Tag: telemarketing list

After online commerce grew in 2016, there is still skepticism on the part of potential consumers about the cybersecurity that retail sites handle, and their constant fear of possible data theft. A study by the digital services firm, ABN AMRO , revealed that digital security is one of the biggest Hungary Phone Number List trends for this year, as online transactions demonstrate the rapid proliferation of online financial services, and the banking sector is the most concerned for innovating new security systems. Among the challenges facing the banking sector to create a safer shopping environment , the following stand out:

According to PwC , the banking sector has to drive innovation and anticipate the impacts of these changes on consumers, not the other way around, because retailers need greater cyber security to create better payment experiences. Banks need to invest in more analytical capabilities, building on a solid foundation of more personalized consumer experiences. For ABN AMRO, banks have the opportunity to innovate, by connecting existing technologies with new products, instead of creating new technologies and “announcing it from the rooftops”. They cite as an example, the Tikkie platform , which was built under that premise, of a totally personalized service and that added value to their service.

E-commerce eradicates borders and sellers and buyers have real-time contact, but for some merchants, especially retailers, the main challenge lies in the ability to send and receive payments in their currency in a timely and efficient manner. According to estimates, the consumer economy in China will expand to 6.5 trillion dollars in 2020, so they will have to Phone Number List improve digital resources, whose improvements lie in: easier solutions, simple and profitable payments, among others. For PwC, millennials have grown confident in their digital purchasing power, because they see it easy and uncomplicated to pay, divide invoices and comment on what they are buying on their social networks, so the recommendation is to stay up to date on consumer taste, banks will have to rethink their innovation approaches.

Trends have become key factors to help us understand the behavior and tastes of large audiences and the market in general, therefore, companies and those responsible for the especially digital marketing area have lived minute by minute attentive to trend changes, working so Honduras Phone Numbers that none go unnoticed. In recent years, brands have struggled to focus their strategies on the digital world, which has generated trial and error attempts to discover the key to their success. However, the environment has changed and companies must continue to adapt to new trends that are continually developing.

But after always being on the lookout for this type of detail, we wonder if it really works in the campaigns we want to carry out. Experts indicate that brands have to be able to not follow trends, rather to be ahead of them, to achieve a better result when profiling customers. According to the Association of Digital Agencies, 70 percent of companies with an Internet presence monitor everything that is said about them in digital media, which they then integrate into their business strategies. One of the main problems with using trends is that many businesses misuse them, losing their potential and sometimes even avoiding connecting with customers.

Clearly, companies must change their mindset to participate successfully in the future. Salespeople must tap into Phone Number List their inner creativity and learn to love technology. To take advantage of trends, they need to look beyond their borders, especially towards the more developed countries in these media. Realizing that your current techniques are outdated will lead brands to new strategies for success in the next decade.

Recently, Mozilla announced that the most recent version of its browser, Firefox Focus for iOS has 27 languages, in addition to that they will continue to announce more languages, however, the company announced that it was permanently shutting down its operating system. The Honduras Phone Number List company made it official that it is officially abandoning its Firefox OS project, which included putting 50 engineers out of work, including high-level employees, as well as software directors, because “they have modified their strategy related to opportunities.”

According to Mozilla , they will now focus on launching commercial products and focus on advanced research and development, as they will apply what they learned about connected devices to other emerging technologies. Mozilla’s achievements include bringing firefox to the screens to the Panasonic 4K television in 2015, however, they have not implemented software for the iOS and Android operating systems, coupled with the fact that they do not have a great presence on computers, since users they prefer Google Chrome , so their market share went from 14.9 to 6.8 percent.

Despite this, his foundation showed revenues of 421 million dollars in 2015, thanks to its agreements with Yahoo in the Phone Number List United States , Yandex in Russia and Baidu in China . Analysts report that the disappearance of the Firefox operating system , one of the free operating systems written from scratch disappears. It was an alternative to mainstream mobile systems, highlighting web applications, it was mainly aimed at emerging markets.

Cooking is a constant need for everyone but a limitation for many, who for reasons of time and obligations delegate to do it as little as possible, until you face the reality where you realize that you do not know how to cook. Fortunately, application developers saw an opportunity to Guatemala Phone Numbers develop platforms full of cooking recipes, video tutorials and new techniques, whether original or perhaps an adaptation of dishes you know. This application contains an extensive database on recipes, but based on filters you can easily find the type of dish you want to prepare, depending on the ingredients you have at home. In addition, the recipe is divided into tabs and preparation ingredients, as well as explanatory videos with the step by step.

Translated from the web portal to an application, Cooking Recipes is a mobile tool that will show you a selection of recipes to your liking, or you can let yourself be carried away by the daily recommendations that will appear in the classic recipe in text format, or in video, You will also have the facility to create a shopping list so that you do not miss anything when you go shopping. The application has thousands of recipes and its platform allows you to store recipes and allows you to create other recipes from scratch or import one that you have seen. The app works in two ways, the premium mode will have a food organizer, a shopping list, or access to recipes from friends of yours or some celebrities. It is available for Android and iOS.

