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This trend, which is being a fundamental part of marketing strategies, is currently one of the most popular and simple in the world, because it is only a matter of finding the right person to create a link between you and your clients, they call themselves influencers . These people who manage to create a close bond between users and brands aim to spread the Buy Venezuela Cell Phone Numbers messages and content of the companies, either through publications or graphic material, becoming brand ambassadors. This type of element in marketing is very profitable when carried out correctly, the plan is to find the one that has part of our target audience among its audience, so you will achieve a return on investment quickly. Currently, 77 percent of advertisers use influencers in a product launch according to studies by the Merca 2.0 Research Department.

How to choose the candidate in the right way? In principle, you should not look only at the number of followers you have, you must pay attention to the one who adheres to your values ​​and who is aimed at the same market. As we have mentioned before, quantity does not mean quality, having a large number of followers on social networks does not mean that it is very effective. Lean towards the one who has a quality standard in their publications and who adheres to the message that you want to send, your choice will be vital to help or harm the image of the brand, in the same way you must have a balance between Phone Number List the scope of your publications and the interactions it has with followers, engagement is a basic characteristic so that the message reaches the largest number of people. One point that you should not forget is that your profile must be constantly updated, this will be part of the strategy so that there is greater interaction with your followers, achieving the impact and loyalty of the audience. Finally, you must take a good look at their commitment and professionalism.

Yahoo CEO Marissa Mayer will no longer be part of the company’s board of directors and will change her name as part of the transition to join Verizon. It will be called Altaba Inc. UPDATE: It was revealed that not all of Yahoo will change its name to Altaba Inc. but only the holding company that Verizon will not buy. That is, Yahoo will be divided in two, the part Venezuela Phone Number List that does not go to Verizon will be called Altaba. Last July it was announced that Verizon would buy Yahoo for 4.8 billion dollars . During recent months, the transaction was in jeopardy after it became known that Yahoo was the victim of hackers who stole hundreds of millions of personal account data.

This Monday it was announced that the current CEO, Marissa Mayer , along with five other executives, will leave the Yahoo board of directors as part of the transition to be part of Verizon. In addition, the name Yahoo will go down in history because the organization will change its name. It will be called Altaba Inc. Yahoo was one of the most popular search engines Phone Number List during the birth of the world wide web in the 1990s. When Google pulled it out of the segment, it became a digital platform with dozens of advertising and content products such as Yahoo Fantasy, Yahoo Answers, and Yahoo Finance. According to data from Statista, in 2017 Yahoo will have 3.5 percent of the market share of display advertising on the internet. It currently has 2.95 percent of searches on the network and during the third quarter of 2016 it had revenues of $ 1.3 billion.

If you are one of those who has been posting aimlessly on social networks with any of your personal accounts waiting for the BOOM! for someone to have interaction … I think that for this year you can change things: instead of waiting for it, build it! Perhaps this is the signal: a Buy Vietnam Mobile Number List complicated 2017, with a lot of uncertainty, the economy, inflation, the dollar, gasoline (Mexico). Let’s continue with the challenges, what do you think if the hours (minutes) that you dedicate to reading that news, you change them to design, build and start your Personal Branding? An interesting fact, the 2017 according to numerology becomes 1 which is Start, increase in energy, search for changes, new directions.

Here are the 3 initial steps to get started (or correct what you already have). First things first, let’s define your Identity, your unique touch, your digital personality, your differentiating proposal based on your personal identity. Define your brand (Identity): I think it is the most complicated decision sometimes, it has happened to me and it continues to happen. So many things that I want to show that I learn, that I know or that I simply want to share that they make a mix of “Sesame of all moles” and this is fatal for any personal brand. So let’s define how do you want to be identified by your followers? We are going to describe your “Brand Voice” with only 3 words. Take a list of all of them and choose only 3.

