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Email is the backbone of the internet. The popularization of the Internet in the 1990s made email the basis of digital communication. There are currently more than 4.626 million email accounts in the world, according to The Radicati Group, and in the next two years there will be more than 5.594 million. Today thousands of companies have their own email servers Bulgaria Phone Number List but there are three platforms that provide the service: Gmail (from Google), Outlook, (formerly Hotmail, from Microsoft) and Yahoo. Among the clients to read emails, the most popular is the iPhone app. In the late 1990s, some companies began to use e-mail to send promotions or digital versions of physical catalogs . Now through an email you can make a sale after a few clicks . This has created a multibillion dollar industry.

Forrester Research estimates indicate that in 2017 the investment in email marketing will be 2,670 million dollars, only in the United States, and that the figure will exceed 3 billion by 2019. Eliane Iwasaki, Marketing Director of Return Path in Latin America, points out that “most companies operating online, such as online retailers, affirm that email campaigns generate the most ROI, 222 percent more, reported by marketing professionals ”. It is a very important channel but for it to generate results, messages must reach the inbox and be attractive to consumers,” he adds. In an environment where consumers are bombarded by news and information, one of the main challenges is getting an email to open. During the third quarter of 2016, in the United States and Canada, 34 percent of commercial emails were opened and only 3.1 percent had a click-through conversion. In fact, from 2010 to date, the percentage of open emails has increased by 12 percent but clicks have dropped by 3 percent.

Decades ago, spam mails gained notoriety and were even somewhat comical, thanks in large part to letters from so-called Nigerian princes who were willing to share their vast fortune in exchange for paperwork or beautiful Russian women looking for a husband . Today fraud and spam are much more advanced thanks to automation, bots and phishing. The Phone Number List latter refers to emails in which criminals pose as service companies or banks to obtain credit card information. In May 2015, the volume of spam represented 53.2 percent of all emails, according to Kapersky Lab. In September 2016 it was 61.25 percent, so the number of these types of messages is on the rise. Although some malicious emails reach the spam tray directly thanks to the automatic filters of services such as Gmail. But others, which are “real”, are despised and forgotten by the users themselves.

Technology consumption habits among young people between 21 and 33 years old have shown that millennials are often obsessive with their gadgets and cell phones, so application developers must relate their content to game mechanics, and better said: gamification . Gamification Bosnia and Herzegovina Mobile Number Database seen from the developers is the use of game mechanics, non-playful environments or applications, in order to enhance motivation, concentration and effort in a game. Data from the YEC consultancy highlights that companies or developers must incorporate gamification in their apps to attract millennials , and highlights the following points:

For companies or app developers , the true commitment must start from an identification or fulfillment of an emotional need, and design is a user experience that not only seeks to be rewarded for points and social status, but that it aims to find in the contents something pleasant, pleasant and fractifying. Consumption habits have shown that millennials seek instant gratification, that is, they do not like waiting or ambiguities, so an app for this segment must have or provide immediate rewards and then offer others Phone Number List through challenges or unlocks. Millennials are concerned from social justice to caring for the environment, which represents a niche market for developers, such as allocating a certain percentage of the purchase to environmental organizations, while people who raise more funds for the cause can obtain something of value, or it could work as a points system, and whoever collects the most using the app can get passes to a restaurant.

According to YEC, one way to increase the chances of creating strong passwords is to gamify them, by scoring passwords that allow users to score higher by choosing better passwords. The consultancy adds that Southwest and Chase “nailed it” by gamifying their applications, since they present a model in which you buy everything you want with your credit card through a points system in which you play with another user. Carrying out this activity will generate enthusiasm among millennials, and the activities can be signing to win or consulting social networks, with which companies could send codes to the winners with discounts on their products.

More than half of the e-commerce consumers in the world do so for simple convenience, even when they have the option of going to a store in person to make purchases, said the consulting firm KPMG. Data from the study “Global Consumption, the Truth about Online Consumers” show that generation X , those born between 1966 and 1981, made Bosnia and Herzegovina Phone Number List 20 percent more purchases than millennials, those born between 1982 and 2001, who did not show so much purchasing power. According to the consultancy, Generation X averaged 19 online purchases per person per year, while the average was 17 individual purchases per year. In Latin America, the credit card was the most common payment method, with 79 percent, while the Paypal or debit card modality was 25 percent.

