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Buenos Aires, Argentina.- The official Ferrari owners club in Argentina apologized for publishing a video of an Italia 458 traveling at 306 km / h. They fired the community manager for promoting bad behavior. If you manage the account of a Ferrari owners club and you get a Romania Phone Number List video of an emblematic model of the Italian brand traveling at 306 km  h, do you publish it? Yes, of course, in minutes it is on Instagram and YouTube . Yes, as long as it is on a racetrack and with all security measures. If your answer is number “2”, you will have a future in this profession. If it’s number “1,” you still have a lot to learn.

“The Ferrari Club Argentino (FCA) apologized for having published on its official Instagram account the video of a Ferrari 458 Italia traveling at 306 km / h on Route 2 in Buenos Aires,” Autoblog announced . “The club is the official body recognized by Ferrari in Maranello, which groups together Prancing Horse car owners in Argentina,” adds the specialized media in the automotive industry in Argentina. The apologies came after the video showed how a driver of that model of the Italian brand ran at 306 km / h on a road where the maximum allowed is 130.

The official press release offers “apologies to those who have been offended by the content.” “We totally repudiate the attitude of the driver that not only puts his life at risk but also that of third parties,” he explains and clarifies that ” the person who got on without authorization of any kind Phone Number List from the FCA (without consultation or consent) was disaffected for promoting this kind of behavior ”. The video was posted on the club’s official Instagram account , and although it was deleted after a few minutes, Autoblog managed to make a screenshot and a copy of it first.

Last December the second season of the Club de Cuervos series premiered but Netflix has not stopped campaigning for it in digital media. Now a new ad features “Chava Iglesias’ Spanglish course.” Club de Cuervos was the first Netflix original series in Mexico and became a great success by mixing comedy with drama with formulas that have worked in Mexican Qatar Phone Numbers cinema. Since its inception in 2015, Club de Cuervos has been characterized by its creative marketing campaigns, carried out by the Circus agency, which go beyond the digital world to use traditional media and do newsjacking so that you feel that it is something real.

Two weeks after the launch of the series, the marketing team gave the campaign a second wind by offering $ 14 million for Javier “Chicharito” Hernández in a display in several printed newspapers, making it a reality that the Mexican almost never they put it to play. True characters such as José Ramón Fernández are also mentioned on several occasions in the story. Days before the premiere of the second season, a press conference was organized in which the actors never left their characters . Now, there is a video that sells a fake English (or Spanglish) course by Chava Flores, played by Luis Gerardo Méndez, that works on Snapchat.

The video was viewed more than half a million times in less than about five hours. Without a doubt Netflix has given great Phone Number List examples of how to make successful content in digital marketing. Globally, Netflix has become the leader in video on demand and this Wednesday it will announce its 2016 financial results. The previous year it had revenues of $ 6.77 billion.

The rapid adoption of new technologies in the hubs and current consumer behavior, brought with it the birth and consolidation of a -relatively- ‘new generation’ of companies that are central to the sector. These companies, which arose through and from the digital environment, are leading an important change in the way in which consumers relate and acquire the brands Portugal Phone Numbers of their choice, where geographical limits or time are blurred, to grant the shopper the ability to buy almost any type of product at any time and place . We are talking about e-retailers, a company that represents a subsegment of the retail sector and that have managed to capitalize on the significant growth that electronic commerce has registered so far. States of the Mexican Republic with the highest number of electronic purchases

In this regard, data from Statista indicate that the income generated by e-commerce worldwide will grow from 901,344 million dollars registered in 2014 to 1,328,863 million dollars during 2017, which will mean an average expenditure per person that will rise from 686.65 dollars at $ 821.71. Growth is widespread around the world, however there are some regions that have unique growth projections, where major brands that develop in the sector have made significant efforts. Such is the case of Latin America, a region in which the e-commerce market will grow from 94.9 million registered users in 2014 to 162.3 million during 2020 , an increase that will translate into an increase in the income generated by this industry that will pass d e 28,175 million to 63,880 million dollars in the aforementioned period.

In this sense, it is pertinent to mention that Mexico will rank as one of the key countries to achieve the previous figures. During the next three years, the income generated by sales in electronic commerce in the country will grow to reach 13 thousand 270 million dollars, a figure Phone Number List that represents a growth greater than 50 percent to that registered during last year, when the figure reached the 5.7 billion dollars. Taking the previous numbers as a reference, it is fair to say that Mexico has become a territory of great opportunities for companies such as Amazon, Alibaba or MercadoLibre, companies that grow as great competitors both for local companies as well as for large retail organizations with decades of history in the national market. Understanding the position that some of the most important e-retailers in the world play in today’s world of commercialization is a key piece to identify areas of opportunity and strengths within one’s business.

