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Super Bowl LI is undoubtedly one of the most anticipated events of this year, its impact on television will be reflected in the following days, however, the fact that FOX has the exclusive broadcasting rights for this edition (they are rotating ) and, that in countries like Mexico, four Georgia Phone Number List television stations dedicated more than three hours to the game, without mentioning other countries, confirm its relevance. Brands know this, and that’s why a large number of them paid an average of $ 5 million to FOX to have a 30-second ad space during the broadcast.

But the television signal is not the only means to reach audiences, also social media, in particular social networks. Snickers is one of the brands that is used to being present in the Super Bowl, for the game between the New England Patriots and the Atlanta Falcons held at the NRG Stadium in Houston, Texas decided to innovate by making the first broadcast of a live advertisement during the Super Bowl.

The production of the spot was carried out by the agency BBDO New York, and was broadcast during the first advertising space of the third This is the Snickers ad that was broadcast live during Super Phone Number List Bowl LI quarter in the meeting between the Pats and Falcons, but it was also shared on Twitter through Periscope where it had an audience of 386.3 one thousand accounts, at the same time as on his YouTube channel (after 1:10:20).

It was more than 3 years ago when 4 friends, and today partners, created Upsocl . It all started as an “experiment”, a bid to delve into new content trends and take advantage of the opportunity that was emerging with the democratization of information. Being heard was, in his Finland Phone Number List eyes, easier than ever. With social platforms it was easier to reach mass audiences, if they considered your content to be interesting . In this way, users began to be the ones who had the power to exponentially amplify the scope of content, sharing it with their community. There was a trend for positive and inspirational content in the United States, and we saw the potential to bring these types of stories to Spanish-speaking audiences.

Thus began Upsocl . And today? Today it is one of the digital native entertainment media with the most visits within the Spanish language. Exactly in Mexico, it is positioned in the first position, with 6.8MM of unique users and 36MM of monthly page views. Let’s see it on this graph created by eleconomista.mx with data from ComScore. We have added the Upsocl users to it . Practically from the beginning of the company, Upsocl Labs was created , a native advertising area aimed at supporting brands in their content strategies . In this way, it opted from the beginning for a non-invasive advertising format, which ensures a good user experience and allows customers to create their own audiences from Branded Content. With its 5 commercial offices (Mexico, Spain, Chile, Peru and Colombia) it already maintains solid relationships with brands such as Coca-Cola, Netflix, Nike, Nestlé, Disney and L’Oreal. With them, he creates stories based on concepts and messages that the brand wants to promote , distributing them in its different channels: Upsocl , Sabores , Pixi, Lulu , Simple and Active . These channels, which are native to Facebook, have managed to connect with a massive community in a very short time. In fact, they are currently achieving a 1 billion reach, 326 million video views, and 237 million post engagement per month.

We understand Branded Content as a tool that awakens emotions and helps the brand to deliver value to its audience. The following action was developed together with the Asteroid agency and the Calvin Klein brand, where Upsocl supported the client in the generation and  Phone Numbers List dissemination of content to promote a product launch. To do this, it created a platform that became the communication axis of the campaign: In the words of Felipe Cousiño, Commercial Manager of Upsocl: “We are in a constantly moving market, where content trends, user demands and the consumption of digital content are constantly changing. Therefore, our job is to lead this environment, discover new formats and ways to connect with audiences to build loyalty in our community and make it bigger. Regarding our relationship with brands, we work every day to grow, learn with them and boost the power of their stories. Our main objective is to transmit to them the value of building their own audiences, conversing with them and maximizing the efficiency of their digital impacts.

The 2016 Community Manager Profile Study revealed that 40.5 percent of web users believe that the area will continue to grow because companies require social media analysis , that is, it is an area that is increasingly relevant for brands. However, LinkedIn reported the Buy Estonia B2C Mobile Phone Number List existence of around 405 thousand people registered with this profession, so it was never before so important to stand out from the rest of the CM, how to achieve it? There are three paths that could lead the community manager to success in the area, the first : acquiring preparation. The CM who realizes that this is an indispensable requirement for his work, would be ahead of his competitors.

