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Nintendo continues with the strong marketing strategy to promote Switch, the new console with which the Japanese company hopes to return to compete in the video game console market, today led by Sony and Microsoft. Now, the Big N is betting on an ambassador with great punch, since it put John Cena to play with the video game player, which is only a week away Italy Mobile Number Database from reaching the western market, including the Mexican one. As we have already discussed in previous notes, the Japanese company has been very careful not to “reveal” too much with its marketing actions for the Nintendo Switch , so this time it only shared some photographs on social networks in which it is appreciated WWE star playing one of the titles in which they set the expectation of the success of the new console: The Legend of Zelda: Breath of the Wild .

The strategy is effective, since only on Twitter it is appreciated how the photograph shared by Cena had a great engagement, so far it has accumulated more than 6.8 thousand retweets and more than 18 thousand Likes, while the images shared on the Nintendo account of America has 746 replicas and 3.3 thousand hearts. The appearance of John Cena in the marketing campaign for the Nintendo Switch , is part of a strategy developed by the Phone Number List Great N called Unexpected Places (unexpected places), which consists of a ‘house’ installed in the middle of the desert, in Santa Clarita , California, where some special guests will receive the opportunity to try the different game modes of the console.

All this within a week (March 3) of the Nintendo Switch being launched on the market, in particular, the American one. Its price will be $ 299.99, although in the presale in Mexico it was 9,999 pesos, somewhat more expensive. Let’s not forget that this is the bet of the house of Mario Bros. to compete with PlayStation (Sony) that last year sold more than 13 million devices, while Xbox (Microsoft) little more than 6 million, according to figures by VGChartz.

This morning, the Mexican soccer player Miguel Layún, a Porto player, published an image on his twitter account that has raised anger globally. It is a photograph of a Toys R Us branch in the Vila Nova de Gaia city of the Porto district. The message reached more than 2,500 rewteets and a similar number of likes at the time of this publication. The image shows a wall in the checkout area that symbolically divides Mexico and the United States. The player Italy Phone Number List was quick to condemn the decorative choice of Toys R Us and as a consequence his representatives on social networks issued a statement practically immediately to excuse the action and indicate that they would speak with the manager of the store. However, the damage to the brand has been done and it is one more indicator of the consequences of the politicization of society in recent months. This issue is particularly striking because it has happened precisely in Europe and not in the American continent.

According to data from tweetreach, Layún’s message catapulted the exposure of the twitter account with just over 6 million impressions, the vast majority of them as a sign of support. In terms of accounts reached, there are more than 4 million twitter users, without a doubt this event is classified as a brand crisis for the toy store. The toy company added $ 11.8 billion last year with more than 62,000 employees. Its presence is global, surpassing 1,500 stores in 35 countries. It closed the year as the 24th largest private company in the United States. For the consumer there is no room for political controversies at Phone Number List the point of sale, much less if it is a global brand, as has been shown in recent cases. For a couple of weeks Under Armor has undergone public scrutiny as a result of the statements of its CEO, Kevin Plank during an interview with CNBC in which he described Donald Trump as an “Asset” (Active) for the United States, referring to because it is a positive element for the development of the country.

On the other hand, #BoycottUber became a trend within the United States a couple of weeks ago, a hashtag promoted by users who have criticized the company’s sympathy with President-elect Donald Trump. “@Uber CEO has aligned himself with Donald Trump. I uninstalled the #Uber app & you should too. #BoycottUber #NeverTrump #GrabEm By TheWallet ”, quotes a message posted by user Sil Lai Abrams.

The marketing digital has proven to be one of the engines of industry, is undoubtedly one of the items that more work will have this 2017, it is estimated that investment in digital advertising worldwide will be 191.85 billion dollars, according to projections from Magnaglobal and Iran Mobile Number Database Campaign Asia. However, the relevance of strategies of this type lies in the precision of their design, as well as the adequate definition of the indicators with which their efficiency will be measured. Hence the importance of proper KPIs. The Key Performance Indicator (KPI) , is a business unit of measure used to evaluate key elements of success within an organization.

Only in Latin America, according to the findings of the Center for Digital Transformation (gA), it is estimated that although 75 percent of companies have some digital strategy, their average level to implement them effectively barely reaches 46 percent. hundred. So that your strategy has greater opportunities to achieve the objectives set, we share 4 KPIs that you cannot leave out: It is the potential that any message can achieve. This does not mean that the entire audience will see the publication, but it will indicate the maximum number of people it could potentially reach, as explained from Hotsuite. This is the amount of links to your blog or website that you are getting from quality referrals. According to Vital -a firm specialized in marketing and advertising-, link building should be considered as a fundamental part of any SEO strategy.

