Tag: business mobile number list

Weeks after PETA published a video showing the cruelty with which crocodiles are killed to make bags, the animal rights organization became a shareholder in LVMH, the company that Louis Vuitton Slovenia Phone Numbers belongs to. Last December, PETA launched a campaign to raise awareness of the mistreatment of crocodiles that are slaughtered to make Louis Vuitton bags. The shocking images show the animals being skinned while they are still alive.

Now, PETA announced that it became a shareholder of LVMH, Louis Vuitton, on the Euronext Paris exchange. Why? In reality, the NGO only bought one share, but that gives it the right to attend the members’ meetings where it will seek to make itself heard to stop the killing of crocodiles. This is not the first time PETA has resorted to this tactic. During April 2016, it bought a share of Prada in a campaign against products made with ostrich skin. He also bought from Hermès in 2015 to protest against their production model.

A company that sells boots had to remove one of its models from the market because the sole leaves swastikas, something that has generated an impact on the internet. The company assures that it was a mistake and that it is not an apology for Nazism. During this week, user FRSHFSHFCKR posted on Reddit a photo of the soles of a shoe model that leaves Phone Number List several swastikas, the symbol of Nazi Germany, in the footprints. The photograph has become viral, it was recommended by a site of far-right ideas and caused the company that sells them to remove them from the market. Conan International Trading Co. is the company that markets the Polar Fox brand of shoes, it assured that it was not intentional and it was all a mistake of its suppliers in China. He added that he will no longer have them for sale.

It has been proven that social networks present addiction in people and mainly in young people. According to the WHO, one in four people suffers from behavioral disorders related to this problem. And that is why the Faculty of Psychology at the University of Bergen together with the Slovenia Phone Number List Bergen Clinics Foundation, made a scale where 6 signs were created that identify addiction to social networks, mainly Facebook. Based on this information, the psychologist Cecilie Schou revealed that the characteristics of a social media addict are very similar to those who suffer from alcoholism and drug addiction.

A few days ago, the newspaper El País, released a couple of videos recorded inside the North Prison, which currently has approximately 10,000 inmates and is overcrowded 60 percent of its capacity. According to the investigation carried out by said medium, inmates who have a mobile device sell an hour on Facebook for much more money than the cost of half a gram of cocaine. That is, inmates who pay $ 40 pesos to use the social network pay a fortune where almost all good and / or service is below ten pesos.

The problem is greater when the use of social networks by prisoners is to search for information and use it for extortion, or to make phone calls related to fake kidnappings. That is why, awareness Phone Number List must be In the north prison of Mexico City, an hour on Facebook is more expensive than cocaine raised about the information that is published on these platforms, from the data that is exposed by users, to the images.

Faced with the personalization of advertising campaigns, social networks have become the backbone of marketing strategies, as well as an omnipresent feedback tool between companies and consumers. Since late 2013, the United States Patent and Trademark Office (USPTO) recognized that a term containing a “#” symbol or the term “ hashtag ” can be registered Senegal Phone Numbers as a trademark “only if it works as an identifier of the source of the applicant’s assets ”, so that as of 2016, in the United States there were already more than 100 hashtag records as companies. Examples include: restaurants, race organizers, video producers, even citizen observatories, however, the USPTO denied registration to those who only used the hashtag in a descriptive way, such as second-hand sales or resale.

Among the best-known companies in the United States that use the hashtag , #STEAKWORTHY stands out, which is a restaurant service, #MYCHASENATION, an organizer of motor racing, #LIKEAGIRL, a social observatory for female empowerment, #THESELFIE, a startup that sells equipment of professional photography and video. After a brand was patented and registered as a hashtag, US authorities recommended registering the word without the sign, in order to make clear to the public and netizens the name of the company and the hashtag it uses. In the case of Mexico , there are no registrations with the Mexican Institute of Intellectual Property (IMPI) of any registration with the name and hashtag sign, however, in the United States, patents and registrations happened until there was legislation, while that in our country there has been no legislation on this type of intellectual property.

