Category: Phone number List

This Wednesday, one of the trending topics is the seven planets discovered by scientists. In addition to the finding, there are things we must learn from NASA’s communication strategy. On Wednesday afternoon, NASA announced that a team of astronomers discovered seven planets Philippines Phone Number List that could have water and favorable conditions to support life as we know it . The planets are located in a solar system 40 light years from Earth. During the last decade, scientists have discovered hundreds of planets but very few with characteristics similar to the one we inhabit. The topic of the newly discovered planets became a trend on social media and has been taken up by thousands of digital and traditional media outlets around the world. And all this is not by chance, it is part of a marketing and communication strategy that works perfectly.

The US space agency is an agency that depends on the budget assigned by the federal government. After a time when interest in space research fell dramatically, NASA has opted for digital marketing to stay current. NASA, in addition to doing science, has also been a Hollywood consultant. He collaborated on films such as Gravity, Interstellar, and The Martian. One of NASA’s techniques is mystery. When you have a press conference, the Phone Number List topic is sometimes saved until the last minute, sparking interest and speculation. Yesterday he announced about the conference on Wednesday and, as had happened before, there were not a few who believed that the existence of extraterrestrial life would be made public.

In addition to showing scientific discoveries or new photos of distant planets, NASA also runs its own viral campaigns . For example, last year he organized the “global selfie”, an image of the Earth made up of the photos of more than 36 thousand people who sent their selfie through social media. NASA, despite being a government entity, has stood out in the digital environment for its strategy and creativity to promote scientific thinking.

Proper management of social networks is an aspect that sports figures and entertainment must take into account as part of their personal branding . One piece of data that proves this is that 59 percent of online consumers worldwide recommend a brand or character to friends and acquaintances if they trust it, according to Edelman. One of the Buy Pakistan Consumer People Phone List personalities who perfectly know the power of this type of platform to create and reinforce their engagement is Emma Watson , who gained fame thanks to her role as ‘Hermione’ in the ‘Harry Potter’ saga – which earned income in box office for more than 7 thousand 700 million dollars altogether-, but that has managed to forge a very solid personal brand thanks to her work in social causes such as being an ambassador for the “ He for She ” campaign , for which she has given speeches in the UN .

Another of the convictions that distinguish the English actress is her affinity with pro-environmental products, in fact it is common to see her at public events wearing clothes of this type. Now, Watson decided to create a new Instagram account -parallel to the personal one- with which he will seek to support fashion brands that use sustainable materials to manufacture their products. The new profile called ‘ The Press Tour ‘ was created for the actress to share images of all the publicity events she attended during the Phone Number List promotional tour for the new Beauty and the Beast movie . The profile created just a few days ago already has more than 300 thousand followers, very close to the 349 thousand that the official Instagram account of the live action of the classic Disney tale has , something that shows Watson’s engagement . It should be noted that the actress is a great influencer, an example of this are her social networks, on Twitter she is followed by more than 23.8 million people, on Facebook she has 34.5 million followers, while on Instagram she is followed by 23.7 million fans.

After US President Donald Trump brought the term “Fake News” into the public eye by rejecting information that is critical of him, Russia has come out in the same vein. The Russian government accused the main US media outlets, such as Bloomberg, The New York Times Pakistan Phone Number List and NBC, of ​​spreading “Fake News”, false news about their country. The Russian Foreign Ministry pointed out that these media, in addition to the Santa Monica Observer, the Daily Telegraph, among others, emit “false information”, since it “does not correspond to reality.

According to the Russian authorities, the information circulating in the West about the alleged hacking of Moscow to the US elections, or the Russian submarines operating in northern Europe, are “Fake News”. Fake news has become a global trend, as misleading stories that are named as “real” flood the network and have the objective of influencing voters, as happened in the United States and as it can happen in France. The other stories Phone Number List labeled “false” by Moscow range from the New York Times report on Russia’s secret deployment of a new missile, the violation of the arms control treaty, or the alleged information that Russian officials were attempting overthrow the government of Montenegro. For their part, Bloomberg and the New York Times asserted that “they were on the right side of the story of their reporters,” and also Russia, who denied its influence on foreign governments, such as the United States.