How would you describe your personality to someone else? How would a coworker, partner, or your boss describe you? Look for profiles of ideal professionals for you. What do you think can differentiate you from them? With what characteristics of your personality do you feel most comfortable? Which ones do you think you should work on? With which professional Phone Number List characteristics do you stand out the most? Ok do you already have them? Perfect! So now make a description of each one and write how you will add value to your followers using that characteristic that makes you special. For example, will you help them analyze and empower their own strengths? (Coach) Will you give them summary information for better digestion? Will you make very understandable graphics for them to learn a topic? (Creative) Will you make videos that in less than a minute can summarize for your followers what it would take them an hour to read? (Communicative – Extroverted).

A website, whether of a brand, company, blog, etc., has one objective: to generate visits. Understanding this aspect has become a fundamental element in digital marketing . So having a set of basic tools is essential for the work of every web analyst. Therefore, we share a list of tools, not so popular, but just as effective and free, that can help you guide the Vietnam Phone Number List marketing actions of your website and monitor your competition. This tool allows you to analyze the web traffic of any website or blog, for free. Through it, you will be able to analyze the sources of web traffic, find out which are the main sources of referred traffic and analyze the average time spent on the site, among other services.

The main feature of this tool is that it allows you to optimize the conversion rate of the website, and at the same time, it offers heat maps that illustrate user behavior on our site. This tool is very similar to Google Analytics, since it allows us to measure and analyze visits to our websites. Ideal for monitoring web traffic in real time of any web page. With this tool you can analyze what happens to users when you make a transmission via streaming on your website. Finally, we find this tool that also allows you to analyze web traffic in real time, without having to use Google Analytics. The free trial lasts one week and has a monthly cost of 6 euros.

If you are one of those who has been posting aimlessly on social networks with any of your personal accounts waiting for the BOOM! for someone to have interaction … I think that for this year you can Phone Number List change things: instead of waiting for it, build it! Perhaps this is the signal: a complicated 2017, with a lot of uncertainty, the economy, inflation, the dollar, gasoline (Mexico). Let’s continue with the challenges, what do you think if the hours (minutes) that you dedicate to reading that news, you change them to design, build and start your Personal Branding? An interesting fact, the 2017 according to numerology becomes 1 which is Start, increase in energy, search for changes, new directions. Here are the 3 initial steps to get started (or correct what you already have). First things first, let’s define your Identity, your unique touch, your digital personality, your differentiating proposal based on your personal identity.

The change in the consumption of audiovisual content is increasingly evident, especially those focused on entertainment, since streaming platforms (SVoD) and Video-on-Demand (VoD) continue to increase. It is estimated that by the end of 2017, VoD revenues will be in excess Buy Uruguay Mobile Phone Number Database of $ 16 billion globally. Only the SVoD will have a market volume of 11 billion dollars, according to data from Statista. This means that there are more and more services that seek to attract the attention of the user of this type of platform. Today we find HBO Go, Crackle or Claro Video .

Netflix is currently the most popular service, it has more than 30 original series , equivalent to more than 600 hours of original content and is expected to reach 1,000 hours this year, according to the Global Web Index. Something that has characterized the Los Gatos company is its marketing strategies, many of them through branded content . He recently launched an 8-bit video game, appealing to the nostalgia of the eighties but with some of the characters from some of his series with greater engagement.

It is Netflix Infinite Runner , an obstacle game with an infinite stage that, naturally, could not compete in the video game market, but rather an action of the platform in order to generate a link with users, since it you can play for free. Among the characters that can be chosen to Phone Number List play in different settings are Pablo Escobar from Narcos, Marco Polo from the series with the same name, Piper Chapman from Orange is the New Black , and Mike Wheeler from Stranger Things . The video game is very similar in structure to the one activated in Google when there are connection problems, in which users can play with a dinosaur and their mission is to jump as much as possible obstacle in order to score as many points as possible.

Statista projections reveal that in Mexico there will be 61 million users of social networks in 2017, which is why they are becoming increasingly relevant for digital marketing strategies. The platforms are managed by community managers who are part of a detailed strategy by the marketing Uruguay Phone Number List team, they are an essential part for brands; however, not everyone takes seriously that the slightest mistake will impact thousands of people. Although “we all make mistakes”, the CMs cannot afford to publish misspellings or crazy figures, as in the case of a tweet today on Joaquín López Dóriga’s account .