This is an important KPI, as the lifespan of a business is often a reflection of a healthy brand image, smart public relations and marketing, explains Nicole Rodrigues, CEO of the NRPR Group in an article published in Forbes. It is the way in which you can identify that the Phone Number List content you publish is attractive, interesting and of value to your audiences. Different analysis platforms classify sentiment in a variety of ways, the most common are those that measure whether they are positive or negative, although there are others that classify them as: sympathy, gratitude, fear and concern.

Nintendo Switch is a ‘hybrid’ console designed to allow users to have both a base (or home) and portable gaming experience, since it is modular, so it has a mode for mobile devices. Since the Big N presented it, it was officially presented to the world at the beginning of January , although it had been announced months ago, it has generated a lot of expectation, not only because of the experience and resolution of graphics that it promises, but because of the titles that accompany it. For this, Nintendo undertook an important Iran Phone Number List marketing campaign, mainly with digital marketing actions on the web and social networks, but it has made an effort to be very careful not to “reveal” too much. Despite this, it was not released from one or another spoiler, in fact, a few days ago we told you that a YouTube user was ahead of the Japanese company by sharing a video that shows details of the Nintendo Switch.

The video was shared by an anonymous user of the NeoGAF video game forum, from whom it is unknown how he had access to a console in advance, but it did show the unboxing and the first images of the operating system, including its menus and the process to create a Username. Given this, the Japanese company undertook the task of responding in some way. He did it from the voice of the president of Nintendo Europe himself, Mr. Satoru Shibata who also shared a video in which he shows more details of the contents of Phone Number List the box and how each device comes. Previously, from the official YouTube channel, a video was shared in which the Japanese company itself, through two spokespersons, made its own unboxing to show everything that the Nintendo Switch box contains. The video already has more than a million views.

The answer is accompanied by more marketing actions to maintain the expectation in Nintendo Switch, which will be launched to the western market on March 3 – price will be $ 299.99, although in the pre-sale in Mexico it was 9,999 pesos, somewhat more expensive – as the bet of the house of Mario Bros. to compete with PlayStation (Sony) that last year sold more than 13 million devices, while Xbox (Microsoft) little more than 6 million, according to figures from VGChartz.

Netflix original productions have promoted it as one of the main producers of the moment. Stranger Things is a very representative case of that success, it became an entertainment phenomenon during 2016. It is a fact that the platform – which currently has more than 93 million users worldwide, according to data from Statista – seeks to reinforce its content in Indonesia Mobile Number Database order not to lose ground compared to other services that are working with a strategy similar, as in the case of Amazon Prime, Apple Music and HBO GO . In the case of Netflix, it comes in two formats: original films and animated series or in co-production. The most recent product that he has just promoted is Bright, a science fiction and fantasy film with which he will seek to stand out at the end of this 2107.

The Los Gatos company chose a very particular moment to start the marketing strategy of its new film: the night of the Oscars . At the same time that the event that awards the best of the film industry began, Netflix released the teaser of its new film, which aroused the interest of users on social networks. On Twitter it caused the conversation of thousands of users, while on Facebook (Mexico account) it exceeds 247 thousand views. This Monday it was shared on YouTube and within a few hours it already exceeds 10 thousand views. According to some film specialists, Bright is one of Netflix’s strongest bets to prop up its original films. The feature film starring Will Smith and directed by David Ayer (Suicide Squad and Fury) had a budget of $ 90 million and is expected to premiere next December.

We are entering a time where the competition for audience-users will grow significantly, because not only Netflix is ​​betting on large productions in subtractions and movies. We already know the case Phone Number List of HBO and series like ‘Game Of Thrones’ but, with its GO service, it seeks to grow in content offerings. There is also the case of Amazon Primer, which already also distributes films – as in the case of ‘The Salesman’, among other productions – Apple Music will be the platform that distributes the original content of the Cupertino company.

Yesterday, the 89th edition of the Oscar ceremony was held, in which the film with the highest nominations was La La Land, including best film, equaling the number of nominations that “Titanic” had a few years ago. However, this year the results were different, during 2008 “Titanic” was awarded as the best film of the year by the Academy and this year La La Land, obtained 5 awards including the best actress, giving an Oscar to Emma Stone. But, the fact that has undoubtedly marked history in the delivery of the Oscars, is the confusion when naming as the winner of best film La La Land, when the award went Indonesia Phone Number List to “Moonlight.” From this event, multiple explanations have been given for what happened, comparing it with Steve Harvey’s error in the Miss Universe pageant during 2015 where he mistakenly mentioned that the winner was the Colombian participant Ariadna Gutiérrez, when really who was crowned as Miss Universe was Pia Wurtzbach from the Philippines.