The digital marketing could reach a global investment for 2020 of 306 billion dollars, according to TechNavio. It is one of the areas of marketing that grows more and more. Currently most marketing professionals include this type of marketing in their mix, so everything that concerns Portugal Phone Number List digital is relevant and can represent the difference between a successful strategy and one that goes unnoticed. Especially when it comes to trends that are trending down this year. Here are three of them:

PREFABRICATED IMAGES. If it is about illustrating, stock images are appropriate, not in a digital campaign, since they prevent users from connecting with brands. A personalized image pays off in various aspects with the consumer, improves content performance, generates engagement , improves clicks and interaction with the brand on social networks, as long as it is the right one for the campaign. Subway México is an example of the criticism that a prefabricated image with improvised integrated elements can cause, which are disproportionate. Smart Insights estimates indicate that 56 percent of marketers create content without a backup plan or strategy that makes the information more effective and efficient in engaging the target audience.

FALSE FOLLOWERS. Bots are easily detected today. Although they help to improve the perception of the consumer at first glance, when followers are counted on social networks, with the passage of time their false comments and retweeets are noticed, which transmits a wrong idea of ​​the Phone Number List brand. You can even leave it as unprofessional, since consumers may think that you are not able to gain loyalty due to some hidden problem. For example, in the United States, 88 percent of customers believe that online reviews are as authentic as personal recommendations. Amazon is one of the companies that combat this type of falsehood, as companies sought to take advantage of positive comments on their publications, obviously paid.

The impact that fake news had on the last US residential election highlighted one of the most damaging phenomena for digital marketing and its true impact not only in terms of metrics, but also in its influence when creating perceptions and expectations. it is about. Figures published after the election show the seriousness of the problem. According to the Per Research Center, 44 percent of adults in the United States assured that they Peru Phone Numbers consulted information about political campaigns through social networks, to access content that will allow them to make a better decision when casting their vote, but the data is It is alarming when it is understood that 38 percent of the content shared on the platform on conservative issues – read Republicans – were “false or inaccurate” and 19 percent of liberals – or Democrats – had the same characteristic as reported by the BuzzFeed News research.

During the three months leading up to the elections, the amount of fake news on Facebook grew exponentially, registering higher audience participation rates than content generated by truthful outlets. In fact, the same source indicates that the 20 best-performing news stories from fake sites and hyper-partisan blogs generated 8 million 711 thousand user shares on Facebook, while in the same period the 20 best-performing stories from 19 recognized news sites reached 7 million 367 thousand 000 interactions through the same social network.

These numbers speak to the post-truth environment in which brands try to engage with their consumers. In a column written for Merca2.0 , Paco Santamaría, founder of InTrend, states that “many false news generate powerful audience engines in the digital life of many new readers and not only this type of information and content has a large audience and every second Phone Number List Millions of readers, too, post-truth is capable of influencing the decisions and lifestyle of many human beings, whether to buy products, deflate brands or vote against or in favor of candidates or referendums ”. We are talking about a phenomenon that, in the first instance, could be classified as adverse for brands in their quest to build a strong and relevant brand presence in an era in which control of this task seems not to be in their hands.

Perhaps the oldest browser, along with Internet Explorer, Opera refuses to die, despite its unpopularity, it returns with a browser called Neon, to try to deal with the spoiled browsers, Google Chrome and Mozilla Firefox . The new browser is designed to look good with Windows 10 , since some elements of the pages are treated as if they were applications, that Peru Phone Number List is, cell phone icons or Facebook Messenger type. Visually, Opera is very attractive, due to its design, its simplicity of use and innovative, however, it struggles to reverse its unpopularity in front of the other most downloaded and used browsers in the world, together with Safari, from Apple and Internet Explorer, from Microsoft are the least used in the world.

Opera’s design is made to be easy on the eyes on high-definition computers or smartphones. In the promotional video, it is appreciated that it has its own toolbar where it has functions to take screenshots, create and access the gallery of downloaded images and captures, and even a music and video player. Although it is ready to download, the browser is still under development, as Opera executives decided to launch it to see the results, that is, it is very likely that they will present an improved version before the Phone Number List end of 2017. Although not popular, Opera is an alternative browser, as it already has an ad blocker since 2015, it can also speed up the loading of new pages up to 90 percent faster than other browsers.

