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Perhaps the oldest browser, along with Internet Explorer, Opera refuses to die, despite its unpopularity, it returns with a browser called Neon, to try to deal with the spoiled browsers, Google Chrome and Mozilla Firefox . The new browser is designed to look good with Windows 10 , since some elements of the pages are treated as if they were applications, that Peru Phone Number List is, cell phone icons or Facebook Messenger type. Visually, Opera is very attractive, due to its design, its simplicity of use and innovative, however, it struggles to reverse its unpopularity in front of the other most downloaded and used browsers in the world, together with Safari, from Apple and Internet Explorer, from Microsoft are the least used in the world.

Opera’s design is made to be easy on the eyes on high-definition computers or smartphones. In the promotional video, it is appreciated that it has its own toolbar where it has functions to take screenshots, create and access the gallery of downloaded images and captures, and even a music and video player. Although it is ready to download, the browser is still under development, as Opera executives decided to launch it to see the results, that is, it is very likely that they will present an improved version before the Phone Number List end of 2017. Although not popular, Opera is an alternative browser, as it already has an ad blocker since 2015, it can also speed up the loading of new pages up to 90 percent faster than other browsers.

Also, the browser was sold last year to a consortium of Chinese companies for 600 million dollars and its redesign and reinvention took less than a year, in addition to promising more innovative changes. At the end of 2016, Opera was already the fifth most popular browser on computers, while on mobiles it only had a 10 percent presence.

Faced with the ad blockers that Mozilla Firefox or Opera Neon browsers have , advertising firms have already found ways to promote products, through social networks and in the free version Paraguay Phone Numbers of YouTube. The social network Facebook has already begun to test “mid-roll advertising, which consists of inserting small forms of advertising in Facebook videos, as well as in streaming, even this type of diffusion had an increase of 15 percent in 2016 , because being a discreet advertisement, users or viewers feel it normal.

According to the study “Video Indtex Extra: Rise of the Mid-Roll, the technology analysis firm Ooyala revealed that medium-roll ads are on the rise, since it is allowing the placement of direct access ads, which does not seem annoy consumers. According to the Wall Street Journal , “mid-role” ads only allow ads to appear once the viewer has viewed a clip for 20 seconds in videos that are 90 seconds long. With this, Facebook offers publishers 55 percent of advertising revenue, something similar to what YouTube does.

The technology analysis firm, between April 2015 and 2016, mid-roll ads increased 24 percent, because until April of last year this type of advertising had already increased 33 percent. According to Ooyala , impressions are up and average ad completion rates are positive, in Phone Number List equilibrium, even trends show that online ad engagement is closing on TV. Mid-role advertising represents an opportunity to increase income for social networks, since they do not bother users (so far), although according to Ooyala, the advertising strategy would not end there, since advertisers need to do constant analysis to maximize the performance, as each audience is unique.

The power that new technologies give to audiences brings with it a higher level of criticism from users, who will underestimate and question everything that brands say, where one of the references that grows in terms of validity and credibility are the opinions of their peers. The phenomenon Paraguay Phone Number List that puts the proliferation of false news on the table will harden these behaviors , a trend that, although for brands opens a certain area of ​​opportunity, also poses important challenges, within which it will be vital to align the brand to the values, philosophies and consumer dynamics. This will have to stop being a simple speech to become a primary axis within marketing and communication actions.

Under this tenor, one of the trends that will gain even greater prominence will be the strategies that will favor collaborations with influencers. This makes sense if you consider that estimates published by Nielsen indicated that until 2015, 83 percent of people said that the recommendations of other consumers were ‘the type of advertising’ in which they trusted the most, even above those actions developed in social networks by companies that hold 42 percent and editorial content signed by some commercial firm that take 66 percent. That is why it is not surprising that 59 percent of companies affirm that they will increase their investments in influencer marketing campaigns during the next twelve months, as revealed by Burst Media, with the main objectives of optimizing branding actions. (33 percent) as well as increasing customer loyalty and retention (31 percent) , according to eConsultancy data.

For Alejandro Campos, brand director for Cerveza Modelo, “influencer marketing works, because in the digital age you cannot stand out without connecting with consumers. We want people to identify with us and influencers help us to highlight the personality of the brand and start a Phone Number List conversation with our target ”. The weight that new celebrities or influencers born on the net have as allies for brands is undeniable. However, we are talking about a discipline that both in frequency of use and in number of users – to call it somehow – begins to register the first signs of saturation.

Today the term of Barack Obama ended when the controversial and current President of the United States Donald Trump protested, and as expected thousands of Americans showed their feelings of gratitude after an era that has ended. During his stay at the White House, we could see Panama Phone Numbers the former president dancing, helping, assisting and supporting those most in need in the company of his family, today the nation that ruled for eight years says goodbye to him with a special and emotional image made through gifs.

