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Coupons are an important incentive when buying. As reflected in the survey by The Integer Group and M / A / R / C Research, almost half of consumers (44%) admit that they take these types of discounts into account in their purchasing decisions. A relevant fact is that these coupons reinforce Belgium Mobile Database brand loyalty. Customers preferably use these coupons to buy products from brands they already know. This is how 66% of those surveyed refine it. When it comes to evaluating the use of coupons, 68% mainly value the discount it offers. An advantage that takes precedence over whether this coupon can be used in any store, or its validity period.

The survey data also shows different goals for consumers when using these coupons, depending on their purchasing power. Thus, households with higher incomes are not so concerned with obtaining the greatest discount (43%), but rather with obtaining higher quality products. For Brother Cell Phone List their part, the main objective of consumers with more limited resources is to save (65%); rather than enjoying the best quality (56%). Who is the most adept target audience for coupons? The study showed the great enthusiasm on the part of young people between 18 and 24 in taking advantage of the coupons. In addition, they bet on buying products from well-known brands.

Another aspect to take into account when analyzing the use and use of coupons is what type of coupons work best. Thus, the study indicates that those that are distributed in the company’s brochures and publications are the most demanded, followed by those that are inserted in the daily press. Printed coupons are still more widely accepted than those obtained online. However, the report sees rapid growth in mobile apps, though it has yet to overshadow traditional methods. This is especially important in the case of young people under 25 years of age, who consider it important to be able to conveniently redeem coupons online. Although all is said, in later generations this predisposition is hardly significant.

When it comes to buying technology within B2B companies, those responsible for this task actively seek information and content, in order to know in detail the different market options, their characteristics, and the practical application for the company. The Eccolo Media report has Belarus Mobile Database wanted to analyze what type of content influences these managers, as well as its relevance for the final decision. In this way, we have been able to appreciate the relevance of product brochures, or technical sheets, as the most demanded content. More than half of the respondents (57%) claim to have consulted this type of information, more frequently than any other.

Apart from the traditional brochures, 52% of the participants in the study claimed to have read commercial emails from suppliers in recent months, as well as white papers. The case studies were also present in this phase of  Brother Cell Phone List active search and comparison of technology, together with the content contributed by the competition (42%). For their part, eBooks and podcasts had less acceptance (24%). How much content do they need to make their purchasing decisions? The data indicates that half of the respondents (48%) only need between 2 and 5 pieces of content to have a complete vision of the product, and make their purchasing decisions. On the other hand, 25% need between 6 and 8 units, while only 4% consume more than 10. It should also be noted that only 16% are satisfied with consulting 2 pieces of content, to know the technological product that interests them.

Likewise, in addition to being the most widespread consumer content among these technology purchasing managers, brochures stand out as the most influential; highlighted by 39%. Next, the report shows the white papers (33%), case studies (31%), the user guides (23%) and the information on the competition (22%). The fact that respondents consume the same number of commercial e-mails as white papers stands out (52%); instead, they consider that the latter are, by far, more influential for their final decision (32% vs 16%). Therefore, in terms of content marketing, it should be borne in mind that consumption rates do not always represent the interest and utility rate for the audience.

The increase in Internet access in recent years has brought with it an exponential growth in sales over the Internet. According to data from the study carried out by the Online Business School, 32% of people who buy in Spain already do so through the Internet. Due to this, stores, both the smallest and the largest, must adapt their sales strategy to customers who Bangladesh Mobile Database are increasingly in the virtual space than in the physical one. But positioning a brand and some products in the increasingly large Internet market is not easy. SEO was until now one of the main free alternatives, along with social networks, which are already becoming saturated with advertising. That is why one of the great alternatives when it comes to positioning brands and products are discount coupons.