The publication projected 448 teams for the World Cup organized by FIFA, which was read by 7.38 million people who follow the account only on the 140-character social network. In this sense, Radio Fórmula apologized a few days ago for starring in an embarrassing incident with an image of Egypt representing the looting in Tultepec, State of Mexico. This fact Phone Number List impacted not only his more than 369 thousand followers, but also all those who made the hashtag # RadioFórmulaInforma trending . And the CM of Publimetro should take spelling classes, because “eses” should actually have been written as “feces”. Thus, there are at least three cases in which the basic rules of community managers have been neglected when managing accounts, which is no small thing if we remember that only 10 days of the first month of the year have passed and that the events had an impact thousands of people on social media.

The leading instant messaging application is constantly being updated in order to be within the trends and demands Buy Ukraine Mobile Phone Number List of users. Previously, you could only choose 10, but the new beta will raise it to 30. Discover what’s new in WhatsApp. According to Statista, the application managed to obtain one billion active users at the end of February 2016.

In November 2016, the app launched video calls and last month allowed users to send GIFs which had previously been saved in their photo libraries. Previously, you could only choose 10, but the new beta will raise it to 30. However, in the most recent version 2.17.16 beta that will be available in the next few days in the Android Play Store, now the GIFs will work by touching the emoji icon and below the list of emoticons, there will be two buttons : one to access the list of drawings and another that says GIF.

But, that is not the only change, also in the new beta version, according to The Android Police, WhatsApp has increased the limit of the number of photos that can be shared at the same time. Previously, you could only choose 10, but the new beta will raise it to 30. One of the Phone Number List trends that have had the greatest boom in 2016 was the use of GIFs, since only in 2016, according to Statista, the use of these images in the US is higher by women and during 2016 it was 569 thousand 217 GIFs shared per minute, one more reason why WhatsApp decides to bet and create a greater experience for users.

The e – commerce in Mexico grew 900 percent in a span of 6 years, since 2009 to 2015 buying online sales increased from 25 thousand 500 million pesos to 257 billion pesos. According to the Asociación Mexicana de Internet AC , 7 out of 10 Mexican Internet users prefer to Ukraine Phone Number List make purchases online during the summer, and 40 percent of them are millennials, that is, young people between 22 and 34 years of age, in addition to Mexico City is the entity of the country that buys the most, followed by the State of Mexico, Guadalajara and Monterrey, respectively. The electronic purchasing firm PayPal revealed that during 2016 13.8 million Mexicans made some purchase online, 65 percent of them being adults, 2 percent more than in 2015.

In addition, the three shopping channels that Mexicans used was the internet, with 64 percent, applications, with 18 percent and 10 percent more bought through social networks. Likewise, 91 percent of purchases were through a laptop, 58 percent through a smartphone and the remaining 26 percent through a tablet. Regarding the behavior in the purchases of each Mexican, PayPal highlighted each person who bought online spent about 15 thousand 519 pesos, and these bought gadgets, electronic devices, entertainment, clothing, footwear, concert tickets, travel and transportation . Likewise, 56 percent of Mexican buyers made some purchase from foreign sites during 2016, since their items were not for sale in our country, while 87 percent of them did so because it was cheaper than buying online in Mexico. The three seasons in which Mexicans buy the most are in summer, Christmas and 30 percent do so on Good End .

Online shopping portals and companies agree that our country does not have an online shopping culture, since for more offers or marketing strategies made by brands, 44 percent of buyers are Phone Number List concerned about not receiving their item , that is, they fear that it will be stolen, while 29 percent do not buy online because delivery times are considered “very long”, however, they specified that to boost purchases they must protect their sites against hackers, show costs of buy in the currency of the country where the buyer is and send purchases for free. It should be remembered that the current forms of payment for foreign products by foreign consumers are made by PayPal, with 67 percent, 44 percent through a debit card, 37 percent through a credit card, 25 percent. percent for bank transfers, and even 21 percent, who prefer to do it specifically in an Oxxo and 7-Eleven .