The Deep Focus agency was in charge of carrying out this magnificent idea where thousands of people participated to show their love through this project, carried out by the king of short videos, Giphy. The microsite called The Standing O, works by gathering thousands of gifs where users say goodbye, in such a way that as a whole you can see Obama’s face smiling. Once the files were gathered, they went through a filter that only approved those who actually said goodbye, later they programmed an algorithm based on the base of colors they contained in order to create their appearance.

For his part, John Reid creative director of this agency said “This movement is destined to be a bright light in the darkness of the division generated in the last six months”. It is worth mentioning that Phone Number List Obama has been one of the most positive images for the United States economy, and his great charisma and popularity led him to remain in many American hearts.

KIA was the first brand to launch a message of support for Mexico in the face of President Donald Trump’s threats towards company investments in the Mexican nation. He did it through Facebook, gaining a large number of followers: In #KIA we have full confidence in Mexico, that is why Gonher joins the brands that take advantage of the rejection of Trump we Panama Phone Number List invested more than 3 billion dollars in our Fishery Plant in which, by the end of the year, we will employ more than 14 thousand Mexicans and we will produce 300 thousand units per year. Now Gonher joins , the auto parts and accessories distributor company tries to boost consumption in Mexican companies, with the aim of uniting the nation against the attacks of the US President.

Gohner’s strategy could boost its acceptance on social networks, since Facebook has only 615,338 likes. President Trump’s strategy also did not work with Nissan Mexicana , Gonher joins the brands that take advantage of the rejection of Trump which confirmed to Notimex that the production plans for its Compas plant in Aguascalientes, Mexico, Gonher joins Phone Number List the brands that take advantage of the rejection of Trump where premium vehicles will be produced, remain unchanged. Not with Toyota , which specifically said that, while it looks forward to collaborating with the tycoon’s administration, Gonher joins the brands that take advantage of the rejection of Trump it will not withdraw its investment in Mexico because it does not interfere at all with jobs in the United States.

The streaming became one of the main tools used by brands for their marketing and sales strategies through social networks like Facebook and Twitter , to popular applications such as Periscope . According to the US Music Industry Report, it reported that physical sales of records in Norway Phone Numbers the music industry fell 15.6 percent, but consumption through streaming platforms grew 4.9 percent. In addition, audiovisual material already represents 78 percent of the content consumed on the Internet. According to Cisco, Sandvine and Youtube , more than 100 million people consume video daily, while 9 out of 10 consume videos of the brands that follow, and streaming is expected to represent 84 percent of internet traffic by 2018 .

It was one of the pioneering services for video transmission. It is an app that is constantly updated, and now has the option of real-time chat and a timeline to see the popularity of the most viewed videos in the world. Well known, Livestream is an application that allows you to broadcast in high definition, depending on your internet speed. Among its pluses is integrating a transmission from a GoPro camera, at the same time that you can follow the streaming on devices such as Apple TV, Roku, even Google Chromecast. The application was launched in 2015 with the aim of competing with Periscope. Among the options you have is, broadcast in real time and share it on your social networks with just one button, plus it will be automatically saved in your profile so you can see it later or broadcast when you consider it. Available on Android and iOS.

Thought to be a YouTube competition, YouNow was made for millennials, for users between 13 and 24 years old. Among its functions are the transmission and chat in real time, while the app has a function to Phone Number List see you in selfie mode. In addition, it allows you to interact and do musical and DJ challenges. It is not a simple transmission, it is a platform where broadcasters can monetize their streams. It is an application that allows you to offer services and sell or request resources to enrich the content. It is a more professional app, which also includes chat and allows you to broadcast on YouTube, plus you can integrate some GoPro models.

Like every week, we invite you to take a few minutes to read the most relevant articles of the week on marketing, advertising and marketing topics. After the company Constellation, an importer of Corona, Modelo and Pacífico, expressed concern that it would lose about 2 million consumers if the President of the United States, Donald Trump, deported them to Norway Phone Number List Mexico and Latin America, Grupo Modelo responded to the threats that the Republican president has against migrants with an advertisement on social networks under the hashtag # AméricaEsGrande. The video with which Pixar confirms that all its movies are connected For many years, some fans have formulated theories that Pixar films are connected and occur in the same universe. This week a video was posted on the official Toy Story page confirming the idea.

Five books you have to read if you plan to start a business in 2017 Reading is a great source of inspiration, creativity, knowledge and learning. Nothing better than being able, today, to have endless resources to consolidate our experience and to take a safe step when it comes to starting a business. The disturbing video of Ksi-merito from the Distroller brand Distroller, a Mexican brand, which has captivated children with its famous products such as neonates, virgins and its wide variety of accessories to supply the needs of these dolls, launched a video in 2012 on the brand’s YouTube channel, with the possible objective that its users (the infantile public) knew more about Ksi-merito, which is part of neonates.