One of the pioneering applications in cooking, it has more than 100,000 recipes and is designed as a social network, since you can share recipes, find more, send photos and interact with other users. The recipes are created together. It is available for Android and iOS. In addition to having Phone Number List an excellent name, the application is quite simple to use, since it allows you to search by ingredients, that is, it gathers the best recipes from websites and with it you can calculate the number of ingredients for a certain number of people. It offers photographs and videos of the elaboration of each dish. It is also available for iOS and Android.

Audi sought to generate positive reactions with its ad for the Super Bowl in which it wanted to empower women; however, it found more criticism that even involved other brands. Venables Bell & Partners agency produced a 60-second ad called “Daughter,” which refers to the 2018 Audi S5 Sportback and will air during the third quarter of the Super Bowl. This is Guatemala Phone Number List the brand’s ninth participation in the sporting event. But along with a host of positive reactions, the automaker is also dealing with a flood of negative comments about social media advertising, with many viewers pointing out that Audi’s 14-member US executive team is made up of 12 men and two women.

The spot was published on February 1 on YouTube and Facebook , networks in which it accumulated 5 million visits as of noon on Friday; the negative reactions had a very high proportion, since it had almost 40 thousand I do not like it and only 4 thousand I like it. The criticisms are twofold, one that the ad is simply leftist propaganda; and two, that it is hypocritical, because to a large extent the leadership of the company is male. (The board of directors of Audi AG also has six men and no women). Citing data from Networked Insights, the Wall Street Journal reported that 25 percent of comments about the ad on social media have been negative, 13 percent were negative, and the rest have been neutral.

Loren Angelo, Vice President of Marketing for Audi of the United States told the Adweek site that the automaker expected a strong reaction and remains committed to the announcement and the message. “We knew this was going to start a discussion, especially on a stage as big as the Super Bowl, and we continue to be up for the challenge,” he said. “Gender Phone Number List equity has been a part of the public conversation for some time now and we believe the message deserves a platform.” It was perhaps inevitable that Audi’s advertising message would provoke scrutiny of its own practices when it comes to equality. “There is a lot that goes into the calculation of individual performance pay, experience or permanence at work, etc., but we are confident in our gender equity evaluation processes and can confirm equal pay for work between men and women. Angelo said.

The Super Bowl is one of the most important sports and television events of the year, each edition is expected to have a large audience, last year alone it had 119 million viewers in the United States, according to data from Nielsen. The game in which the winner will lift the Vince Ghana Phone Numbers Lombardi trophy and be recognized as the NFL champion is one of the most attractive events for brands, who see in this space an important showcase to reach the target audiences.

Just for Super Bowl LI , which is broadcast on FOX, the 30-second advertising slots had a cost of 5 million dollars, on average, according to data released by AdAge. The event that began at around 5:30 pm – Central Mexico time – is used by brands, not only those who were able to pay for a space during the broadcast of the game; social networks become a playing field, in which all brands seek to win. Before the Pepsi-sponsored Halftime show starring Lady Gaga, more than a million tweets with the hashtag #SuperBowlLI had been posted on Twitter. We show you some actions that have been undertaken in the last hours:

Estimates from AT Kearney project revenues for the global sports market in 2017 of $ 90.9 billion . Only in Mexico there are 54 million sports fans, according to the pollster Mitofsky. From this market, NFL fans are growing more and more; However, in social networks it has Phone Number List been reflected that those who follow soccer are more, at least in this start of the Super Bowl. And it is that only on Twitter, there are only two trends related to The Big Game; one sponsored by Samsung, under the hashtag #HagamosTeamBack and the second, #ThatsEpic, also sponsored by Bud Light México. While there are more related to Liga MX, without being sponsored: #Pumas, Chivas 1-1 Santos, Pizarro, Diego de Buen and Fierro, at least so far.

As every year, the Super Bowl is a platform for the film industry, which projects the trailers of the next most anticipated releases during 2017, which will be for the second half of the year, These are the Super Bowl trailers of the premieres you will see in 2017 a time that they will have to create enough expectation. Marvel Studios are back with the second installment Ghana Phone Number List of Guardians of the Galaxy, whose first installment grossed more than $ 700 million, a modest amount when it comes to Marvel, whose films exceed $ 1 billion in gross. The Pirates of the Caribbean saga, starring Jonnhy Deep, returns with a new installment called “Dead Man Tell No Tales.” The previous films grossed over $ 900 million separately, making them one of Disney’s most profitable franchises.

The new Wolverine movie will be called only “Logan”, and will again star Hugh Jackman, who apparently says goodbye to the character with this latest performance. The saga is one of the pioneers of Marvel studios, as the trilogy raised more than 780 million dollars. These Phone Number List are the Super Bowl trailers of the premieres you will see in 2017 That’s right, Optimus Prime, Bumblebee, Megatron and company return with a new installment of Transformers, which has had a parade of directors and ups and downs in its production, which have been reflected in the critics, who have treated it well, badly. and lousy. These are the Super Bowl trailers of the premieres you will see in 2017 The saga is one of the most profitable, only The Dark Side of the Moon raised more than a billion dollars at the box office, so this installment promises to be the same or more tanquillera.

