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The space race has included entertainment fundamentals of promoting new off-planet travel. This is how SpaceX does it , the aerospace company of Elon Musk , also CEO of Tesla who constantly uses content creation and digital marketing to spread his work. Just on Sunday, the company successfully carried out a new launch of the unmanned Falcon 9 rocket at the John F. Kennedy Space Center , as well as its return to the surface achieving a Sweden Phone Number List perfect landing. The Falcon 9 is an unmanned rocket designed to carry 2,500 kilograms of supplies , cargo and experiments to the International Space Station . This time, it put its cargo into orbit and returned to Earth with a vertical landing. Its launch was at the Kennedy Space Center , formerly known as Cape Canaveral, which had not been used since the last shuttle took off and the scene of many NASA launches -the most outstanding were the missions to the Moon-, events that for years they were a show that captivated audiences and has been taken up by countless films, series and commercials.

A drone, this was one of the contents that SpaceX spread throughout the mission in which it recorded the entire trip with photos and videos; the most striking was the one that shows the Falcon 9 landing seen from the lens of a drone. This time it didn’t explode. The launch of the new rocket comes after the last attempt – in September – another rocket exploded during a liftoff drill. In addition, Musk had to postpone this new last-minute mission to avoid a repeat of this result. SpaceX and Digital Marketing. Although the capture of the Falcon 9 landing with a drone was spectacular, according to various media, digital marketing is one of the preferred ways of the aerospace company to disseminate its work. He has already used streaming on Facebook and YouTube to broadcast takeoffs and landings, as well as recording 360-degree videos to show the return of his rockets.

These types of actions are important, since SpaceX is one of the companies that seek to revolutionize the aerospace industry; Its plus is that it proposes the launch with the reuse of rockets components and that in the near future it will achieve low cost flights to Mars . But it is not the only Phone Number List one, Blue Origin by Jeff Bezos is another company that seeks to conquer space flights, in fact they are its main competition. Although it also highlights what Virgin Galactic, by Richard Branson , and Boeing does, which also has a project to develop a rocket that is capable of doing space explorations, in particular reaching Mars, in fact it has already presented the new NASA suits for future missions.

The timing is a crucial element when executing any marketing campaign, especially when you want to use some special seasons each year (Halloween, Christmas, February 14, etc.) or emerging trends according to the social context, political and cultural (such is the case of the XV years of Rubí). If properly executed, it can boost a brand to position it in the conversation of users and the media, but if the action is not correct, it can lead to a negative Spain Mobile Number Database impact. It seems that this happened to 20th Century Fox , which had to apologize for making use of ‘ fake news ‘ as part of its digital marketing strategy for the film ‘Cure for Wellness’ , which premiered last Friday in theaters in the United States. United.

This was due to the fact that the campaign consisted of creating a series of websites that appeared to be local media in various American cities, all of which published ‘ fake news ‘ related to politics and various personalities of music and entertainment, including Presidents Donald Trump. and Vladimir Putin , as well as singer Lady Gaga . The serious thing is that no publication on any site typified that it was false information. As reported by various media such as The Hollywood Reporter and the Los Angeles Times , a 20th Century Fox spokesperson issued a message expressing an apology for using this type of ‘deceptive’ actions within its digital marketing campaign. “In order to attract attention to our films, we do our best to push the limits of traditional ‘marketing’ to creatively express our message to consumers. In this case we did it wrong. The digital campaign was not appropriate at all levels, “said the statement quoted by the media.

“We have reviewed our internal approval process and have made the appropriate changes to ensure that the campaigns are approved and reviewed by the administration to avoid these errors in the future. We are very sorry, ”the document adds. The issue of ‘ fake news ‘ has gained relevance in recent months, largely due to the alleged role Phone Number List they played in the presidential elections in the United States, where some reports indicate that they had a significant impact on the intention of citizens to vote. from that country. This led to harsh criticism from companies such as Google and Facebook , for not having stricter controls to prevent the publication of false information. Even Apple CEO Tim Cook said during a visit to the United Kingdom that ‘fake news’ is “killing people’s minds”, because unfortunately there are people who spread false news “in order to get clicks, instead of tell the truth ”.