The Walt Dinsney Company is one of the largest entertainment companies in the world, only during the first fiscal quarter (which ended on December 31) reported revenues of $ 14.78 billion. However, it had a contraction of 2.2 percent compared to the same period of a previous year Oman Phone Number List when it entered 15,240 million. The reason? The unexpected fall was the result of the decrease in advertising sales, analysts point to ESPN, its sports network as responsible for this negative impact, since this medium, together with its cable channels focused on young audiences, fell 2.1 percent. one hundred to 4.430 billion dollars.

Disney does not want this to happen, so it seeks to rescue the sports network with a new approach to generating content for its digital platforms in order to remain attractive to advertisers. The idea is that ESPN transforms SportCenter, its brand of informative spaces focused on sports in a new direction characterized by the creation of content for digital platforms such as ESPN.com, its mobile apps, in order to generate a distinction of what that they offer on television shows. The goal is to grow its digital reach, in which, according to comScore, ESPN’s mobile app has about 16 million unique visitors per month, and SportsCenter generated 290 million video views on Facebook, Instagram and Vine. during the month of January, according to Tubular Labs.

It is clear that Disney does not want to get rid of ESPN, something that some analysts speculated, on the contrary, it wants to renew the chain to bring it closer to new audiences . They are aware that the advancement of new technologies and the emergence of new services is Phone Number List modifying people’s consumption habits. The executive director of Disney, Bob Iger, has already spoken about the subject, even declaring that from his point of view television has too many advertisements because they were already analyzing whether the ESPN and ABC channels (owned by Disney) should reduce the number of commercials. This new approach for SportCenter is probably one of those alternatives.

A recent report by the London newspaper The Times has revealed how some British brands are financing extremist groups, without knowing it, when their ads are published on radical sites or videos with content related to these terrorist causes. A situation that raises whether programmatic advertising is the only responsible party. This situation resulted in radical New Zealand Mobile Number Database responses from brands such as Jaguar Land Rover, which have withdrawn all their digital advertising in the UK, while Thomson Reuters, has discontinued some of the elements of its programmatic advertising activities. The accusing finger has mostly pointed in the direction of programmatic advertising when these kinds of complicated situations arise in the media. But it wouldn’t be fair to put all the responsibility on this digital advertising inventory sharing methodology.

As experts point out, it is important to remember that programmatic advertising often includes a broad spectrum of automated purchases, a good portion of which allows buyers to maintain good control over what is purchased and where the ad is served. There is value in buying from advertising networks and in open markets through intermediaries, but brands really need to review these opportunities and sellers, to be sure that they have the necessary containment and security measures, for good performance. of the ads. The programmatic advertising business has suffered as a consequence of a percentage Phone Number List that still see it as of less value, used for excess inventory. What would occur, historically, in open marketplaces, which have been flagged for lack of transparency. But brands and publishers are mobilizing to more effectively control these environments, such as private marketplaces and direct programmatic selling, where individual publishers and select buyers interact. Some buyers try to establish ‘white lists’ in open markets with the intention of avoiding these errors, such as those pointed out by the British publication. And it is that, it seems that programmatic advertising still has a long way to go, but it is still a very useful mechanism, whose use also depends on all the actors involved.

