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For the sixth consecutive year, SMASH BTL was named Best Promotional Marketing Agency in the 2007 Jerry Goldenberg Awards for Excellence in Communications. The Jerry Goldenberg Award, created by Editorial Dossier, has distinguished the best professionals and companies Egypt Mobile Database for a decade of the industry, has positioned itself as a benchmark and aspirational for the entire market. The 07 winners, chosen by the vote of all the Advertising Letter subscribers, will be known on November 30 during the dinner organized by Editorial Dossier at the Sheraton Hotel in Pilar.

SMASH, the agency directed by Diego Echandi, is a 100% independent company, closing 2007 among the most winning agencies in the MAA Globes Awards. This year, it is again ranked in the category in which it was the winner in 2005, which reaffirms its trajectory in the market. With a 30% growth in its billing and 20% in its client portfolio, since during the year it incorporated Clorox, Dánica, Easy, Figurella; McDonald`s, Porta, P&G, Trapiche, Unilever, YPF Gas, among others. SMASH BTL also has two specific divisions: Sports Business & Entertainment and Circus Mobile Marketing, which is reflected in its successful campaigns.

Throughout the year, it developed important campaigns such as: “Divertite con FIZ” for Aguas Danone; “Most Wanted Family” and “Bamboo” for Clorox; “Ignite your Puma Passion” for ESPEN; “Easy Pesos Anniversary” for Easy; “Challenge – How much do you know about Soccer” for Gillette Prestobarba Excel; “Drawing Smiles” for Pro-Oral B; “Ski Contest Argentine Circuit” for Toyota; “Maximum Challenge” for McDonald’s (Regional); “Add flavor to the water of your meals” for Knorr Broths. About Smash BTL SMASH BTL is one of the main Argentine companies -100% independent- dedicated to the development, strategy and implementation of promotional marketing in all its forms. Specialized in “Marketing Services”, it has a presence in Argentina, Ecuador (Andean Region) and Paraguay.

Some of its main clients are: Aguas Danone from Argentina, Akzo Nobel (Brik-Col), Alto Palermo, Arcor, Clorox, Coty (All its Products), Citroën, CTI, Disco, Easy, ESPN, Essilor, Fargo, General Mills ,, Kraft Foods, Locos x Futbol, ​​McDonald’s, Merisant (EqualSweet, Semble, Chuker), Oral-B and PRO, Papelera del Plata, Pernod Ricard, Plaza Vea, Procter & Gamble (Gillette, Pro, Oral B) Repsol YPF, Rimmel London, TetraPak, The Shopping Channel, Toyota, Trapiche, Unilever (Knorr) and Whirlpool.

Promotional Marketing reinforces the brand image of companies and distinguishes them from the competition Every entrepreneur wants to see his sales objectives met but good results are not always achieved. One of the main objectives of communication strategies in companies is to promote their products or services and position themselves in an increasingly Ecuador Mobile Database dynamic and competitive market.In order to capture the interest of the public, there is a wide range of promotional marketing techniques and tools In which an additional incentive is shown to the services offered, making this the true engine of the purchase decision. That “promotional bonus”, such as the reduction of prices or the possibility of participating in raffles, it is provided for a limited period of time and encourages consumers to purchase a certain service.

These are specific actions in which a product is presented in an attractive way and, at the same time, reflects the identity of the companies. mpp Marketing, a specialist in team building and event management with more than fifteen years of experience, proposes promotional marketing plans, including the organization of events and contests, discounts or gifts, with which achieves a double objective: to increase sales Brother Cell Phone List and reinforce the brand image associating it with essential concepts of corporate culture such as exclusivity and originality. There are no magic formulas to attract the attention of the public, but mpp Marketing, during the more than fifteen years who has been working in the sector, has opted to innovate, offer something different and differentiate itself from the competition as a key to business success. These actions effectively convey messages to customers and, in the long term, achieve recognition of the work of the entities and the services provided. The promotional strategy designed by a team of professionals such as mpp Marketing promotes consumer loyalty, taking advantage of the fact that each product represents a new business opportunity and an innovative way of presenting itself in the market. Investing in marketing plans makes it easier for recipients not only to get to know the company but also to become your customers. In the long term, they get recognition for the work of the entities and the services provided.

