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Currently, companies use applications to get closer to consumers, to understand consumer habits and to monetize content, so the development of apps is constantly changing. According to the web analysis firm, Localytcs , it is expected that 200 million new applications will be developed this year, since only in June 2016 there were 2.2 million apps in download on Nepal Phone Number List Google Play and 2 million on the App Store . For the firm, global application consumption habits show that only 6 out of 10 apps are used weekly by people, while when it comes to new downloaded applications, only 3.3 percent of people had them active after 30 days after downloading them.

The panorama is widely known by developers , who now have the task of developing more attractive, useful apps that have a certain degree of addiction, so that consumers see them as if they were indispensable, that is, any new application must satisfy specific needs immediately and evolve fast. According to AppsFlyer , consumers are always on the move and go to the cell phone when they need something more and more constantly, something like I want to go, I want to buy, I want to know, I want to do, micro moments that consumers seek to dominate, and that is when a application is successful or not.

Points to be considered by developers include showing in advance the value of the application, labeling menu categories that are easy to use, allowing users to easily go back in one step, facilitating manual change of the location, as well as automatically detecting the location of users. Also, create transitions between mobile applications and the web, show search change, introduce Phone Number List efficient searches, provide filters and sorting options, provide search and purchase preview information, allow user reviews to be viewed and filtered, enable search functions. comparison of purchases, provide payment options to third parties, facilitate the payment method, authenticate password, among others. The analysis firm estimates that there is no final product, on the contrary, developers expect applications to be more personal, since users have high expectations all the time, but they have empathy with developers when they like an app .

In Mexico, 55 million 300 thousand people were registered in at least one of the numerous social networks in 2016. The use of social networks has become popular in the Mexican nation, with the number Namibia Phone Numbers of users expected to reach 61 million this 2017, according to Statista estimates. Thus, these are platforms in which brands are quite affected when they do not properly handle a crisis, therefore, the following figures could help you manage one. ONE. First, you have to know that the social media platforms preferred by marketers globally are Facebook, Twitter and LinkedIn at 93, 76 and 67 percent, respectively, according to an estimate from the Social Media Examiner.

TWO. Data from the Study of Crisis in Social Networks 2016, prepared by the Merca2.0 Research Department, revealed that 38 percent of the 319 respondents said that they must respond immediately to a crisis. While 38.7 percent, considered that in less than an hour, so it is a short Phone Number List period in which the brand must act, according to users. THREE. For 28 percent of those consulted by Merca2.0 researchers, the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact, that is, organize to implement a contingency plan that it must have been designed previously.

FOUR. 83 percent of companies do not know how and what to measure regarding the perception of their brand in social networks, so it is important that the company consider going to agencies to, first, know the perception of their brand and later know how to act before an inconvenience in social networks.

Apparently voice recognition devices have become indispensable for gadgets and artificial intelligence that companies like Google and Samsung have , with Amazon being the one who has fought the battle Namibia Phone Number List with Google at the last minute. According to the English newspaper, The Guardian, it is about two cylinders, one is Amazon Echo , a personal voice assistant, while the other is Google Home , which begins to operate with the phrase ” Ok google .” Both devices are connected to the internet and are for home use. Among the things they can do are: weather forecast, play music, read news headlines, update shopping list, control smart devices such as light bulbs or air conditioners.

In theory, Amazon launched the product two years before Google, in 2014, and it is estimated that it has sold close to 12 million devices since then, unlike Google Home, which came out in 2016 and has managed to sell less than a million. of devices in less than a year. The battle is strong, according to the market research firm Gartner, by 2018 30 percent of interactions with devices will be voice-based, because people speak four times more Phone Number List than they can type, while technology improves all the time. If it dominates the voice market by 2018, Google could increase its revenue by 90 percent, although in recent months the number of searches in the searched has decreased, since the majority are preferring the voice search . For the English newspaper, Amazon copied a successful formula from Google, which are methods to connect and control smart devices for free.

Despite the positive moods of Google, Amazon has all the tools to win, since with the voice recognition device the consumer can make online purchases, play music from its subscription service, all within the company, since it has a natural block to other search engines like Google.

For months the issue of misleading advertising and false news that spread both in search engines and on social networks has become very important; The first case has resulted in significant fines for several brands, while the second has harsh questions about the role that Internet service providers play in spreading disinformation. One of the companies Morocco Phone Numbers that has been questioned in this regard is Google, so the company has decided to take action against both problems. The Mountain View company reported that during 2016 it removed about 1.7 billion ads that violated its advertising policies, more than double the previous year, when it removed 780 million “bad” ads.