But how did the United States Academy of Motion Picture Arts and Sciences win? From that mistake, he became the center of attention for social networks, media, and even brands. Despite these figures, there is doubt if it was a marketing strategy by the Academy or simply a human error. According to Warren Beatty, opening the red envelope said “Emma Stone, La La Land, so I took a long look at Faye Dunaway.” However, minutes earlier, actress Emma Stone had been awarded the award for best actress for her performance in La La Land. She herself claimed that at the time of the wrong announcement, she was holding the envelope for the best actress category. So where was the error really?

It is important to know that there are always two envelopes, one for the presenters and one for backup, which could explain the reason for the error. Faced with this situation, PricewaterhouseCoopers, in charge of controlling the Oscar ballots, issued a statement assuming responsibility Phone Number List for the error and offering apologies. Recall that it is not the first time that the Oscars have been involved in marketing strategies, in 2014 the famous selfie by Ellen Degeneres put the Academy in the crosshairs for a couple of days, a strategy that was accompanied by a sponsorship from Samsung , giving a more fun touch to the award ceremony. This year, “the supposed mistake of the best movie of the year” could be the protagonist of this story.

For some time now, the fast food industry has struggled not to be surpassed in consumer preferences when adopting healthier habits and lifestyles, where food takes on special importance on the subject. The growth of this trend led us to think that the displacement of foods high in fat and calories would come to menus and dishes that offer healthier alternatives India Mobile Number Database that attract vegetarian, vegan or those who take more care of their diet. This motivated brands like McDonald’s to think of menus that offer an alternative to these types of customers in order not only to attract new audiences, but not to lose existing ones. However, these marketing strategies have not worked quite well, largely because it is not about changing the turn of a brand or chain since they have a well-defined target.

This has been understood by some other companies that even see in this trend an opportunity to position their brands and decide to implement some marketing actions . Such is the case with KFC UK and Ireland , as it made some posts on social media with a “new product”. It is a “clean eating” hamburger, made with some ingredients that few would imagine in this type of fast food. The hamburger, according to publications on Twitter and Facebook – where it has more than 4.6 million reproductions – is made with a cauliflower bun with chia seeds, unsweetened almond yogurt, and chicken breast, among other ingredients.

The action that -we infer- is a joke, immediately motivated the conversation of users in social networks, many positive comments, others in criticism and ridicule, but the point in this regard is that KFC UK & Ireland got a great exposure. In short, we cannot know if the cauliflower burger Phone Number List will be real – until it ends this week or we see another action on social media – but that it achieved its mission, that is clear. This type of actions with humor or ‘trolling’ can be a great resource to highlight the essence of the brands, which in this case is that of fried chicken, they do not need to change radically, they can include healthier foods or change some ingredients that are less harmful to health, even warning that they can cause certain effects such as overweight and high cholesterol, in the end, the decision is up to the consumer.

The possibility of space travel has been a dream that humanity has tried to realize and that has been in the imagination for centuries, this has motivated from fictional literary works such as those of Jules Verne, through comics and superheroes, or film productions . Finally humanity managed India Phone Number List to leave the planet and reach the Moon, thanks to the space race between the United States and Russia (then USSR) and currently several countries can participate in missions that go to the International Space Station. But, returning to the natural satellite of the earth – in debate whether it is a planet or not – remains a goal for humanity. Now, SpaceX will go back to doing something that has characterized it that Elon Musk founded it in 2002: marketing the work it does .

This Monday the aerospace company reported that it plans to take two people into space in 2018, aboard a spacecraft it is developing for NASA and the Falcon Heavy rocket , which will make its first test flight next summer. Musk himself confirmed that, for the moment, it is about two citizens – from the private sector and anonymous – who have hired them to carry out the first SpaceX space tour . In a message to the media, he points out that they are “excited to announce that we have been contacted by two private citizens to make a trip around the Moon at the end of next year.” The businessman is one of the main drivers of the conquest of space, he believes that a world in balance with the existence of tunnels with futuristic transport, electric cars, artificial intelligence, and the arrival of man on Mars, is possible.