Facebook took two weeks to delete the video of the suicide of the 12-year-old girl and criticism rains Katelyn Nicole Davis, just 12 years old) broadcast live on Facebook Live how she took her own life on December 30. The video, although it was removed by his parents that same day, had already gone viral on the internet. And while platforms like YouTube Phone Number List promptly vetoed it, Facebook has taken two weeks. They reveal cruel video about the tender movie Dog’s Purpose and Peta has already reacted A cruel video reveals how a dog is forced into rough waters, despite resistance to the action. The scene captured is part of the production of the film Dog’s Purpose, a film that tells the story of a dog’s soul and the relationship it has with its owner at various stages of its life. Why is the BBC withdrawing its channels from Latin America?

After its success on iOS , Nintento achieved nearly 90 million downloads of its iconic game Super Mario Run in January, causing a fever among its followers, although only millions bought the full version, for 169 pesos, according to the Wall Street Journal. For the three million Nigeria Phone Numbers downloads in less than a month, Nintendo made 30 million dollars, since each full version had a cost of 10 dollars. To increase their numbers, the Japanese firm announced the Load of Coins event, where Super Mario Run players will be able to get more coins for a limited time.

Nintendo announced that Super Mario Run will be ready for the Android platform until March , and even users of the operating system will be able to activate the option to be notified once the app is available to download. Although the exact day of March on which it will be released has not yet been revealed, the truth is that there are two months left, three months after being presented for the iOS platform , a time when it may not have the same impact on Android and the furor that it caused in the operating system of the manzanita.

With the launch of the app on Android, Nintendo will close a cycle of new products that it has made throughout 2016, such as the limited edition of NES Mini , which is currently sold out and whose prices Phone Number List of the remaining ones have doubled, In addition to his new Nintendo Switch console , along with his appearance at the closing of the Rio Olympics, where the carpenter, Mario, embarks on a journey from Japan to Brazil, through a tunnel of his iconic game.

The digital world has been a very big step for all companies that sell a product or service, as it gives consumers a new opportunity to be heard, that is, it is regularly being used to publicize their discomforts, listen to new offers and be aware of brand launches. The question is knowing Nigeria Phone Number List how to use social networks correctly, although you may not believe it, 50 percent of marketing and social media managers such as community managers cannot imagine the level of responsibility that this channel has as it directly influences tangible sales and measurable for your brands.

But the s-commerce is not only a perfect way to put the reach of consumers the chance to purchase the items, it is rather a campaign that has to do with the brand and values to promote and facilitate the purchase of products and services on -line . In 2005, one of the precursors to s-commerce was Yahoo, which included in some of its publications a tool that indicated that it was called “collaborative shopping”, which did not work and ended up being a total failure, as people bought and the sector firms themselves decided to abort their efforts in the area.

Experts indicate that those who best carry out this digital marketing strategy are niche companies because they understand their consumers better and it is easier for them to communicate. Some of the Phone Number List benefits of s-commerce for brands is that your message can reach you first, opening up new possibilities to communicate to the brand. You can also identify those users who are always by your side and take advantage of them in a way that helps you connect with other users, for example, you could turn them into true influencers.

Although recreation is essential for the optimal performance of a person, distractions can encourage or spoil your activities, which when you try to resume them will take you twice as long and you will kill free time that you had in mind. According to the International Labor Nepal Phone Numbers Organization ( ILO ), economic losses caused by absenteeism, distractions, illnesses or injuries represent more than 12 percent of the Gross Domestic Product ( GDP ) of Latin America , coupled with the fact that productivity in companies could decrease in 13 percent.

The action of delaying activities or situations that must be addressed is called procrastination, which is when your obligations are postponed or replaced by irrelevant or pleasant situations. It is an application that helps you stay focused when you are working or studying. As its name implies, it consists of planting a seed that will grow into a tree as long as you don’t use your cell phone. The growth of the tree varies, from 10 minutes to 2 hours in which you do not use your cell phone, more trees and forests will grow. Otherwise, your tree will dry up and die. The app is available for iOS and Android. Based on the theme of the book “the habits of highly effective people”, My Effectiveness helps you control your productivity, meet your goals or generate other goals and meet them, through some tabs where you can write them down. It has options like, tasks, urgent, weekly, or wish list, it even has a lightning bolt, which is when it alerts you to a task that needs to be done.

Launched since 2015, Focuslock is made for stressed students or employees in distress, since it consists of blocking other applications that are stealing your time without any warning, but you can schedule Phone Number List the time you take break so that it is de-programmed and you use that time eating or watching Facebook. The application consists of creating mind maps with schedules and activities that you have to do. You can design the maps to your liking, in a simple way, but it will not warn you or interrupt you of your activities to give you reminders.