This becomes relevant, especially for companies or people who are users of services such as AdSense, Ad-Exchange or Doubleclick, given that Google intensified its policy against misleading advertising, malware and harmful formats.According to Scott Spencer, Direct of Product Management for Sustainable Ads in Google, cited by the Genbeta site, the technology company decided to tighten its policy in order to increase the protection of users against misleading and abusive offers. But the actions not only go against advertising and malware, they also seek to eliminate fake news. According to the Bad Ads Report itself, Google has detected that there are advertisers posing as media, which it classifies as tabloid cloakers (cover-ups as news).

Of this type of publication, they located and eliminated more than 1,300 users who are dedicated to disseminating content with false or misleading information. An example of the impact of this, according to the Californian company is that only last December they detected 22 accounts Phone Number List distributing advertisements seen by more than 20 million people. Both topics are of great relevance for brands, media and digital services such as search engines and social networks. Last year both Google and Facebook were highly questioned for not taking real action against false information. In particular, Mark Zuckerberg’s social network was accused of having an important role in the intention of citizens to vote in the US presidential elections.

The service to the customer is crucial in the relationship between a brand and its consumers, to the point that Impact Report by Harris Interactive revealed that 86 percent of customers unconnected with a company because of poor service. Therefore, brands and marketers Morocco Phone Number List place special emphasis on meeting the needs of consumers when they go to the corresponding departments, but with the inclusion of social networks, which is expected that the number of users will reach 61 million this 2017 , that medium it becomes one of the most important.

Through Facebook or Twitter, consumers express their demands on various occasions, as they did at the time with Hawkers or Volaris, even making their disagreements with the product or service a trend. But do Mexicans really consider that they are listened to and cared for? Is customer service effective in social networks? According to the 2016 Customer Service Services study, with a universe of 250 people, treatment of consumers is regular, at least 46.3 percent of those surveyed expressed it.

According to UNESCO , creative industries are sectors of organized activity whose objective is the production, reproduction, promotion or dissemination of goods, services and activities, ranging from graphic design, advertising, among others. According to the consulting firm PwC , creative industries in Mexico grow more than 8 percent annually, with our country Phone Number List being one of the top 20 exporters of creative goods. Animation, special effects, videogames and interactives stand out in Monterrey, Guadalajara and Mexico City. For Alejandra Luzardo, co-founder of the innovation and creative economies area of ​​the Inter-American Development Bank ( IDB ), there is still no database of creative industries in Mexico and Latin America, or of accelerators, which makes it difficult for companies to want to be incubated.

Until 2016, Mexico had 18.8 million restricted television subscribers, which is the second country of 21 countries in the Latin American region and the United States , however, at the beginning of last year, our country was located in the last place of 34 countries with fixed broadband penetration, with 11.2 subscribers for every 10 inhabitants, detailed the Organization Buy Malta Mobile Phone Numbers Database for Economic Cooperation and Development ( OECD ). The Ibero-American Telecommunications Organization ( OTI ) revealed that Latin America increased consumption in the sector to 156 billion dollars during the second quarter of 2016, and was divided into the mobile segment, with 52.4 percent, fixed, with 27.7 percent. percent, and even restricted TV , 19.9 percent.

In its recent study on telecommunications consumption in Latin America, the OTI revealed that the countries that most consume these services are: the United States, Brazil, Spain, Colombia and Mexico, whose consumption in the three sectors amounted to 5 thousand 993 million dollars during the months of April, May and June 2016. According to the telecommunications consultancy, The CIU , countries like Mexico, which had a higher consumption in mobile broadband is due to lower purchasing power by the consumer population, that is, low wages prevent restricted television have greater impact, which is why users prefer mobile services.

By having a higher minimum wage, Brazil consumes less mobile broadband, at 47 percent, while fixed telephony has it at 37 percent and pay TV, 16 percent. For the OECD , although Mexico consumes more mobile broadband than Latin America, it is below Japan and Finland , where Phone Number List fixed, pay TV and mobile consumption represent an average of 130 percent. In previous reports, the OTI showed that despite the moderate growth of pay TV, basic packages at affordable prices have proliferated in Mexico, which have been adopted by the poor population. In addition, Izzi and Dish have designed attractive restricted TV packages, these are basic systems with limited channels, but which have aroused the interest of low-income consumers, due to the affordable prices.

Marvel Entertainment surprised the networks this Thursday with the announcement of a series of video games starring the Avengers. They will be developed by Square Enix and Crystal Malta Phone Number List Dynamics. We show you the first teaser. This Thursday Marvel surprised everyone with the announcement of a new series of video games starring the Avengers: Iron Man, Captain America, Hulk, Thor, Black Widow, among others.