In the same vein, the Wall Street Journal recommended entrepreneurs and brand owners with a hashtag to develop strategies to minimize the risk of their investment and protect their brands against the misuse of social networks, which is currently not regulated. As for strategies and Phone Number List branding , hashtag company owners can do it in a simpler way, developing hashtag and familiarizing it with the brand, such as promotions, special sales, although these companies must take double care as any company, since their labels have They have to be doubly specific so that customers associate the company label and with the campaign.

Brands and consumers thrive in an increasingly digitized environment. The consequence of this phenomenon plays in two ways when trying to explain it from the perspective of the advertising industry. On the one hand, strategic teams and advertisers have at their disposal a Senegal Phone Number List greater number of contact points that promote a closer relationship with the target audiences, which do not distinguish demographic or time barriers, so if they are managed correctly they could suppose the basis for the construction of long-term relationships with increasingly defined targets.

However, from another point of view, we are talking about an environment that by definition democratizes the production and development of content, which means greater challenges to gain the volatile attention of users. The great competitor for brands in this field is the consumer himself, who has found the means and resources to be a judge and part of the new communication models. Gaining relevance seems like a daunting task. Understanding a context that by nature changes constantly in increasingly reduced periods, is a constant concern for organizations of any category, which in their quest to meet this need allocate increasing investments to establish partnerships with specialized advertising agencies in the field. digital terrain. The budgets that are destined to the digital environment give context to the previous phenomenon. Findings from the Marketing Research Department2.0 indicate that during 2015, advertising investments in media as well as in Phone Number List marketing services in general registered an increase of 3 percent in both cases, which in net numbers translated into an injection of capital equivalent to 74 thousand 007 million pesos and 158 thousand 270 million pesos , respectively.

When talking specifically about the composition of the media mix, we have that although television remains the predominant means of communication in the mix with more than 50 percent of participation, its annual growth rate (2 percent) is below of digital, a channel that concentrates 8.7 percent of total investment in media with an increase of 19.4 percent. In this way, it is not surprising that 2.28 percent (1,918 million pesos) of the total marketing budget is allocated to the services and solutions offered by advertising agencies specialized in digital tools, platforms and strategies.

Although in the end marketing is made to reach people, the way we buy is completely different if what we are going to acquire is for ourselves or for work; A simple example of this is when someone needs to buy shoes, goes to a store or looks online for the ones they like the most and if they can afford to buy them. On the contrary, if what you need is to buy a Romania Phone Numbers printer for the office, the purchase decision is not based on which is the prettiest, but on the one that responds in a timely manner to the printing need and the budget you have, and for that, more information is required to make a decision. Before moving on, it is worth clarifying what the acronyms mean in both cases: B2B is Business to Business and B2C is Business to Consumer.

It is very important to be clear about the differences between the two models, because the requirements for each are very different and it is difficult with the B2C strategy to be successful in B2B and vice versa. In general, marketers prefer to work in B2C companies, because it is easier and even glamorous to talk to the final consumer, but B2B presents certain challenges that in its complexity make it fascinating. Below I describe the 5 points that from my perspective make B2B different from B2C: We must focus on the advantages or properties that make sense to the buyer, beyond the emotional or sentimental value that it may have. It is important to think about offering in communication, the competitive advantage, the main characteristics and the clear and concrete differentiations that make our offer the best.

B2B is more rational than emotional, in order for a purchase to be made, it first goes through an analysis process, in which the options are evaluated to ensure and justify that the best agreement option is being acquired to the need you have. Unlike B2C where you must use a language that anyone understands, in this case we can use a language with more technical or Phone Number List specialized terms, typical of the product or service, that help to understand the advantages. This can help us to be clearer explaining what we do. The more and better the information we can provide, the easier we will make the decision maker’s job. Either with text, images or videos, but we must provide content that allows us to fully understand the advantages of our proposal, otherwise we will lose relevance. While impulse purchases are a fundamental ingredient in B2C, on the other hand, when the sale is between businesses, times change and are no longer as hasty as in retail. In B2B, thanks to the analysis made of the available options, the time to make a decision can take much longer, even weeks or months.