The promotional strategy designed by a team of professionals such as mpp Marketing promotes consumer loyalty, taking advantage of the fact that each product represents a new business opportunity and an innovative way of presenting itself in the market. Investing in marketing plans makes it easier for recipients not only to get to know the company but also to become your customers. In the long term, they get recognition for the work of the entities and the services provided. ‘

The promotional strategy designed by a team of professionals such as mpp Marketing promotes consumer loyalty, taking advantage of the fact that each product represents a new business opportunity and an innovative way of presenting itself in the market. Investing in marketing plans makes it easier for recipients not only to get to know the company but also to become your customers.About mpp Marketing With more than fifteen years of experience in the sector, mmp Marketing has designed more than 20,000 annual promotional actions for the most important national and international brands, from promotional events to strategic actions for companies such as Maxxium, JTI, Grupo Fiat, Coca Cola, BMW or NH Hoteles.Since its creation in 1992, mmp Marketing has remained faithful to its business philosophy of moving with quality, innovation, flexibility and reliability in each project to communicate the image of exclusivity and prestige of its clients. More information

In a new installment of the Campro Globes Awards, held at the Hard Rock in Buenos Aires this Tuesday morning, CraveroLanis BTL won the Grand Prix, 5 Gold and 2 Silver, achieving an excellent performance that, in turn , gives you direct access to compete in the International Globes Awards. The jury, made up of the most prestigious Argentine businessmen, chose The Grand Prix, which in this 2008 Edition was for Dominican-Republic Mobile Database Campari Red Passion City (by CraveroLanis BTL for Argentine Cepas) that won Gold in the category “The best reinforcement and / or the construction of the Brand Image “. The Campro Globes Awards are delivered by the Argentine Chamber of Promotional Marketing Companies, which groups together companies dedicated to developing strategies, ideas and plans for promotion and merchandising and producing and executing the messages, materials and actions of the activity.

“Winning these awards is always gratifying because it is the best sign that we are doing things well,” says Peta Rivero y Hornos, Creative General Director of CraveroLanis BTL, who, it should be remembered, won 11 statuettes last year. delivery. THE 2008 CAMPRO GLOBES AWARDS FOR CRAVEROLANIS BTL: GOLD in the category “The best integrated Brother Cell Phone List campaign: promotion plus other tools” for SPORT YOUR WAY (COCA COLA FROM ARGENTINA) from CRAVEROLANIS BTL. GOLD in the category “The best use of direct marketing applied to a promotion” for U2 3 D (DIARIO CLARIN) from CRAVEROLANIS BTL.

GOLD in the category “The best campaign to reinforce and / or build the Brand Image” for Campari Red Passion CITY (CEPAS ARGENTINAS) of CRAVEROLANIS BTL. GOLD in the category “The best action for the trade and / or sales force” for CERCA TUYO (CERVECERIA Y MALTERIA QUILMES) of CRAVEROLANIS BTL. GOLD in the category “The best action generating brand awareness and use” for CAMPARI RED PASSION CITY (CEPAS ARGENTINAS) of CRAVEROLANIS BTL. SILVER in the category “The best event marketing campaign” for CHANDON ROSE (WINERIES CHANDON) of CRAVEROLANIS BTL. SILVER in the category “The best promotional action for a” retail / retail “account for PROMO BONAFIDE 90 YEARS (BONAFIDE) from CRAVEROLANIS BTL.

Eclipse, the title of the new film in the Twilight saga will hit the big screen accompanied by a significant financial investment by different strategic partners and commercial brands that have opted to develop and adapt their Denmark Mobile Database actions and marketing campaigns and promotions around this new movie. Some of these companies and associated brands include Hot Topic, Nordstrom, Volvo or Burger King, which globally have invested around 90 million dollars in advertising, product placement and cobranding actions related to the third installment of this saga directed by David Slade.

With this type of strategy, advertisers and brands seek to align their image with the cult of millions of fans towards the Twilight saga and therefore hope that their strong commitment to the film pays off. In this sense, Burger King has estimated an investment of around 10 or 15 million dollars for an aggressive marketing campaign that includes television commercials, cobranding actions on its products and restaurants, and strategies Brother Cell Phone List in the media and networks. social networks such as Facebook where Burger King has launched different initiatives to connect and talk with fans of the saga.

