively, according to an Tunisia Phone Numbers estimate from the Social Media Examiner. That brands are present on social networks places them in a space of great opportunity to reinforce their engagement, but it also poses a risk in the event of a crisis. Consumers now have the power and tools to express dissatisfaction or disagreement, and they do not hesitate to do so.

In this regard, the 2016 Social Media Crisis Study , carried out by the Merca2.0 Research Department reveals that the main action that brands must take when facing a situation that threatens their image is to provide an immediate response through the community manager. This is what 56 percent of the people refer to. However, there are those who consider that reacting instantly is not the best response, since 28 percent of those Phone Number List consulted indicate that the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact . However, the study that had a sample of 319 people surveyed indicates that for 10 percent, the ideal is not to offer any answer. However, this can be a risk as the pressure from users on social networks can last longer than it would in the case of a response and subsequent branding actions to rebuild the brand image.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this regard, the Direct Marketing website recalls that, above all, the tag is a measure Tunisia Phone Number List equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure. A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’.

Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time. If many mentions and retweets are achieved for more than one day, the social network has a lock: the topic will become a trend again only if on the second day it is more mentioned and shared with respect to the first. Otherwise, it will be ignored, even if it adds more mentions than other topics that do enter that list.

There are other factors that add to the emergence of a new trend. The ‘influencers’, for example, are a way that assists the growth or collapse of a topic on Twitter. The term refers to profiles that have thousands of unpaid followers. Many brands and companies have seen in them a kind of opinion leaders, capable of influencing the image that users have of their product Phone Number List or service. Firms such as the English Social Chain use this strategy to establish publications of companies such as Apple, Spotify or Microsoft in the list of topics that are trending. In fact, sometimes the ‘influencers’ are able to generate a ‘trending topic’ more easily than in the case of a very popular profile. This is because many of them connect with their target audience in a more natural way, according to marketing consultant Vilma Núñez. For this reason, there are some brands that use ‘influencers’ to become trends. Companies like Social Chain sell precisely access to this type of channel.

The need for brands to invest in digital marketing grows due to the strengthening of this ecosystem in which brands (personal, commercial) and users / consumers coexist through communication or consumer channels. This has opened the door to strategies such as omnichannel, which has Taiwan Phone Numbers led brands to understand that a user’s smartphone is a new point of sale that mixes with the offline market and opens the way to phenomena such as webrooming or showrooming. From this perspective, there are at least three pieces of information that help us to believe in the results of and the guarantee of strategic digital marketing.

The estimated number of smartphone-type phone users will grow to 51.8 million in 2017, when in 2016 the estimate was 45.2 million, according to Statista DMO. Internet penetration estimated in 2017 is 61.2 percent, a figure that exceeds the 57.8 percent estimated in 2016 by eMarketer. In 2017, there are an estimated 61 million users of social networks. The Statista (Digital Market Outlook) projection warns of growth against the 55.3 million that were estimated to exist in 2016.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this Phone Number List regard, the Direct Marketing website recalls that, above all, the tag is a measure equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure.

A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’. Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time.