In recent years, discount coupons are becoming an alternative used by an increasing number of consumers. This trend, which came from the Anglo-Saxon market and gained strength with the economic crisis, has established itself as a great savings alternative for buyers and a very important marketing strategy for companies Why use discount coupons in your marketing strategy?
Using discount coupons within the marketing strategy offers us different benefits: Build loyalty to our customers: by offering discount codes for the next purchase, we make it easier for the customer to buy again in the same store. Attract new customers: in a market saturated with brands and similar products, we can differentiate our brand through discounts when purchasing our products or services. This is the case with Europcar discounts .
Increase sales of a certain product: The launch of a new product or service can be incentivized through offers to consolidate it until it is strong enough on its own. Position the brand: using a discount can help to position the brand thanks to the discount code and coupon websites that already have their Brother Cell Phone List own traffic and customers. What channels to use to distribute discount coupons? Different channels can be used when distributing discount coupons, and all of them with good results: Email: according to the IAB Mobile Study 2015, 83% of users declare that they like to receive discounts and promotions by email. It is a very easy initiative to carry out with the company’s own database. Online store: if you have an online store you can use your own port to offer discounts, either on the first purchase or when validating the cart. Discount code websites: these types of websites have their own traffic and a large number of brands that will allow us to position and publicize our brands and products. In addition, we managed to position ourselves in the savings market. Affiliate platforms: they are the intermediaries between the advertiser and the web where the discount coupons will be published. You just have to register to start offering your discount coupons to all your affiliated advertisers. Most of them allow you to select your target audience and personally approve requests from advertisers. Social networks: social networks are a territory that can become saturated with advertising, but an interesting discount can become viral content. For the strategy to be good, it must combine several types of communication, in order to quantify where we are able to reach the most target audience. Another factor to take into account when planning a marketing strategy with discount coupons is the temporality and periodicity. One of the best alternatives is to offer discount codes in low shopping season, when users do not expect to find discounts in order to surprise them.

On the other hand, it is not advisable to offer many discount coupons all the time, since customers tend to perceive it as something normal and not as an extraordinary opportunity to save. There are also a series of risks that we must take into account, such as the possibility of incurring losses if the promotion, the target audience and the maximum ceiling that we are willing to reach are not correctly quantified. As you may have seen, discount coupons are a great alternative when it comes to positioning our brand in the market and reaching new customers.

Loyalty cards when buying or acquiring tourist services have stopped having an influence on the consumption of leisure travelers in Spain. This is demonstrated by the data from the second wave of the 2016 Tourism Barometer prepared by the consulting firm Brain Trust Consulting Services. According to the Barometer, only one in four Spaniards who travel for leisure regularly use the loyalty cards of companies related to the tourism sector. Of those who use them, 52% do so to accumulate points Bahrain Mobile Database compared to 32% who use them to redeem them and only 16% who use them for both purposes. For Ángel García Butragueño, head of the Tourism and Leisure Division of Brain Trust CS and Director of the Tourism Barometer, “Customer loyalty in the tourism industry is now something much more complex than giving them points for their purchases. New travelers expect from companies a personalized treatment, based on their customs and preferences, demand tailored offers and, although price continues to be a relevant factor,

The analysis of travelers’ data, through an intelligent use of Big Data, will be essential in understanding the client, and in its application to offer them completely personalized proposals. The travelers interviewed state that, far from being members of a loyalty club, which are less and less Brother Cell Phone List selective, what they want is to feel unique, and that the offer given to them is individualized, and not only with quantitative but also qualitative benefits. As can be seen from the Barometer data, it seems that the use of loyalty cards is not carried out due to a need to lower prices, nor to obtain prizes that would not be available to users without them. Because, in fact, the greatest use of loyalty cards is among people with the highest family income (over € 60,000) and by age, young people under 35 years of age are the ones who use them the least.

“Young people demand much more from brands, and they are the travelers of the future,” says García Butragueño. “On the one hand, they demand multichannel, to be able to access and purchase tourism products from wherever they want and through any device. On the other, they look for innovative, differentiated and personalized offers that, despite having a good price, indicate that they are acquiring something unique. designed especially for them. ” In an increasingly globalized world, where thanks to technology travelers have immediate access to all information, tourism providers must place themselves in the minds of consumers from an emotional point of view if they want to retain their users, since, once the product has been commoditized, they behave in a promiscuous way with respect to brands, through the philosophy of “smart shopping”. Despite this change in mentality, there are still cards that are going to be and are being used this summer, such as airline, hotel, and gas station cards.