The Volvo car brand is another of the outstanding examples of companies that have experienced the enormous reactions generated after the first film in the saga, where the vampire Edward was driving one of their cars. And although taking into account factors such as the fact that many teenagers cannot afford a Volvo or are not old enough to drive, the main objective is to generate a positive trend towards the brand. However, the real beneficiary in this business is undoubtedly the film studio industry itself, which struggles with the increasing costs of marketing and which finds in this type of commercial agreements the best economic support not only to have a few additional millions but to increase and create greater “buzz” and the noise needed to drive ticket sales.

The Coca-Cola company has confirmed the cancellation of the advertising campaign that would feature the English Manchester United player, Wayne Rooney. The company’s decision would have been the result of recent Czech-Republic Mobile Database sensational revelations about his alleged relationship with a prostitute. Rooney, who is estimated to generate more than 7 million pounds sterling a year through advertising, would be the protagonist of the campaign that Coca-Cola Zero wanted to launch soon and that would carry the image of the player on its cans and soft drink bottles.

In this sense, just a few weeks ago the Coca-Cola company spoke about it, announcing the change of plans in its marketing strategy given the media coverage of the scandal that surrounded the English star, stating that given the situation the image of the player it was not appropriate for the Brother Cell Phone List planned promotion. However, the relationship between Wayne and Coca-Cola remains alive as the English player is currently part of the “Coke Zero Street Striker” program, which has served to encourage thousands of young people to get involved in football. Currently Ronney also has different advertising and image commitments with different brands, including Nike, Tiger and EA Sports.

For the second consecutive year, OgilvyActionYunes was chosen as the Best Promotional Marketing Agency in Argentina at the Jerry Goldemberg Awards for Excellence in Communications ceremony. This distinction – which Editorial Cyprus Mobile Database Dossier has been granting for 13 years – distinguishes professionals and companies that contribute with their work to the development of communications in our country.

“The award comes at a unique moment for the agency. Every member of the company is deeply involved in this project that began long ago and took a fundamental step just over two years ago by integrating with Ogilvy. I also Brother Cell Phone List want to highlight the trust of our clients, particularly this year, which has been a period of deep team consolidation, creative innovation and focus on results ”, comments Germán Yunes General Manager of OgilvyActionYunes.

For his part, Rafael Barbeito -CEO of Ogilvy Argentina- added: “Closing the year with this award for OgilvyAction is really a source of pride, because it shows the intense work of a great team of people who take on the challenge of improving themselves every day and providing what best of themselves in each project ”. It is important to highlight the growth that disciplines such as Shopper, Trade and Experiential Marketing had within the OgilvyActionYunes business in Argentina. “Being recognized again invites us to redouble our efforts. It is our goal to make OgilvyAction grow in the region, replicating the successful model that works in Argentina ”, concludes Yunes.

Advertising gifts are a constant communication channel between a company and its consumers, it is a fact that the word ‘gift’ or ‘free’ attract the consumer’s attention at a trade fair, at a business exhibition or in a shopping center. The promotional items industry is one of the most avant-garde and versatile that, in addition to giving a good image to the Croatia Mobile Database company, are a form of free advertising. Brand positioning in the market. Promotional items work very well as part of a comprehensive commercial project, by bearing the logo of a company they are very useful tools for the positioning of brands in an increasingly competitive market, since the consumer or potential client is easier to remember from the company that gave you a useful or nice gift.

Promotional gifts also serve to stimulate sales of a product that is just going to be released on the market, is going to undergo changes in its presentation or is stagnant in the warehouse. In this sense, you can play a bit with the consumer’s wishes, for example, offering a larger or more attractive gift in exchange for a series of purchase tickets or accumulations of barcodes of the product in question is usually very effective because Brother Cell Phone List motivates the consumer’s desire for acquisition. An example of this is the toys offered by a certain brand of baby diapers. Promotional items cannot be missing for a promotional campaign at business fairs. Every person who passes a stand becomes a potential customer. Offering information brochures is not always a good idea because many people throw them away without reading, or, even if they read them, they forget the name of the company and the contact form. A good option is to offer small promotional gifts such as pens, folders or personalized notepad with the company logo and that will be useful to potential clients by facilitating the memory of your company.