Saving is a challenge for some people, a habit for others and a sport for some more, however, it is common that only a few can do it, since for many it is not a priority, and for others it seems to get out of control. On Android and iOS there are more applications that can help you generate Spain Phone Number List savings or percentages of money that you can set aside from certain amounts, and they can even help you make investment plans in the short, medium or long term, depending on your aspirations. The applications are free, and these are some of them: A savings application for cell phones, since it started as a text messaging service that connected to your bank account, and through artificial intelligence it would make small movements to balance your finances, that is, if you have a lot of money it will only get a few dollars and if you have little, just a few pennies.

Apparently you can send commands through the application, or by text to save money, or deposit money or send cash to your bank account. Small withdrawals are for you to keep saving. The application not only saves leftovers from your purchase rounds, but also saves up to dollars and cents, depending on your purchases and invests all those cents in financial products, such as stocks and bonds, which will give you a feeling Phone Number List of having “free money” . The application allows you to generate savings and invest in stocks and bonds. It allows you to choose between packages such as “Rollsith buffet” or “Slow and Steady”, which will help you save. If it is about savings and investment, Bettermant is an investment management, which although it charges you for its “fees” and its annual rate is 0.25 percent, which will vary with respect to your requests, as an online financial advisor.

When complaints, observations or criticisms go viral, they do so in a matter of minutes or hours, and companies sometimes do not know how, which can produce a bad image that they will not be able to rescue in a simple way. Companies have found themselves in the middle of political debates, and even if a brand isn’t taking data, its consumers seem to be taking Singapore Mobile Number Phone List data. An analysis by Adweek indicates that with an active economy, social issues will continue and brands have to take learnings such as: Consumers have the power to organize, meet, express their support or opinion at any time on what they consider necessary. For brands, these actions can help in the form of positive sentiment or harm. As an example, Uber lost 200,000 customers during the #DeleteUber week, because the firm was slow to respond to messages of discontent from its consumers.

Like the consumer, for social and political reasons they are forcing brands to assess where they are or the risk of leaving their position open to interpretation by consumers. The rise of brands always depends on changes and social realities. Faced with polarized environments, employees are also involved in matters that concern them, after all they are also consumers, so companies should not ignore them, as employees switch effortlessly between Phone Number List the concerned citizen and the brand ambassador. Companies have requested the service of influencers, who help reduce polarized landscapes. Although YouTube and Disney recently broke agreements with youtuber PewDie Pie for his anti-Semitic rhetoric. When a brand ambassador dons the jersey, they also run the risk of being in the public eye and being disqualified for any circumstance. The media maintain a “barometer of trust”, which reflects the feelings of consumers regarding the products and brands they consume, so a polarized environment forces brands to review their “value propositions”, since In addition to referring their positions, they will now have to demonstrate them.

Consumers around the world will spend $ 929 billion on smartphones and other devices, up from $ 950 billion in 2016, according to the US industry association, the Consumer Technology Association (CTA). This is known by the brands that are preparing to present their main novelties and innovations at the Mobile World Congress (MWC) 2017 that will begin Singapore Phone Number List at the end of this week in Barcelona and in which the main companies in the sector will meet. Considered the largest and most important mobile technology fair in the world – last year it received more than 100,000 people, according to Ingenious Technologies – MWC 2017 will serve as a showcase for the main firms and, although according to specialists Samsung will save the Galaxy S8 to present it at the end of March and Xiaomi will not be present, there are others who will seek to be the protagonists: We tell you three that will seek to be:

The South Korean will take advantage of the fact that there are not two greats who always get the attention Samsung that will not reveal its flagship smartphone and Apple that prefers to present it alone. This year LG will seek to be the star by introducing the G6, the high-end smartphone that will feature 13 megapixel cameras and angled lenses (100 degrees for the front camera and 125 degrees for the rear camera). The Chinese company wants to continue growing, it is already the third best-selling brand of smartphones Phone Number List in the world and for MWC 2017 it has already confirmed that it will officially present the new P10 and P10 Plus during a conference it convened for February 26. Both repeat with Leica dual lens camera. To do this, he launched a series of promotional videos on social media. The Chinese brand with the highest growth in recent years wants to reach the world during the Mobile World Congress and show a novelty that it is calling “5x” that, although it is not confirmed at all -because Oppo has revealed only fragments of its device-, analysts They talk about the technology being focused on the camera, which will give users a greater ability to capture high-resolution images.