The Airbnb company has become a benchmark for travel and accommodation, it is one of the startups that found in the collaborative economy an important business model that allows them to offer services to thousands of people without the need for important infrastructures, in this case , accommodation. These types of companies – such as Uber and Cabify – have fostered New Zealand Phone Number List a new marketing trend based on car sharing during a trip, and a house or rooms to host travelers with a promise of win-win for all parties. However, Airbnb has not had a very good time in some cities around the world that have been willing to analyze its operation and, in several cases, have already determined to define regulations on accommodation, in which applications of this type are considered. Now it is Mexico City that has determined to collect a tax on accommodation applications that have operations in the capital of the country. The collection for the ” Lodging Tax ” is effective from this year and will be applied to any person – moral or physical – who hires accommodation or lodging services through a temporary mobile application in houses and apartments.

According to article 162 of the Mexico City tax code , it establishes that “when the payment of the tax is covered through an intermediary, promoter or facilitator -in this case the application-, this must be the one who informs tax authority”. For its part, Airbnb establishes from its website that it is aware of the reforms related to accommodation in Mexico City, while highlighting that the regulation allows applications like yours to operate in compliance with them. It is not the first time that the collaborative economy Phone Number List company has to face new regulatory provisions, in cities such as Barcelona, ​​Berlin, Paris, London and Amsterdam it has faced fines ranging from 100 to 600 thousand euros and the resistance of many localities to allow your operation. In New York , they have had to face lawsuits for fines of up to $ 7,500

Undoubtedly, the logic of sharing economy confronts the authorities of various cities and countries with the challenge of modernizing their regulatory frameworks in order to allow consumers to have access to this type of services, since the dynamics of consumption has shown that this model of economy is here to stay. PwC estimates reveal that the sharing economy – a model under which more than 7,500 platforms work around the world – will have a global impact of more than 335 billion dollars in 2025

Netflix original productions have promoted it as one of the main producers of the moment . Stranger Things is a very representative case of that success, it became an entertainment phenomenon during 2016. This is something that the streaming platform has taken advantage of very Buy Netherlands Mobile Number Database well , which is preparing the second season, which already has several prominent marketing actions such as the first trailer released on Super Bowl LI day. The protagonists of the popular series have also made the most of their fame that, since the first season made an impact, they have appeared on dozens of television shows, interviews, skits and more.

Millie Bobby Brown , the girl who plays ‘Eleven’ in Stranger Things has caused special sympathy in the public and, this cannot be ignored by brands, she has already collaborated with fashion firms such as Calvin Klein and Louis Vuitton . Now, the now 13-year-old girl was captured on the set of Avengers: Infinity War , scheduled to premiere in 2018 and, in which the largest participation of heroes in the Marvel Universe is expected . This was not at all a coincidence, it was the brothers Joe and Anthony Russo themselves – directors of the film produced by Marvel Studios – who shared an image on social networks last Friday in which they are accompanied by Millie. The photograph was titled “Millie Bobby Brown, Guest Director .” This immediately motivated the conversation of users who, on Instagram accumulated more than 20.9 thousand Likes, while on Facebook it caused more than 10.1 thousand Reactions. Without a doubt, good digital marketing for the duo of directors.

This may be a simple PR action by the directors -which has led to the question of whether Millie will be in the Marvel movie-, which in the end is good digital marketing given that Disney and Phone Number List Netflix have agreements for several series of this universe such as Iron Fist, Daredevil, Jessica Jones and Luke Cage that, together, will lead The Defenders . The children of Stranger Things have known how to capitalize on their fame, another case is that of Finn Wolfhard , who plays ‘Mike Wheeler’, who launched a proposal on the crowdfunding site Indiegogo . The 14-year-old seeks to raise $ 6,500 for the making of a music video entitled “Playdate” that he will make in the company of his friend Josh Ovalle.

On a weekly basis, Facebook publishes dozens of new reactions, inspired by movies or animated movie characters, causing an oversupply of smilies that consumers cannot control. This extension will make it easier for you to manage your reactions on Facebook. The Go Rando extension is an artificial intelligence software that studies your reactions published on Netherlands Phone Number List the social network and stores them in data to create a complete profile of your preferences and trends online. Go Rando is an application that helps you manage your reactions on Facebook , since it automatically balances to hide your true emotions. Artificial intelligence is the extension of mixing with Facebook’s AI.