Inter-company relationships are very important to motivate competitiveness, to encourage partnerships, share publicity or simply to reward the companies of which one is a supplier. This type of inter-company cooperation is very common to observe among small and medium-sized enterprises (SMEs). The promotional gifts between companies help to preserve the alliances, to appreciate the preference of the clients and to a good management of corporate image. Promotional items catalogs have many options for these types of gifts such as office clocks, card holders, pens, mugs, usb sticks, mouse pads, etc. All personalized with the company logo.

Merchandising is undoubtedly one of the businesses through which a multitude of companies and brands generate great benefits, either through the impacts of their Costa-Rica Mobile Database promotional gifts, as well as the direct sale of products related to their own brand.

Merchandising, also known as micro-marketing, is the part of marketing that aims to increase profitability at the point of sale through all kinds of commercial or promotional products from all segments (cinema, television series, sports teams, technology brands , cars, etc …)

Either exclusively, such as licensing, co-branding or Brand Marketing strategies, a gigantic industry revolves around Merchandising with millions  Brother Cell Phone List of products mainly demanded by the true fans and followers of the brands.

As proof of them, we have selected a collection with 35 Merchandising products from popular commercial brands that will surely not leave you indifferent. Which one do you prefer?

Brands often decide to do special actions with a sales promoter in the store, to carry out demonstrations, tastings or technical explanations and get customers and sales on the shelf. Normally these actions are carried out in hypermarkets or in medium and large specialized stores that have a sales volume that guarantees the profitability of the action and the success in sales, and after this promotional action there is Colombia Mobile Database sometimes a minimum purchase commitment by of the store to encourage the brand to assume the cost of the promotion, although many times our commitment to bet on the promotion and support it at the point of sale tends to outweigh it. They are also very seasonal actions, depending on the nature of the product they can occur throughout the year, as in the case of food, although it is usually at Christmas when there is more traffic of promotional actions of this type, especially in non-food products . Receive it and welcome it as another employee of your store , introduce it to your colleagues and your warm welcome will facilitate its integration into your store Clarifies the first day what the store’s operating rules are , what can and cannot be done (rules of the game) and reviews the emergency plan, security controls and other internal regulations.

As there are not always customers, sometimes they are very bored at the information point and they will appreciate having more work to spend their time better. Take advantage of this circumstance and encourage them to attend and sell other products and brands near your stand , giving priority to their own but serving customers. That they are active. Encourage him to be participatory with clients , especially in food tastings, since the client will not taste the product if the promoter does not offer it, it is important that the shyness stay at home! If you notice that his behavior is not what you would allow another employee of your team and that the bad image he offers can be counterproductive, do not hesitate to ask for his immediate replacement or even the cancellation of the promotion if there is no possibility of change. A promoter Brother Cell Phone List is there to help the sale, not to “scare” customers! That he has more stock of his product nearby so that he can replenish his stand / header / linear . Here it will be important to coordinate with the warehouse staff so that they take the stock at least to the surroundings and that you do not have to stray too far from your sales area. Make it easy for him to sell, that he has the consumables he may need . If you are doing the famous coffee tastings, do not lack water, milk or sugar so that you do not stop tasting and facilitate the sale!

If you demonstrate an electronic product that uses batteries, always have spare batteries so as not to lose the opportunity to show the product to potential buyers! Encourage your sales figure by informing you of the number of units sold of your product each day that you are present . You will like to know that your work is paying off and you will try to improve yourself. You want to do a good job so that when your company asks us about your results, we recommend your services. If you are going to be in the store for a long time (there may be promotions of just a weekend or a whole year), be interested in its contractual situation, if it is charging as expected , if it has problems of any kind … important because sometimes they charge late and badly, and that can affect their performance. Offer to lend a hand and speak with the brand it represents, not with the promotion agency that is hired by the brand; manufacturer brands do not like these situations and are usually quick to