Musk used, as is usual for him, social networks to share the ad, in fact he promoted it on Twitter in order for users to be aware of what SpaceX confirmed this day. Their engagement is evident, the ‘ad’ had more than 6.5 thousand retweets, 25 thousand Likes and conversation with more than a thousand people. While the ‘official announcement’ soared to 15 thousand Phone Number List retweets, 24 thousand Likes and interaction with more than 1,300 users. For months we have addressed issues related to space, where we discussed how missions and team development for it have become marketing strategies for related brands. From NASA, which last week became a world Trending Topic by convening a conference in which it announced that it found planets that could have water and favorable conditions to host life as we know it. Going through their campaigns to involve ‘common’ people in the work of the space agency.

Pixar Animation Studios shared a new trailer for Cars 3 this weekend , with which the studio seeks to rekindle expectations about the film that is scheduled to hit theaters next June. In the video shared on Facebook and YouTube, it motivated the conversation of hundreds of users; on the social network it accumulates more than 395 reproductions, while on the Google Buy Iceland Mobile Number Database video platform it has just over 214 thousand views. The objective of Disney and Pixar is to reinforce the marketing strategy that the film has had in recent days, in which the one made in collaboration with NASCAR, in the United States, stands out, which over the weekend started a new season of automotive cereal .

The new installment of this franchise -and saga- will have as its mission to surpass what was achieved by the first film that in 2006, despite getting just over 461 million dollars at the box office, according to Box Office -profitable considering that it cost 120 million dollars- failed to rank among the most successful animated films of all time. Despite this, it does have great engagement, something that is reflected in the amount of merchandising that is generated in its environment, since the two previous deliveries took various products such as clothing, accessories, souvenirs, both in movie chains and by other brands.

The animated film is almost a guarantee of success , example is Zootopia the night of Sunday won the Oscar for best film in this category and, at the box office raised more than a thousand 023 million dollars, according to Box Office Mojo. Undoubtedly, for just over 20 years this type of cinema has gained a special place in audiences, either because the children of the Toy Story generation grew up or because both children and older Phone Number List audiences enjoy stories. that not only tell an adventure, but leave a message. In the case of Cars 3, it will continue with several positive messages, among them that of work and perseverance to achieve success, and may not be able to match other films such as The Lion King, Finding Dory, Frozen or Zootopia , but it is very It is likely to be a profitable film given in franchise engagement that has exceeded $ 10 billion in related merchandise sales worldwide.

The Mobile World Congress (MWC) 2017 began this weekend in Barcelona, ​​an event in which hundreds of brands come together to present their main novelties and innovations. In the considered largest mobile technology fair in the world – in 2015, for example, more than 90 thousand Iceland Phone Number List people attended – are the main firms, as well as the new ones that seek to gain a presence in the market. This year brands like Sony, LG, Moto and Huawei are looking to win MWC 2017 by presenting new smartphones . But not everything is smartphones in Barcelona, ​​other types of gadgets, technologies and innovations were also presented that seek to surprise specialists and consumers. We present some of the highlights of this edition:

It does not come with many new features but its performance has satisfied the specialists attending MWC 2017. With a 9.7-inch AMOLED screen (2,048 x 1,536 pixel resolution), 13 megapixel rear camera and 5 MP front. It also has a Qualcomm Snapdragon 820 processor, 4GB of RAM and 32GB of internal storage. Opinions are divided, but it is a fact that it will be able to compete with two of the main brands: Apple iPad Pro and Microsoft Surface Pro. We already know a little about this laptop, but at the Barcelona event, the Chinese brand sought to surprise attendees with the presentation of the improvements. Primetime was given to the Yoga 720, which has a 15.6-inch screen (another 13.3-inch version) and FullHD resolution (can scale to UltraHD), as well as a GeForce GTX 1050 card, and an Intel Core. i7 of the seventh generation. In Memory; 16GB of RAM and 1TB of hard disk, conditions that will appeal to designers and gamers.

A toy for big children with great purchasing power. In reality, the Robocar is a project developed by Roborace, an organization that seeks to develop at a high level the competencies of autonomous and electric cars. They work hand in hand with the FIA ​​and Formula E. They also have Phone Number List the support of major brands such as Lego, Visa, DHL, Allianz, Nvidia, Charge and Michelin. Sony seeks to take the user experience in projectors to the next level. Almost as if it were a projection of Tony Stark’s computers, the Xperia Touch, a projector that will allow us to touch the images as if it were a touch screen. In this way, Sony presented it at MWC 2017, highlighting its features such as: 1366 × 768 resolution, a laser diode with 100 lumens of brightness, a multi-touch thermal image sensor up to 10 points and it works with Android 6.0 Marshmallow software. It has 3GB of RAM and 32GB internal storage (although it can grow), it also has WiFi connectivity, Bluetooth 4.2 and NFC, as well as a 13MP camera, Microphone and most of the sensors that we can see on a mobile.