It works because every time you react to a publication on the social network, Go Randy randomly selects a reaction, one of the reactions that it has ready to use. According to its creators, it is an algorithm that collects information about the consumer, which in the future could give “perfectly balanced points of view, as if it were a person”. This extension will Phone Number List make it easier for you to manage your reactions on Facebook. In addition, they agree that by monitoring your activity, algorithms could define trends in the future on advertisements, since Facebook’s artificial intelligence would decide which publications would be worthy of appearing in its “News Feed”.

Social networks are more on the rise than ever. Finally, companies have understood the benefits of digital marketing and have begun to invest in it. There are even companies that today invest 100% of their advertising and marketing budget in online strategies. However, it is not a question of turning on the PC and starting to write. Like everything related to Mexico Mobile Number Database communication, to be effective, it requires a strategy. When it comes to social networks, which are instantaneous and spontaneous, many think that there is no need to plan. But it is a mistake. Planning is one of the keys to success. Another fundamental point is to be detailed to avoid mistakes and review things several times before publishing them. In turn, it is important to hire professionals in the field, and not simply people active on social networks.

Below, I want to share with you four things that I learned as a Community Manager that may interest you: Plan without losing spontaneity. Social media experts suggest making a schedule of posts with what is going to be published during the week. This guarantees a post logic. It also helps to have a coherent speech. Promote a dialogue with users. However, it is also worth checking them every day before they are published to see if it is possible to adapt them to the context of the day: if it rains, if the national team plays, or if it is too hot, for example. May the calendar not defeat the naturalness of the networks! Avoid the “Like” car. Surprisingly, this practice is more common than expected. It is assumed that if you share its content, it is because you agree with it. But giving yourself a “Like” car is like kissing yourself. Sometimes it happens when you manage networks from a commercial administrator, and you want to give it a “Like” from your personal profile. But you have to be vigilant. Let’s not blow kisses in front of the mirror!

Share content of others in fair measure. Generating original and relevant content for your audience usually takes time. At times it can even be difficult to come up with new creative ideas. Content that has not been created yet. But own content is usually more effective and users value it more. Invest, you will not regret it when you see the results. Measure is success. One Phone Number List of the main advantages of taking actions online is that everything is measurable. Using tracking codes (UTMs) it is possible to follow the consumer’s route: which links he entered, what actions he took, which content he liked the most. In the case of marketplaces or ecommerce sites, you can even measure the sales generated by an action! One studies to be prepared and to be able to communicate better. Practice helps solidify that knowledge. It allows you to learn even more and identify what works and what doesn’t. That is why I wanted to share with you some of my learnings so that you too are more prepared to succeed.

It was in 1999 when the British technologist Kevin Ashton coined the term Internet of Things (IoT) to define a network that not only connects people, but also them with the objects around them. At the time Mexico Phone Number List it seemed like a matter of science fiction, but today it is a reality that increasingly impacts industries, the way of life of consumers and the strategies of marketers. Therefore, it is important to visualize the future of IoT through five expert forecasts, reflected in the following figures:

ONE. The specialized web portal Statista predicts that the number of connected devices will reach 50 million units worldwide by 2020. TWO. A 2015 global study by Tata Consultancy Services (TCS) found that banking and financial services participants predict that on average IoT spending per company for the sector will grow to 153.5 million by 2018, up 31 percent from at $ 117.4 million in 2015. THREE. This year, the size of the IoT market would hit $ 1,130.3 billion, to grow to $ 1,391 billion next year.

FOUR. Currently the travel, transport and hospitality sector, together with industrial production, invest a greater Phone Number List proportion in the Internet of Things and the trend will continue. FIVE. McKinsey predicts that the economic impact of the Internet of Things by 2025 will be enormous, especially in relation to factories, with an estimated increase of 3.7 billion dollars.