The premise takes on singular meaning when we consider that we live in a hyper-connected environment, where platforms such as social networks have ceased to be ‘private spaces’ for entertainment, to become sources of information that, in addition to being serious and ‘reliable’, are a reference for make decisions that go beyond choosing the next concert to Saudi Arabia Mobile Number Database attend or what will be the best time to launch a spot on the air. scared woman trying to protect her laptop pc and data looking helpless and vulnerable – privacy and identity theft concept More than 50 percent of mobile users worldwide claim to have removed an app due to privacy and security issues. The clearest example is the requirements added by the new United States administration to enter the country as well as to apply for a visa.

Earlier this year, The Independent newspaper reported with statements from the American Immigration Lawyers Association (ALIA) that border agents had detained travelers who tried to cross the American border despite having immigration documents. such as the green card or Visa, as part of a new process in which what was published on social networks such Phone Number List as Facebook or Twitter was a crucial issue to determine whether or not they were ‘a threat’ to the country and thus define whether they had free access to the nation or this was denied. The proposal that contains the fact and the generalized paranoia that resulted from this, puts on the table the growing sensitivity that the consumer shows for matters related to their privacy, a concern that although it is not a new topic, it does acquire other dimensions in times of those who data are the new currency.

The number of social media users is expected to reach 61 million this 2017. Social media is simply an indispensable channel in any digital marketing strategy. However, it is necessary to know how to exploit the advantages that each one offers, to increase the exposure of the campaigns. Here are four ways to do it: SNAPCHAT. In the case of this platform, which Saudi Arabia Phone Number List in 2016 was perhaps the most successful, the key is the ephemeral content that Instagram, Facebook and even WhatsApp have imitated, so that firms can come up with a message full of creativity, brief and varied, that will change every 24 hours. The effort is worth it, at least that’s how it was for the Asos brand, the online clothing sales portal that last year said that: “ Snapchat is a channel that is growing in importance for our customers: during London Fashion Week, Asos content featured in the ‘Fashion Week Stories’ concept, which was viewed more than 20 million times in the UK, France, Germany and Australia ”.

FACEBOOK. A study by the social network analysis provider Quintly points out what the presence of ten of the largest Mexican brands is like on Facebook and the result showed that 63 percent of them appear in the mind of the consumer with a post with images on the social network co -founded by Mark Zuckerberg. INSTAGRAM. In the case of Instagram, used by some 600 million people, the key lies in attractive images for consumers Phone Number List and even well-crafted videos, as in the case of the big luxury brands, which post short clips of their previously exclusive catwalks. for those attending parades in Milan or Paris, and which are now accessible to the general public. Nike, the brand with the most followers so far this year , according to data from iconosquare, projected by Statista, takes the opportunity to upload spots with sports stars and it has worked for him, to the point of registering more than 69.4 million followers only in that social network. TWITTER. Trends are key to highlighting the 140-character social network, with 35.3 million active monthly users in Mexico, therefore, the way in which this platform is most used is to pay to appear on them.

The consumption of content through digital platforms, mobile devices and, in particular, video streaming , has increased considerably in recent years to the extent that some consider that it could replace television in the future. Only for 2016, it is estimated that the revenue generated by Video-on-Demand reached 16 thousand 291 million dollars, of which, the Russia Mobile Number Database consumption of content via Video Streaming (SVoD) represented a market volume estimated at 9 thousand 753 million , according to data from Statista. Netflix leads the industry with more than 93 million users worldwide. What has it in that place are various factors; one of the most prominent are his original productions. However, other services such as Amazon Prime, HBO GO, and Apple Music seek to gain market presence .

The Los Gatos company is currently running a marketing campaign for ‘Santa Clarita Diet’ , a (Horror) comedy series starring Drew Barrymore who plays Sheila, a real estate agent who turns into a zombie and begins to wish human flesh. The strategy – created in partnership with the Doner LA agency – consists of billboards, digital ads and various street Phone Number List marketing and BTL actions that show ‘parts of the human body’ as dishes that can be eaten. The billboards were placed in several cities in the United States and Canada, such as Times Square (New York), LA Live (Los Angeles) and Yonge-Dundas Square (Toronto) and in Berlin (Germany).

The problem is that several people have complained, some of them on social networks and, according to AdWeek, the disagreements in Germany have reached Netflix, to which the Deutscher Werberat (body that regulates advertising in that country) asked the company remove the ad. What happens is that the ‘Santa Clarita Diet’ billboard presents a currywurst (German dish) but the detail is that at one end it resembles a fingernail or tip of a finger, something that has bothered some Germans. This situation has been replicated in other cities. However, it should also be noted that other users rate it as witty and hilarious.