Buenos Aires, Argentina.- The official Ferrari owners club in Argentina apologized for publishing a video of an Italia 458 traveling at 306 km / h. They fired the community manager for promoting bad behavior. If you manage the account of a Ferrari owners club and you get a Romania Phone Number List video of an emblematic model of the Italian brand traveling at 306 km  h, do you publish it? Yes, of course, in minutes it is on Instagram and YouTube . Yes, as long as it is on a racetrack and with all security measures. If your answer is number “2”, you will have a future in this profession. If it’s number “1,” you still have a lot to learn.

“The Ferrari Club Argentino (FCA) apologized for having published on its official Instagram account the video of a Ferrari 458 Italia traveling at 306 km / h on Route 2 in Buenos Aires,” Autoblog announced . “The club is the official body recognized by Ferrari in Maranello, which groups together Prancing Horse car owners in Argentina,” adds the specialized media in the automotive industry in Argentina. The apologies came after the video showed how a driver of that model of the Italian brand ran at 306 km / h on a road where the maximum allowed is 130.

The official press release offers “apologies to those who have been offended by the content.” “We totally repudiate the attitude of the driver that not only puts his life at risk but also that of third parties,” he explains and clarifies that ” the person who got on without authorization of any kind Phone Number List from the FCA (without consultation or consent) was disaffected for promoting this kind of behavior ”. The video was posted on the club’s official Instagram account , and although it was deleted after a few minutes, Autoblog managed to make a screenshot and a copy of it first.

Last December the second season of the Club de Cuervos series premiered but Netflix has not stopped campaigning for it in digital media. Now a new ad features “Chava Iglesias’ Spanglish course.” Club de Cuervos was the first Netflix original series in Mexico and became a great success by mixing comedy with drama with formulas that have worked in Mexican Qatar Phone Numbers cinema. Since its inception in 2015, Club de Cuervos has been characterized by its creative marketing campaigns, carried out by the Circus agency, which go beyond the digital world to use traditional media and do newsjacking so that you feel that it is something real.

Two weeks after the launch of the series, the marketing team gave the campaign a second wind by offering $ 14 million for Javier “Chicharito” Hernández in a display in several printed newspapers, making it a reality that the Mexican almost never they put it to play. True characters such as José Ramón Fernández are also mentioned on several occasions in the story. Days before the premiere of the second season, a press conference was organized in which the actors never left their characters . Now, there is a video that sells a fake English (or Spanglish) course by Chava Flores, played by Luis Gerardo Méndez, that works on Snapchat.

The video was viewed more than half a million times in less than about five hours. Without a doubt Netflix has given great Phone Number List examples of how to make successful content in digital marketing. Globally, Netflix has become the leader in video on demand and this Wednesday it will announce its 2016 financial results. The previous year it had revenues of $ 6.77 billion.

The rapid adoption of new technologies in the hubs and current consumer behavior, brought with it the birth and consolidation of a -relatively- ‘new generation’ of companies that are central to the sector. These companies, which arose through and from the digital environment, are leading an important change in the way in which consumers relate and acquire the brands Portugal Phone Numbers of their choice, where geographical limits or time are blurred, to grant the shopper the ability to buy almost any type of product at any time and place . We are talking about e-retailers, a company that represents a subsegment of the retail sector and that have managed to capitalize on the significant growth that electronic commerce has registered so far. States of the Mexican Republic with the highest number of electronic purchases

In this regard, data from Statista indicate that the income generated by e-commerce worldwide will grow from 901,344 million dollars registered in 2014 to 1,328,863 million dollars during 2017, which will mean an average expenditure per person that will rise from 686.65 dollars at $ 821.71. Growth is widespread around the world, however there are some regions that have unique growth projections, where major brands that develop in the sector have made significant efforts. Such is the case of Latin America, a region in which the e-commerce market will grow from 94.9 million registered users in 2014 to 162.3 million during 2020 , an increase that will translate into an increase in the income generated by this industry that will pass d e 28,175 million to 63,880 million dollars in the aforementioned period.