The Airbnb company has been in favor of Muslim migrants, who are prohibited from entering the Airbnb defends immigrants with Super Bowl spot United States due to the presidential veto of Donald Georgia Cell Phone Numbers Trump, to which the firm responded that it would give free accommodation to immigrants who had nowhere to spend the night and He reaffirmed it again in Super Bowl 51 .

As part of the donations, free accommodation and funds for those affected, offered by various companies, Airbnb aired an ad at Super Bowl 51, where it promoted a message of diversity and acceptance with its phrase “the world is more beautiful the more you accept” . At the same time, the CEO of Airbnb , Brian Chesky, launched a tweet referring to the business of the Super Bowl, as well as an announcement that aims to provide housing in the short term to 100 thousand refugees, disaster survivors and others displaced in the next five years.

Likewise, Airbnb will donate $ 4 million to the International Rescue Committee, which comes as a political response to Trump’s statements about the immigration ban. Analysts believe the company’s new campaign is a call to some hosts who discriminate by not accepting African-American guests, or that black hosts charge more than white guests. In the Phone Number List announcement, the company expresses things like “We couldn’t talk about the lack of acceptance in the world without pointing out the challenges in our own Airbnb community,” or “The painful truth is that Airbnb customers have experienced discrimination. We know we have work to do and we are dedicated to achieving greater acceptance in our community. ”

Super Bowl LI is undoubtedly one of the most anticipated events of this year, its impact on television will be reflected in the following days, however, the fact that FOX has the exclusive broadcasting rights for this edition (they are rotating ) and, that in countries like Mexico, four Georgia Phone Number List television stations dedicated more than three hours to the game, without mentioning other countries, confirm its relevance. Brands know this, and that’s why a large number of them paid an average of $ 5 million to FOX to have a 30-second ad space during the broadcast.

But the television signal is not the only means to reach audiences, also social media, in particular social networks. Snickers is one of the brands that is used to being present in the Super Bowl, for the game between the New England Patriots and the Atlanta Falcons held at the NRG Stadium in Houston, Texas decided to innovate by making the first broadcast of a live advertisement during the Super Bowl.

The production of the spot was carried out by the agency BBDO New York, and was broadcast during the first advertising space of the third This is the Snickers ad that was broadcast live during Super Phone Number List Bowl LI quarter in the meeting between the Pats and Falcons, but it was also shared on Twitter through Periscope where it had an audience of 386.3 one thousand accounts, at the same time as on his YouTube channel (after 1:10:20).

It was more than 3 years ago when 4 friends, and today partners, created Upsocl . It all started as an “experiment”, a bid to delve into new content trends and take advantage of the opportunity that was emerging with the democratization of information. Being heard was, in his Finland Phone Number List eyes, easier than ever. With social platforms it was easier to reach mass audiences, if they considered your content to be interesting . In this way, users began to be the ones who had the power to exponentially amplify the scope of content, sharing it with their community. There was a trend for positive and inspirational content in the United States, and we saw the potential to bring these types of stories to Spanish-speaking audiences.

Thus began Upsocl . And today? Today it is one of the digital native entertainment media with the most visits within the Spanish language. Exactly in Mexico, it is positioned in the first position, with 6.8MM of unique users and 36MM of monthly page views. Let’s see it on this graph created by eleconomista.mx with data from ComScore. We have added the Upsocl users to it . Practically from the beginning of the company, Upsocl Labs was created , a native advertising area aimed at supporting brands in their content strategies . In this way, it opted from the beginning for a non-invasive advertising format, which ensures a good user experience and allows customers to create their own audiences from Branded Content. With its 5 commercial offices (Mexico, Spain, Chile, Peru and Colombia) it already maintains solid relationships with brands such as Coca-Cola, Netflix, Nike, Nestlé, Disney and L’Oreal. With them, he creates stories based on concepts and messages that the brand wants to promote , distributing them in its different channels: Upsocl , Sabores , Pixi, Lulu , Simple and Active . These channels, which are native to Facebook, have managed to connect with a massive community in a very short time. In fact, they are currently achieving a 1 billion reach, 326 million video views, and 237 million post engagement per month.

We understand Branded Content as a tool that awakens emotions and helps the brand to deliver value to its audience. The following action was developed together with the Asteroid agency and the Calvin Klein brand, where Upsocl supported the client in the generation and  Phone Numbers List dissemination of content to promote a product launch. To do this, it created a platform that became the communication axis of the campaign: In the words of Felipe Cousiño, Commercial Manager of Upsocl: “We are in a constantly moving market, where content trends, user demands and the consumption of digital content are constantly changing. Therefore, our job is to lead this environment, discover new formats and ways to connect with audiences to build loyalty in our community and make it bigger. Regarding our relationship with brands, we work every day to grow, learn with them and boost the power of their stories. Our main objective is to transmit to them the value of building their own audiences, conversing with them and maximizing the efficiency of their digital impacts.