The fake news business is not practiced by many media, however, the few digital media or portals that are dedicated to exploiting it have seen an opportunity to exploit their marketing strategies, because more than offering news that is a lie, they are sites of entertainment highly Uganda Phone Numbers visited by netizens, as fake news ranges from implausible to hilarious, always exploiting a sense of humor . An investigation carried out by the AP news agency revealed that the average visit to these portals added up to 685 thousand visits or clicks, that is, the profits amounted to four digits, as if writing lies generated more profits than the portals that give the news.

The director of new business for the portal El Deforma , revealed in an interview with High Level that the famous Mexican site began as an “invention of a group of friends who were bored” and after adhering to an editorial called Now New Media they were able to reach more netizens. He specified that his earnings vary, depending on the number of daily visits. The Mexican site has more than 2 million followers, more than 350 thousand on twitter, and more than 8 million unique users per month.

Another analysis by the Pew Center highlights that in the United States , the average fake news portals produce a profit of $ 10,000. In addition, it was revealed that the official media, those who do not write fake news have at some point taken fake news to include it in their editorial policies. Research indicates that at least 40 percent of publishers in the United States have made this kind of mistake. In addition, at least 30 percent of editorial chiefs admitted Phone Number List at some point to having reported false news in an official gazette by accident. Another well-known fake news portal in the United States, The Onion , acquired so much fame that at the beginning of 2016, the Univision network acquired 40 percent of the control of the digital medium. However, the amount of the transaction was not disclosed.

The case of The Onion exemplifies what is a good strategy for sales, space, advertising, branded content , of which it promotes products through its hilarious sense of humor. Among the marketing strategies of these sites is to create fresh content with a sense of humor to attract young millennials, which is why Univision acquired such a high share of The Onion. The Onion has had several locations, Wisconsin, New York and later Chicago, as its creators robbed the Big Apple in 2001, during the Late Nights boom , that is, The Onion pursues creativity and a sense of humor.

It is no secret to anyone that content development is considered the “king” among marketers. Only in 2016, MarketingProfs studies report that it was the destination of 25 percent of the investment in advertising worldwide. The foregoing occurs to a large extent, because beyond the Uganda Phone Number List implementation of various conventional advertising and promotional strategies, content marketing is one of the best ways to connect with the current consumer. In Latin America, for example, 62 percent of companies and marketing professionals stated that during 2016 they included in their budgets considerably increasing their investments in these practices, according to a study signed by Genwords.

It is clear that last year was important in terms of investment for content marketing , but what does 2017 hold for this area? We share 5 statistics that you should pay attention to during this year to have greater chances of success in your strategies: More campaigns. 70 percent of B2B marketers plan to create more content marketing strategies in 2017 compared to 2016, according to the Content Marketing Institute. Longer blog. Before, pieces with a short length were created in order to offer valuable content and prevent users from leaving. This begins to change, because according to Orbit Media Studios, blog posts are now more extensive; last year they grew on average 19 percent, reaching up to 1,050 words.  Always the Mobile. We live in a society where people increasingly need to be connected and their smartphones, tablets and other mobile devices are the way to reach them. This is a trend that will not stop growing as brands increase their mobile advertising expenses. In markets like the United States alone, Mobile will account for 72 percent of digital advertising expenses for 2019, according to eMarketer projections.

Visual. The contents in blogs are becoming more extensive and reaching all platforms -especially mobile devices- are trends that will require a fundamental factor to connect with audiences: to be visually attractive. Thus, 46 percent of advertisers indicate that photography and images are crucial to their current marketing strategies , according to data from the CMO Council.  Social Networks. They have become almost indispensable Phone Number List for millions of people and are therefore channels through which audiences can be effectively contacted. Thus, 94 percent of B2B marketers use LinkedIn as part of their content strategy. Naturally, they do not leave out other traditional social networks such as: Twitter (87 percent), Facebook (84 percent), YouTube (74 percent) and Google+ (62 percent), according to the Content Marketing Institute. Having data of this type can help marketers, as well as brands, to identify some of the trends that will occur in content marketing this year. This is important if you consider that every day 27 million pieces are shared on the internet that are actually brand content.