Also, the browser was sold last year to a consortium of Chinese companies for 600 million dollars and its redesign and reinvention took less than a year, in addition to promising more innovative changes. At the end of 2016, Opera was already the fifth most popular browser on computers, while on mobiles it only had a 10 percent presence.

Faced with the ad blockers that Mozilla Firefox or Opera Neon browsers have , advertising firms have already found ways to promote products, through social networks and in the free version Paraguay Phone Numbers of YouTube. The social network Facebook has already begun to test “mid-roll advertising, which consists of inserting small forms of advertising in Facebook videos, as well as in streaming, even this type of diffusion had an increase of 15 percent in 2016 , because being a discreet advertisement, users or viewers feel it normal.

According to the study “Video Indtex Extra: Rise of the Mid-Roll, the technology analysis firm Ooyala revealed that medium-roll ads are on the rise, since it is allowing the placement of direct access ads, which does not seem annoy consumers. According to the Wall Street Journal , “mid-role” ads only allow ads to appear once the viewer has viewed a clip for 20 seconds in videos that are 90 seconds long. With this, Facebook offers publishers 55 percent of advertising revenue, something similar to what YouTube does.

The technology analysis firm, between April 2015 and 2016, mid-roll ads increased 24 percent, because until April of last year this type of advertising had already increased 33 percent. According to Ooyala , impressions are up and average ad completion rates are positive, in Phone Number List equilibrium, even trends show that online ad engagement is closing on TV. Mid-role advertising represents an opportunity to increase income for social networks, since they do not bother users (so far), although according to Ooyala, the advertising strategy would not end there, since advertisers need to do constant analysis to maximize the performance, as each audience is unique.

The power that new technologies give to audiences brings with it a higher level of criticism from users, who will underestimate and question everything that brands say, where one of the references that grows in terms of validity and credibility are the opinions of their peers. The phenomenon Paraguay Phone Number List that puts the proliferation of false news on the table will harden these behaviors , a trend that, although for brands opens a certain area of ​​opportunity, also poses important challenges, within which it will be vital to align the brand to the values, philosophies and consumer dynamics. This will have to stop being a simple speech to become a primary axis within marketing and communication actions.

Under this tenor, one of the trends that will gain even greater prominence will be the strategies that will favor collaborations with influencers. This makes sense if you consider that estimates published by Nielsen indicated that until 2015, 83 percent of people said that the recommendations of other consumers were ‘the type of advertising’ in which they trusted the most, even above those actions developed in social networks by companies that hold 42 percent and editorial content signed by some commercial firm that take 66 percent. That is why it is not surprising that 59 percent of companies affirm that they will increase their investments in influencer marketing campaigns during the next twelve months, as revealed by Burst Media, with the main objectives of optimizing branding actions. (33 percent) as well as increasing customer loyalty and retention (31 percent) , according to eConsultancy data.

For Alejandro Campos, brand director for Cerveza Modelo, “influencer marketing works, because in the digital age you cannot stand out without connecting with consumers. We want people to identify with us and influencers help us to highlight the personality of the brand and start a Phone Number List conversation with our target ”. The weight that new celebrities or influencers born on the net have as allies for brands is undeniable. However, we are talking about a discipline that both in frequency of use and in number of users – to call it somehow – begins to register the first signs of saturation.

Today the term of Barack Obama ended when the controversial and current President of the United States Donald Trump protested, and as expected thousands of Americans showed their feelings of gratitude after an era that has ended. During his stay at the White House, we could see Panama Phone Numbers the former president dancing, helping, assisting and supporting those most in need in the company of his family, today the nation that ruled for eight years says goodbye to him with a special and emotional image made through gifs.

The Deep Focus agency was in charge of carrying out this magnificent idea where thousands of people participated to show their love through this project, carried out by the king of short videos, Giphy. The microsite called The Standing O, works by gathering thousands of gifs where users say goodbye, in such a way that as a whole you can see Obama’s face smiling. Once the files were gathered, they went through a filter that only approved those who actually said goodbye, later they programmed an algorithm based on the base of colors they contained in order to create their appearance.

For his part, John Reid creative director of this agency said “This movement is destined to be a bright light in the darkness of the division generated in the last six months”. It is worth mentioning that Phone Number List Obama has been one of the most positive images for the United States economy, and his great charisma and popularity led him to remain in many American hearts.