According to KPMG’s leading consumer markets partner in Mexico, Mario Carrillo, income is the primary factor that determines the amount of online purchases, and Gen X “are already more economically consolidated than young millennials .” However, Baby Boomers, people Phone Number List over 55, made fewer purchases than Generation X or Millennials, yet they spent $ 203 per transaction. For the consultancy, millennials were the buyer segment that was most influenced by online sources, such as reviews and opinions on social networks, even 50 percent of them may have spoken with other millennials about their purchase, while 25 percent One hundred consulted it on the internet previously. While in Latin America they mentioned that online purchases were made for convenience, 58 percent in Mexico, 54 percent of shoppers revealed they were doing it for sales. The survey was conducted with 18,430 consumers in 51 countries, including Mexico and Latin America.

The man behind SpaceX, OpenAI, Hyperloop and Tesla Motors, Elon Musk , assured that human beings need more than their labor to avoid losing jobs in the future, so they need to evolve the ability Bolivia Mobile Number Database to communicate directly with machines, or the human will one day be “irrelevant.” In an interview with local media in Dubai, the person responsible for making Tesla what it is today said that the ideal for humans is “to merge biological intelligence with artificial intelligence.” The statements emerged during the launch of Tesla in the United Arab Emirates.

According to Elon Musk , the symbiosis between humans and computers is not a new idea, as it was proposed by scientists since the 1950s. What would seem like science fiction, for Musk it is that society will think that no human brain always thinks or processed the data in an unaddressed way, which the machines would have ready. Musk even made reference to the trailer for the movie Ghost In the Shell and about the future that they pose there, which is one where humans and machines mix their brains for cybernetic parts.

Musk explained that machines communicate at a trillion bits per second, while humans communicate at 10 bits per Phone Number List second. For Musk , human evolution is about information and artificial intelligence. Also, Musk exemplified that car drivers are at risk of being replaced by self-driving cars, so he urged the scientific community to “find new job roles for people, since technology can be very harmful for them.”

Rapper Snoop Dogg is the star of the new Adidas Originals promo, as he remixes the classic Frank Sinatra’s ” My Way “, taking the phrase from the campaign “The Original is never Finished.” The Johaness Leonardo agency produces the campaign consisting of a sequence of images Bolivia Phone Number List and characters wearing the German brand’s clothing, while Snoop Dogg spends most of the track talking about his career. The video also includes key images, such as a recreation of the cover of his first solo album, Doggystyle (1993).

The song of “My way” was released by Frank Sinatra in 1957 and since then several artists of different genres have taken it up again, such as Elvis Presley, Gipsy Kings (1988), Robbie Williams and Vicente Fernández, just to mention to some. For the original campaign, Adidas Originals also included a second video featuring hip-hop artists Desiigner and MadeinTYO, who offer their own take on the Sinatra classic. The commercial was presented in the United States during the afternoon of this Sunday before the transmission of the Grammy awards, the German firm also acquired sponsorships on Twitter with the advances of its new songs before debuting in its entirety on social networks .

Music has been one of the constants of Adidas Originals and it is a very profitable industry. The countries that generate Phone Number List the most revenue for the music industry are: Germany with estimated earnings of $ 1,404.8 million, Japan with $ 2,637.9 million and the United States with $ 4,893.3 million, according to PwC figures. In digital terms, streaming services generate more than 30 million subscribers in the world, with Spotify leading with 20 million subscribers and followed by 15 million using Apple Music.

According to figures from the Organization for Economic Cooperation and Development (OECD), the United States is the country with the highest violent deaths, that is, almost 5 per 100,000 inhabitants. In the United States, the right of citizens to bear arms is based on a Benin Mobile Number Database section of the Second Amendment of the Constitution. A 2013 study revealed that the percentage of American households in which at least one member has a firearm is 43 percent according to Gallup. The problem is greater when we add to this the promotion of weapons in minors. Such is the case of the Italian arms company called “Fabrica de Armi Pietro Beretta” that operates in various countries of the world, who recently shared a video on its official Facebook account,

And although, as we mentioned previously, in the US there is a civil right to bear arms, companies have the responsibility not to promote the use of weapons by minors. The responsibility is not only on the part of the brand, but also of the parents. Since according to the law the legal age changes state and according to the type of weapon, but almost all of them demand to be over 18 or 21 years old. There is no reason to encourage the use of weapons either as a brand or as a parent.