In fact, 75.8 percent of community managers are trained in social media strategies to complete their job profile, so time plays an important role when it comes to taking advantage. Another basic path in the CM career is the response it offers in the face of adversity. Errors in social networks are the daily bread of those who manage the official accounts of brands, even large corporations; however, not from a dedicated and perfectionist community manager whose ultimate destiny is success.

Therefore, the way you handle crisis situations is key for a CM. Addressing the comments of the followers, even when they are negative, and giving a prompt response with ingenuity, is essential within the basic characteristics of the professional behind the profiles that Phone Number List he is destined to highlight in his aŕea. Finally, it is essential that the CM does not focus on a sector in which there is no “action”, but quite the opposite, that it competes where it can acquire more knowledge. According to the Merca2.0 Research Department. The 45.5 percent is concentrated in the agencies as the main source of employment , so therein lies the strongest competition, followed by companies to do work in house .

Regardless of age or socio-economic level, almost all of us have used or frequently use a free internet-based service, be it a map service, instant messaging, email or social networks. In general, an internet user has at least 3 free services, email being the first one, since they need it to be Estonia Phone Number List able to open profiles elsewhere. There is no doubt that free services are useful, hardly anyone today takes a printed map, being able to use Google Maps or Waze to reach their destination, or to make a call, if we can use WhatsApp to send messages with emojis. If we had to pay for each service that we use today for free, surely we would not use even half of them, and we would have to choose which one we really need, since for some they would be unpayable. This brings us to the question why are Facebook and Google free? Remember that Facebook apart from its social network, it also owns Instagram, WhatsApp, Oculus, among others. For its part, Google has YouTube, Maps, Android and Waze, along with many more.

We do not pay these companies with money, we pay them with our identity, from the basics such as our name, age, gender and location, to our sexual preferences, daily activities, consumption habits and preferred brands. Every time we do a search on Google, upload a photo to Facebook, watch a video on YouTube or write an email in Gmail, these companies save all the information to build a complete profile of us. Facebook and Google DO NOT sell our information, but they do do a great business with it. These companies live from advertising and thanks to everything they know about us, they manage to deliver a detailed profile to advertisers to segment very effectively, much better than in any other medium.

Thanks to all the information they keep about their users, they can segment campaigns with a degree of detail that seems like science fiction. For example, today on Facebook you can launch a campaign like this: Some when they find out about the above, immediately think about closing their profiles, which may not actually fix the problem, since in that case we Phone Number List would have to ask ourselves, What is the problem? What bothers us is that they have our information or that we do not have control of it? Closing the profiles in free services is only one part, but it does not fix things completely, since for example Internet browsers save information as well. Smartphones also collect information through installed APPs, etc. Instead of thinking about closing services, it seems more practical to take care of the type of information that we upload on social networks, considering that all of them are nourished by what we do and publish. As long as we are aware of what we do on these platforms and are aware of their privacy policies, we can be reassured of the type of information they have about us.

The technological revolution and the speed at which it occurs has led to the need for new and numerous professionals related to the sector, which is increasingly linked to companies and brands, whatever Buy El Salvador Mobile Phone Numbers their objectives. Hence, according to the most recent report by ticjob.es, the demand for this type of professional has increased by 10 percent during 2016. For this year, the rhythm is expected to continue, so from this portal, the ICT profiles that will receive the most offers are those that appear below (including professionals related to digital marketing:

Analysts Programmers and Programmers. “The demand for these profiles has not stopped growing, especially the Full-Stacks (they know a wide range of technologies in high demand, and are capable of managing a complete project of a moderate size). Two of the most demanded technologies for this type of profiles with which to plan web projects are Java and .NET, which encompass a large part of the demand from programmers and analysts. Cybersecurity. Due to the increase in IT projects, it is essential to provide them with security to prevent ‘hackers’, ‘malware’ and other threats from stealing compromised data and causing an incorrect operation of our projects. For this reason they have become a highly valued and highly paid profile.