Leisure travel users who do use them opt for some loyalty cards over others, with Iberia being the leader in airlines with 51%, followed by Vueling with 12% and Air Europa with 10%. NH Hoteles leads hotel loyalty cards with 29%, followed by Meliá with 19%. Regarding other providers, Travel Club ranks first with 46%, and after it, gas station cards with 20%, highlighting the low use of the Renfe card with a meager 4%, or car rental cards with a marginal percentage of 2%. By Autonomous Communities, the Canary Islands, and the Basque Country with 36% of use, they are positioned as the most likely to use loyalty cards compared to Catalonia with 20%, and the Valencian Community with 14%, where the use of these cards It is notably lower, while in Madrid 28% are used. Companies in the travel industry have the opportunity before them to look at and learn from other more advanced sectors, where the concept of loyalty has become more sophisticated, offering spaces and communities in which the frequent customer not only benefits from the discounts of the loyalty programs, but rather communicates, shares and disseminates their experiences, with the feeling of belonging to similar and exclusive groups, with benefits not so much economic but social, according to the statements of the travelers interviewed. They have also concluded in their answers that the loyalty programs of airlines, hotels, rent a car, and even travel agencies, have stagnated in time, and have a certainly obsolete format, while they await new, more revolutionary concepts.

Advertising is one of the most important activities of any company. Making yourself known is not an easy task, especially when the competitive environment is very crowded. For this reason, it is essential to find strategies that Bahamas Mobile Database allow companies to clearly stand out from their competitors and do so at a reasonable cost. Currently, the digital environment is establishing itself as one of the most recurrent channels for advertising, easily controlling costs, but it is important to bear in mind that, in an increasingly digitized context, consumers continue to value personal and individualized treatment very positively .

It is at this point that promotional gifts are positioned as one of the preferred options, since they allow to provide unique and fully personalized gifts that are presented as a tangible part of the company with which you can interact. One of the main benefits of this type of advertising is the fact of being able to opt for a traditional and physical type of promotion at an affordable cost. Not only large companies can access it, since there are promotional gifts starting from a few cents per unit. This fact allows even the smallest companies to access them, contributing to their brand image and popularity.

Advertising through these products is generated from the visual impact produced by the articles together with the logo, phrase or slogan of the company. As they are products strategically chosen to be very useful, their frequent use allows a large number of people to be able to view their stamping and all the information on it, thus increasing the chances of attracting new customers. A clear example of this are the advertising bags , which stand out for being very useful and for having a large marking area, a fact that allows the inclusion of a large design easily visible from a distance. In addition, they have established themselves as one of the promotional gifts preferred by many companies given their low cost and great advertising effect.

Another factor to note is that advertising claims stimulate customer curiosity. When you see a logo, the desire to investigate the company to find out more about it is born. Therefore, one of the latest trends is to insert the brand’s website, since in this way the search for information is much easier and the conversion possibilities are increased, creating a direct bridge between the physical and digital world. The personalization of promotional gifts has evolved considerably in recent years. Long ago, it took a considerable time to arrive at Brother Cell Phone List the ideal product, having to constantly be in contact with the responsible agency to explore all the available articles and their respective models. However, today the process is much simpler, since there are specialized pages in the sector that allow you to customize any product in a short time. An example of this is Moloon , which incorporates a configurator in which the visitor himself can personalize his article in less than five minutes and can see the final result instantly. According to all the above, there is no doubt that advertising through promotional gifts is currently an ideal option for all those companies that seek to complement their digital promotion with their tangible and personal presence. Its use can be key to helping consumers decide on one or the other companies.

“Fostering and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online.” It is one of the outstanding conclusions that during our talk Azerbaijan Mobile Database and interview with Fran Compés , Product Manager of VCG PromoRisk , with which we addressed different aspects of the current panorama that companies and brands face. Fran Compés is also a Certified Insurance Broker and Legal Expert expert in insurance, with 30 years of national and international activity in different Brokers in the insurance sector, always closely linked to the technical / commercial part managing sales teams. For the past 3 years, together with his commercial team, he has headed the office for Spain and Portugal of VCG PROMORISK, the world leader in the management and coverage of promotional sales campaigns.

What is your assessment of the current situation in the promotional marketing sector? As a consequence of the pandemic, we have all been affected in one way or another, but in terms of the promotional marketing sector, we have Brother Cell Phone List seen that food establishments are being forced to adjust their commercial and marketing actions to cope with the new habits. and post-covid consumer needs. Consumers have started to go out less frequently to buy and when they do they give great importance to saving, in addition to looking for efficient purchases.

Now more than ever it is essential that brands continue to retain their customers and reward their purchases both in physical stores and online, so promotional marketing turns out to be a great ally in these times of uncertainty. You who work with large consumer brands, would you say that there have been changes in customer consumption habits?Indeed, all the changes that we are currently facing bring new consumer habits at the time of planning and materializing purchases. The emergence of telecommuting and the exponential use of electronic commerce has completely changed the way we see brands and make purchases. Post-covid consumers want to make their purchases quickly and easily, with demand for the best offers / promotions and not only at physical points of sale, as demonstrated by the exponential increase in online purchases.