In recent years we have witnessed different acts of violence, where firearms carried by minors have been involved, mainly in Phone Number List schools or places of entertainment. The problem has not only been in the US, at the beginning of this year Mexico also presented a similar problem in a school in the city of Monterrey. Brands have the advantage of having various communication channels in which their duty is to promote positive aspects for consumers and more so when there are minors involved in the subject.

It turned out that it was not an automotive or software company, but the United States Army, who seek to prevent speeding, people’s drunkenness or inattention from causing fatal accidents, by Benin Phone Number List reading your waves cerebral. The United States Army’s Human Engineering and Research Directorate (US Army) is working on an algorithm to detect the drowsiness of drivers, based on their EEG signal.

According to the publication Digital Trends, the US Army is aware that EEG signals directly measure brain activities, so the approaches that arise from there “are reliable”, because preventing drowsiness would prevent car accidents. As part of the study, 16 participants had their brain waves had their brain waves monitored while doing a driving drill until they got bored, so their waves detected when they were in a drowsy state.

As expected, the results of the study could end up in the hands of automakers, who could innovate their autonomous driving systems, although predictably it could be Tesla who is the first to take advantage Phone Number List of the results of the study carried out by the US Army. The algorithm can also be used in other applications, such as affective computing, which involves estimating emotions from a person’s voices or other bodily signals.

SEO (for its acronym in English), the optimization of web pages and their positioning, is one of the most sensitive and vulnerable aspects to changes in the digital marketing industry. In most countries of the world (with the possible exception of China with the Baidu Belize Phone Number List search engine, South Korea with Naver and Russia with Yandex), the undisputed leader in the search engine market is Google, since only in Mexico it occupies 94 percent of the market, followed by Bing, which does not account for more than three percent. This monopoly, which rests in the hands of the Mountain View giant, has the ability that with the slightest change in Google’s policy (the so-called search engine algorithm update) it can turn the world of web agencies upside down, whose main activity is SEO. This situation is similar to a game in which the participants are forced to follow rules that constantly change as it unfolds, if they do not keep up, they lose points. Superimposing the example to search engines, who does not follow Google’s rules, falls in the lowest positions of their ranking.

In recent years, this algorithmic game from Google has intensified considerably. The frequent updates that are applied and that are named after various animals (such as Panda, Penguin, Hummingbird) caused many of the techniques used by SEO specialists to position their pages to be prohibited, to such an extent that their use can reach to be penalized by Google in the form of total exclusion of a website from the search results, or, the descent from the second place to very distant positions, outside the Top 100, for example. In this way, Google tries to make it impossible (or at least difficult) for SEO specialists to manipulate their rankings, and they do this better and better. In 2016 alone, at least five algorithm updates took place, of which Google officially announced only some of them; One of these was the change according to which Google would reward pages called mobile-friendly, that is, pages adapted for mobile devices. Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important.

So if your website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions . Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important. So if your Phone Number List website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions . Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important. So if your website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions .

The International Trademark Association revealed that the theft of intellectual property increases annually, since in 2016 alone counterfeit goods were traded for an amount of 460 billion dollars. According to the association, a large part of the sale of counterfeit merchandise was Belarus Mobile Number Database through the internet, with footwear, electronic products and glasses being the most commercialized products. Data from Red Points reveals that Aliexpress and Alibaba , in their international versions, are the portals that lead the trade in fake goods, in addition to six Chinese portals also selling illegally.

A surprising name on the list is Facebook, which, unlike the other sites mentioned, is not an e-commerce platform. But since shady retailers can list products there and complete a transaction by requesting an email or directing shoppers to a landing page, Facebook qualifies as a retail site, at least according to Red Points. However, Facebook spokespersons in Asia “disagreed with this logic,” but explained that searching for users who post “unsatisfactory” products among a user base of 60 million is “a complex problem” and one that is social network is heading. Meanwhile, the Red Points study also identified the most commonly counterfeit products. As it turns out, the most knocked-off item is not a designer handbag, but sneakers. “Bags are for women, but footwear is for everyone,” says the analysis, “it is an expensive item that attracts the entire population.”

Against this background, Alibaba declared war on counterfeit products sold on its platform, so since the end of January Phone Number List it has cooperated with brands such as Louis Vuitton, Samsung, Mars, among others, to exchange information on the original designs of the products. of those brands to try to stop piracy. $ 460 billion worth of counterfeit merchandise is sold each year, with most of it traded online. According to the Asian giant, it is about “combining resources and increasing cooperation.”