-Big Data. Currently due to globalization due to the use of social networks and the interconnectivity provided by the Internet, companies handle huge amounts of data that need to be processed to further Phone Number List refine sales, get more profit and target a potential audience. I Pre-Sales: Many companies need sales representatives to sell their products, in this case technological tools such as software, hardware, etc … and they require professionals with a strong technological base to be able to sell these complex products. Digital Marketing: The competition is massive and traditional marketing is at a disadvantage. The new professionals have had to acquire a digital base and learn new technological tools such as Photoshop, Google Analytics, Google Adwords … to be able to position themselves on the internet, improve their brand image and be successful on the internet. “

The constant announcements made by Tesla Inc. only confirm that the company wants to stop being a simple electric car manufacturer to become a sustainable energy firm, and proof of this was its El Salvador Phone Number List plant installed in California, of batteries to light a community. Now, the publication Motor Trend revealed that the Tesla Model S vehicle can go from 0 to 60 miles per hour faster than any other convertible car, as tests indicated that it reaches that distance in 2.28 seconds, while the Ferraris and Lamborghini travel the same. distance in 3.7 seconds.

According to the publication, the Tesla Model S is “much faster than any other exotic sports car.” This is Tesla’s Model S P100D, which has 760 horsepower and four-wheel drive. The magazine’s tests of gas-guzzling sports cars revealed that it could never reach 60 miles in no less than 2.3 seconds. And it is that conventional sports models are more expensive, such as the Ferrari of 1.5 million dollars, the McLaren P1 of 1.1 million dollars, or the Porsche 918 of 845 thousand dollars. However, the Tesla Model SP100 D, which is priced at $ 135,000, surpassed them, coupled with the fact that it is a car for 4 people, while the previous models are vehicles for two people. The Tesla vehicle has two spacious trunks and can fit up to 7 people, including two children.

At nearly 5,000 pounds, the Tesla has other qualities, such as helping its tires grip the road, which are powered by electric motors. Also, in tests it was noted that the batteries get slightly hot and the air Phone Number List conditioning is used to cool engines. However, the other combustion engine vehicles rise more easily after 60 miles, whereas Tesla does not. However, experts consider that these disadvantages are natural, due to its status as an electric car, since the Tesla can run a quarter mile in 10.5 seconds, reaching 125 miles per hour at the end, while Ferrari is still the fourth car. fastest mile in the world, reaching 148.5 miles per hour in 9.7 seconds.

Social media have become one of the preferred channels for brands to contact audiences, not only because of their penetration into the world population, but also because of the amount of resources and functions that make it possible to generate a wide variety of content that results Buy Egypt Cell Phone Number attractive and reinforce engagement. Live streaming is one of the functions that have gained the most relevance in the last year, as Facebook, Twitter, and YouTube have relied on this resource to remain attractive for users but, above all, for brands. YouTube is one of the platforms that have shown a lot of interest in live streaming, even in 360 degrees as in the case of the Coachella Festival. Now it seeks to gain presence in live streaming.

However, this new function is for all of us, as it will only be available for accounts with more than 10,000 subscribers, the added value it puts is what time it will help them monetize their transmissions and compete with other networks. Although, according to Kurt Wilms , YouTube Live product manager, at a press conference, the feature will be released to all users in “the next few weeks.” The video site, which currently has more than one billion users, already allows live streaming from its web version, but will now add a “live” button to its application for mobile devices such as smartphones and tablets. To make the user experience more interactive, YouTube also incorporates a chat in which messages can be shared and read to encourage user conversation.

The objective of YouTube is to become more competitive because Twitter with its native function, plus Periscope, which was launched by this social network a little over a year ago, already has a significant acceptance by users, in fact the company directed by Jack Dorsey already has agreements with different media and sports organizations. In addition, Facebook Phone Number List Live is strengthening its presence, even Mark Zuckerberg has promoted through broadcasts from his profile and recently launched an advertising campaign to encourage users to use this feature. The presence of social networks and the tools to make live streaming transmissions have grown in relevance, it is estimated that 75 out of 100 people have seen a video by streaming, according to information from ConsumerLab TV & Media, and it is a trend that is in increase, so in the future this resource will be essential in the content strategies of brands.