The habits of Spaniards have changed due to the coronavirus in the use of the media and leisure, as well as in the purchases of basic products both online and in person, where visits to super and hypermarkets have risen by 45%. In addition to the appearance of the new consumer profile, in my opinion, the acceleration of digital transformation has been the great trend. Companies have been forced to radically change their strategies and include online actions in order to stay afloat, and as we know this has been a great challenge.

Encouraging and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online. In recent months it has been seen that consumers have interacted with their brands online and this has allowed them not to lose customers. In short, today every company must consider implementing an omnichannel strategy or what is known as blended marketing in its business in order to compete in the market.

Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness Austria Mobile Database of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it.

But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it.

But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent Brother Cell Phone List themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Organizing a good gift campaign -both if you want to reach the consumer market as well as the B2B market- is still a good idea to do branding and to increase the visibility of the brand. Companies must adjust what they give away and how to the moment in which we find ourselves. The coronavirus crisis has changed many of the social practices in which branded gifts shone, but it has also created potential new opportunities for promotional gifts.

Given the current situation and the change of direction within the market, we have asked Diederik de Koning, CEO of Gift Campaign and whose company is dedicated to promotional gifts, about the outlets are being the keys to adapt to this exceptional context. They tell us: “We have not only incorporated all kinds of products for health and protection such as masks, gels, screens or anti-contagion kits to be able to have personalized products in this area, but we have also incorporated a line of articles for companies to help to teleworkers, being able to send them as individual packages and including options such as reusable bottles, webcam caps, headphones, cups or anti-stress balls

Today more than ever, health is something important that we must value. That is why the role of professionals who are dedicated to helping people improve their diet is important. Well, as a professional you should apply these 5 marketing strategies for nutritionists and dietitians if you want your business to be known digitally.It is necessary Australia Mobile Database that you know these effective marketing strategies to reach your potential clients properly, especially now that we consult everything on the internet. Therefore, it is important that you are visible inline and that you know how to do it well. For that reason, I recommend that you continue reading if you want to know 5 effective marketing strategies for nutritionists and dietitians to follow as a professional in your sector. It is very likely that you have heard that it is important to do marketing for your business to work and also that it has to be striking for them to buy from you.

And it is true, if you think and analyze, you realize that everything you want to buy and consume is sold to you and they use marketing strategies so that you can buy their product or service. The difference between one and the other that makes you decide to buy what they sell is that some sell you better than others. And the key is to make those marketing Brother Cell Phone List strategies as effective as possible . Therefore, I am going to tell you what are the effective marketing strategies that you should follow to succeed if you are both a nutritionist, a dietician or if you have a physical business such as a nutrition and dietetics office. first-marketing-strategy-for-nutritionists-and-dietitians The first thing you have to do is identify your target audience for the service you offer, as a professional you are, whether you have a nutrition and dietetics center or if you are self-employed and offer your service online.

That is, you have to be clear about who you are going to address and focus your efforts so that you can help that profile of patients to solve their problems. For example: if you are going to address children, adolescents, adults, athletes, etc. And from here, after having defined your ideal client, you will be able to develop the rest of the strategies and know how and where to act to attract your clients.
It is interesting that you create your website so that people know what you do, and get to know you or the team that is part of the nutrition and dietetics center. Especially in these times when people first do is check if you have a website and more if you want to buy something or have more information about something in particular. It is for that reason that I recommend that you have your digital presence using this tool. In addition, by creating your blog you can offer important content in the sector that you offer your service as a nutritionist or dietician that you are. And it allows you to stand out as a professional and make yourself known to future clients. Another strategy, extremely important if you want to have more visibility and know that your business exists is social networks. It should be said that, it is not necessary that you be in all of them, but where is your target audience. The advantage of social networks is that there is immediate and instant content creation . In addition, to have a direct and close interaction between brand-clients . Therefore, it is a marketing strategy that is very useful to convey what you want and easily and quickly.