The Avengers Project will be made up of multiple video games and the companies involved are Square Enix and Crystal Dynamics. Marvel noted on its website that the games will be designed for players around the world and will feature all of the franchise’s most memorable characters, settings, and moments.The first games will be announced next year but a trailer has already been presented showing some elements of the Avengers in what appears to be a battle they lost and then the hashtag #ReAssemble is used .

The Avengers became a trend on Twitter with more than 10 million 760 thousand impressions, according to data obtained from TweetReach. Everything indicates that The Avengers Project could be another success for Marvel and Disney. The Marvel Cinematic Universe achieved something never seen before, connecting the stories of, so far, 14 movies, more than Phone Number List television series and Netflix and exclusive content for the web. This year the MCU will have three films: Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming and Thor: Ragnarok. It will also premiere three series: The Inhumans, The Defenders and Iron Fist.

Facebook revealed that it will make some changes in the way it handles videos on its timeline or news feed, which is part of a redesign plan for some of its application functions. According to the social network, the ad will modify the performance of the video shown on Facebook , since before a video was transmitted and broadcast as if it were live, which annoyed Buy Macedonia Cell Phone Number Database users. The ad was called ” completion percentage, ” which will help determine how to rate a video and determine what is worth inserting into your news feed, completion percentages, the amount of time each video will last before ending it. and the displacement of other elements.

Likewise, Facebook seeks that when a video is viral, keep it as recent and relevant video until it is inserted in the Feed News section. The longer the videos, the new metric will determine how many seconds of the minutes of the video will be interesting to post on the news bar, and as an example, of a 90-second video, only the 10 most interesting seconds will pass, and if the user decides, watch the full video on their own. Facebook trusts that it is not a representative change in users. So the changes will consist in that if a video, like Jonh Oliver , goes viral, we will have it in the Feed News for hours, while the videos with less views or short duration would have a decrease in distribution.

Although the changes have already been made, Facebook expects users not to notice anytime soon. Among other recent changes, the introduction of advertising on Facebook Messenger stands out , as one Phone Number List of its multiple efforts to find methods to monetize the social network, through advertising to users. In addition, it plans to introduce the same function as Instagram, Stories on Facebook , an option that will allow you to publish videos and photographs, which would disappear after 24 hours.

Social networks have greatly transformed the dynamics of communication both between users and brands with the consumer, because it is a scenario where people have greater power to express their feelings regarding a product or service. Its growth does not stop, Facebook is the Macedonia Phone Number List network with the largest user base with more than 1.8 billion, followed by Instagram with 600 million, Tumblr 550 million and Twitter with 317 million, which is closely followed by Snapchat with 300 million users, from according to data as of January 2017 projected in Statista.

This type of penetration in the world population has catapulted social networks as one of the most relevant channels for any business to contact and establish a link with audiences. In fact, they have become another very effective marketing and advertising channel . One of the functions that they allow and that have become very popular in recent years in these scenarios is to share the sites that users visit on social networks and, in the case of brands, it becomes one more way they have to be present in the activities of your target audiences.

In this regard, data from the Merca2.0 Research Department , reveal that Facebook has positioned itself as the social network preferred by users to ‘Check in’, as indicated by 44.5 percent of people. Phone Number List Meanwhile, Instagram, also part of the company founded by Mark Zuckerberg, is the second option, which is what 25.7 per cent of those consulted refer to, while Foursquare, one of the pioneers in this function, is in third place. be indicated by 8.7 percent of users. Very far, according to the Study of Habits and Uses of Social Networks 2016 , Twitter is located, indicated by only 7.9 percent of the 341 people surveyed who were part of the study sample.

Data published by Statista estimate that during 2020 the number of registered users in e-commerce services worldwide Buy Luxembourg Cell Phone Number Database will exceed two billion people, which makes sense that between 2014 and 2017 the income generated by online commerce platforms will grow from 901,344 million to 1,328,863 million dollars.

At the end of 2016, the brand had 36,450 full-time employees around the world.
When we talk about Latin America -one of the regions that reports the highest growth rates- we fear that the market for electronic commerce will increase from 94.9 million registered users in 2014 to 162.3 million during 2020, growth that will translate into an increase of the income generated by this industry that will go from 28 thousand 175 million to 63 thousand 880 million dollars in the aforementioned period.

For the domestic market, things are no different. Mexico is one of the markets where electronic commerce has significant growth potential . eMarketer indicates that during 2019, e-commerce in the Phone Number List country will generate sales of 13,270 million dollars, a figure that represents more than double the 5,700 million dollars that are expected for this concept for the end of this year.