Ever since Disney bought Marvel in 2009 in a deal valued at $ 4 billion, it has been determined to fully exploit the home of one of the most popular superhero universes in the world. It has already consolidated the Marvel Cinematic Universe (MCU, for its acronym in English) with several film Egypt Phone Number List productions, only ‘Captain America: Civil War’, grossed more than 1,151 million dollars at the box office, according to data from Box Office, but now it is going for the called ‘small screen’. One of the projects that are about to be released is Iron Fist , scheduled for March, so Marvel released the official trailer for the series that will be screened through Netflix, all as part of the marketing campaign .

In this trailer for the first season, he shows how Danny Rand (Finn Jones) will use his Iron Fist power with his martial arts skills. With Iron Fist the group of The Defenders is completed since Daredevil, Jessica Jones and Luke Cage already have at least one season on Netflix. In Phone Number List addition to the trailer shared on the streaming platform’s YouTube channels (its US & Canada channel has more than 301 thousand views), in recent days various images of the series were published on social networks. It is clear that the two great superhero universes see in alliances with media an ideal platform to produce long stories that generate a bond with the audiences, in the case of Marvel we already saw this with Daredevil, while DC has consolidated a catalog of series based on their characters, many of them broadcast by The CW and Warner Bros., such is the case of ‘The Flash’, ‘Arrow’ and ‘Supergirl’ .

Apparently the idea of ​​Snickers and the agency BBDO New York to do a live commercial during the Super Bowl “went wrong” for Adam Driver and he has decided to apologize, but without Buy Ecuador Cell Phone Numbers success. In a continuation of its campaign, the brand has added a second part where it tries to make up for its failed attempts and show what happens when people are hungry (and take up its slogan “It’s not you when you’re hungry”).

The commercial “had high expectations” for 30 seconds, and left many consumers wondering if what they had just seen was really true . The brand left false apologies on Twitter for its “failed attempt”, but users did not realize it was a joke. A press release Monday morning explained the effects of hunger during the production of its live commercial, in a way to continue the failure strategy. To add a little more, the brand ran one more ad in which Adam Driver personally apologized for the disaster. Or at least he tried to do it, since “his disaster” prevents him.

Snickers made an offer of products to fans, as part of the “apology.” “We recognize that the live Snickers commercial at Adam Driver “apologizes” for ruining Snickers’ live Super Bowl commercial the Phone Number List Super Bowl did not go as planned, so we are bringing a free Snickers offer to help fans prevent famine accidents,” said Allison Miazga-Bedrick, Brand Director. by Snickers. All this does not mean that the campaign came out, but that it went exactly as planned.

Starbucks employees and their families who are concerned about the ban on travel to the United States, by the presidential veto of Donald Trump, will not need a lawyer, as company executives Ecuador Phone Number List decided they would defend them. This is an agreement signed by Starbucks and Ernest & Young, who will provide a program of legal advice to immigrants from the companies affected by the presidential veto. It is free legal help to “help navigate immigration issues and get answers in times of uncertainty,” they noted.

It should be remembered that Trump imposed the presidential veto on citizens of seven Muslim countries, which has affected workers in North American industries, such as Silicon Valley, Ernest & Young to Offer Free Legal Help to Starbucks Employees but a federal judge in Washington has since stopped the ban. Despite the judge’s decision, the legal insecurity of immigrants is the “day to day” in their life in the United States, and has also confused other immigrants, refugees and their families.

Likewise, Starbucks said it has also started reaching employees who have visas in affected countries, while taking a Phone Number List public stance against Trump’s travel ban. In addition, they pointed out to their Ernest & Young to Offer Free Legal Help to Starbucks Employees own employees since January 29 that the interdiction stimulated within the firm “a deep concern”, for which they affirmed that they will hire 10,000 refugees in 75 countries during the next five years.