The role of the Community Manager has become increasingly important and today it has become a fundamental piece for companies. The Community Manager is a relatively new profession, that many times it is not clear what a Community Manager is and what functions it performs on a day-to-day basis within a business. For this reason, today I am Armenia Mobile Database going to reveal everything about this most common profession in the Digital Marketing sector. But, first I want to clarify that a Community Manager goes beyond publishing photos or posts on social networks and doing different tasks on social networks as many users do in their own personal accounts. Attentive, this article goes about delving into the subject of this profession and I hope that when you finish reading it it will be clear to you what is the role it has within a business. The word Community Manager has been assigned to that professional within the Digital Marketing sector who is in charge of managing the online community of a business.

That is, it is responsible for creating, managing and engaging with an online community around a brand or company. How you will see at first glance these tasks may seem easy, however it is not easy, since many factors depend on the figure of the Community Manager to do a good job. And if you wonder what a Community Manager does in a company, well I will tell you that he is the person who is in charge of online communication between users of social networks and the business. Therefore, to develop this fundamental role in the company, training, tools and skills are required to have a good profile as a Community Manager. Many times, tasks or functions that are not typical of a Community Manager (CM) are often confused or attributed to this professional profile.

A CM is not a web designer, or graphic designer, or Copywriter, or Digital Analyst, or Seo Consultant who are other profiles of Digital Marketing, whose specialization Brother Cell Phone List is other than that of a Community Manager. Clarifying this issue, I hope it is clear to you that the main function of this profile is around the online community, but not to be specialized in all or some of the profiles that I have mentioned above. Functions of a Community Manager The functions of the Community Manager are closely related to the figure of the Social Media Manager (who is in charge of the strategic part of a brand’s social networks). Well, the CM is in charge of executing and putting into action the strategy defined by this professional.
To consistently communicate what you want to convey about a brand or company that you represent as a professional, it is important to know your audience well. That is, who are you going to talk to through social networks to speak in the same language about their concerns, doubts, interests, preferences, news of the sector in which they operate. Therefore, it is interesting to have previously analyzed your target audience and have knowledge about the type of people you are going to refer to.

If you are interested in the digital marketing sector and want to learn about everything related to it. These 35 digital marketing blogs will be of great help to you, whether you are just starting out or if you already know something Argentina Mobile Database about the subject. Because you never finish learning, that has happened to me. Next, I recommend that you look and read what I consider the best digital marketing blogs in Spanish. If you are not a reader of blogs, you do not know what you are missing, because they provide a lot of value on different sectors. I have become a consumer of blogs about digital marketing not long ago and believe me you discover things you did not know and learn a lot.

That is why you should make use of this valuable resource called blog, and the best that it is free and you learn from the best professionals who are dedicated to this field. Marketing strategies for nutritionists and dietitian index of content The Best Digital Marketing Blogs in Spanis What is the best Digital Marketing Blog in Spanish for you? The Best Digital Marketing Blogs in Spanish Next, I am going to mention the 35 best digital marketing blogs in Spanish that I have selected so that they can help you and learn from these professionals. I have listed them in alphabetical order, so take a look at all of them and start reading the articles that interest you the most, which will Brother Cell Phone List surely help you to improve your knowledge about everything related to digital marketing. Alfonso Alcántara is a professional expert in psychology that has led him to currently dedicate himself as a trainer, motivator, presenter of social and company events, lecturer for companies and coach for professionals. So, in his professional blog Oriento you can see content on business psychology and HR. Alvaro Fontal is a young professional, entrepreneur, speaker and trainer specialized in WordPress, Woo commerce, and WPO And if you want to know more about him and about the content he shares, visit his website where you will learn a lot of his knowledge about his specialization in digital marketing. Ana Invars is a passionate digital marketing professional, especially on Facebook and Instagram Ads and Online Strategy. In addition, she is a consultant, trainer and speaker at digital marketing conferences. On the other hand, you cannot miss all the content he has on his blog about the latest news and evolution of digital marketing.

Aula CM is a school of communication and digital marketing with great reference in this sector. In whose blog you can find many resources on Community Manager, Content Marketing, Blogs and SEO that will add much value to you if you want to train in these areas and put them into practice. It is a very influential blog in this sector that will help you when you want to consult anything related to marketing and digital communication. It is like a library of concepts about this sector. So, I encourage you to visit their website that has a lot of content on current concepts and trends in digital marketing. Cyberclick is a marketing agency that specializes in Online Marketing and Digital Advertising. Which is a company that highly values ​​the human factor in its work team and has also been awarded several times for this reason. On its website you can find valuable content with reference to the concepts of advertising and digital marketing.