In this sense, it is pertinent to mention that Mexico will rank as one of the key countries to achieve the previous figures. During the next three years, the income generated by sales in electronic commerce in the country will grow to reach 13 thousand 270 million dollars, a figure Phone Number List that represents a growth greater than 50 percent to that registered during last year, when the figure reached the 5.7 billion dollars. Taking the previous numbers as a reference, it is fair to say that Mexico has become a territory of great opportunities for companies such as Amazon, Alibaba or MercadoLibre, companies that grow as great competitors both for local companies as well as for large retail organizations with decades of history in the national market. Understanding the position that some of the most important e-retailers in the world play in today’s world of commercialization is a key piece to identify areas of opportunity and strengths within one’s business.

The digital marketing could reach a global investment for 2020 of 306 billion dollars, according to TechNavio. It is one of the areas of marketing that grows more and more. Currently most marketing professionals include this type of marketing in their mix, so everything that concerns Portugal Phone Number List digital is relevant and can represent the difference between a successful strategy and one that goes unnoticed. Especially when it comes to trends that are trending down this year. Here are three of them:

PREFABRICATED IMAGES. If it is about illustrating, stock images are appropriate, not in a digital campaign, since they prevent users from connecting with brands. A personalized image pays off in various aspects with the consumer, improves content performance, generates engagement , improves clicks and interaction with the brand on social networks, as long as it is the right one for the campaign. Subway México is an example of the criticism that a prefabricated image with improvised integrated elements can cause, which are disproportionate. Smart Insights estimates indicate that 56 percent of marketers create content without a backup plan or strategy that makes the information more effective and efficient in engaging the target audience.

FALSE FOLLOWERS. Bots are easily detected today. Although they help to improve the perception of the consumer at first glance, when followers are counted on social networks, with the passage of time their false comments and retweeets are noticed, which transmits a wrong idea of ​​the Phone Number List brand. You can even leave it as unprofessional, since consumers may think that you are not able to gain loyalty due to some hidden problem. For example, in the United States, 88 percent of customers believe that online reviews are as authentic as personal recommendations. Amazon is one of the companies that combat this type of falsehood, as companies sought to take advantage of positive comments on their publications, obviously paid.

The impact that fake news had on the last US residential election highlighted one of the most damaging phenomena for digital marketing and its true impact not only in terms of metrics, but also in its influence when creating perceptions and expectations. it is about. Figures published after the election show the seriousness of the problem. According to the Per Research Center, 44 percent of adults in the United States assured that they Peru Phone Numbers consulted information about political campaigns through social networks, to access content that will allow them to make a better decision when casting their vote, but the data is It is alarming when it is understood that 38 percent of the content shared on the platform on conservative issues – read Republicans – were “false or inaccurate” and 19 percent of liberals – or Democrats – had the same characteristic as reported by the BuzzFeed News research.

During the three months leading up to the elections, the amount of fake news on Facebook grew exponentially, registering higher audience participation rates than content generated by truthful outlets. In fact, the same source indicates that the 20 best-performing news stories from fake sites and hyper-partisan blogs generated 8 million 711 thousand user shares on Facebook, while in the same period the 20 best-performing stories from 19 recognized news sites reached 7 million 367 thousand 000 interactions through the same social network.

These numbers speak to the post-truth environment in which brands try to engage with their consumers. In a column written for Merca2.0 , Paco Santamaría, founder of InTrend, states that “many false news generate powerful audience engines in the digital life of many new readers and not only this type of information and content has a large audience and every second Phone Number List Millions of readers, too, post-truth is capable of influencing the decisions and lifestyle of many human beings, whether to buy products, deflate brands or vote against or in favor of candidates or referendums ”. We are talking about a phenomenon that, in the first instance, could be classified as adverse for brands in their quest to build a strong and relevant brand presence in an era in which control of this task seems not to be in their hands.